{"id":882,"date":"2017-10-23T08:03:38","date_gmt":"2017-10-22T21:03:38","guid":{"rendered":"http:\/\/sage-people-scraping-ca.local\/?p=882"},"modified":"2026-02-05T20:16:07","modified_gmt":"2026-02-05T09:16:07","slug":"3-great-employer-branding-examples-sage-people","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-au\/blog\/3-great-employer-branding-examples-sage-people\/","title":{"rendered":"Three companies that have nailed employer branding"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tPeople & Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\tThree companies that have nailed employer branding\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"Headshot\t\t\t\tCharlotte Penny<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Employer branding is vital for companies to attract and retain the best talent. Promoting your company\u2019s brand, values and culture is essential to make your company stand out from the crowd when it comes to recruitment.<\/p>\n\n\n\n

Employer branding is just one part of something we call People Marketing at Sage People \u2013 applying traditional consumer marketing techniques to your workforce, to ensure you not only attract, but retain, the best.<\/p>\n\n\n\n

People Marketing is also just as important for your existing workforce; reinforcing why your company is a great place to work and showing them how much they are valued will ensure their heads won\u2019t be turned by your competitors.<\/p>\n\n\n\n

Here are three companies that we think have nailed employer branding and People Marketing \u2013 and why.<\/p>\n\n\n\n

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  1. Zappos<\/strong><\/h2>
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    Zappos is a great example of how to use social media successfully to bolster employer branding. The company\u2019s Instagram page, InsideZappos<\/a>, reveals what it\u2019s really like to work at the online retailer, with staff posting pictures and videos daily showing it as a fun, quirky and playful company to work for.<\/p>\n\n\n\n

    Recent pictures have highlighted activities from outdoor spin classes, donut eating competitions and birthday cakes, to truth or dare games in training sessions, and staff playing a piano at work.<\/p>\n\n\n\n

    A strong theme of \u2018giving back\u2019 is also evident from employees posting about various community projects such as a Karma Adventure involving the Salvation Army, and staff helping out at a local food bank<\/p>\n\n\n\n

    With comments from its 2,600 followers saying things like \u2018One day I hope I get to work at this amazing company\u2019 and \u2018I want to work there so bad\u2019, clearly Zappos has nailed how its seen externally.<\/p>\n\n\n\n

    But it\u2019s not just Zappos\u2019 social media presence which demonstrates why they\u2019ve nailed People Marketing. The company puts a lot of thought into how they attract the best once candidates are in for interviews.<\/p>\n\n\n\n

    Zappos has two sets of interviews: the skills interview and the culture interview, and candidates must pass both. The culture interview is based on Zappos\u2019 10 Core Values. If an applicant doesn\u2019t pass it, they don\u2019t move forward in the process, regardless of how good a technical fit they may be. Creating an interview process that reviews more than just technical skills allows companies and candidates to develop a better understanding of each other\u2019s values.<\/p>\n\n\n\n

    Everyone that\u2019s hired at Zappos also goes through the same four-week training program, part of which is taking calls from customers. At the end of that first week of training, they\u2019re offered $3,000 if they decide the job isn\u2019t for them. Very few take it.<\/p>\n\n\n\n

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    Free research report: The changing face of HR<\/h2>\n\n\t\t\t\t\t\t\t\t\t
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    Seismic shifts in the way organisations operate, work, and manage their people are occurring. We surveyed 500+ HR leaders to discover how they are responding.<\/p>\n

    Uncover insights on how to stay ahead and transform HR from a process focused function to a people driven business.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tDownload Report<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n\n

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    1. Salesforce<\/strong><\/h2>
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      LinkedIn is a great platform for boosting your employer brand and Salesforce uses it to its full potential. With over 830,000 followers on LinkedIn, Salesforce<\/a> uses the networking site as its own careers hub, posting current job vacancies along with insights into its employees from where they work, to their seniority level, education and skills.<\/p>\n\n\n\n

      Under a section called \u2018Life\u2019, the tech company also highlights its culture and values, from meaningful work, to having good people and its unparalleled rewards. It also includes employee testimonials and has a chart depicting the social causes that employees are involved in.<\/p>\n\n\n\n

