{"id":10776,"date":"2024-02-29T09:00:00","date_gmt":"2024-02-29T14:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-ca\/blog\/?p=10776"},"modified":"2024-12-18T06:57:49","modified_gmt":"2024-12-18T11:57:49","slug":"mastering-automation-ai-in-saas-finance","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/mastering-automation-ai-in-saas-finance\/","title":{"rendered":"Sprint ahead or fall behind: Automation via AI in SaaS finance"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tSprint ahead or fall behind: Automation via AI in SaaS finance\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-02-29T09:00:00-05:00\">February 29, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Sprint ahead or fall behind: Automation via AI in SaaS finance\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ca\/blog\/mastering-automation-ai-in-saas-finance\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ca\/blog\/author\/davidappelandericsleeth\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/david-and-eric.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel &amp; Eric Sleeth<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>As the SaaS industry continues to evolve, so does the role of the SaaS CFO&#8211;and with it, the tools CFOs count on.&nbsp;<\/p>\n\n\n\n<p>With financial performance and operational efficiency being top priorities, SaaS CFOs constantly seek ways to stay ahead of the competition.&nbsp;<\/p>\n\n\n\n<p>One of the key tools in your arsenal is automation through artificial intelligence (AI).<\/p>\n\n\n\n<p>In this blog, we&#8217;ll explore 1) Why automation is essential for today&#8217;s SaaS CFOs, 2) The various risks of dragging your feet on AI adoption, and 3)<strong> <\/strong>How a robust tech stack strategy can save you time and money while surpassing legacy finance tools in effectiveness.<\/p>\n\n\n\n<p>If you&#8217;ve ever wondered how AI can revolutionize your department, this post is for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-has-become-essential-for-saas-cfos\"><strong>AI has become essential for SaaS CFOs<\/strong><\/h2>\n\n\n\n<p>Many SaaS CFOs have started to realize that AI has finally made the jump from a technological advantage to a technological necessity.&nbsp;<\/p>\n\n\n\n<p>What&#8217;s changed, exactly?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-and-financial-strategy-formation\"><strong>AI and financial strategy formation<\/strong><\/h3>\n\n\n\n<p>For SaaS companies, the CFO function used to be primarily backward-looking and focused on historical transaction data.&nbsp;<\/p>\n\n\n\n<p>In recent years, however, SaaS CFOs have risen in strategic importance and are now seen as being key business leaders.&nbsp;<\/p>\n\n\n\n<p>You&#8217;re counted on to craft financial strategies to drive recurring revenue and customer loyalty.&nbsp;<\/p>\n\n\n\n<p>AI plays a central role in that because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated financial reporting supplies real-time data to help you quickly achieve strategic return on investment (ROI).<\/li>\n\n\n\n<li>Cloud accounting suites with AI are packed with all the SaaS metrics CFOs need for strategy formation.<\/li>\n\n\n\n<li>Forecasts built with AI allow you to test different scenarios immediately instead of building a whole new forecast, which multiplies the effectiveness of your financial planning.<\/li>\n<\/ul>\n\n\n\n<p>In short, automation paves the way for market-winning SaaS strategies.&nbsp;<\/p>\n\n\n\n<p>What else is AI vital for today&#8217;s finance leaders?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-automation-and-centralized-collaboration\"><strong>Automation and centralized collaboration<\/strong><\/h3>\n\n\n\n<p>With the rise in your role&#8217;s strategic responsibilities comes another trend.&nbsp;<\/p>\n\n\n\n<p>Financial strategies aren&#8217;t built alone. They require you to work closely with other stakeholders and leaders at your company.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re helping your company&#8217;s marketing lead forecast the results of different pipeline adjustments, you&#8217;ll need data from them and vice versa.&nbsp;<\/p>\n\n\n\n<p>And that&#8217;s just one example among many.<\/p>\n\n\n\n<p>Automation and centralized collaboration go hand in hand when it comes to optimizing SaaS finance operations.&nbsp;<\/p>\n\n\n\n<p>By centralizing their data, CFOs can foster a culture of collaboration within their finance teams, driving operational efficiency and improving overall productivity.