Sage Partners with LinkedIn to Train Your Business Brain
Digital campaign marks another industry first for Sage
Sage (UK) Limited, the leading business software and services provider with more than 780,000 customers in the UK, has partnered with LinkedIn, the world's largest professional network to launch a multi-faceted digital campaign supporting Sage's national Business Brains campaign. The campaign, which includes profile targeted advertising and sponsorship of the Startups & Small Business Answers section of LinkedIn, aims to identify, explore and celebrate the qualities that make people in business more likely to succeed.
Joanna Elliott, Head of Brand at Sage (UK) Limited said, This campaign goes far beyond traditional display advertising, by unlocking the potential of the LinkedIn network we can engage directly with our key audiences in a much more targeted, relevant and engaging way.
The advertising and sponsorship activity on LinkedIn will drive traffic directly to an interactive site developed by Sage www.trainyourbusinessbrain.com. The site is designed to provide inspiration, mental stimulation and advice to UK professionals and including video interviews with leading "Business Brains" Simon Woodroffe, Founder of Yo! Sushi, Rebekah Fensome, a leading business psychologist and James Averdieck , Founder of Gü Puddings; five different mental agility tests to reveal your business IQ and news and features from previous episodes of The Krypton factor.
In addition, members of LinkedIn who take the tests will have exclusive access to a LinkedIn scoreboard and league table. The Business Brains will also be posting questions for LinkedIn members to discuss as well as displaying insight from nation-wide research on how you can be successful in business.
This is another industry first by Sage since the launch of the Business Brains campaign. In October, Sage announced a sponsorship agreement with ITV1 to fund the production of The Krypton Factor in the biggest advertising funded programme agreement on ITV in prime time to date. The Business Brains campaign is a fully integrated campaign targeting staff, customers and new audiences through multiple media platforms, including TV sponsorship of the Krypton Factor, the business brains online portal, social media, regional consumer roadshows, YouGov research, press trips, media relations and sampling.
With this integrated approach, Sage demonstrates how brands can effectively tap in to social media to engage with a targeted audience," said Henry Clifford-Jones, Director of Media Sales for LinkedIn Europe. "Plus, the campaign offers our members the chance to gain extra knowledge as well as instilling a bit of healthy competition amongst our business network.
Leading strategic media agency PHD brokered the deal with Sage and LinkedIn. Digital agency Chunk developed the creative for both the www.trainyourbusinessbrain.com site and the display ads on LinkedIn. Ben Kerr, Content Director at Drum PHD Limited said, By working closely with LinkedIn we have been able to create a true partnership that integrates the rich content available on Sage's TrainYourBusinessBrain website with LinkedIns expansive professional network. The deal is enhanced by tailoring applications and creative work from the TrainYourBusinessBrain website exclusively for LinkedIn's Business community. Working in this way allows us to exploit the full potential of our online content by allowing users to power its distribution.
For more information and to take part in the business IQ challenge please visit www.trainyourbusinessbrain.com
About Sage (UK) Limited
Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading global supplier of business management software solutions and related products and services, principally for small to medium-sized enterprises. In the UK, Sage provides software and services to over 760,000 small and medium-sized businesses. This software ranges from accounts, payroll, forecasting and business intelligence to customer relationship management, e-business and help for start-ups. Services include Excel Support, HR Advice, Health and Safety Advice and training courses. In addition, Sages SageCover service provides help for customers when they need it.
About LinkedIn
LinkedIn takes your personal business network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network. Currently, over 35 million professionals are on LinkedIn, representing all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries. LinkedIn is backed by world-class investors including Sequoia Capital, Greylock Partners, the European Founders Fund, Bessemer Venture Partners, Bain Capital Ventures, Goldman Sachs, The McGraw-Hill Companies, and SAP Ventures.
For additional information on Sage please contact Nicole Love, Nicole.love@marlinpr.com, or on LinkedIn please contact Anna Thomson, athomson@hillandknowlton.com.