{"id":15087,"date":"2026-09-23T12:20:05","date_gmt":"2026-09-23T16:20:05","guid":{"rendered":"https:\/\/www.sage.com\/en-ca\/blog\/?p=15087"},"modified":"2026-09-23T12:20:07","modified_gmt":"2026-09-23T16:20:07","slug":"peer-to-peer-fundraising","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/peer-to-peer-fundraising\/","title":{"rendered":"Peer-to-peer fundraising: A guide to ideas and best practices"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tPeer-to-peer fundraising: A guide to ideas and best practices\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tPeer-to-peer fundraising can turn your supporters into active fundraisers for your cause. Learn how it works, which campaign ideas to try, and the best practices that can help your nonprofit reach more people and build stronger donor relationships.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-09-23T12:20:05-04:00\">September 23, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Peer-to-peer fundraising: A guide to ideas and best practices\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ca\/blog\/peer-to-peer-fundraising\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ca\/blog\/author\/lauraslingo\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2026\/03\/laura-slingo-headshot-350x350.jpg\" class=\"entry-author__image\" alt=\"Laura Slingo\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2026\/03\/laura-slingo-headshot-350x350.jpg 350w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2026\/03\/laura-slingo-headshot.jpg 400w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Laura Slingo<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Peer-to-Peer (P2P) fundraising lets your supporters raise money for your nonprofit by sharing individual fundraising pages with their own friends, family, and networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can extend your campaign beyond your existing audience while giving supporters a more active role in your mission. Start with the basics of how peer-to-peer fundraising works, then explore campaign ideas, practical steps, and best practices to help your fundraising efforts succeed.<\/p>\n\n\n<section id=\"key-takeaways\" class=\"wp-block-sage-key-takeaways\"><div class=\"sage-key-takeaways__inner\"><h2 class=\"wp-block-heading has-h-3-font-size\">Key takeaways<\/h2>\n<ul class=\"wp-block-list\">\n<li>Peer-to-peer fundraising lets supporters raise money for a nonprofit through their own personal networks.<\/li>\n\n\n\n<li>Unlike crowdfunding, peer-to-peer fundraising typically gives individual supporters or teams their own fundraising pages linked to a wider campaign.<\/li>\n\n\n\n<li>Successful campaigns start with a clear goal, an easy-to-use platform, and practical resources that help supporters fundraise confidently.<\/li>\n\n\n\n<li>Peer-to-peer fundraising ideas can range from team challenges and virtual events to birthday fundraisers, matched donations, and giving-day campaigns.<\/li>\n\n\n\n<li>Tracking results, thanking donors, and keeping fundraisers engaged can help turn a single campaign into stronger long-term supporter relationships.<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n<h2 id=\"h-here-s-what-we-ll-cover\" class=\"wp-block-heading\">Here\u2019s what we\u2019ll cover<\/h2>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-is-peer-to-peer-fundraising\" data-level=\"2\">What is peer-to-peer fundraising?<\/a><\/li><li><a href=\"#h-is-peer-to-peer-fundraising-the-same-as-crowdfunding\" data-level=\"2\">Is peer-to-peer fundraising the same as crowdfunding?<\/a><\/li><li><a href=\"#h-types-of-peer-to-peer-fundraising-campaigns\" data-level=\"2\">Types of peer-to-peer fundraising campaigns<\/a><\/li><li><a href=\"#h-what-are-the-benefits-of-peer-to-peer-fundraising\" data-level=\"2\">What are the benefits of peer-to-peer fundraising?<\/a><\/li><li><a href=\"#h-how-do-you-set-up-a-peer-to-peer-fundraising-campaign\" data-level=\"2\">How do you set up a peer-to-peer fundraising campaign?<\/a><\/li><li><a href=\"#h-peer-to-peer-fundraising-ideas\" data-level=\"2\">Peer-to-peer fundraising ideas<\/a><\/li><li><a href=\"#h-what-are-the-best-practices-for-peer-to-peer-fundraising\" data-level=\"2\">What are the best practices for peer-to-peer fundraising?<\/a><\/li><li><a href=\"#h-what-should-peer-to-peer-fundraising-platforms-include\" data-level=\"2\">What should peer-to-peer fundraising platforms include?