<\/p>\n\n\n\n<p>Automation eliminates manual, repetitive tasks, freeing up the finance team to focus on more valuable activities.&nbsp;<\/p>\n\n\n\n<p>With AI-powered tools, CFOs can automate tasks such as data entry, financial reporting, and cash flow management, reducing the risk of errors and improving efficiency.<\/p>\n\n\n\n<p>Automated cloud accounting software lets finance teams work together seamlessly, regardless of their physical location.&nbsp;<\/p>\n\n\n\n<p>Team members can access and update financial data from anywhere, at any time&#8211;a crucial point in the age of remote work, often with employees spread around the globe.<\/p>\n\n\n\n<p>Just as importantly, collaborative AI fosters a culture of transparency and accountability, driving operational efficiency and enabling better decision-making.<\/p>\n\n\n\n<p>What else is driving the need for automation in SaaS finance?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-saas-billing-is-growing-complex-can-your-tools-keep-up\"><strong>SaaS billing is growing complex. Can your tools keep up?<\/strong><\/h3>\n\n\n\n<p>The complexity of SaaS billing is a challenge that many CFOs face.&nbsp;<\/p>\n\n\n\n<p>With new pricing models such as usage-based billing and accompanying revenue recognition standards, it&#8217;s crucial for CFOs to have tools that can keep up with the changing landscape.<\/p>\n\n\n\n<p>Legacy accounting tools and manual data entry processes are no longer sufficient to handle the intricacies of SaaS billing.&nbsp;<\/p>\n\n\n\n<p>These outdated systems often lead to billing errors that can cause voluntary and involuntary churn.<\/p>\n\n\n\n<p>Automated billing tools offer a solution to this problem in two key ways.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-ai-helps-companies-manage-transaction-and-invoice-volume-as-they-scale-nbsp\"><strong>1. AI helps companies manage transaction and invoice volume as they scale.&nbsp;<\/strong><\/h4>\n\n\n\n<p>For early stage SaaS, scaling your customer base can introduce billing problems.&nbsp;<\/p>\n\n\n\n<p>If you use legacy tools, you&#8217;ll eventually hit a point where your system can&#8217;t keep up, and you might even start to backslide until you upgrade.&nbsp;<\/p>\n\n\n\n<p>That won&#8217;t happen with an automated tech stack built to scale alongside you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-automated-tech-stacks-offer-robust-saas-pricing-and-billing-functionality-nbsp\"><strong>2. Automated tech stacks offer robust SaaS pricing and billing functionality&nbsp;<\/strong><\/h4>\n\n\n\n<p>As we mentioned above, one of your expanded responsibilities as a SaaS CFO involves strategic pricing.&nbsp;<\/p>\n\n\n\n<p>But unless you can pair your winning pricing model with accounting software that can handle the billing and invoicing side of things, your strategy won&#8217;t get off the ground.&nbsp;<\/p>\n\n\n\n<p>AI accounting suites offer touchless invoicing and automated billing for even the most complex pricing models.<\/p>\n\n\n\n<p>Now you know why tech stack AI has become so essential, let&#8217;s review some risks of running your department manually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-it-risky-to-run-your-department-in-manual-mode\"><strong>Why is it risky to run your department in &#8220;manual mode?&#8221;<\/strong><\/h2>\n\n\n\n<p>When such large strides are being made in SaaS finance tools, it&#8217;s even more critical to understand the risks you accept by using legacy software.<\/p>\n\n\n\n<p>Let&#8217;s take a look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cash-shortfalls-due-to-lackluster-reporting\"><strong>Cash shortfalls due to lackluster reporting<\/strong><\/h3>\n\n\n\n<p>Manual reporting processes often result in delays and inaccuracies, making it difficult to have an accurate and up-to-date view of your cash flow.&nbsp;<\/p>\n\n\n\n<p>Additionally, the risk of reporting errors increases dramatically when employees manually update the company&#8217;s key performance indicators (KPIs).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-817x810.png\" alt=\"\" class=\"wp-image-12149\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-817x810.png 817w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-768x761.png 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image.png 1416w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/figure>\n\n\n\n<p>If you execute a financial strategy with faulty reporting data, you might run into a serious cash shortage because your initial assumptions were flawed.