Sage CRM Software



Customer Relationship Management Solutions

Build meaningful customer relationships, increase loyalty, and boost sales with Sage CRM Software.


What is CRM?

CRM stands for customer relationship management. Sage CRM Software helps Dubai businesses to improve customer relationships, by organising and automating communications and activities across all customer-facing departments.  This includes sales, marketing, and customer service.

For a deeper look into CRM meaning, as well benefits and a six-step plan for creating your own strategy, click here

Find out more about CRM


The benefits of using a CRM system

Did you know that for every $1 invested in CRM, you get a $5 return on investment?
That’s because a CRM system lets you access all your customer information in one place, so that you can better execute your sales,
marketing, and support strategies. 

And better strategies mean increased sales, higher customer satisfaction, and fewer problems.


SMEs can realise these top 5 benefits of using a CRM system:

  • Reliable customer information
  • Access all data about your customers and prospects, including contact details, business information, and engagement history, so that you can pick up the conversation exactly where you left off.

  • Easily access data
  • Customer information is often scattered across different systems in different departments, making it difficult to find what you need, when you need it. A CRM system brings all that information together and unlocks value for all employees, no matter where they’re accessing it from.

  • View all interactions, across all touchpoints
  • Telephone, email, social media, web forms… customers engage with your business through a range of channels. Stay up to date with all interactions – regardless of the contact point – with CRM.

  • Customers only have to ask once
  • Nothing is more annoying than having to repeat the same information to different service representatives. With the entire customer interaction history stored in one place, and accessible by all staff, CRM software makes this problem disappear.

  • Streamline your pipeline
  • A CRM system lets you track customers as they move through your sales funnel. It records all marketing communications sent, interactions with salespeople, time taken to close a deal, and potential problems in your pipeline. This lets you change your strategy in real time, so that you can deliver better customer service.

The 7 most useful features

With CRM software, your sales, marketing, and customer service teams can easily share information and manage every interaction through every touchpoint with customers, leads, and prospects.

These are the seven most useful features of CRM solutions:


Contact Management Central Database Salesforce Automation Leads & Opporunity Management Targeted Marketing Customer Service Reports and Insight

Let Sage CRM cater to your customers’ needs

Are you ready to take your customer service to the next level? 

With Sage CRM software, you can manage the entire customer journey, drive meaningful conversations, and convert more prospects into customers and more leads into sales.
Know exactly what your next move is, with Sage. 

For more information about Sage CRM for small businesses, click here.


CRM Frequently Asked Questions


What is the difference between CRM and ERP?

Customer relationship management (CRM) software captures, stores, and process customer information, including their personal data and interaction history. This information is used to increase sales and retention and drives better customer experiences. 

Enterprise resource planning (ERP) software is used to cut costs and improve business processes, like HR, payroll, and accounting; stock, warehouse, and supply chain management, and business intelligence. These systems store financial and operational data that’s used to forecast budgets and manage inventory, staff, suppliers, and more. 

In short, CRM increases sales through better customer engagement; ERP reduces costs through more efficient processes and enterprise management, making them the
ideal complementary solutions.

Find out more about ERP software here.


What can CRM software do for my business?

CRM software helps you to build lasting relationships and have meaningful conversations with your customers. It records those engagements, regardless of where they took place, and stores the information in one place, where everyone can access it. Having this information at your fingertips lets you provide better customer service, resulting in increased sales, a more loyal audience, higher prospect conversion, and the ability to close more deals, faster. If you want to show your customers that they’re a priority, then CRM is for you.


Who uses the software?

In short, everyone. Anyone in your organisation who has ever engaged with your customers, from the marketing team, to sales representatives, to the account and support teams, can access the information in the customer management system. This includes every interaction your business had ever had with a particular customer, letting you see at a glance exactly where they are in the sales funnel and what your next move should be.