{"id":10837,"date":"2024-03-06T11:06:32","date_gmt":"2024-03-06T16:06:32","guid":{"rendered":"https:\/\/www.sage.com\/en-ca\/blog\/?p=10837"},"modified":"2025-08-05T09:07:51","modified_gmt":"2025-08-05T13:07:51","slug":"what-is-a-bookkeeper-and-what-do-they-do","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/what-is-a-bookkeeper-and-what-do-they-do\/","title":{"rendered":"What is a bookkeeper and what do they do?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWhat is a bookkeeper and what do they do?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-03-06T11:06:32-05:00\">March 6, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"What is a bookkeeper and what do they do?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ca\/blog\/what-is-a-bookkeeper-and-what-do-they-do\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ca\/blog\/author\/michellecornish\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Michelle-Cornish-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Michelle-Cornish-350x350.jpg 350w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Michelle-Cornish.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Michelle Cornish<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Imagine your business\u2019s financial journey as a complex story.<\/p>\n\n\n\n<p>Who narrates the twists and turns of your economic narrative?<\/p>\n\n\n\n<p>Every story needs a narrator, even the one told by your business\u2019s financials.<\/p>\n\n\n\n<p>Meet the bookkeeper, your indispensable guide through the maze of numbers and ledgers, weaving the intricate details of your business\u2019s financial transactions into a coherent, understandable tale.<\/p>\n\n\n\n<p>A bookkeeper\u2019s role, often underestimated, is crucial in the grand scheme of your business\u2019s success.<\/p>\n\n\n\n<p>In this article, we highlight what a bookkeeper is and does, the difference between a bookkeeper and an accountant, and why good bookkeeping is important for your business.<\/p>\n\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small Business Survival Toolkit <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>A practical guide with easy to use templates to help your new business start, survive and thrive.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-f83d0c91-0a6f-44a6-bc16-55083b9084df\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your Small Business Survival Toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t7,066 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-610436768_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"People sitting at desks in a large office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-610436768_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-here-s-what-we-ll-cover\">Here&#8217;s what we&#8217;ll cover<\/h4>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-is-a-bookkeeper\" data-level=\"2\">What is a bookkeeper?<\/a><\/li><li><a href=\"#h-what-does-a-bookkeeper-do\" data-level=\"2\">What does a bookkeeper do?<\/a><\/li><li><a href=\"#h-types-of-bookkeepers\" data-level=\"2\">Types of bookkeepers<\/a><\/li><li><a href=\"#h-bookkeepers-vs-accountants\" data-level=\"2\">Bookkeepers vs accountants<\/a><\/li><li><a href=\"#h-the-benefits-of-good-bookkeeping\" data-level=\"2\">The benefits of good bookkeeping<\/a><\/li><li><a href=\"#h-final-thoughts-on-the-value-of-a-good-bookkeeper\" data-level=\"2\">Final thoughts on the value of a good bookkeeper<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-bookkeeper\">What is a bookkeeper?<\/h2>\n\n\n\n<p>A bookkeeper is the backbone of a business\u2019s <a href=\"https:\/\/www.sage.com\/en-ca\/blog\/is-it-time-to-modernize-financial-management-for-your-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial management<\/a> system.<\/p>\n\n\n\n<p>Rooted in history, bookkeeping has evolved from simple record-keeping to a dynamic role integral to financial planning and strategy.<\/p>\n\n\n\n<p>Today\u2019s bookkeepers are not just number crunchers, they\u2019re the custodians of a business\u2019s financial health.<\/p>\n\n\n\n<p>Bookkeepers are tasked with the meticulous recording of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales<\/li>\n\n\n\n<li>Purchases<\/li>\n\n\n\n<li>Payments<\/li>\n\n\n\n<li>Receipts.<\/li>\n<\/ul>\n\n\n\n<p>A bookkeeper ensures that every transaction is accurately logged and categorized by recording it in the business\u2019s books and records.<\/p>\n\n\n\n<p>Historically, bookkeeping dates back to ancient civilizations, where it began as simple record-keeping on clay tablets.<\/p>\n\n\n\n<p>Fast-forward to today and the role has evolved significantly, becoming a sophisticated profession that is central to the operation of modern businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-a-bookkeeper-do\">What does a bookkeeper do?<\/h2>\n\n\n\n<p>At the heart of their role, bookkeepers maintain accurate financial records.<\/p>\n\n\n\n<p>Their day involves recording financial transactions, managing ledgers, and ensuring every dollar is accounted for.<\/p>\n\n\n\n<p>The size and type of business often dictates the complexity of these tasks.<\/p>\n\n\n\n<p>In our digital age, bookkeepers are also tech-savvy, maneuvering through accounting software to keep financial data organized and accessible.<\/p>\n\n\n\n<p>Core bookkeeping responsibilities include sorting and entering sales invoices and expense receipts, reconciling bank statements, and making sure the accounts payable and <a href=\"https:\/\/www.sage.com\/en-ca\/accounting-software\/accounts-receivable\/\" target=\"_blank\" rel=\"noreferrer noopener\">accounts receivable<\/a> are up to date.