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Sage South Africa Newsroom

Sage Africa PR team scoops 7 PR awards

21 August 2018

The Sage Africa team has enjoyed a remarkable year on the PR front, scooping seven prestigious South African, pan-African and international awards for PR campaigns implemented and executed in 2017. Together with Idea Engineers – Sage’s agency in Africa – Sage won recognition for strategy and tactical execution for two key campaigns:

South African Budget Speech: Each year, the South African President’s State of the Nation Address and Finance Minister’s Tax Year End & Budget Speech provide an opportunity for Sage South Africa to share legal and tax expertise with businesses and act as an advocate for entrepreneurs.

Sage Summit Tour: Africa & Middle East:  Sage hosted over 1000 entrepreneurs and Sage Business Partners in Johannesburg, South Africa for the Africa & Middle East leg of the Summit Tour. This event was an opportunity to showcase Sage’s thought leadership to the regional media and market.


Known as "the International Stevies," the 2018 International Business Awards attracted more than 3,900 nominations from organisations of all types in 74 nations. Sage won:

  • Silver Stevie: Technology category (Sage Summit A&ME)

  • Silver Stevie: Low Budget category - Under $10,000 / € 7,000 (Budget Speech)

The SABRE Africa 2018 Awards PR awards attracted a number of countries across the continent—including Kenya, Morocco, Nigeria and South Africa. Sage won the following:

  • Winner: Financial Communications category (Budget Speech)

  • Diamond Certificate of Excellence : Superior Achievement In Brand-Building category (Budget Speech)

  • Gold Certificate of Excellence: Southern Africa geography category (Sage Summit A&ME)

The campaigns were also shortlisted for SABRE EMEA 2018 Awards, in a field of world-class competition.

The local PRISM 2018 awards have celebrated public relations and corporate communications excellence for 21 years and are South Africa’s most sought-after public relations awards. Sage clinched the following four wins:

  • Gold: Media Relations category (Sage Summit A&ME)
  • Silver: Media Relations category (Budget Speech) – 1st and 2nd place in this category
  • Silver: PR on Shoestring Budget category (Budget Speech)
  • Bronze: Technology category for (Sage Summit A&ME)

Track record of success

Last year, the Sage Africa PR team won three awards, including a Silver PRISM, first place in the African PR Excellence Awards, and a Silver SABRE Africa Award. These awards are the result of great team work, strong agency partnerships, and a close focus on building 360-degree campaigns that engage with the topics that really matter to Sage customers and the wider market.