{"id":3275,"date":"2023-07-12T11:11:08","date_gmt":"2023-07-12T01:11:08","guid":{"rendered":"https:\/\/www.sage.com\/en-au\/blog\/?p=3275"},"modified":"2026-02-05T20:08:54","modified_gmt":"2026-02-05T09:08:54","slug":"want-to-survive-the-recession-focus-on-these-saas-metrics","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-au\/blog\/want-to-survive-the-recession-focus-on-these-saas-metrics\/","title":{"rendered":"Want to survive the recession? Focus on these SaaS metrics"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-au\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWant to survive the recession? Focus on these SaaS metrics\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col col-8 col-lg-4 entry-header__image\">\n\t\t\t<figure class=\"entry-header__thumbnail js-hero-section\">\n\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-960890176-1440x810.jpg\" class=\"entry-header__thumbnail-image\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-960890176-1440x810.jpg 1440w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-960890176-768x432.jpg 768w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-960890176-684x384.jpg 684w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-960890176-1536x864.jpg 1536w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-960890176-2048x1152.jpg 2048w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2023-07-12T11:11:08+10:00\">July 12, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Want to survive the recession? Focus on these SaaS metrics\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-au\/blog\/want-to-survive-the-recession-focus-on-these-saas-metrics\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__icon social-share-button__icon--share\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"svg-icon\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\"><path d=\"M768 106.5q-62 0-105.5 44t-43.5 105q0 10 2.5 18.5a268 268 0 0 1 4.5 17.5l-256 128q-21-26-50-41.5t-64-15.5q-62 0-105.5 44t-43.5 105q0 62 43.5 106t105.5 44q35 0 64-16t50-41l256 128q-2 9-4.5 17.5t-2.5 17.5q0 62 43.5 106t105.5 44 105.5-44 43.5-106q0-61-43.5-105t-105.5-44q-35 0-64 15.5t-50 41.5l-256-128q2-9 4.5-17.5t2.5-18.5q0-9-2.5-17.5a268 268 0 0 1-4.5-17.5l256-128q21 25 50 41t64 16q62 0 105.5-44t43.5-106q0-61-43.5-105t-105.5-44m0 64q36 0 60.5 25t24.5 60q0 36-24.5 61t-60.5 25-60.5-25-24.5-61q0-35 24.5-60t60.5-25m-512 256q36 0 60.5 25t24.5 60q0 36-24.5 61t-60.5 25-60.5-25-24.5-61q0-35 24.5-60t60.5-25m512 256q36 0 60.5 25t24.5 60q0 36-24.5 61t-60.5 25-60.5-25-24.5-61q0-35 24.5-60t60.5-25\" \/><\/svg>\t\t\t<\/span>\n\t\t\t<span class=\"social-share-button__icon social-share-button__icon--copy\" hidden>\n\t\t\t\t<svg aria-hidden=\"true\" class=\"svg-icon\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\"><path d=\"M698 85.5q-45 0-88.5 17.5T531 154.5l-430 431q-3 2-4.5 4.5t-3.5 5.5q-1 3-1.5 6t-.5 6q0 4 .5 7t1.5 6 3 5.5a54 54 0 0 0 4 4.5q3 3 5.5 4.5t5.5 2.5q3 2 6 2.5t6 .5 6.5-1 6.5-2 5.5-3a54 54 0 0 0 4.5-4l430-431q51-50 122-50t121 50q51 51 51 122t-51 121l-406 406q-26 27-62.5 27t-63.5-27q-26-26-26-62.5t26-62.5l328-328q3-2 4.5-4.5t3.5-5.5q1-3 1.5-6t.5-6q0-4-.5-7t-1.5-6-3-5.5a54 54 0 0 0-4-4.5q-3-3-5.5-4.5t-5.5-2.5q-3-2-6-2.5t-6-.5-6.5 1-6.5 2-5.5 3a54 54 0 0 0-4.5 4l-328 328q-44 44-44 107.5t44 108.5q45 44 108.5 44t107.5-44l406-407q35-34 52-77 17-44 17-89t-17-89q-17-43-52-78-34-34-77.5-51.5T698 85.5\" \/><\/svg>\t\t\t<\/span>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-au\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/1665950775201-350x350.jpg\" class=\"entry-author__image\" alt=\"david-appel-headshot\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/1665950775201-350x350.jpg 350w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/1665950775201.jpg 400w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Surviving and thriving in business regardless of external financial conditions might sound too good to be true. SaaS is a highly competitive industry, and even the top players in the market can have their good fortune reversed if they aren\u2019t constantly vigilant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developing a hawk-like focus on your metrics\u2013and just as importantly, knowing which SaaS metrics to watch\u2013can help you weather virtually any economic storm. Metrics are vital tools that help you understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Where you\u2019ve been:<\/strong> In business as in life, it\u2019s critical to take an honest assessment of your past performance. Metrics give you objective signposts about your day-to-day effectiveness or lack thereof.<\/li>\n\n\n\n<li><strong>Where you are:<\/strong> Knowing your present performance helps you stay realistic about timelines and trajectories. It\u2019s essential to manage your expectations without losing your ambition.<\/li>\n\n\n\n<li><strong>Where you\u2019d like to go:<\/strong> The most valuable thing about SaaS metrics is their ability to jumpstart your progress toward your goals. Whether your quarterly or annual plans involve growing subscribers or revenue, lowering churn rates, or something else, metrics can help them become realities.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Which particular metrics should you be watching, and why?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-voluntary-and-involuntary-churn\">Voluntary and Involuntary Churn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During an economic rough patch, your churn rates should be one of the first places you look to get your bearings. As a SaaS CFO, we doubt you\u2019re new to the overall concept of churn. You\u2019re probably aware of its enormous impact on <a href=\"\/blog\/tips-to-boost-net-revenue-retention-and-stop-churn-in-its-tracks\" target=\"_blank\" rel=\"noopener\">your net revenue<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But you might not know that there are two distinct kinds, and each has its own management strategies. The two types you should be monitoring are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voluntary Churn:<\/strong> Voluntary churn is what it sounds like: users have voluntarily decided to unsubscribe from your service. Sometimes the reasons for this are apparent and quickly correctible, and you can win back lost business. But in other instances, you might consider directly reaching out to your customers and asking them about changes or service upgrades they\u2019d like to see.<\/li>\n\n\n\n<li><strong>Involuntary Churn:<\/strong> Involuntary churn occurs when a problem arises with payment processing. The user\u2019s payment failed to go through, so they were unsubscribed involuntarily. Often, the issue is on the user\u2019s side (expired or canceled card, and so on), and they\u2019ll correct it and resubscribe. But there\u2019s always the potential that the error is on your end, so be sure to stay on top of your payment processing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our next recession metric is just as crucial as your churn rates. But unlike churn, which is more about managing external negatives, this one puts a bit more direct control back in your hands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-your-cash-burning-up\">Is Your Cash Burning Up?