<\/a><\/li><li><a href=\"#h-strengthen-your-peer-to-peer-fundraising-strategy\" data-level=\"2\">Strengthen your peer-to-peer fundraising strategy<\/a><\/li><li><a href=\"#h-peer-to-peer-fundraising-faqs\" data-level=\"2\">Peer-to-peer fundraising FAQs<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-what-is-peer-to-peer-fundraising\" class=\"wp-block-heading\">What is peer-to-peer fundraising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Peer-to-peer fundraising is when supporters raise money for a nonprofit by asking their own friends, family, and networks to donate, often through personalised fundraising pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of relying only on your organisation\u2019s direct fundraising efforts, peer-to-peer fundraising gives individual supporters a direct role in spreading your message and bringing in donations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each fundraiser can create and share their own page, helping your campaign reach people beyond your usual audience. One of the strengths of peer-to-peer fundraising is that supporters can introduce your cause through relationships they already have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For nonprofits, that can mean broader visibility, stronger supporter engagement, and opportunities to build relationships with new donors.<\/p>\n\n\n\n<h2 id=\"h-is-peer-to-peer-fundraising-the-same-as-crowdfunding\" class=\"wp-block-heading\">Is peer-to-peer fundraising the same as crowdfunding?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No, peer-to-peer fundraising is not the same as crowdfunding. P2P fundraising typically involves multiple supporters creating and sharing their own fundraising pages, while crowdfunding usually directs donors to one central campaign page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both fundraising methods use online platforms and networks to raise money. The key difference is that peer-to-peer fundraising gives individual supporters or teams their own pages connected to the organisation\u2019s wider campaign and mission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those supporters can then bring new donors into the campaign through their own networks.<\/p>\n\n\n\n<h2 id=\"h-types-of-peer-to-peer-fundraising-campaigns\" class=\"wp-block-heading\">Types of peer-to-peer fundraising campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Peer-to-peer fundraising can take several forms. Three common campaign formats are:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rolling campaigns:<\/strong> operating continuously over months or years, these campaigns often support ongoing fundraising needs and aim to build longer-term relationships with donors. Examples can include annual appeals or ongoing supporter-led fundraising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Time-based campaigns:<\/strong> running for a set period, these campaigns may coincide with a particular event, seasonal appeal, or urgent need. A defined start and end date can help create momentum and give fundraisers a clear timeframe in which to act.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Single-day campaigns:<\/strong> sometimes known as giving days, these campaigns concentrate fundraising activity within a short period. They often use social media, email, and online giving platforms to build anticipation and encourage participation. Examples include university giving days and GivingTuesday, which takes place each year in late November.<\/p>\n\n\n\n<h2 id=\"h-what-are-the-benefits-of-peer-to-peer-fundraising\" class=\"wp-block-heading\">What are the benefits of peer-to-peer fundraising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Peer-to-peer fundraising can help your campaign go farther by extending its reach, strengthening supporter involvement, and creating more opportunities to build long-term support for your mission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how.<\/p>\n\n\n\n<h3 id=\"h-for-the-campaign-organiser\" class=\"wp-block-heading\">For the campaign organiser<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organisers can benefit from the additional reach that each supporter\u2019s network brings. Your organisation can focus on running the wider campaign while supporters help spread the message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can invest in resources that make fundraising easier, such as toolkits with sample social posts, campaign images, or short training sessions.<\/p>\n\n\n\n<h3 id=\"h-for-supporters-and-their-contacts\" class=\"wp-block-heading\">For supporters and their contacts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Supporters involved in peer-to-peer fundraising can take a more active role in your mission and see how their own efforts contribute to the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peer-to-peer campaigns can also create a sense of shared purpose by bringing together people who care about the same cause.<\/p>\n\n\n\n<h3 id=\"h-for-the-cause\" class=\"wp-block-heading\">For the cause<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Peer-to-peer fundraising can introduce your mission to audiences you may not reach through your existing channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can also provide useful insights into supporter engagement and fundraising performance, helping you understand which campaign approaches, messages, and activities work well.<\/p>\n\n\n<section class=\"wp-block-sage-how-to\">\n\t\n<h2 id=\"h-how-do-you-set-up-a-peer-to-peer-fundraising-campaign\" class=\"wp-block-heading\">How do you set up a peer-to-peer fundraising campaign?