&nbsp;<\/p>\n\n\n\n<p>That&#8217;s a problem for any company but could be disastrous for an early stage SaaS organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-short-range-high-variance-forecasts-that-hamper-strategizing\"><strong>Short-range, high-variance forecasts that hamper strategizing<\/strong><\/h3>\n\n\n\n<p>Compared to what AI can produce, manual forecasts are known to be short-range and produce higher variance rates.&nbsp;<\/p>\n\n\n\n<p>As you might imagine, this can hinder the strategizing efforts of CFOs, making it challenging to accurately anticipate financial trends.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-1-1122x810.png\" alt=\"\" class=\"wp-image-12151\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-1-1122x810.png 1122w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-1-768x554.png 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-1.png 1420w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\" \/><\/figure>\n\n\n\n<p>Trusting your forecasts to legacy software can cause you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make costly missteps during a recession or downturn&#8211;headcount planning errors, a cash runway misjudgment, or something else.<\/li>\n\n\n\n<li>Miss out on the perfect billing model for your company because your scenario planning wasn&#8217;t sufficient.<\/li>\n\n\n\n<li>Set ineffective SaaS budgets that fail to meet stakeholders&#8217; needs.<\/li>\n<\/ul>\n\n\n\n<p>Why else should CFOs avoid legacy finance tools?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inability-to-engage-in-efficient-and-innovative-saas-billing\"><strong>Inability to engage in efficient and innovative SaaS billing<\/strong><\/h3>\n\n\n\n<p>SaaS billing and pricing models used to be fairly straightforward, involving a flat monthly subscription fee.&nbsp;<\/p>\n\n\n\n<p>However, this is no longer the case.&nbsp;<\/p>\n\n\n\n<p>SaaS customers have demanded increasingly innovative, flexible, and customizable billing structures.<\/p>\n\n\n\n<p>CFOs play a crucial role in driving revenue growth by catering to that demand.&nbsp;<\/p>\n\n\n\n<p>Customer satisfaction and retention are important byproducts of optimized SaaS billing.&nbsp;<\/p>\n\n\n\n<p>This makes legacy finance and billing systems risky, as their ability to accommodate modern SaaS billing models&#8211;hybrid and usage billing, feature tiers, etc.&#8211;ranges from limited to non-existent.<\/p>\n\n\n\n<p>At the very least, attempting more nuanced billing models with legacy software exposes you to a very high likelihood of manual billing errors\u2014definitely a non-starter.<\/p>\n\n\n\n<p>Fortunately, all it takes is a tech stack strategy to keep your financial operations and company performance moving in the right direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-plan-ahead-with-a-tech-stack-strategy\"><strong>Plan ahead with a tech stack strategy<\/strong><\/h2>\n\n\n\n<p>Simply put, a tech stack strategy asks, &#8220;What do we need in a tech stack?&#8221;&nbsp;<\/p>\n\n\n\n<p>That &#8220;we&#8221; is very important, because a SaaS organization&#8217;s needs will change somewhat across its company lifecycle.<\/p>\n\n\n\n<p>As the CFO of an early stage SaaS business, what should your strategy include?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-automation\"><strong>1. Automation<\/strong><\/h3>\n\n\n\n<p>Financial process automation now has a firm foothold among many CFOs&#8217; best practices.&nbsp;<\/p>\n\n\n\n<p>And it&#8217;s no secret why.&nbsp;<\/p>\n\n\n\n<p>As a finance leader in early stage SaaS, tech stack AI can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track your essential performance metrics, and display them for potential investors with the latest financial storytelling techniques.<\/li>\n\n\n\n<li>Streamline the full range of your department&#8217;s business operations, allowing you to focus on strategy and scaling instead of busy work.<\/li>\n\n\n\n<li>Forecast effective growth strategies in real time, bring maximum visibility to your cash management, keep track of deferred revenue, and more.