Sage France's FRP wins 3 prizes, including the Jury prize at the DAF 3.0 event organised by Objective CASH

At the event organised by Objective CASH around the theme of the tools of the ideal financial manager, attended by over 100 financial professionals, Sage Frances FRP solution won over the jury and took home a prize in all three categories.

On the 2nd July Objective CASH, an agency specialising in Operational Finance Management and Transition management, organised a special day dedicated to the tools of the ideal financial manager. This event brought together over 100 finance professional to discuss the best practices (including Financial Managers, treasurers, investment funds and lawyers specialising in LBOs and M&A).

For this occasion, Sage presented its FRP solution (Finance Resource Planning) to its guests who all had one electronic vote each and a jury of 7 financial experts to determine the winners of the Utility Prize, an award for the practical nature of the solutions presented; the Originality Prize awarded for innovation and the grand jury prize awarded for the ideal tool for the financial manager.

The jury was made up of a university professor, a transition manager, a human resource manager, a managing partner of a corporate governance and investment board, a company founder, a financial and treasury manager and a founder of a network of experts to aid entrepreneurs.

FRP covers all the professional challenges and aspects of financial management

Up against a dozen other competitors (including software editors, lawyers, consultants and factoring companies), Sage took home the jury prize and also performed well in the Utility and Originality categories, winning the 2nd and 3rd prizes respectively.

We are delighted that FRP, which was presented before a jury of professionals, was naturally chosen as the solution which best covers all the professional challenges and aspects of financial management, said a delighted Emmanuel Obadia, production manager. Our FRP solutions give you an overall view in real time of your companys financial activity and provide a concrete and relevant answer for financial managers, whose role is gradually changing from a financial flow manager towards a position as a strategic partner with the Board of Directors and into a consultancy role for operational managers. The current economic situation and preparations for recovery mean that now is the time for financial managers to get involved in managing change and team up with FRP and Sage.

About Sage

Sage provides business management software and related services to small and medium sized businesses. Sage has 5.8 million customers around the world, and is supported by the expertise of its 14,500 employees; its network of 30,000 partners and more than 40,000 chartered accountants, who advise on the purchasing of these solutions. Thanks to its R&D investments as well as keeping a close eye on regulations, Sage anticipates legal, fiscal and technological developments to ensure their customers have a high level of service and assistance. In France, Sage has 550,000 customers and 2,500 employees. Sage France founded the Sage Institute on September 23 2008 in order to contribute to the development of SMEs in France.

About FRP

With Finance Resource Planning, Sage provides mid size and large companies with a new range of financial software to meet the needs of financial managers - comprehensive and expert coverage of finance; unique reference guide for reliable information you can share; rationalisation and automation of processes for full traceability; constant adaptation to changes in legislation; production of dynamic and prospective reports and user-friendly solutions which everyone can get to grips with easily.

About Objective CASH

Objective CASH, specialists in operational finance management and transition management, work alongside shareholders to strengthen management teams and speed up the success of company projects. Objective CASH manage operational projects in complex or exceptional situations found in businesses. Made up of around sixty financial operations managers, Objective CASHs teams operate both in France and internationally. Objective CASH, working alongside shareholders to make your investments profitable: Debt repayment, performance of bought out companies or subsidiaries and faster profitability. To find out more please visit: www.objective-cash.com