Our business model
Growing economies rely on successful SME businesses. We’re committed
to helping them achieve this success by being their most trusted supporter.
We’ve been dedicated to the success of SME businesses
for over 30 years through the provision of localised products
and services that help our customers to run their businesses
Our support offering is a key strength and is highly valued
because it gives our customers somewhere to turn if they
have a technical problem, an accounting question or when
they’re affected by legislative changes.
Our commitment to supporting our customers in this way,
where we look to maintain ongoing and active relationships
with them, differentiates us from other software vendors.
It also means we’ve built a strong base of recurring revenue
that underpins 73% of our total revenue, which is derived
from 1.8 million support, subscription and payments
relationships that we have with customers across the world.
Ultimately, we have the resources, vision and resilience to
be there for our customers over the long term as their
businesses grow.Read our full business model.
Our unique selling points are the reasons why customers are attracted to Sage. We are a trusted brand amongst SMEs, have a strong accountant and partner ecosystem, we have localised products and services, we offer technology and pricing choice and first class support.
Over the years, we’ve built a strong recurring
revenue base by providing customers with
additional services beyond their core software
product, particularly through our support offering.
Software subscription offers us the opportunity
to have closer relationships with more of our
customers, particularly those who do not maintain
a support contract and own their software product
via a perpetual licence. This will help us to build
on our existing base of over 450,000 software
Technology and the cloud are changing how
software is delivered and how businesses
use their data. The new wave of value-adding
services we are providing will help
us to deepen the relationships we have with
our customers and drive higher growth.
We aim to keep our customers for life by delivering them the
complete, integrated suite of software, services and support. This helps us to deliver great experiences that make our
customers want to stay with us as their businesses grow.