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Become visionary. Become CFO 3.0

The finance function is evolving. Discover how trailblazing finance leaders are driving a digital-first agenda.
CFO 3.0 header: illustration of woman sitting and looking through telescope

Key report statistics

CFO 3.0 statistics: graphic showing an annulus with text: 56%
More than half believe the digitalisation of the industry has changed their role over the last five years
CFO 3.0 statistics: graphic showing an annulus with text: 67%
Two-thirds are becoming business advisors as opposed to number crunchers
CFO 3.0 statistics: graphic showing an annulus with text: 87%
Almost 9 out of 10 are comfortable with technology and automation helping them with day-to-day accounting tasks

CFO 1.0. The historian

You’re at the start of your digital journey, and looking backwards into the rear-view mirror.  

  • As an individual with high financial acumen, you’re a historian of past performance 
  • Your role reflects the traditional view of the finance professional as a historian of company financial data and past performance. 
  • 69% of financial decision makers believe that thinking of new ways to help the business with financial matters is the most challenging part of their job. 

CFO 2.0. The real-time analyst

You have modern financial tools to automate your finance function. You’re able to help the business strategically. 

  • You use real-time data and dashboards to provide the support and analysis needed to help a business improve operational and management performance. 
  • You add the “why” to what happened, helping the organisation use data to gain strategic insights. 
  • 86% of financial decision makers believe that CFOs could now play a larger role in complex data analytics.

CFO 3.0. The visionary

We’re entering a new era where artificial intelligence and machine learning brings us to a new phase of finance. 

  • You use data and emerging technology to create a vision of the future of the business, and may well be in the driving seat of transformation. 
  • Instead of simply using a rear-view mirror, you’re using data and predictive analytics to look ahead and plot a new direction.  
  • Almost three quarters (72%) of financial decision makers say they’re already using cloud-based financial technology as a means of driving operational efficiency.

Welcome to the era of CFO 3.0

Our report CFO 3.0: Digital transformation beyond financial management, based on a survey of over 200 Australian financial decision makers, provides unique insight into the evolution of the chief financial officer

Download this important research for original insight into the evolution of the CFO.

  • CFO 1.0: Why it’s up to finance to drive the digitalisation of the finance function in a fast-changing world.
  • CFO 2.0: The evolution of finance,why you need to use automation tools for better productivity.
  • CFO 3.0: The path to ‘visionary.’ How artificial intelligence and machine learning allows you to predict the future.

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