{"id":872,"date":"2019-09-19T08:30:59","date_gmt":"2019-09-18T22:30:59","guid":{"rendered":"http:\/\/sage-people-scraping-ca.local\/?p=872"},"modified":"2026-04-29T19:37:13","modified_gmt":"2026-04-29T09:37:13","slug":"storytelling-hr-basics-how-to-use-recruitment-retention","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-au\/blog\/storytelling-hr-basics-how-to-use-recruitment-retention\/","title":{"rendered":"How to use storytelling in HR to attract and retain top talent"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-au\/blog\/category\/people-leadership\/\" class=\"entry-header__link\">People &amp; Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to use storytelling in HR to attract and retain top talent\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tOnce upon a time, there was a HR and People team who wanted to use new and innovative ways to attract and retain top talent\u2026\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2019-09-19T08:30:59+10:00\">September 19, 2019<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to use storytelling in HR to attract and retain top talent\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-au\/blog\/storytelling-hr-basics-how-to-use-recruitment-retention\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-au\/blog\/author\/charlottepenny\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/03\/charlotte-penny.jpg\" class=\"entry-author__image\" alt=\"Headshot of Charlotte Penny\" \/>\t\t\t\t<span class=\"entry-author__name\">Charlotte Penny<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Storytelling \u2013 it\u2019s a skill we use every single day without even realising it.<\/p>\n\n\n\n<p>For instance: \u201cI went to the corner store to buy a loaf of bread. But they had sold out. So, I went to the bakery instead.\u201d<\/p>\n\n\n\n<p>This short quote contains a premise, a conflict and a resolution: the three pillars of storytelling.<\/p>\n\n\n\n<p>While buying bread isn\u2019t exactly the most gripping story \u2013 it\u2019s got nothing on Aladdin or Pride and Prejudice, has it? It goes to show how simple it can be.<\/p>\n\n\n\n<p>People naturally engage with strong, compelling stories so, storytelling could make the difference when it comes to attracting and retaining top talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-applying-techniques-in-marketing-to-hr-and-recruitment\">Applying techniques in Marketing to HR and recruitment<\/h2>\n\n\n\n<p>Storytelling is also an approach used in Marketing \u2013 an area HR and People professionals are increasingly looking to in order to help win in the war for talent.<\/p>\n\n\n\n<p>In fact, we\u2019ve blogged before about the role of <a href=\"https:\/\/www.sage.com\/en-au\/blog\/people-marketing-explained-employer-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">People Marketing<\/a>, in attracting and retaining top talent. Quite simply, organisations can no longer just post available positions on a job board and wait for the applications to roll in.<\/p>\n\n\n\n<p>In today\u2019s competitive landscape, progressive people-focused companies must <a href=\"https:\/\/www.sage.com\/en-au\/blog\/7-ps-hr-marketing-employer-branding-people\/\" target=\"_blank\" rel=\"noopener noreferrer\">find use new ways to attract top talent<\/a>.<\/p>\n\n\n\n<p>Brand loyalty, a clear message and emotional resonance all stand to be gained through storytelling techniques in Marketing.<\/p>\n\n\n\n<p>Progressive HR leaders and recruitment teams can stand to gain the exact same in their recruitment and retention strategies.<\/p>\n\n\n\n<p>Let\u2019s look at three lessons HR can learn from storytelling in this way.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Free guide: Why your workforce isn&#8217;t working<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Workforce experiences matter. That\u2019s what we found when we polled over 3,500 workers from across the globe to identify what really counts.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Download the research which reveals:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"className\":\"tick-list\"} --><\/p>\n<ul class=\"wp-block-list tick-list\"><!-- wp:list-item --><\/p>\n<li>The different kinds of workforce experiences that people say drive productivity \u2013 it\u2019s not what you think<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>The alarming gap between what employees and employers think is important in the workplace<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>The one thing employers need to fix immediately to improve workforce experiences<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>How, and why, HR and People leaders can lead a cultural transformation at work<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-32d984db-9451-4bab-bddf-1db671097566\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/GettyImages-1480030647.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/GettyImages-1480030647.