<\/h2>\n\t\n<p class=\"wp-block-paragraph\">The key steps in setting up a peer-to-peer fundraising campaign are choosing a clear goal, selecting the right campaign structure and platform, supporting your fundraisers, and tracking results as the campaign develops.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to put those pieces together.<\/p>\n\t\t\t<ol class=\"how-to-steps\">\n\t\t\t<li class=\"wp-block-sage-how-to-step\" id=\"how-to-step-09701455\">\n\t<h3 id=\"h-set-a-clear-goal\" class=\"wp-block-heading\">Set a clear goal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What exactly do you want the campaign to achieve? Is the aim to raise a particular amount, attract new supporters, increase awareness, or achieve a combination of goals?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Defining a specific fundraising target and timeline gives the campaign focus and makes it easier for fundraisers to understand what they are working towards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a clear, measurable goal\u2014such as raising a set amount by a particular date\u2014it is also easier to track progress, measure results, and celebrate milestones along the way.<\/p><\/li>\n<li class=\"wp-block-sage-how-to-step\" id=\"how-to-step-281d5d40\">\n\t<h3 id=\"h-decide-on-a-platform-to-host-the-campaign\" class=\"wp-block-heading\"> Decide on a platform to host the campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For campaigns where multiple people or teams are fundraising independently, look for a platform that supports individual fundraising pages while keeping activity connected to the wider campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right platform should make it straightforward for supporters to create pages, accept donations, share progress, and give your organisation visibility into campaign activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your organisation is a registered charity, it is also worth checking how the platform handles official donation receipts. In Canada, only the charity itself can issue official donation receipts, and different rules can apply where donors receive goods, services, or another advantage in return for a payment.<\/p><\/li>\n<li class=\"wp-block-sage-how-to-step\" id=\"how-to-step-2676bdf0\">\n\t<h3 id=\"h-design-your-campaign-page\" class=\"wp-block-heading\">Design your campaign page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your campaign page should give supporters a strong starting point rather than asking them to build everything from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider providing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre-filled templates:<\/strong> offer default images, suggested copy, and impact stories that supporters can personalise.<\/li>\n\n\n\n<li><strong>Built-in sharing options:<\/strong> make it simple to share fundraising pages through social media, email, or text.<\/li>\n\n\n\n<li><strong>Visible progress:<\/strong> show milestones or progress towards the wider campaign goal.<\/li>\n\n\n\n<li><strong>Clear next steps:<\/strong> make it obvious whether visitors should donate or start their own fundraising page.<\/li>\n\n\n\n<li><strong>Recent campaign activity:<\/strong> where appropriate, show milestones, featured participants, or updates that demonstrate the campaign is active.<\/li>\n<\/ul><\/li>\n<li class=\"wp-block-sage-how-to-step\" id=\"how-to-step-9a3b2c6c\">\n\t<h3 id=\"h-recruit-fundraisers\" class=\"wp-block-heading\">Recruit fundraisers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Committed supporters can become powerful advocates for your campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with people who already know and care about your organisation, such as volunteers, existing donors, members, community advocates, or people who have previously participated in events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also offer supporters the option to sign up for campaign updates and future communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant social media groups and online communities may provide another way to reach potential fundraisers, where participation and campaign promotion are appropriate and permitted by the group\u2019s rules.<\/p><\/li>\n<li class=\"wp-block-sage-how-to-step\" id=\"how-to-step-e44a72d9\">\n\t<h3 id=\"h-provide-tools-and-materials\" class=\"wp-block-heading\">Provide tools and materials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your fundraisers are more likely to get started confidently when they don\u2019t have to create everything themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more you reduce the guesswork, the easier it becomes for supporters to share the campaign and stay involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider providing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prewritten page copy:<\/strong> give supporters a starting point for their personal fundraising pages, including a short mission summary and sample donation requests.