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Baiada deploys Sage X3 to do business better

02 November 2015

Sydney, 2 November 2015 - Sage Business Solutions, a division of Sage Australia - a leading global supplier of business management software, today announced Baiada is implementing Sage X3 to improve its business performance and adaptability in today’s demanding FMCG environment.

Baiada is a privately owned Australian company which provides premium quality poultry products throughout Australia. With extensive farming and operation sites across Australia, Baiada is one of the largest poultry operators in this market with business operations that include broiler & breeder farms, hatcheries, processing plants, cooking plants, feedmilling and protein recovery.

Currently, Baiada has separate business management systems that look after:


  • Financials & scheduling – general ledger, accounts payable, purchasing, cash management and manufacturing planning
  • Inventory management & order fulfilment
  • Accounts receivable – sales order entry, customer invoicing and similar

The company is now deploying Sage X3 to replace these three separate systems with one holistic solution.

“From an application perspective the most important thing for us is the flexibility Sage X3 offers. Our business is one of constant change and we need systems that enable us to implement changes to our business very quickly. A key criteria for us was to avoid a situation where a change in our business or marketplace would require us to go through a three to six month process to make changes within the system. Our business can and will experience significant changes from one week to another and we have to be able to react very quickly and respond with agility. We can’t risk being caught out by support systems that don’t move at our pace,” said Craig Ford, National IT Manager, Baiada.

Importantly, as well as providing improved flexibility and functionality, the new business management software has been chosen to help bring about real change in the business: “We are looking throughout the business to identify how we can do things differently and better, as we design, develop and implement Sage X3. It’s not just about efficiency, it’s also about looking at where we can offer a better overall product in the marketplace; so making it easier and simpler for customers to interact with us and offering differentiated and innovative services.

“This project is as much about finding ways to do things differently and try new things we couldn’t have contemplated before, as it is providing a system with better flexibility and functionality.

An exciting element of the partnership has been the engagement of a global project team made up of specialists from within Sage Australia, Sage teams in Europe, Sage business partners in India, South Africa and locally with Leverage Technologies, and the Baiada team. By constructing a blended, global project structure with expert product and industry partners, all members of the project are committed and responsible for its delivery; creating a shared objective.

“The unified team ethic is one of the things that makes this project standout from others and our partner Leverage Technologies has been integral to this. As a valued business partner of both Baiada and Sage for many years there was a great deal of trust and cooperation between all parties from the outset. It really has been a case of one team, one goal, and something we are very proud of,” added Mike Lorge, Managing Director, Sage Business Solutions.


About Sage
Sage Australia, is a subsidiary of The Sage Group plc and has offices throughout Australia and New Zealand, and more than 25 years’ experience in both local markets. We provide small and medium sized organisations, and mid-market companies with a range of easy-to-use, secure and efficient business management software and services - from small business online accounting (Sage One), accounting practice management (Sage HandiSoft), payroll and HR (Sage MicrOpay), to business management and customer relationship management (Sage Business Solutions).     

Sage energises the success of businesses and their communities around the world through the use of smart technology and the imagination of our people. Sage has reimagined business and brings energy, experience and technology to inspire our customers to fulfil their dreams. We work with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers who drive the global economy. Sage is a FTSE 100 company with 14,000 employees in 24 countries. 
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