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Innovation is one of those business buzzwords that is so used and abused it has lost its value. What does innovation really mean? Innovation is a splashy word for change, and oftentimes the assumption is that change involves technology. We always hear how innovative a company is when they’ve introduced a new gadget, and while technology is an important aspect of innovation, innovation doesn’t begin or end with changes in technology; it’s a change in thinking that results in a different approach to how you do business.
Changing the way you think about your business, in all areas, from product and service offerings, to marketing, to sales and support, can create an internal cultural shift that aligns your whole team to better meet the needs of customers and forms a community that produces the information customers want to engage with.
In today’s business environment you cannot afford to do what you’ve always done, or do nothing at all. There are always better ways to do things and it’s a business owner’s job to ignite a culture that not only supports, but empowers and rewards consistent innovation. How can you promote change at your business? Here are several simple tips that any business owner can use to foster innovation and amp up marketing tactics in 2014:
In a highly competitive world, how can your business stand out? Ingraining innovation in your company’s culture will result in an excited and engaged staff, will provide your customers with the best products, services, and experiences possible, and gives your prospects a reason to engage with you. Ding, ding, ding; this means new customers! I love innovating because when done the right way, it’s no holds barred, people connecting and idea sharing with the same goals in mind.
Innovation creates magic; try it and see.
Gabie Boko, EVP of Marketing at Sage North America
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