<\/li>\n\n\n\n<li><strong>Email, text, and social templates:<\/strong> provide ready-to-use messages that supporters can personalise.<\/li>\n\n\n\n<li><strong>Images and videos:<\/strong> offer campaign graphics, photos, and short videos for fundraising pages and social posts.<\/li>\n\n\n\n<li><strong>Fundraiser toolkits:<\/strong> bring your key resources together in one place.<\/li>\n\n\n\n<li><strong>Group chats or community spaces:<\/strong> give fundraisers somewhere to ask questions and exchange ideas.<\/li>\n\n\n\n<li><strong>Direct communication:<\/strong> use email updates, reminders, or platform messages to guide participants through the campaign.<\/li>\n\n\n\n<li><strong>Recognition:<\/strong> celebrate milestones and contributions with thank-you messages, badges, or public recognition where appropriate.<\/li>\n<\/ul><\/li>\n<li class=\"wp-block-sage-how-to-step\" id=\"how-to-step-011750c5\">\n\t<h3 id=\"h-monitor-and-share-progress\" class=\"wp-block-heading\">Monitor and share progress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking campaign progress helps you understand how fundraising activity is developing, spot barriers early, and adjust your approach where needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Share meaningful updates with supporters as the campaign progresses. Celebrate milestones, recognise fundraisers, and tell stories that show how participation is contributing to the wider mission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more complex organisations, <a href=\"https:\/\/www.sage.com\/en-ca\/sage-business-cloud\/intacct\/product-capabilities\/extended-capabilities\/financial-reporting\/\">financial reporting tools<\/a> can help finance teams bring financial and operational information together and create clearer reports and dashboards for stakeholders. Sage Intacct supports custom reports, dashboards, and multidimensional reporting across financial and operational data.<\/p><\/li>\n<li class=\"wp-block-sage-how-to-step\" id=\"how-to-step-7e2b42e3\">\n\t<h3 id=\"h-stay-in-touch-with-new-donors\" class=\"wp-block-heading\">Stay in touch with new donors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thank new donors promptly and keep them updated on the campaign and the work their support is helping to fund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thoughtful follow-up can turn a one-time interaction into a longer-term relationship with your organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your organisation is a registered charity, your fundraising practices, records, and donor communications should also follow applicable Canada Revenue Agency guidance and any relevant provincial or territorial requirements.<\/p><\/li>\n\t\t<\/ol>\n\t<\/section>\n\n\n\n<h2 id=\"h-peer-to-peer-fundraising-ideas\" class=\"wp-block-heading\">Peer-to-peer fundraising ideas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Examples of peer-to-peer fundraising include sponsored walks, team challenges, virtual events, birthday fundraisers, giving-day campaigns, matched donations, and supporter-led challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The model is flexible, so the strongest idea is usually one that suits your cause and gives supporters a simple, appealing way to get involved.<\/p>\n\n\n\n<h3 id=\"h-team-challenges\" class=\"wp-block-heading\">Team challenges<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Events such as fun runs, sponsored walks, or team quizzes can encourage collaboration and friendly competition, with each team working towards a shared fundraising goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Youth-led fundraising can also work well when school groups, youth ambassadors, or community organisations take an active role in promoting the campaign through their own networks.<\/p>\n\n\n\n<h3 id=\"h-individual-challenges\" class=\"wp-block-heading\">Individual challenges<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Individual challenges give fundraisers a way to connect a personal goal or activity with the cause.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, supporters might collect sponsorship for a fitness challenge, community clean-up, creative project, or other personal commitment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crafts or baked goods can also form part of a fundraiser, although organisations should consider whether payments qualify as charitable gifts where goods or services are provided in return.<\/p>\n\n\n\n<h3 id=\"h-virtual-events\" class=\"wp-block-heading\">Virtual events<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual peer-to-peer fundraising ideas include online cooking classes, yoga sessions, livestream challenges, virtual games, and other digital events supporters can organise from wherever they are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile-friendly fundraising tools can make these campaigns easier to share and manage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual events can also reduce some of the logistics involved in organising an in-person event while allowing supporters to invite participants from a wider geographic area.