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chapter-1-what-hr-leaders-can-learn-from-the-7-types-of-plot\">Chapter 1: What HR leaders can learn from the 7 types of plot<\/h2>\n\n\n\n<p>The first thing HR and People leaders can learn from tactics in storytelling is to adopt a clear plot. The author Christopher Booker wrote that all stories can be condensed down into seven basic plots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-overcoming-the-monster-example-star-wars\"><strong>1. Overcoming the monster (example: Star Wars)<\/strong><\/h3>\n\n\n\n<p>The hero must go on an adventure to rid the world of evil. Along the way, they face many challenges and learn some valuable lessons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-rags-to-riches-example-aladdin\"><strong>2. Rags to riches (example: Aladdin)<\/strong><\/h3>\n\n\n\n<p>In this story, the hero starts at the bottom and works their way to the top \u2013 learning a few interesting lessons along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-the-quest-example-the-odyssey\"><strong>3. The Quest (example: The Odyssey)<\/strong><\/h3>\n\n\n\n<p>The hero\u2019s objective is to make it to a certain place. Perhaps they are going in search of treasure. Whatever the case, the journey is beset with all sorts of perils.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-voyage-and-return-example-alice-in-wonderland\"><strong>4. Voyage and return (example: Alice in Wonderland)<\/strong><\/h3>\n\n\n\n<p>The hero finds themselves trapped in a world they must escape from. Now they are fighting for their freedom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-comedy-example-much-ado-about-nothing\"><strong>5. Comedy (example: Much Ado About Nothing)<\/strong><\/h3>\n\n\n\n<p>No matter what the hero tries, they just can\u2019t seem to make sense of things. The more they fail, the more ludicrous things become until, finally, something happens, and it all makes sense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-tragedy-example-romeo-and-juliet\"><strong>6. Tragedy (example: Romeo and Juliet)<\/strong><\/h3>\n\n\n\n<p>The tragic hero has a major character flaw that ultimately proves to be their undoing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-death-and-rebirth-example-a-christmas-carol\"><strong>7. Death and rebirth (example: A Christmas Carol)<\/strong><\/h3>\n\n\n\n<p>The hero is forced to see things from a different perspective. Just as they are on the verge of tragedy, finally the lessons they have learned sink in \u2013 and the hero changes their ways for good.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-oxfam-and-overcoming-the-monster\">Example: Oxfam and \u2018overcoming the monster\u2019<\/h3>\n\n\n\n<p>As a charity, Oxfam relies on storytelling to make its company mission statement heard. Their slogan is \u2018We won\u2019t live with poverty\u2019, and in their storytelling, they make poverty out to be a big, bad monster that they must destroy.<\/p>\n\n\n\n<p>In Oxfam\u2019s story, poverty throws all sorts of challenges at them \u2013 from natural disasters, to stopping children access education, to creating inequality for women.<\/p>\n\n\n\n<p>Yet Oxfam rises to fight the beast by calling on their supporters to give aid. Their ultimate aim is to stop poverty once and for all, and everything they do is with this objective in mind.<\/p>\n\n\n\n<p>This message isn\u2019t just clear to the public, but also to employees.<\/p>\n\n\n\n<p>Oxfam asks employees and candidates to help in the fight against poverty. As an employer, they market how employees can do this. \u2018Saving lives is all in a day\u2019s work\u2019 is their ultimate message to candidates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lesson-ask-yourself-what-story-and-plot-are-you-trying-to-tell-employees-and-candidates\">Lesson: Ask yourself what story and plot are you trying to tell employees and candidates?<\/h3>\n\n\n\n<p>Knowing the seven types of plots makes it much easier to approach storytelling. What kind of story are you trying to tell?<\/p>\n\n\n\n<p>What challenges you trying to overcome? Knowing what your story is, is the first basic step for effective storytelling in recruitment and retention strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chapter-2-nbsp-the-three-act-structure\">Chapter 2: &nbsp;The three-act structure<\/h2>\n\n\n\n<p>Earlier, we used the example of purchasing bread to show you the three-act structure: premise, conflict, resolution. Ultimately, all stories can be boiled down to this basic structure. It goes like this.<\/p>\n\n\n\n<p>In the <strong>premise<\/strong>, the author establishes the world. There is a problem that the hero is motivated to fix. This leads us to\u2026<\/p>\n\n\n\n<p>The <strong>conflict<\/strong>, where the hero goes in search of the answer and find themselves in an unfamiliar environment.<\/p>\n\n\n\n<p>Finally, after facing the conflict head-on, the hero discovers the <strong>resolution<\/strong>. This is where they must take all the lessons they have learned and apply them, to save themselves, their friends, and the world.<\/p>\n\n\n\n<p>The three-act structure is a useful tool in corporate storytelling, too. Are you trying to change the world for the better? What conflicts do you face, and how do you overcome them?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-how-google-is-putting-information-in-the-palm-of-our-hands\">Example: How Google is putting information in the palm of our hands<\/h3>\n\n\n\n<p>Google is an excellent storyteller. Every year, they release their \u2018year in search\u2019 videos that tell the story of the past 12 months in terms of data gathered from their search engine. The things people were searching for tell the story of our world.