Enhance the effectiveness of your marketing strategies to grow your practice
Unlocking new business opportunities is a key imperative for Australian accounting practices, however many accounting firms still rely on referrals to get new clients. Imagine how much more your practice can grow if you can reach out to businesses with a different approach.
By understanding what your clients value most, what makes them want to stay with your practice and providing ways to offer an enriched client experience can enhance the effectiveness of your marketing efforts to generate new business.
- Learn effective marketing strategies for accountants
- How CRM can enable proactive client engagement
- Ways to involve your staff in growing your business
- Learn how to gain insights from client and practice data to drive marketing initiatives
- Bonus: Receive an eBook guide to takeaway
Date: Thursday, 25th March 2021
Time: 11.00am-12.00pm (AEDT)
Founder, Smithink and previous CA ANZ president
David Smith is the founder of Smithink that for 20 years has specialised in assisting accounting firms to improve their business performance, expand their service offerings and address difficult partnership issues. He's a past president of CA ANZ and a former partner of the firm that is now BDO Sydney.
Director of Strategic Accounts and Alliances
A management accountant with a post-graduate qualification in Taxation, Gary has unsurpassed industry knowledge, having spent 25 years providing advice to accounting firms in relation to best-of-breed software solutions, ranging from financial analysis and forecasting to compliance to practice management.