<\/p>\n\n\n\n<h3 id=\"h-community-and-creative-events\" class=\"wp-block-heading\">Community and creative events<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Concerts, comedy nights, quizzes, art events, food stands, and other community activities can all give supporters a reason to gather while raising money for a cause.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reading, painting, music, or other creative challenges can work particularly well when supporters want to share their progress online or involve schools and community groups.<\/p>\n\n\n\n<h3 id=\"h-birthday-and-anniversary-fundraisers\" class=\"wp-block-heading\">Birthday and anniversary fundraisers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Birthdays, company anniversaries, and other milestones can become peer-to-peer fundraising opportunities when supporters ask friends, colleagues, or family members to donate instead of giving gifts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social platforms can also make these campaigns easier to launch and share within a supporter\u2019s existing network.<\/p>\n\n\n\n<h3 id=\"h-matched-donations\" class=\"wp-block-heading\">Matched donations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Matched donations can increase the potential impact of individual contributions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A business, employer, or other organisation may agree to match eligible donations dollar-for-dollar up to an agreed limit. That can give individual donors an extra reason to contribute because their gift may have greater impact.<\/p>\n\n\n\n<h3 id=\"h-countdown-and-giving-day-campaigns\" class=\"wp-block-heading\">Countdown and giving-day campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Countdown campaigns use a fixed deadline to focus attention on a short fundraising period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can work well alongside milestone updates, daily goals, and final-push messaging through email, text, and social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same approach can be used for seasonal appeals, giving days, or the closing days of a longer campaign.<\/p>\n\n\n\n<h2 id=\"h-what-are-the-best-practices-for-peer-to-peer-fundraising\" class=\"wp-block-heading\">What are the best practices for peer-to-peer fundraising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Peer-to-peer fundraising best practices include setting clear goals, giving fundraisers ready-to-share materials, choosing an easy-to-use platform, tracking performance, and communicating consistently throughout the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few practical principles can make a difference.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Report campaign results:<\/strong> regularly share meaningful progress and explain what the campaign has achieved. Clear reporting can help supporters stay engaged and reinforce transparency with donors.<\/li>\n\n\n\n<li><strong>Provide shareable content and materials:<\/strong> give fundraisers templates, graphics, and suggested messages so they can participate without having to create everything themselves.<\/li>\n\n\n\n<li><strong>Keep the fundraising experience simple:<\/strong> reduce unnecessary steps in registration, page creation, sharing, and donating. A complicated experience can create avoidable drop-off.<\/li>\n\n\n\n<li><strong>Support your fundraisers:<\/strong> check in throughout the campaign, answer questions, share ideas, and recognise progress.<\/li>\n\n\n\n<li><strong>Use friendly competition carefully:<\/strong> leaderboards, milestones, and badges can help maintain momentum where they fit the tone of your campaign, but participation should still feel welcoming to supporters who raise different amounts.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-should-peer-to-peer-fundraising-platforms-include\" class=\"wp-block-heading\">What should peer-to-peer fundraising platforms include?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good peer-to-peer fundraising platform should make it easy for supporters to create and share fundraising pages, track progress, communicate with the organisation, and support the wider campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for features such as:<\/p>\n\n\n\n<h3 id=\"h-individual-and-team-fundraising-pages\" class=\"wp-block-heading\">Individual and team fundraising pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Supporters should be able to create individual pages or join teams where the campaign structure calls for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Team tools can make it easier to track collective progress and encourage friendly competition.