Sage Advice

2014 Women of the Channel recognizes three leading ladies at Sage

I’m honored to have been recognized as a “Woman of the Channel” in CRN’s annual search for women who’ve made great strides over the past year and who are making an impact on the technology industry. What makes this recognition even sweeter is that I’m not alone. Two of my Sage colleagues were also recognized: Donna Armstrong, Vice President of Sales for Sage X3 and Diana Waterman, Director of Partner Programs for Sage Small Business Solutions are also 2014 Women of the Channel. I’m so proud of what we’ve all accomplished over the last year, and what our visions are for the future.

Combined we have 69 years of experience working in the channel, and over the last year we’ve worked to help our partners succeed by providing the right tools and resources to enable them to better serve their customers, developing stronger communication programs, simplifying pricing to help them be more competitive, streamlining the Sage website, amplifying the Sage brand, and completely revamping our annual event, Sage Summit. At Sage, we know how important our partner channel is to our success and our overall ecosystem.

Being recognized as a CRN Woman of the Channel reminds me that women can make a difference. We need to be confident leaders in the workplace and encourage our female peers. In the CRN Women of the Channel application, we were asked to share our advice for women aspiring to succeed in the workplace, and I’d like to share our responses. I believe that it never hurts to receive career advice from other women, whether you’re just starting out or you’ve been in the business world for many years.

My advice: You must take charge of your own career. No one else is going to do it for you. Seek out leadership opportunities and understand that the key to effective leadership is being passionate about an idea that allows you to change hearts and minds. I would encourage women to embrace their inner confidence. Taking risks and being bold, doing the things that scare you opens up new experiences that support personal and professional growth.

Donna Armstrong: I've achieved success through a strong desire to learn and share my experiences with others. Each individual has their own unique assets, so it's important to identify and build upon these. And, similarly, it's just as important to be aware of your weaknesses and work on them. Other tips: Don't forget to find an inspiring coach and mentor. Being a female executive provides the opportunity to be a great role model for other women looking to grow. Don't let gender guide or deter you; rather, use your specific skill set to achieve your goal.

Diana Waterman: Figure out the intersection of these three things: what you love doing, what you're extraordinarily good at doing, and the area in which you can make a huge contribution to your company. This sets you up for personal fulfillment and career success.

So ladies, what are you waiting for? Get out there and take charge of your career!

Need more advice?

See business leaders, including women running businesses or making a big impact.



About Gabie

Gabie's the executive vice president of marketing at Sage North America. Born and raised in Alaska, she has innovation in her blood, and has built her career in marketing, sales, and channel development with leading technology innovators. Some highlights of her 18-year career include constructing the custom catalogue function for Insight Enterprises early in her career, then developing the field marketing function for Cognos Corporation, rebranding Outlooksoft prior to its sale to SAP, and building the customer value management organization at SAP. She has developed and managed high-performance teams across enterprise solutions including business intelligence, content management, business performance, and business process management.

Like nearly all Sage leaders, she started a small business where she was a consultant, helping growth companies preparing for acquisition or public offering. Gabie brings that passion for growth companies to her role at Sage North America.

True to her Alaskan upbringing, Gabie loves the outdoors, has a photo blog (, and truly loves having an impact in both her personal and professional life. She also likes the Red Sox.

Nexus: G-WEBCD4