      Salesforce is also another strong example of leveraging the power of Instagram. Using the hashtag \u2018dreamjob\u2019, Salesforce uses Instagram to show off the exciting lives of its employees both inside and outside of work. It then cleverly links job seekers directly to the company\u2019s careers page, where the #dreamjob theme continues, making it easier for prospective employees to jump straight from Instagram to applying for a job.<\/p>\n\n\n\n

      Again, the company also practices what it preaches on its external social media channels. The company is vocal about the fact that they center their company around the Hawaiian concept of Ohana<\/a>, which means family. This is reflected from the events which the company runs \u2013 where family members are invited \u2013 to their progressive flexible working policies which are designed so that employees don\u2019t have to \u2018decide\u2019 between a career or family.<\/p>\n\n\n\n

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      1. Veterans United<\/strong><\/li>\n<\/ol>\n\n\n\n

        Employees using the hashtag \u2018VUrocks\u2019 on Twitter caught our eye from this home loans company. Veterans United is clearly doing something right to have so many of its staff constantly tweeting about what a great place it is to work and sharing photos from their working day.<\/p>\n\n\n\n

        Looking at the company\u2019s careers page it\u2019s clear that many people love working at the organisation, with employee testimonials about what a great \u2018family\u2019 VU is to work.<\/p>\n\n\n\n

        Another savvy part of the careers section for job seekers is a \u2018Put your strengths to work\u2019 section that lists lots of different traits and responsibilities such as \u2018detail driven\u2019 or \u2018results oriented\u2019; when you click on a trait it reveals the type of role you\u2019d be suited for within the company and tells you more about the role and department.<\/p>\n\n\n\n

        The company values and culture are strongly highlighted throughout the careers section and the whole page feels like a real celebration of its people.<\/p>\n\n\n\n

        As these three examples show, a key focus for successful employer branding involves engaging with your people and enrolling them to be the ambassadors of your company. If you can encourage them to share their experiences through social media then you\u2019ll really bolster your employer brand. And allowing your staff to tell their stories in their own words is also important and will make your employer branding more authentic.<\/p>\n\n\n\n

        Finally, it\u2019s no coincidence that all the examples we\u2019ve mentioned are experiencing huge growth. They know that if they deliver great workforce experiences for their people, then they\u2019ll get the best from them.<\/p>\n\n\n\n

        Now, what\u2019s stopping you from boosting your employer branding?<\/p>\n\n\n\n

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        Free research report: The changing face of HR<\/h2>\n\n\t\t\t\t\t\t\t\t\t
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        Seismic shifts in the way organisations operate, work, and manage their people are occurring. We surveyed 500+ HR leaders to discover how they are responding.<\/p>\n

        Uncover insights on how to stay ahead and transform HR from a process focused function to a people driven business.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tDownload Report<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n

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        Subscribe to the Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t
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        Get a roundup of our best business advice in your inbox every month<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSubscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"\"\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        People marketing or employer branding is vital for winning the war on talent and recruiting and retaining the best workforce. Here are 5 companies that have nailed employer branding.<\/p>\n","protected":false},"author":1660,"featured_media":1769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[74],"tags":[222],"business_type":[9],"context":[],"industry":[],"persona":[103],"imagine_tag":[65,263,25,40,264],"coauthors":[284],"class_list":["post-882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","tag-hr","business_type-medium-sized-business"],"sage_meta":{"region":"en-au","author_name":"Charlotte Penny","featured_image":"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2020\/02\/roba-Baumann_2018_X3_34037.jpg","imagine_tags":{"65":"HR and Payroll","263":"HR processes","25":"HR software","40":"Mid-sized business","264":"Top HR resources"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Australia","distributor_original_site_url":"https:\/\/www.sage.com\/en-au\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/users\/1660"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/comments?post=882"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/posts\/882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/media\/1769"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/media?parent=882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/categories?post=882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/tags?post=882"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/business_type?post=882"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/context?post=882"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/industry?post=882"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/persona?post=882"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/imagine_tag?post=882"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-au\/blog\/api\/wp\/v2\/coauthors?post=882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}