{"id":3722,"date":"2024-09-30T22:53:14","date_gmt":"2024-09-30T12:53:14","guid":{"rendered":"https:\/\/www.sage.com\/en-au\/blog\/?p=3722"},"modified":"2026-02-05T20:08:43","modified_gmt":"2026-02-05T09:08:43","slug":"cfo-playbook-strategies-financial-front-line","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-au\/blog\/cfo-playbook-strategies-financial-front-line\/","title":{"rendered":"CFO playbook: 3 strategies for the financial front line"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-au\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tCFO playbook: 3 strategies for the financial front line\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-09-30T22:53:14+10:00\">September 30, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"CFO playbook: 3 strategies for the financial front line\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-au\/blog\/cfo-playbook-strategies-financial-front-line\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-au\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>The role of the CFO and requirements for finance teams have become increasingly complex in recent years.<\/p>\n\n\n\n<p>It\u2019s not just about financial reporting and compliance. As a CFO, you also need to provide strategic leadership, while driving innovation and technology to improve business performance.<\/p>\n\n\n\n<p>In this article, we highlight three actionable insights that you and your financial team can use to tackle challenges now and in the future.<\/p>\n\n\n\n<p>Here\u2019s what we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#in\">1. In tough times, data and insight can push your business forward<\/a><\/li>\n\n\n\n<li><a href=\"#financial\">2. Financial planning and analysis can drive innovation<\/a><\/li>\n\n\n\n<li><a href=\"#five\">3. 5 steps for a CFO to become the CEO&#8217;s strategic partner<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-ffa6365a-a10d-4fe8-9cb8-e9e70c97bdd5\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-ffa6365a-a10d-4fe8-9cb8-e9e70c97bdd5\"\n\t>Download your free copy of Managing modern finance in a time of unprecedented change<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"in\">1. In tough times, data and insight will push your business forward<\/h2>\n\n\n\n<p>For businesses of all sizes, collecting, analysing and using data is crucial to success.<\/p>\n\n\n\n<p>From customer behaviour and market trends to financial performance and operational efficiency, data provides valuable insights that allow you to make informed decisions and stay ahead of the competition.<\/p>\n\n\n\n<p>However, data is not just the IT department\u2019s or analysts\u2019 responsibility.<\/p>\n\n\n\n<p>The finance team plays a critical role in the data-driven decision-making process.<\/p>\n\n\n\n<p>By partnering with other departments, such as marketing, sales and operations, finance can provide valuable financial insights that help drive business performance.<\/p>\n\n\n\n<p>Finance can help marketing teams determine the return on investment (ROI) of various marketing campaigns, for example, allowing them to allocate resources more effectively.<\/p>\n\n\n\n<p>Similarly, finance can work with operations to identify cost-saving opportunities and streamline processes. By partnering with the rest of the company, finance can provide a holistic view of the business and help drive strategic decision-making.<\/p>\n\n\n\n<p>Lewis Dangerfield, chief financial and transformation officer at <a href=\"https:\/\/www.sage.com\/en-au\/success-stories\/osprey-shipping\/?Markets=%7b84A0E19E-BE0A-41E8-8841-C20C3A69F52E%7d,%7b5CEB7BCA-D828-4F80-B64D-5932D26CED38%7d&amp;Products=%7bE61B8273-2D42-45FE-A143-D52CB0827431%7d&amp;Industry=%7b4A9DB4D0-A185-4000-9EDC-9F412856966F%7d\">Osprey<\/a>, said: \u201cThe big thing for us is data. We\u2019re a medium-sized business looking to double in growth in the next couple of years.<\/p>\n\n\n\n<p>\u201cWe rely on data that the finance team is aware of, but other departments realise that they need data and insight to push the business forward.<\/p>\n\n\n\n<p>\u201cThe finance team is shifting from becoming a back-room function into something more front of house and embedded within different teams across the group.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One source of truth for easily accessible data<\/h3>\n\n\n\n<p>For data to be truly valuable, it needs to be accurate, consistent and accessible. You need to tie data together as one source of truth, ensuring all departments are working with the same data, without discrepancies or inconsistencies.<\/p>\n\n\n\n<p>Additionally, it\u2019s important to be able to access the data quickly and efficiently, so teams can make informed decisions in real time.