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although that\u2019s a great question for everyone to ask themselves during a recession, it looms even larger in the minds of SaaS CFOs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your cash burn rate (CBR) shows how quickly you\u2019re burning through your financial resources. The equation used to find your CBR is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CBR = Cash \/ Monthly Operating Expenses<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your CBR is measured in months. For instance, if you have $2,500,000 cash on hand and your monthly operating expenses are $250,000, your CBR would be ten months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your CBR is all about maximising and stretching your dollars and cents as far as they\u2019ll go. Be sure to take a thorough look at every aspect of your daily operations to see where you might be able to trim the fat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A great way to do that is to automate every aspect of your department that you can. Board members and investors will want to know that you\u2019re <a href=\"https:\/\/www.sage.com\/en-us\/blog\/%0D\">doing everything possible<\/a> to cut costs during hard times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-take-it-month-by-month\">Take It Month By Month<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When the economic seas start to get rough, it helps to narrow your time horizon. Slowing down and taking everything one month at a time can help your entire team operate more optimistically and effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your monthly recurring revenue (MRR) is the foundation of your annual recurring revenue (ARR). So it pays, literally and figuratively, to preserve your MRR in any way you can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few effective strategies for doing that include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Catering to the committed:<\/strong> Your most committed customers form the backbone of your ongoing revenue. Showing a bit of direct gratitude can go a very long way. Consider special offers or perks for members who stay with you for specific periods of time and tactics of that nature. Everyone loves feeling appreciated.<\/li>\n\n\n\n<li><strong>Offering intro discounts:<\/strong> If your potential customers get the recession jitters and new signups start to drop, don\u2019t despair. It\u2019s human nature to perk up at a great deal: offer some.<\/li>\n\n\n\n<li><strong>Sway the fence-sitters:<\/strong> Have someone on your team comb through reviews and other user-generated content related to your brand. See what you find in common about features or benefits your service might be lacking in the minds of your customers. Address their concerns and proactively make it known that you are.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Choose and use one of these strategies (or combine them), and you should see an uptick in your MRR relatively soon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hard-times-call-for-smart-teams\">Hard Times Call For Smart Teams<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sage.com\/en-au\/sage-business-cloud\/intacct\/additional-financial-management-modules\/saas-intelligence\" target=\"_blank\" rel=\"noopener\">Discover<\/a> how you can create real-time SaaS metrics dashboards to drive key metrics such as ARR, NDR, Churn and Cash.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice 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wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-au\/blog\/tag\/business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-au\/blog\/tag\/cfo\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCFO\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-au\/blog\/tag\/management\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tManagement\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-3892 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-ai tag-cfo business_type-medium-sized-business card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img 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class=\"entry-date published\" datetime=\"2025-03-05T04:26:33+11:00\">March 5, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-au\/blog\/how-to-master-ai\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tThe tech-finance fusion: How to master AI\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tDiscover how today\u2019s CFOs are at the forefront of corporate strategy, using AI-driven analytics and teamwork across different departments.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading 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https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-939019528-768x432.jpg 768w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-939019528-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-10-01T22:28:43+10:00\">October 1, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe CFO automation revolution: Seize control of your 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SaaS is a highly competitive industry, and even the top players in the market can have their good fortune reversed if they aren\u2019t constantly vigilant. Developing a hawk-like focus on your metrics\u2013and just as importantly, knowing which SaaS [&hellip;]<\/p>\n","protected":false},"author":1433,"featured_media":2701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"73","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[72,73,76],"tags":[137,248,206],"business_type":[9],"context":[],"industry":[],"persona":[101,102],"imagine_tag":[59,69],"coauthors":[301],"class_list":["post-3275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-money-matters","category-technology-innovation","tag-business-intelligence","tag-cfo","tag-management","business_type-medium-sized-business"],"sage_meta":{"region":"en-au","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-960890176.jpg","imagine_tags":{"59":"Business intelligence","69":"Business management"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Australia","distributor_original_site_url":"https:\/\/www.sage.com\/en-au\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/3275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/comments?post=3275"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/3275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/media\/2701"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/media?parent=3275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/categories?post=3275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/tags?post=3275"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/business_type?post=3275"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/context?post=3275"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/industry?post=3275"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/persona?post=3275"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/imagine_tag?post=3275"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/coauthors?post=3275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}