<\/p>\n\n\n\n<h3 id=\"h-progress-tracking-and-reporting\" class=\"wp-block-heading\">Progress tracking and reporting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look for tools that let fundraisers and organisers see how campaigns are progressing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your needs, this may include individual goals, team totals, campaign-wide reporting, or dashboards.<\/p>\n\n\n\n<h3 id=\"h-easy-social-email-and-text-sharing\" class=\"wp-block-heading\">Easy social, email, and text sharing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sharing should be quick and simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for tools that make it easy for supporters to distribute their fundraising pages through social media, email, or text, with useful preview images and descriptions where supported.<\/p>\n\n\n\n<h3 id=\"h-custom-branding\" class=\"wp-block-heading\">Custom branding<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your fundraising pages should reflect your organisation\u2019s identity and make it clear to donors which cause they are supporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consistent branding can also help create a smoother journey when someone moves from a supporter\u2019s social post to the campaign page.<\/p>\n\n\n\n<h3 id=\"h-mobile-friendly-donation-experiences\" class=\"wp-block-heading\">Mobile-friendly donation experiences<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Supporters and donors may encounter your campaign through a phone or tablet, so make sure registration, sharing, and donation journeys work well on mobile devices.<\/p>\n\n\n\n<h3 id=\"h-integrations-and-data-management\" class=\"wp-block-heading\">Integrations and data management<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consider how the fundraising platform will connect with your wider systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For larger organisations, integrations with accounting, donor management, customer relationship management, payroll, or other operational systems can reduce manual work and improve visibility across the organisation.<\/p>\n\n\n\n<h2 id=\"h-strengthen-your-peer-to-peer-fundraising-strategy\" class=\"wp-block-heading\">Strengthen your peer-to-peer fundraising strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Effective peer-to-peer fundraising depends on more than the campaign itself. As fundraising activity grows, your organisation also needs a clear view of the money coming in, the funds being managed, and the wider financial picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sage.com\/en-ca\/industry\/nonprofit\/\">Nonprofit accounting software<\/a> can help finance teams manage fund, grant, project, and donor accounting while improving visibility into the organisation\u2019s financial position. Sage nonprofit solutions also support reporting, budgeting and planning, multi-entity consolidation, and integrations with fundraising and operational systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For organisations with more complex financial needs, <a href=\"https:\/\/www.sage.com\/en-ca\/sage-business-cloud\/intacct\/industries\/non-profit\/\">Sage Intacct for nonprofits<\/a> includes capabilities such as fund accounting, <a href=\"https:\/\/www.sage.com\/en-ca\/blog\/what-is-grant-management\/\">grant tracking<\/a> and billing, revenue recognition, nonprofit reporting, dashboards, and multi-entity consolidation. Sage Intacct can also connect with fundraising, payroll, customer relationship management, and other systems to give finance teams a broader view of operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good financial management supports clearer reporting and stronger stewardship, helping your organisation understand campaign performance while giving stakeholders a more transparent view of how funds are managed.<\/p>\n\n\n<section class=\"wp-block-sage-faq\">\n\t\n<h2 id=\"h-peer-to-peer-fundraising-faqs\" class=\"wp-block-heading\">Peer-to-peer fundraising FAQs<\/h2>\n\t\t\t<div class=\"faq-items\">\n\t\t\t<div class=\"wp-block-sage-faq-item\" id=\"faq-item-e610530d\">\n\t<div class=\"faq-item-question\">\n\t\t\n<h3 id=\"h-how-long-should-a-peer-to-peer-fundraising-campaign-run\" class=\"wp-block-heading\">How long should a peer-to-peer fundraising campaign run?<\/h3>\n\t<\/div>\n\t\t\t<div class=\"faq-item-answer\">\n\t\t\t\n<p class=\"wp-block-paragraph\">There\u2019s no single ideal length for a peer-to-peer fundraising campaign. Giving days and other short campaigns can create urgency, while longer campaigns give supporters more time to build momentum and reach their networks.<\/p>\n\n<p class=\"wp-block-paragraph\">Choose a timeframe that fits your fundraising goal, audience, and campaign type.<\/p>\n\t\t<\/div>\n\t<\/div>\n<div class=\"wp-block-sage-faq-item\" id=\"faq-item-fa938aca\">\n\t<div class=\"faq-item-question\">\n\t\t\n<h3 id=\"h-how-do-you-recruit-the-right-peer-to-peer-fundraisers\" class=\"wp-block-heading\">How do you recruit the right peer-to-peer fundraisers?<\/h3>\n\t<\/div>\n\t\t\t<div class=\"faq-item-answer\">\n\t\t\t\n<p class=\"wp-block-paragraph\">Start with supporters who already have a connection to your organisation, such as volunteers, repeat donors, members, event participants, or community advocates.