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PwC and Sage launch global alliance to target world’s Small & Medium Business market

Combination of software and business support offers powerful new capability to the small and medium business (S&MB) market.

Sage and PwC have today announced an alliance that will enable S&MB customers around the world to combine cutting edge technology with support from leading professional services firm, PwC. 

The launch will initially be in the UK and combines the strength of Sage Live, the real-time social accounting solution and PwC UK’s cloud based accounting service, My Financepartner.

There are currently around 125 million S&MBs worldwide, accounting for between 60% and 70% of business employment, according to the World Bank.

Sage Live users will be able to benefit from tailored services from PwC’s My Financepartner, including:

  • a premium implementation service to help maximise the benefit of the technology for their business.
  • a competitively-priced offering combining quality accounting and compliance with business advice, hosted entirely in the cloud on Sage Live.

Through open Application Programme Interfaces (APIs), PwC’s My Financepartner can combine data from a variety of systems and offer real time insight on the performance of Sage Live users’ businesses. 

Sage Live is fully customisable, cloud-based and can be used on any device, from smartphones to smart watches, and from tablets to the desktop. Employees can view data in real time and react as one team. With social networking at its core, Sage Live allows seamless interconnections between colleagues, customers, partners, suppliers, and other stakeholders. 

Commenting on the announcement, Alan Laing, Executive Vice President, Global Strategic Partnerships & Alliances, Sage said: 

“This new partnership combines powerful financial technology with the type of business advice that Small & Medium Businesses simply haven’t been able to access in the past. It will transform business for S&MBs.”

Tony Price, UK PwC Partner, leader of My Financepartner service, said:

"Providing S&MBs with useful and meaningful data on which to base their decision making lies at the heart of the Sage Live and My Financepartner offering.

“We are excited to be working closely with Sage and look forward to providing more S&MBs with the insight that they need to drive growth.”

Welcoming the alliance, Ashley Unwin, PwC UK Executive Board member and leader of Consulting in UK and EMEA said: 

"We see considerable potential in this partnership with Sage. My Financepartner is one of a range of exciting digital initiatives which our Consulting practice is spearheading to transform our clients and our own business models". 

About PwC 

PwC helps organisations and individuals create the value they’re looking for. We’re a network of firms in 157 countries with more than 200,000 people who are committed to delivering quality in assurance, tax and advisory services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details. 

Find out more about My Financepartner at

About Sage

Sage energises the success of businesses and their communities around the world through the use of smart technology and the imagination of our people. Sage has reimagined business and brings energy, experience, and technology to inspire our customers to fulfil their dreams. We work with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners, and developers who drive the global economy. Sage is a FTSE 100 company with 14,000 employees in 24 countries. For more information, visit