{"id":677,"date":"2013-03-06T00:00:00","date_gmt":"2013-03-06T00:00:00","guid":{"rendered":"https:\/\/www.sage.com\/de-de\/blog\/?p=677"},"modified":"2026-01-22T16:47:51","modified_gmt":"2026-01-22T15:47:51","slug":"der-einfluss-von-bloggern-sollte-nicht-unterschaetzt-werden","status":"publish","type":"post","link":"https:\/\/www.sage.com\/de-de\/blog\/der-einfluss-von-bloggern-sollte-nicht-unterschaetzt-werden\/","title":{"rendered":"Der Einfluss von Bloggern sollte nicht untersch\u00e4tzt werden"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/de-de\/blog\/kategorie\/digitale-transformation\/\" class=\"entry-header__link\">Digitale Transformation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tDer Einfluss von Bloggern sollte nicht untersch\u00e4tzt werden\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">ver\u00f6ffentlicht am <time class=\"entry-date published\" datetime=\"2013-03-06T00:00:00+01:00\">6. M\u00e4rz 2013<\/time><\/span><span class=\"reading-time\"> Minuten zu lesen<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Der Einfluss von Bloggern sollte nicht untersch\u00e4tzt werden\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/de-de\/blog\/der-einfluss-von-bloggern-sollte-nicht-unterschaetzt-werden\/\"\n\t\t\tdata-share-text=\"Bitte lesen Sie diesen interessanten Artikel\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Teilen<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Link kopieren<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Kopiert<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/de-de\/blog\/author\/sageredakion\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/05\/Sage-Advice-YT-logo-1-350x350.png\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/05\/Sage-Advice-YT-logo-1-350x350.png 350w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/05\/Sage-Advice-YT-logo-1.png 500w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Sage Redaktion<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div id=\"attachment_228\" class=\"wp-caption alignleft\" style=\"max-width: 160px;\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-228\" src=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2018\/01\/Screen-PR-Blogger-150x150.jpg\" alt=\"Screen PR-Blogger\" width=\"150\" height=\"150\"><\/figure><p><\/p>\n<p class=\"wp-caption-text\">Screenshot vom PR-Blogger.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Klaus Eck, Autor und Gr\u00fcnder des PR-Blogger, schreibt \u00fcber die Arbeit mit Corporate Blogs und die richtige Pflege der Influencer Relations. Grundlage ist der Technorati Media&#8217;s 2013 Digital Influence Report, der ergab, dass Blogs zwar ein \u201einteressantes Instrument f\u00fcr Influencer Relations&#8220; seien. Allerdings seien die meisten Unternehmen noch immer vermehrt auf anderen Plattformen (Facebook &amp; Co.) aktiv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em>\u201eWenn es einem Unternehmen gelingt, bei Bloggern Aufmerksamkeit zu erringen, wirkt sich das in der Regel auch auf die Reichweite in den Social Networks insgesamt aus, weil die meisten Blogger ihren Content \u00fcber Twitter, Facebook und Co. vermarkten.&#8220;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neugierig geworden? Den vollst\u00e4ndigen Beitrag k\u00f6nnen Sie auf <a href=\"http:\/\/bit.ly\/Zptjtv\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/bit.ly\/Zptjtv<\/a> lesen.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Von <a href=\"https:\/\/www.sage.com\/de-de\/blog\/\">Stefanie Sch\u00e4fer-Daniel<\/a><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Bleiben Sie informiert.<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>&#8230;mit unserem Newsletter 1x im Monat<\/p>\n<ul>\n<li>Neue Trends aus der Arbeitswelt<\/li>\n<li>Aktuelle Urteile verst\u00e4ndlich erkl\u00e4rt<\/li>\n<li>Tipps zu Steuern &amp; Finanzen<\/li>\n<li>Experten-Interviews, Studien u.v.m<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a59880de-3d38-4b82-914c-ffa16bab6ae7\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Newsletter abonnieren<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2018\/02\/Blog-Datenbasiert-entscheiden-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2018\/02\/Blog-Datenbasiert-entscheiden-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Hier finden Sie weitere Themen aus diesem Artikel<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/de-de\/blog\/tag\/blog\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBlog\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/de-de\/blog\/tag\/social-media\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tSocial Media\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Mehr Wissen und Inspiration<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-2256 post type-post status-publish format-standard has-post-thumbnail hentry category-hr-management-payroll category-mitarbeiter-betreuen category-mitarbeiter-bezahlen category-recht-steuern-finanzen tag-blog tag-digitale-personalakte tag-dsgvo business_type-kleinunternehmer-handwerker business_type-mittlere-unternehmen card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2018\/03\/GettyImages-526124542_super-1064x810.jpg\" class=\"card-post__image\" alt=\"Telko\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2018\/03\/GettyImages-526124542_super-684x384.jpg 684w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2018\/03\/GettyImages-526124542_super-768x585.jpg 768w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2018\/03\/GettyImages-526124542_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Empfohlen<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-10T11:37:46+02:00\">10. Juli 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">2 Minuten zu lesen<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/de-de\/blog\/dsgvo-und-die-digitale-personalakte\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tDSGVO und die digitale Personalakte\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tWer eine digitale Personalakte DSGVO-konform einsetzen m\u00f6chte, sollte auf die richtigen Funktionen und einen geeigneten Anbieter achten. Erfahren Sie, welche Aspekte f\u00fcr den Schutz sensibler Besch\u00e4ftigtendaten entscheidend sind.