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1129\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-2-1129x810.png\" alt=\"\" class=\"wp-image-12152\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-2-1129x810.png 1129w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-2-768x551.png 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/02\/image-2.png 1416w\" sizes=\"auto, (max-width: 1129px) 100vw, 1129px\" \/><\/figure>\n\n\n\n<p>Besides tech stack AI, what should you look for in your SaaS accounting software?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-integration\"><strong>2. Integration<\/strong><\/h3>\n\n\n\n<p>Alongside automation, SaaS finance leaders have come to realize the value of an integrated tech stack.&nbsp;<\/p>\n\n\n\n<p>A tech stack cobbled together from different legacy apps&#8211;sometimes called a homegrown stack&#8211;is more expensive and less reliable than a single-solution software product.<\/p>\n\n\n\n<p>Aim for a tech stack with everything you need under the hood: automated reporting and forecasting, touchless invoicing and robust SaaS billing, AP and AR, rev rec, and the rest.&nbsp;<\/p>\n\n\n\n<p>An investment in software integration is an investment in your company&#8217;s efficiency and profitability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-scalability\"><strong>3. Scalability<\/strong><\/h3>\n\n\n\n<p>A growth-related bottleneck is one of the most common tech stack headaches for early stage SaaS.&nbsp;<\/p>\n\n\n\n<p>If you try scaling with legacy accounting software, you&#8217;ll eventually hit a point where your accounting suite can&#8217;t handle the size or complexity of your data load.<\/p>\n\n\n\n<p>Cloud accounting software bypasses this limitation, allowing finance leaders to set aside scaling concerns.&nbsp;<\/p>\n\n\n\n<p>A cloud-based tech stack can seamlessly scale up as your transactional demands grow, or scale back down just as easily if times get tough.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sage-ahead-the-finance-tech-stack-for-early-stage-saas-cfos\"><strong>Sage Ahead: The finance tech stack for early stage SaaS CFOs<\/strong><\/h2>\n\n\n\n<p>For early stage SaaS finance leaders, the willingness to embrace technological innovation is even more important.&nbsp;<\/p>\n\n\n\n<p>You need every advantage you can get in carving out market share for your company, and tech stack automation is a huge piece of that.<\/p>\n\n\n\n<p>Sage Ahead is a fully integrated and automated tech stack from Sage, the AICPA&#8217;s only preferred provider.&nbsp;<\/p>\n\n\n\n<p>Custom-built for early-stage SaaS, it features 500+ usage and subscription billing scenarios, 200+ real-time SaaS metrics, rev rec AI, a single platform to eliminate reconciliations, and much more.<\/p>\n\n\n\n<p>To see what Sage Ahead can do for your company, check out our <a href=\"https:\/\/www.sage.com\/en-us\/cp\/sage-ahead-product-tour\/\"><strong>free product tour<\/strong><\/a>.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p class=\"cta-content__title\">Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-8949a954-88b2-43bb-8b8a-77c53eb34350\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Get the financial results you need with SaaS finance AI. Are you sprinting ahead or falling behind? <\/p>\n","protected":false},"author":1765,"featured_media":8055,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[7],"tags":[],"business_type":[],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[447],"class_list":["post-10776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters"],"sage_meta":{"region":"en-ca","author_name":"David Appel &#38; Eric Sleeth","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1272758830.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/10776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/1765"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=10776"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/10776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/8055"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=10776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=10776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=10776"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=10776"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=10776"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=10776"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=10776"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=10776"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=10776"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=10776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}