<\/p>\n\n\n\n<p>For your finance team, having access to accurate and up-to-date data is critical to their role in your business.<\/p>\n\n\n\n<p>They need to be able to quickly analyse financial data to identify trends, make forecasts, and provide insights to other departments.<\/p>\n\n\n\n<p>If your data is scattered across different systems or there are inconsistencies, that can lead to errors and delays in decision-making, which can have serious consequences for the business.<\/p>\n\n\n\n<p>By tying data together as one source of truth and making it easily accessible, you can ensure your finance team has the information they need to do their job effectively. This helps increase efficiency, reduce errors, and drive better business performance.<\/p>\n\n\n\n<p>Lewis said: \u201cWe use a myriad of different systems, as it\u2019s about drawing them together so that we\u2019re getting the insights quicker.<\/p>\n\n\n\n<p>\u201cFor us, it\u2019s particularly about getting on top of cash flow and understanding when there will be a challenge. It\u2019s about having sight of data as quickly as possible.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cash flow management<\/h3>\n\n\n\n<p>There is a lot of talk about the impact of inflation, which is a major financial challenge, especially when it comes to cash flow management.<\/p>\n\n\n\n<p>To navigate these uncertain times, you must deeply understand your financial position through data insight to make informed decisions.<\/p>\n\n\n\n<p>Data insight is crucial to your cash flow management because it lets you track and analyse your cash flow in real time.<\/p>\n\n\n\n<p>By understanding where cash is coming from and where it\u2019s going, you can make more accurate forecasts and develop strategies to improve cash flow. This might involve optimising payment processes, negotiating better payment terms with suppliers, or identifying cost-saving opportunities.<\/p>\n\n\n\n<p>Inflation also impacts pricing strategies and revenue streams, making it even more important for companies to understand their financial position clearly.<\/p>\n\n\n\n<p>With data insights, you can monitor changes in pricing and adjust your strategies accordingly, helping to mitigate the impact of inflation on your business.<\/p>\n\n\n\n<p>\u201cLook at the wider economic environment we\u2019re working in,\u201d said Hester Scotton, CFO at <a href=\"https:\/\/www.lawdebenture.com\/\" rel=\"noopener noreferrer\">Law Debenture<\/a>.<\/p>\n\n\n\n<p>\u201cThere are challenges in managing inflation, passing costs on to your customers and managing your workforce\u2019s expectations of rising costs.<\/p>\n\n\n\n<p>\u201cYou have to ask yourself whether you\u2019re using your people better to deliver better returns for investors and shareholders.\u201d<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-ffa6365a-a10d-4fe8-9cb8-e9e70c97bdd5\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-ffa6365a-a10d-4fe8-9cb8-e9e70c97bdd5\"\n\t>Download your free copy of Managing modern finance in a time of unprecedented change<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"financial\">2. Financial planning and analysis can drive innovation<\/h2>\n\n\n\n<p>As the world continues to navigate the aftermath of the pandemic, it\u2019s become increasingly clear that the finance function plays a crucial role in sustaining innovation and driving growth.<\/p>\n\n\n\n<p>The digital age has ushered in a new era of business needs and expectations, and companies need to adapt quickly to stay competitive.<\/p>\n\n\n\n<p>But which finance function is best suited to lead the charge regarding innovation?<\/p>\n\n\n\n<p>It could be financial planning and analysis (FP&amp;A), an essential function that helps you make informed strategic decisions<\/p>\n\n\n\n<p>Abby Obomighie, CFO: Europe Finance Director \u2013 Projects at Honeywell, said FP&amp;A teams are well positioned to take an active role in driving innovation, regardless of team size.<\/p>\n\n\n\n<p>Abby explained that an FP&amp;A strategy needs a comprehensive framework encompassing the 6 Ps: people, processes, performance, positioning, perseverance and passion.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>People:&nbsp;<\/strong>A successful FP&amp;A team needs skilled professionals with diverse expertise, including financial analysis, data management, and strategic thinking. Building a team with the right mix of skills and experience is essential for delivering effective FP&amp;A insights.<\/li>\n\n\n\n<li><strong>Processes:&nbsp;<\/strong>Streamlined processes that incorporate best practices, automation, and data-driven decision-making are vital for ensuring the efficiency and accuracy of FP&amp;A activities.