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">Mehr zu diesem Thema<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-31052 post type-post status-publish format-standard has-post-thumbnail hentry category-digitale-transformation category-warenwirtschaft tag-automatisierung tag-blog tag-digitalisierung tag-geschaeftsprozesse tag-kundengeschichten tag-mittelstand business_type-mittlere-unternehmen\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/de-de\/blog\/erp-wechsel-in-der-fertigungsindustrie-sage-wincarat\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2026\/05\/albtal_gummiwerke-2-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2026\/05\/albtal_gummiwerke-2-684x384.jpg 684w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2026\/05\/albtal_gummiwerke-2.jpg 742w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2026\/05\/albtal_gummiwerke-2.jpg 742w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-04T12:36:14+02:00\">4. Mai 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">3 Minuten zu lesen<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tERP-Systemwechsel in der Fertigungsindustrie: Als ein System zum Risiko wurde\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-19552 post type-post status-publish format-standard has-post-thumbnail hentry category-hr-management-payroll category-mitarbeiter-bezahlen category-recht-steuern-finanzen tag-arbeitszeitmodelle tag-blog tag-compliance tag-lohnabrechnung tag-lohnwegweiser tag-midijob tag-minijob tag-mittelstand tag-personalmanagement business_type-kleinunternehmer-handwerker business_type-mittlere-unternehmen\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/de-de\/blog\/mindestlohn-und-minijob-grenze-steigen-ab-dem-01-januar\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/04\/GettyImages-1248751742-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/04\/GettyImages-1248751742-684x384.jpg 684w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/04\/GettyImages-1248751742-768x432.jpg 768w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/04\/GettyImages-1248751742-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-11-24T09:10:06+01:00\">24. November 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 Minuten zu lesen<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMindestlohn und Minijob-Grenze steigen ab dem 01. Januar 2026\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-26505 post type-post status-publish format-standard has-post-thumbnail hentry category-digitale-transformation category-hr-management-payroll tag-blog tag-chatbot tag-digitalisierung tag-ki-und-hr tag-kuenstliche-intelligenz tag-mittelstand tag-moderne-arbeitswelt tag-personalentwicklung business_type-kleinunternehmer-handwerker business_type-mittlere-unternehmen\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/de-de\/blog\/ki-kompetenz-arbeitgeberpflicht\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/GettyImages-1406088800-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/GettyImages-1406088800-684x384.jpg 684w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/GettyImages-1406088800-768x512.jpg 768w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/GettyImages-1406088800-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-02-12T09:14:03+01:00\">12. Februar 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 Minuten zu lesen<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSicherstellen von KI-Kompetenz wird Arbeitgeberpflicht\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-11587 post type-post status-publish format-standard has-post-thumbnail hentry category-hr-management-payroll category-mitarbeiter-bezahlen category-recht-steuern-finanzen tag-blog tag-buchhaltung tag-kleinunternehmer tag-lohnabrechnung tag-mittelstand business_type-kleinunternehmer-handwerker business_type-mittlere-unternehmen\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/de-de\/blog\/geldwerter-vorteil-neue-regelungen-fur-firmen-und-dienstwagen\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/04\/GettyImages-916352504-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/04\/GettyImages-916352504-684x384.jpg 684w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/04\/GettyImages-916352504-768x432.jpg 768w, https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2022\/04\/GettyImages-916352504-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-01-21T12:50:13+01:00\">21. Januar 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 Minuten zu lesen<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tGeldwerter Vorteil &#8211; Firmenwagen\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Screenshot vom PR-Blogger. Klaus Eck, Autor und Gr\u00fcnder des PR-Blogger, schreibt \u00fcber die Arbeit mit Corporate Blogs und die richtige Pflege der Influencer Relations. Grundlage ist der Technorati Media&#8217;s 2013 Digital Influence Report, der ergab, dass Blogs zwar ein \u201einteressantes Instrument f\u00fcr Influencer Relations&#8220; seien. Allerdings seien die meisten Unternehmen noch immer vermehrt auf [&hellip;]<\/p>\n","protected":false},"author":545,"featured_media":1715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"15","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[15],"tags":[599,102],"business_type":[],"lilypad":[],"context":[],"industry":[],"persona":[58,54,60,57,59,56,55],"imagine_tag":[24],"coauthors":[973],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-transformation","tag-blog","tag-social-media"],"sage_meta":{"region":"de-de","author_name":"Sage Redaktion","featured_image":"https:\/\/www.sage.com\/de-de\/blog\/wp-content\/uploads\/sites\/11\/2018\/01\/Vienna_Austria_270812_044-1024x366.jpg","imagine_tags":{"24":"Sage Blog"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Deutschland","distributor_original_site_url":"https:\/\/www.sage.com\/de-de\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/posts\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/users\/545"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/comments?post=677"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/posts\/677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/media\/1715"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/media?parent=677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/categories?post=677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/tags?post=677"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/business_type?post=677"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/lilypad?post=677"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/context?post=677"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/industry?post=677"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/persona?post=677"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/imagine_tag?post=677"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/de-de\/blog\/api\/wp\/v2\/coauthors?post=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}