<\/p>\n\n\n\n<p>Even at their very core, though, Google has a strong story which it has been telling since day one. Their mission has always been to \u201corganise the world\u2019s information and make it universally accessible and useable\u201d. To that end, they continue to improve their search engine daily. Or, in terms of the three-act structure\u2026<\/p>\n\n\n\n<p><strong>Premise:<\/strong> The world is full of information, but it\u2019s hard to find what you\u2019re looking for, quickly.<\/p>\n\n\n\n<p><strong>Conflict:<\/strong> Disappointed that they couldn\u2019t find the data they needed, Google created a search engine. Now, new information is created daily, so Google keeps updating their search engine in order to keep up.<\/p>\n\n\n\n<p><strong>Resolution:<\/strong> Google celebrate the end of every successful year with a retrospective video \u2013 and then, it\u2019s on to another year of searching.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lesson-tell-your-story-to-prospects-candidates-and-employees-with-a-clear-resolution\">Lesson: Tell your story to prospects, candidates and employees with a clear resolution<\/h3>\n\n\n\n<p>Employees who feel they have a clear mission in their organisation are <a href=\"https:\/\/www.forbes.com\/sites\/williamcraig\/2018\/05\/15\/the-importance-of-having-a-mission-driven-company\/#c299c6d3a9c1\" target=\"_blank\" rel=\"noopener noreferrer\">54% more likely to stay at a company<\/a> for five years or more, and 30% more likely to become high performers.<\/p>\n\n\n\n<p>Ultimately, companies and teams who are working towards a shared vision and purpose have employees who are significantly more engaged and productive.<\/p>\n\n\n\n<p>Can all your employees explain in a sentence what their company\u2019s mission or goal is? Does it come across clearly to candidates? Do you make it part of your candidates\u2019 experiences through the interview and onboarding process?<\/p>\n\n\n\n<p>If not, it\u2019s time to start thinking about how you can communicate this more clearly, at every stage of the employee journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chapter-3-the-hero-s-journey\">Chapter 3: The hero\u2019s journey<\/h2>\n\n\n\n<p>The three-act structure is useful when you want to tell a story, but it lacks the element that makes storytelling truly relatable: a human perspective.<\/p>\n\n\n\n<p>The reason we connect with stories is because we are fascinated with other human beings. We see ourselves reflected in the characters of every story we read. We imagine ourselves facing their challenges, making their mistakes and even falling in love like they do.<\/p>\n\n\n\n<p>Professor Joseph Campbell coined the \u2018hero\u2019s journey\u2019, a structure which is consistent across almost all great stories.<\/p>\n\n\n\n<p>He splits <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hero%27s_journey\" target=\"_blank\" rel=\"noopener noreferrer\">the hero\u2019s journey into 17 stages<\/a>, which can be briefly summarised like so \u2013 as you read, try to imagine your favorite story, like Star Wars, Lord of the Rings or Harry Potter.<\/p>\n\n\n\n<p>The 17 stages are: The call to adventure; refusing the call; meeting the mentor; crossing the threshold; belly of the whale; the road of trials; meeting the goddess; the temptation; atonement with the abyss; \u2018ego death\u2019; the treasure; refusing the return; the magic flight; rescue; crossing the return threshold; master of two worlds; and, finally, freedom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-examples-the-hero-s-journey-in-action\">Examples: The hero\u2019s journey in action<\/h3>\n\n\n\n<p>That\u2019s a pretty long list of tropes that you can expect to find in a major story. As a storyteller, though, you needn\u2019t tell the whole story in 17 stages \u2013 you can pick and choose the bits that suit you.<\/p>\n\n\n\n<p>You could think, for instance, about who your company\u2019s mentor is. Is it a famous person, a philosopher or a figure from history? There\u2019s a reason Elon Musk named his car company Tesla.<\/p>\n\n\n\n<p>Think about the road of trials your company has faced, too. How has each trial proven your company\u2019s character? When Nintendo\u2019s Wii U console didn\u2019t sell as well as hoped the CEO, Satoru Iwata, took a huge pay-cut rather than make any redundancies \u2013 that showed Nintendo\u2019s character as an honourable company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lesson-personalise-and-humanise-experiences-for-employees-throughout-the-employment-journey\">Lesson: Personalise and humanise experiences for employees throughout the employment journey<\/h3>\n\n\n\n<p>How do you communicate your company\u2019s journey \u2013 in other words, if your company is the hero, at what stage of their journey is it at?<\/p>\n\n\n\n<p>Do your employees feel that your company is a human or people-focused company? As with everything, employees aren\u2019t going to respond if your approach isn\u2019t authentic and personalised.