<\/p>\n\n<p class=\"wp-block-paragraph\">Personal invitations and clear expectations can make it easier for potential fundraisers to understand the role and decide whether they want to take part.<\/p>\n\t\t<\/div>\n\t<\/div>\n<div class=\"wp-block-sage-faq-item\" id=\"faq-item-f1ac95ae\">\n\t<div class=\"faq-item-question\">\n\t\t\n<h3 id=\"h-can-small-nonprofits-run-successful-peer-to-peer-campaigns\" class=\"wp-block-heading\">Can small nonprofits run successful peer-to-peer campaigns?<\/h3>\n\t<\/div>\n\t\t\t<div class=\"faq-item-answer\">\n\t\t\t\n<p class=\"wp-block-paragraph\">Yes. Small nonprofits can use peer-to-peer fundraising because supporters help extend the campaign through their own networks.<\/p>\n\n<p class=\"wp-block-paragraph\">A focused campaign with a small group of committed fundraisers can still reach people beyond the organisation\u2019s existing audience without requiring a large-scale marketing operation.<\/p>\n\t\t<\/div>\n\t<\/div>\n<div class=\"wp-block-sage-faq-item\" id=\"faq-item-ad9bb0b3\">\n\t<div class=\"faq-item-question\">\n\t\t\n<h3 id=\"h-what-are-common-challenges-in-peer-to-peer-fundraising\" class=\"wp-block-heading\">What are common challenges in peer-to-peer fundraising?<\/h3>\n\t<\/div>\n\t\t\t<div class=\"faq-item-answer\">\n\t\t\t\n<p class=\"wp-block-paragraph\">Common peer-to-peer fundraising challenges for nonprofits include recruiting enough fundraisers, keeping participants engaged, maintaining consistent messaging, and making the fundraising process easy to use.<\/p>\n\n<p class=\"wp-block-paragraph\">Clear onboarding, ready-to-share resources, regular communication, and simple technology can help reduce these barriers.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Case Study: Canadian Nonprofit Embarks on Massive Modernization with Sage Intacct<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b65bf369-cf48-4dcb-8a87-7377b34559c2\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download the free case study<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-665473133_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"Two men looking at charts\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-665473133_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/funding\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tfunding\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/how-to-grow-your-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\thow to grow your business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/nonprofit\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tnonprofit\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-12866 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accounting-101 tag-bookkeeping tag-business-continuity tag-business-finances tag-cash-flow tag-cfo tag-how-to-grow-your-business tag-making-financial-decisions tag-midsized-business tag-staying-competitive business_type-small-business business_type-medium-business industry-healthcare card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/05\/GettyImages-740534235-768x432-1.jpg\" class=\"card-post__image\" alt=\"women in office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/05\/GettyImages-740534235-768x432-1-684x384.jpg 684w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/05\/GettyImages-740534235-768x432-1.jpg 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/05\/GettyImages-740534235-768x432-1.jpg 768w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-14T06:06:18-04:00\">September 14, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min 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card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-14804 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accounting-101 tag-business-finances tag-business-management tag-business-strategy tag-cash-flow tag-cfo tag-financial-insights tag-making-financial-decisions tag-nonprofit business_type-small-business business_type-medium-business industry-nonprofit\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/blog\/how-to-create-a-church-budget\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2025\/08\/Mar2025_NFP-Human-Services-shelter_0264-684x384.jpeg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2025\/08\/Mar2025_NFP-Human-Services-shelter_0264-684x384.jpeg 684w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2025\/08\/Mar2025_NFP-Human-Services-shelter_0264-768x512.jpeg 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2025\/08\/Mar2025_NFP-Human-Services-shelter_0264-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-17T09:31:53-04:00\">July 17, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to create a church budget\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-14767 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accounting-101 tag-business-continuity tag-financial-insights tag-how-to-grow-your-business tag-making-financial-decisions