<\/li>\n\n\n\n<li><strong>Performance:&nbsp;<\/strong>Measuring and tracking the performance of FP&amp;A initiatives helps you identify areas for improvement, optimise resource allocation, and demonstrate the value of their financial planning efforts.<\/li>\n\n\n\n<li><strong>Positioning:&nbsp;<\/strong>Aligning FP&amp;A activities with your strategic objectives ensures that you focus financial planning efforts on driving meaningful outcomes.<\/li>\n\n\n\n<li><strong>Perseverance:&nbsp;<\/strong>A commitment to continuous improvement and adaptability enables FP&amp;A teams to stay relevant in a rapidly changing business environment.<\/li>\n\n\n\n<li><strong>Passion:&nbsp;<\/strong>Cultivating a passion for financial planning and analysis encourages team members to embrace their roles and contribute their best efforts toward achieving your business goals.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Build a Finance Innovation Lab<\/h3>\n\n\n\n<p>Abby said it was important to foster talent, learning and development. You may want to think about creating a Finance Innovation Lab\u2014a supportive environment that encourages experimentation and collaboration.<\/p>\n\n\n\n<p>You can do this by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investing in the right talent by attracting, retaining, and developing professionals with the necessary skills and experience.<\/li>\n\n\n\n<li>Promoting a culture of learning and development by offering ongoing training, mentorship, and growth opportunities.<\/li>\n\n\n\n<li>Encouraging cross-functional collaboration to break down silos and facilitate knowledge sharing among team members.<\/li>\n<\/ul>\n\n\n\n<p>By embracing the 6 Ps framework highlighted above and implementing a Finance Innovation Lab, your business can foster a culture of innovation and continuous improvement within the FP&amp;A team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How FP&amp;A Drives Innovation<\/h3>\n\n\n\n<p>Abby outlined four ways your FP&amp;A team can drive innovation in your business.<\/p>\n\n\n\n<p><strong>1. Scope expansion: <\/strong>Expanding the scope of FP&amp;A activities to include new business areas, such as product development, marketing or operations, can help uncover novel insights and drive innovation.<\/p>\n\n\n\n<p><strong>2. Breaking silos: <\/strong>Encouraging collaboration across departments fosters a culture of innovation by allowing diverse perspectives to inform the financial planning process.<\/p>\n\n\n\n<p><strong>3. Mindset shift: <\/strong>Embrace a growth mindset and a willingness to challenge conventional wisdom that can inspire FP&amp;A teams to explore new approaches and uncover innovative solutions.<\/p>\n\n\n\n<p><strong>4. Repeatable processes: <\/strong>Establishing standardised, repeatable processes enables FP&amp;A teams to scale their efforts, quickly adapt to changing business conditions, and consistently deliver valuable insights.<\/p>\n\n\n\n<p>This approach would enhance the overall effectiveness of FP&amp;A, driving innovation and growth throughout your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"five\">3. 5 steps for a CFO to be the CEO\u2019s strategic partner<\/h2>\n\n\n\n<p>The role of the CFO has evolved dramatically over the past few years, something highlighted by Huiming Chen, Commercial CFO\u2014Europe Region, at&nbsp;<a href=\"https:\/\/www.illumina.com\/\">Illumina<\/a>.<\/p>\n\n\n\n<p>By working closely with the CEO, the CFO can help to shape the company\u2019s strategy, identify growth opportunities, and ensure you allocate financial resources effectively.<\/p>\n\n\n\n<p>CFOs can no longer operate in a silo, focused solely on financial reporting and compliance. You need to be a strategic partner to the business, working closely with other executives to make key business decisions, drive performance and create value.<\/p>\n\n\n\n<p>As the CEO\u2019s closest ally, you drive growth, manage risk, and optimise financial performance. With your unique blend of financial expertise and business acumen, you\u2019re well-positioned to play a critical role in driving success.<\/p>\n\n\n\n<p>Huiming shared five key steps for a CFO to firm up their position as a strategic partner to the CEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Be the CEO\u2019s co-pilot<\/h3>\n\n\n\n<p>As a CFO, you\u2019re increasingly expected to act as the co-pilot to your CEO, providing valuable insights and guidance on strategic decision-making.<\/p>\n\n\n\n<p>This includes evaluating potential risks and opportunities, identifying areas for growth, and offering sound financial advice to support your CEO\u2019s vision.