<\/p>\n\n\n\n<p>But there\u2019s more to bookkeeping than just inputting numbers.<\/p>\n\n\n\n<p>For instance, consider Sarah, a bookkeeper for a small retail business. Her day involves not just tracking sales and inventory purchases but also analyzing these figures to identify trends in customer spending.<\/p>\n\n\n\n<p>Such insights are invaluable for the business\u2019s marketing and procurement strategies.<\/p>\n\n\n\n<p>In larger companies, a bookkeeper\u2019s role may involve more specialized and complex tasks, such as managing payroll or preparing preliminary financial reports.<\/p>\n\n\n\n<p>Digital technology has transformed bookkeeping, with <a href=\"https:\/\/www.sage.com\/en-ca\/accounting-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">accounting software<\/a> becoming a staple in a bookkeeper\u2019s arsenal, allowing for more efficient and accurate record-keeping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-bookkeepers\">Types of bookkeepers<\/h2>\n\n\n\n<p>From <a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/business-strategy-planning\/manage-business\/how-find-best-freelance-assistants\" target=\"_blank\" rel=\"noopener noreferrer\">freelance<\/a> professionals working virtually to specialized in-house bookkeepers, the range is vast.<\/p>\n\n\n\n<p>Understanding your business needs is crucial in selecting the right type of bookkeeper.<\/p>\n\n\n\n<p>Some may specialize in specific industries or business sizes, offering tailored expertise that can be a game-changer for your financial management.<\/p>\n\n\n\n<p>Freelance bookkeepers are ideal for small businesses or startups that require flexible, cost-effective transaction management.<\/p>\n\n\n\n<p>On the other hand, larger enterprises might opt for in-house bookkeepers or even specialized bookkeeping firms that offer a broader range of services.<\/p>\n\n\n\n<p>Each type of bookkeeper brings something unique to the table.<\/p>\n\n\n\n<p>For instance, a freelance bookkeeper might offer more personalized service, while a specialized firm could provide industry-specific expertise. <\/p>\n\n\n\n<p>The type of bookkeeper you choose depends on your business and your goals in hiring a bookkeeper.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bookkeepers-vs-accountants\">Bookkeepers vs accountants<\/h2>\n\n\n\n<p>While both bookkeepers and accountants deal with financial data, their roles in a business are distinct.<\/p>\n\n\n\n<p>Bookkeepers handle the day-to-day financial record-keeping, whereas accountants take on more complex tasks such as <a href=\"https:\/\/www.sage.com\/en-ca\/sage-business-cloud\/accounting\/industry\/finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial reporting<\/a>, analysis, and tax preparation.<\/p>\n\n\n\n<p>Together, they form a comprehensive financial team for your business.<\/p>\n\n\n\n<p>It can be easy to blur the lines between bookkeepers and accountants, because there can often be overlap in the tasks they complete even though their roles in the financial ecosystem are distinct.<\/p>\n\n\n\n<p>Think of bookkeepers handling the groundwork of recording and organizing financial data.<\/p>\n\n\n\n<p>Accountants, meanwhile, take this information to a higher level, analyzing it to provide business insights, prepare <a href=\"https:\/\/www.sage.com\/en-ca\/blog\/it-s-tax-season-canada-ten-tips-to-help-accountants-prepare\/\" target=\"_blank\" rel=\"noreferrer noopener\">tax returns<\/a>, and offer strategic financial advice.<\/p>\n\n\n\n<p>For instance, a bookkeeper might record and categorize expenses, while an accountant would use this information to advise on tax deductions and business financial planning.<\/p>\n\n\n\n<p>These roles are complementary, forming a robust financial team for any business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-good-bookkeeping\">The benefits of good bookkeeping<\/h2>\n\n\n\n<p>Effective bookkeeping goes beyond mere organization of numbers.<\/p>\n\n\n\n<p>It\u2019s also about working with accountants to give insight into business performance, to aid in strategic decision-making, and to ensure compliance with tax laws.<\/p>\n\n\n\n<p>Good bookkeeping can be the difference between a business that thrives and one that struggles in the dark.<\/p>\n\n\n\n<p>Accurate bookkeeping streamlines the tax preparation process for accountants, reducing the likelihood of errors that could lead to penalties or audits.<\/p>\n\n\n\n<p>Good bookkeeping also provides a clear, up-to-date picture of <a href=\"https:\/\/www.canada.ca\/en\/financial-consumer-agency\/services\/covid-19-managing-financial-health.html\" target=\"_blank\" rel=\"noopener noreferrer\">financial health<\/a>, which is crucial for informed decision-making.<\/p>\n\n\n\n<p>For instance, let\u2019s consider Emily, a diligent bookkeeper at a local bakery in Vancouver.<\/p>\n\n\n\n<p>She maintains a thorough record of all expenses and income. <\/p>\n\n\n\n<p>Over the past few months, while entering transactions, she notices a gradual but steady increase in the cost of flour, a critical ingredient for the bakery.<\/p>\n\n\n\n<p>This trend, though subtle, could significantly impact the bakery\u2019s profit margins if unchecked.<\/p>\n\n\n\n<p>Emily compiles a detailed report illustrating the rising costs of flour over the last quarter. <\/p>\n\n\n\n<p>She includes comparative data from previous months and a projection of how this cost increase could affect the bakery\u2019s finances in the long term.