tag-midsized-business tag-small-business business_type-small-business business_type-medium-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/blog\/what-is-fair-market-value-fmv\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1272758830-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1272758830-684x384.jpg 684w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1272758830-768x432.jpg 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1272758830-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-16T05:26:46-04:00\">July 16, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tFair market value: What it is and how to calculate it\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-14733 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accounting-101 tag-cash-flow tag-how-to-grow-your-business tag-small-business business_type-small-business business_type-medium-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/blog\/invoice-factoring\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1305268048-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1305268048-684x384.jpg 684w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1305268048-768x432.jpg 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-15T06:14:24-04:00\">July 15, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tInvoice factoring: How it works and why it can be useful\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-13703 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-technology-innovation tag-accounting-101 tag-ai tag-bookkeeping tag-business-intelligence tag-business-management tag-cloud-financial-management tag-cloud-technology tag-digital-transformation tag-entrepreneurship tag-how-to-grow-your-business tag-small-business tag-tax tag-workplace-technology business_type-small-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/blog\/accounting-automation-tools-guide-for-accountants-and-bookkeepers\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678-684x384.jpg 684w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678-768x512.jpg 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-01-27T13:50:48-05:00\">January 27, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAccounting automation tools: The  ultimate guide for accountants and bookkeepers\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Peer-to-peer fundraising can turn your supporters into active fundraisers for your cause. Learn how it works, which campaign ideas to try, and the best practices that can help your nonprofit reach more people and build stronger donor relationships.<\/p>\n","protected":false},"author":1910,"featured_media":13310,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"[{\"keyword\":\"peer-to-peer fundraising\",\"score\":93},{\"keyword\":\"what is peer to peer fundraising\",\"score\":93},{\"keyword\":\"peer to peer fundraising ideas\",\"score\":61},{\"keyword\":\"nonprofits peer-to-peer fundraising challenges\",\"score\":56}]","_yoast_wpseo_keywordsynonyms":"[\"\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_primary_category":"7","sage_membership_post_content_type":"","sage_membership_post_featured_video_id":"","sage_membership_post_video_type":"","sage_membership_post_featured_video_duration":"","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[24,7,11],"tags":[191,265,459],"business_type":[3,99],"lilypad":[],"context":[],"industry":[138],"persona":[],"imagine_tag":[279],"coauthors":[528],"class_list":["post-15087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leading-people","category-money-matters","category-strategy-legal-operations","tag-funding","tag-how-to-grow-your-business","tag-nonprofit","business_type-small-business","business_type-medium-business","industry-nonprofit"],"sage_meta":{"region":"en-ca","author_name":"Laura Slingo","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2025\/08\/Mar2025_NFP-Human-Services-shelter_1210.jpeg","imagine_tags":{"279":"Nonprofit"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/15087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/1910"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=15087"}],"version-history":[{"count":3,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/15087\/revisions"}],"predecessor-version":[{"id":15090,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/15087\/revisions\/15090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/13310"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=15087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=15087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=15087"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=15087"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=15087"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=15087"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=15087"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=15087"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=15087"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=15087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}