<\/p>\n\n\n\n<p>By adopting a co-pilot mentality, you can ensure you\u2019re in the best position to help the CEO to drive success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Add value to other functions<\/h3>\n\n\n\n<p>You\u2019re uniquely positioned to add value to various business functions, such as HR, operations and IT.<\/p>\n\n\n\n<p>With your financial expertise and strategic mindset, you can provide valuable guidance on resource allocation, performance management, and other critical areas that will contribute to the overall success of the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Elevate your team to the next level<\/h3>\n\n\n\n<p>To become a true strategic partner to the CEO, you need to elevate your finance team\u2019s capabilities, and foster a culture of innovation and collaboration.<\/p>\n\n\n\n<p>This includes providing professional development opportunities, empowering team members to take ownership of their work, and encouraging cross-functional collaboration.<\/p>\n\n\n\n<p>By nurturing talent and promoting a growth mindset, you can ensure your team is well-equipped to contribute to strategic business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Influence and secure resources<\/h3>\n\n\n\n<p>You\u2019re critical in influencing and securing the necessary resources to drive success. This includes not only financial resources but also talent and technology.<\/p>\n\n\n\n<p>By articulating the value of their strategic initiatives and advocating for the resources you need, you can help ensure your business is well-positioned to achieve its objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Communicate and reciprocate<\/h3>\n\n\n\n<p>Effective communication is critical to your role in building a strong partnership with the CEO.<\/p>\n\n\n\n<p>This involves providing timely and accurate financial information, actively listening, and reciprocating the CEO\u2019s ideas and concerns.<\/p>\n\n\n\n<p>By fostering open and transparent communication, you can create a strong foundation for your partnership with the CEO.<\/p>\n\n\n\n<p>In conclusion, as a modern CFO, you need to become a strategic partner to the CEO, adding value across various functions, elevating your team, influencing and securing resources, and maintaining effective communication.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Managing modern finance in a time of unprecedented change<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Discover how taking the right steps to modernise accounting management systems will help your business gain insights that will lead to improved productivity and reduced costs, and prepare you for rapid growth.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ffa6365a-a10d-4fe8-9cb8-e9e70c97bdd5\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free report<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1325244864-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1325244864-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<p>[skyword_tracking \/]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover actionable insights that CFOs and their finance teams can use to tackle challenges.<\/p>\n","protected":false},"author":356,"featured_media":2707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[73],"tags":[248],"business_type":[9],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[294],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-cfo","business_type-medium-sized-business"],"sage_meta":{"region":"en-au","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-965936890.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Australia","distributor_original_site_url":"https:\/\/www.sage.com\/en-au\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/3722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/comments?post=3722"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/3722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/media\/2707"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/media?parent=3722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/categories?post=3722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/tags?post=3722"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/business_type?post=3722"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/context?post=3722"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/industry?post=3722"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/persona?post=3722"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/imagine_tag?post=3722"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/coauthors?post=3722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}