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Nissan Motorsport Reigns Victorious with Sage CRM 

"A large part of our business is relationships. We have a myriad of business partners investing in the team in some shape or form. Managing those relationships efficiently and effectively is essential"

Nick Ryan, General Manager of Marketing and Sponsorship Nissan Motorsport

  • Customer: Nissan Motorsport
  • Industry: Automotive
  • System: Sage CRM 

When Japanese motor vehicle manufacturer, Nissan, announced it was partnering with the Kelly Racing team to join Australia’s V8 Supercar Championship in 2013, it sparked one of the biggest motor racing stories of the year.

Nissan Motorsport needed a CRM Solution that would centralise its management of sponsor relations and allow it to manage those relationships efficiently and effectively.

Nissan Motorsport now has a central portal for all communications, and the ability to easily manage contractual agreements and renewals. The business also now has access to this information and no longer overlaps on opportunities.

The central repository of information has increased efficiency within the team and ensures efficient partner communications. Sage CRM has also helped the company streamline its sales processes and prepare information key management information more easily through automated reporting tools.


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