<\/p>\n\n\n\n<p>Her report also highlights how the increase in flour costs is outpacing the inflation rate and deviates from the usual seasonal price fluctuations.<\/p>\n\n\n\n<p>During her monthly financial review meeting with the bakery owner, Tom, Emily presents her findings.<\/p>\n\n\n\n<p>She points out that if the trend continues, the bakery may face a squeeze on its profit margins. <\/p>\n\n\n\n<p>This information is a revelation to Tom, who had been so engrossed in the day-to-day operations that he hadn\u2019t noticed the creeping rise in flour prices.<\/p>\n\n\n\n<p>Armed with Emily\u2019s insights, Tom decides to take action.<\/p>\n\n\n\n<p>He reaches out to various suppliers to renegotiate the terms of flour purchases.<\/p>\n\n\n\n<p>He discovers that due to a recent supply chain disruption, his current supplier had to increase prices. However, another supplier offers a more competitive rate, which Tom is able to leverage due to the detailed financial insights provided by Emily.<\/p>\n\n\n\n<p>Additionally, Emily and Tom work together to analyze how a slight adjustment in their <a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/marketing\/pricing-5-common-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">product pricing<\/a> could help offset the increased ingredient costs without alienating their customer base.<\/p>\n\n\n\n<p>They implement a minor price increase on some of their high-margin items, a move that is well-received due to the bakery\u2019s reputation for quality.<\/p>\n\n\n\n<p>Thanks to Emily\u2019s meticulous bookkeeping and proactive approach, the bakery not only navigates through the challenge of rising flour prices but also strengthens its supplier relationships and pricing strategy.<\/p>\n\n\n\n<p>This scenario showcases the critical role a bookkeeper plays in a business, not just in keeping records, but in providing strategic insights that can lead to significant business decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-on-the-value-of-a-good-bookkeeper\">Final thoughts on the value of a good bookkeeper<\/h2>\n\n\n\n<p>As we wrap up this exploration into the world of bookkeeping, it\u2019s evident that a skilled bookkeeper is an asset to any business.<\/p>\n\n\n\n<p>They don\u2019t just keep the financial gears turning; they provide the insights and organization necessary for strategic growth and stability.<\/p>\n\n\n\n<p>In the end, a good bookkeeper is more than a behind-the-scenes number cruncher. They\u2019re a vital part of your business\u2019s story, helping to chart a course towards success.<\/p>\n\n\n\n<p>Reflect on your current bookkeeping practices.<\/p>\n\n\n\n<p>Are you leveraging the full potential of professional bookkeeping to steer your business towards success?<\/p>\n\n\n\n<p>Whether you\u2019re looking to hire a bookkeeper or enhance your existing financial processes, remember that these professionals are key to maintaining the financial health and narrative of your business.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small Business Survival Toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>A practical guide with easy to use templates to help your new business start, survive and thrive.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-f83d0c91-0a6f-44a6-bc16-55083b9084df\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your Small Business Survival Toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t7,066 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-610436768_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"People sitting at desks in a large office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-610436768_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p class=\"cta-content__title\">Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-8949a954-88b2-43bb-8b8a-77c53eb34350\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore the bookkeeper role in business: understand tasks, benefits, and how they differ from accountants. Essential reading for entrepreneurs.<\/p>\n","protected":false},"author":1739,"featured_media":8133,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[7],"tags":[162,165,266,168,258],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[35,67],"coauthors":[318],"class_list":["post-10837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-accounting-101","tag-bookkeeping","tag-business-finances","tag-business-management","tag-cloud-financial-management","business_type-small-business"],"sage_meta":{"region":"en-ca","author_name":"Michelle Cornish","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1004712242.jpg","imagine_tags":{"35":"accounting software","67":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/10837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/1739"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=10837"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/10837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/8133"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=10837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=10837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=10837"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=10837"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=10837"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=10837"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=10837"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=10837"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=10837"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=10837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}