<\/p>\n\n\n\n<p>Different employees have different priorities \u2013 so it\u2019s up to you to tell your story in a way that resonates with every employee on a personal level, no matter what drives them.<\/p>\n\n\n\n<p>A good way to do this is to include a range of characters in your story. Think about the people throughout history who have influenced and helped your company to grow, and what backgrounds they came from.<\/p>\n\n\n\n<p>If the employee doesn\u2019t identify with the hero themselves, they may still identify with one of these people, which will make them feel like they have a place in the story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-hr-and-people-teams-can-use-storytelling\">How HR and People teams can use storytelling<\/h2>\n\n\n\n<p>Now that you know the secrets of storytelling, it\u2019s easy to weave these techniques into your recruitment and retention programs.<\/p>\n\n\n\n<p>Firstly, consider the easy wins like your external channels such as your career page or Glassdoor page. Do they feature a strong story?<\/p>\n\n\n\n<p>You could go back in time to tell the story of your company from day one \u2013 who founded it, and why? What was their mission and how has the company helped to change the world? More importantly, what role does great talent play in that story?<\/p>\n\n\n\n<p>This should be reflected in all messages to prospects, candidates and employees. You want every employee to understand what your company\u2019s story is, and what resolution you\u2019re striving towards.<\/p>\n\n\n\n<p>Secondly, and most importantly, it\u2019s vital to tell your story to employees at every touchpoint throughout the employment journey. By making your story resonate at every touchpoint, you can help employees to feel like they are part of it. They are on the journey with you.<\/p>\n\n\n\n<p>Relate messages and updates back to your company\u2019s story. Let your employees know that without them, they won\u2019t be able to achieve their ultimate mission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-storytelling-the-next-chapter-for-hr-and-people-teams\">Is storytelling the next chapter for HR and People teams?<\/h2>\n\n\n\n<p>As more and more People teams adopt marketing techniques into their recruitment and engagement strategies, it\u2019s likely we\u2019ll see an increasing number of companies using storytelling approaches to attract and keep top talent.<\/p>\n\n\n\n<p>Are you ready to turn the page and start using storytelling in your programs?<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Free guide: Why your workforce isn&#8217;t working<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Workforce experiences matter. That\u2019s what we found when we polled over 3,500 workers from across the globe to identify what really counts.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Download the research which reveals:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"className\":\"tick-list\"} --><\/p>\n<ul class=\"wp-block-list tick-list\"><!-- wp:list-item --><\/p>\n<li>The different kinds of workforce experiences that people say drive productivity \u2013 it\u2019s not what you think<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>The alarming gap between what employees and employers think is important in the workplace<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>The one thing employers need to fix immediately to improve workforce experiences<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>How, and why, HR and People leaders can lead a cultural transformation at work<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-32d984db-9451-4bab-bddf-1db671097566\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/GettyImages-1480030647.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/GettyImages-1480030647.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-20ec4af6-53dd-41ab-81ed-95d438e3bb90\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2019\/01\/GettyImages-626184462-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2019\/01\/GettyImages-626184462-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-au\/blog\/tag\/hr\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHR\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-3119 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership category-research category-trends-insights tag-employing-staff tag-hr tag-management tag-research-reports business_type-medium-sized-business card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/02\/Hero-image-main-1440x810.png\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/02\/Hero-image-main-684x384.png 684w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/02\/Hero-image-main-768x432.png 768w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/02\/Hero-image-main-1440x810.png 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-02-06T18:31:39+11:00\">February 6, 2023<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-au\/blog\/changing-face-hr-2024\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tThe changing face of HR: What HR and the C-suite really think of the sector today\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tIn a new research report from Sage, we reveal what\u2019s keeping HR leaders up at night and what the future of HR looks like.