Who We Are
Our purpose is to help the customers we serve run their businesses more efficiently, helping them to gain greater insight into their business activities and providing them with lasting benefits by automating their business processes.
With the benefit of local understanding and insight, we provide software and services that are relevant, practical and useful for the demands of today’s small and medium sized businesses. Handling on average 36,000 customers’ calls a day allows us to have a profound understanding of their needs.
We offer outstanding customer service and our customer-centric approach is designed to engender customer loyalty, whilst at the same time setting us apart from our competition. The quality of our products and service encourages recommendation by our customers, as well as by over 40,000 accountants in practice.
Our devolved organisation strategy is based on nurturing the entrepreneurship, innovation and team spirit of our people, allowing us to leverage the power of local expertise. Our local focus allows us to develop compelling products tailored to the local market, which differentiate us from our competition.
In our established markets such as the UK, Mainland Europe and North America, much of the growth in the software sector is being driven by SMEs extending their business process automation. We are meeting SMEs’ changing needs by offering complementary products for sales and customer service, industry-specific production processes and management reporting.
In emerging markets such as Africa and Asia, growth is being driven by small businesses computerising their business processes for the first time. Our model of expanding by acquiring a leading local player in accounting or payroll software allows us to choose the ideal time to enter these markets and ensures that Sage solutions meet the unique needs of these local businesses.
We add value to new acquisitions by bringing operational excellence to their local initiatives and helping them to introduce models to manage their customer service and support related activities more effectively.
These strategies have been proven to deliver consistent growth in our established markets over the past decade.