Sage Launches Sage Match in Canada

Sage Match connects accountants and bookkeepers with businesses in need

RICHMOND, B.C. (November 18, 2015)Sage, the market leader for integrated accounting, payroll and payment systems, today announced the launch of Sage Match in Canada to help accounting professionals grow their practice and support business owners in finding trusted accounting professionals suited to their needs.

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In the 2014 Sage Accountancy Index, Sage found that 62 percent of accountants in Canada expressed the need to grow their firms in 2015. Thirty-two percent were planning to do so by increasing customer loyalty, 22 percent through expanding their product/service portfolio, and another 22 percent through exploring new marketing tactics and channels.

"Sage recognizes that accountants and bookkeepers are exploring various ways to grow their practices and acknowledges the importance of providing smart solutions that enable accounting firms to achieve desired growth," said Jennifer Warawa, Sage global vice president of product marketing for accountants. "Accounting firms require a tool like Sage Match that can help them connect directly with their targeted pool of potential clients, enabling them to gain exposure with businesses searching for the precise types of expertise or services they specialize in."

Sage Match, now available in Canada as well as U.S. and the UK, is designed to respond to the market demand from both accounting professionals and their clients. Sage Match is a cloud solution that connects accounting professionals with the small and medium businesses that require their services and helps to save both accountants and their clients time and resources that can be redirected toward growing their businesses. Business owners are able to search for accounting professionals based on their business focus, goals, location and desired expertise to ensure they find the accounting professional that’s right for them, all through a convenient dashboard.

Sage Match is accessible through Sage Impact, the customizable online hub that brings together everything an accounting professional needs to run his or her business. Sage Impact and Sage Match are both available at no cost to accounting professionals.

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Betty Tian
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