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-2042 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership tag-hr business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-au\/blog\/virtual-event-strategies-future-work\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1272762106-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1272762106-684x384.jpg 684w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1272762106-768x432.jpg 768w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1272762106-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-10-07T17:39:02+11:00\">October 7, 2020<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">2 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWatch our virtual event: \u2018Strategies for the future of work\u2019\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-894 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership tag-hr business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-au\/blog\/4-stats-for-diversity-inclusion\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1214712812-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1214712812-684x384.jpg 684w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1214712812-768x432.jpg 768w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1214712812-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-07-02T14:00:35+10:00\">July 2, 2020<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tDiversity and inclusion: 4 powerful stats HR leaders should know\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-923 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership tag-hr business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-au\/blog\/meaningful-work-hr-tips-bigger-picture\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1149029523-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1149029523-684x384.jpg 684w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1149029523-768x432.jpg 768w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2022\/04\/GettyImages-1149029523-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-06-18T11:30:11+10:00\">June 18, 2020<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMeaningful work: Three companies empowering employees to see the bigger picture\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-1875 post type-post status-publish format-standard has-post-thumbnail hentry category-compliance category-strategy-legal-operations tag-business-continuity tag-hr tag-payroll tag-payroll-compliance business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-au\/blog\/changes-restaurant-hospitality-award\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/GettyImages-1162911786-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/GettyImages-1162911786-684x384.jpg 684w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/GettyImages-1162911786-768x513.jpg 768w, https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2023\/10\/GettyImages-1162911786-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-05-14T16:21:11+10:00\">May 14, 2020<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">3 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tCOVID-19 changes: Restaurant Award and Hospitality Award\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time, there was a HR and People team who wanted to use new and innovative ways to attract and retain top talent\u2026<\/p>\n","protected":false},"author":1660,"featured_media":3607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[74],"tags":[222],"business_type":[9],"context":[],"industry":[],"persona":[107,103],"imagine_tag":[65,263,25,40,262,264],"coauthors":[284],"class_list":["post-872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","tag-hr","business_type-medium-sized-business"],"sage_meta":{"region":"en-au","author_name":"Charlotte Penny","featured_image":"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2024\/03\/Sage_BrandShootNC_Feb2024_Accountants_0789.jpg","imagine_tags":{"65":"HR and Payroll","263":"HR processes","25":"HR software","40":"Mid-sized business","262":"Recruitment","264":"Top HR resources"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Australia","distributor_original_site_url":"https:\/\/www.sage.com\/en-au\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/users\/1660"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/comments?post=872"}],"version-history":[{"count":1,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/872\/revisions"}],"predecessor-version":[{"id":4460,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/872\/revisions\/4460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/media\/3607"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/media?parent=872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/categories?post=872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/tags?post=872"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/business_type?post=872"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/context?post=872"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/industry?post=872"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/persona?post=872"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/imagine_tag?post=872"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/coauthors?post=872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}