{"id":3334,"date":"2020-01-08T13:41:26","date_gmt":"2020-01-08T18:41:26","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=3334"},"modified":"2026-02-18T05:01:46","modified_gmt":"2026-02-18T10:01:46","slug":"value-based-pricing-for-accountants","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/value-based-pricing-for-accountants\/","title":{"rendered":"How to implement value-based pricing in your firm"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to implement value-based pricing in your firm\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-01-08T13:41:26-05:00\">January 8, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to implement value-based pricing in your firm\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ca\/blog\/value-based-pricing-for-accountants\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ca\/blog\/author\/ed-kless\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/10\/Ed-Kless.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Ed Kless<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>There\u2019s a new movement in the <a href=\"https:\/\/www.sage.com\/en-ca\/accountants\/\" target=\"_blank\" rel=\"noopener noreferrer\">accounting<\/a> industry shifting toward a pricing strategy that lets accountants earn what they\u2019re worth while allowing clients to pay for the services they want the most.<\/p>\n\n\n\n<p>Read this article to learn more about value pricing and how to implement a value-pricing strategy in your practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-value-pricing-work\">How does value-pricing work?<\/h2>\n\n\n\n<p>Value pricing focuses on what your client perceives to be the value of your services, rather than how you perceive the value of your services.<\/p>\n\n\n\n<p>With value pricing, prices are set before any work begins. In order to deliver those services at the price offered, it\u2019s fair game to ask your client to agree to a set of requirements\u2014such as responding to requests for additional information within 48 hours&nbsp;or submitting year-end files to your practice by an agreed date.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-2843bb3a-96b2-44b0-a447-d7573ef1256b\">Download Your Free Guide<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-problem-with-hourly-billing\">The problem with hourly billing<\/h2>\n\n\n\n<p>How a business owner perceives the value of your services will be different from how you perceive the value delivered. An hourly rate may reflect your expertise, education, and years of experience. However, the business owner may only care how little tax she pays or meeting basic government compliance requirements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For example, calling the tax office to negotiate lower penalties on tax arrears may only take 15 minutes of your time, but could save your client thousands of dollars.<\/li>\n<\/ul>\n\n\n\n<p>Value-based pricing lets the client identify what is most important to them and lets you charge accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-value-based-pricing-vs-value-billing\">Value-based pricing vs. value billing<\/h2>\n\n\n\n<p>It\u2019s important to understand the difference between value <em>billing<\/em> and value <em>pricing <\/em>before engaging with your clients.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Value pricing involves communicating with your client in advance of the work to be performed about the associated price you will charge.<\/li>\n\n\n\n<li>Value billing involves charging the client after the work is performed. Typically, a service provider would total up of the cost of a job and apply a markup.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-to-value-pricing\">What are the benefits to value pricing?<\/h2>\n\n\n\n<p>For your accounting practice, value pricing offers numerous benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Separates time from profit, so you are rewarded for efficiency.<\/li>\n\n\n\n<li>Better client engagement when the clock isn\u2019t ticking.<\/li>\n\n\n\n<li>Improved employee retention rates when you remove time-based pressure to complete work.<\/li>\n\n\n\n<li>You will be properly compensated for the results you provide to your client rather than the hours required to complete the work.<\/li>\n\n\n\n<li>It\u2019s easier to raise prices; for example, raising annual service fees by 10% from $3000 to $3300 is less likely to upset clients than raising your hourly billing rate from $100 to $110.<\/li>\n\n\n\n<li><mark class=\"highlight-and-share\">Value pricing differentiates your practice from competitors stuck on hourly billing.<\/mark><\/li>\n<\/ul>\n\n\n\n<p>Clients like value pricing for these reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No more invoice shock.<\/li>\n\n\n\n<li>Deeper engagement with the <a href=\"https:\/\/www.sage.com\/en-ca\/accountants\/\" target=\"_blank\" rel=\"noopener noreferrer\">accounting<\/a> professional.<\/li>\n\n\n\n<li>Easier access to the accounting professional (because the hourly fee clock isn\u2019t ticking).<\/li>\n\n\n\n<li>Better understanding of what the accounting professional requires of them; for example, when annual financial data is due.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-talk-value-pricing-with-clients\">How to talk value pricing with clients<\/h2>\n\n\n\n<p>Preparing for a value-based pricing conversation with your clients will help you to enjoy a more successful outcome: when a client accepts your value-based price and your profits increase.<\/p>\n\n\n\n<p>Start the process by figuring out your internal value pricing rates. Make a table of the services you will provide and the approximate pricing for each\u2014remembering to use bundled pricing instead of hourly rates. Think in terms of bronze, silver, and gold packages. These prices are a guideline and may vary based on your client conversation and their specific needs.<\/p>\n\n\n\n<p>Next, create a list of questions to ask your client that will help to identify which service(s) they value most. Ron Baker, founder of the VeraSage Institute and an accounting industry expert, offers an excellent list of questions you can consider asking your clients during a value conversation.<\/p>\n\n\n\n<p>Set up a time to talk with your clients about your new value-pricing policy. If possible, have conversations at the client location. Start with clients you believe will react positively to the change.<\/p>\n\n\n\n<p>When you talk with clients, remember that a value conversation is about identifying which services your client values most and balancing their needs with yours\u2014it\u2019s a two-way conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-give-it-time\">Give it time<\/h2>\n\n\n\n<p>Changing to value pricing will take time and consistent effort. It will take a commitment from your leadership team to implement the change; work is required to engage those client conversations and to educate clients so they fully understand the benefits of value pricing. Make a plan to transition over time to value pricing rather than flicking a switch; get your best clients on board and convert remaining ones over time.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Free Value Based Pricing Guide<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p class=\"cta-content__title\">Download the free guide &#8216;Adding value to the conversation&#8217; and learn why value-based pricing is important to clients and how to engage them.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-2843bb3a-96b2-44b0-a447-d7573ef1256b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get the Free Value Based Pricing Guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-612742822_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"Female architect using a smartphone\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-612742822_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/customer-relationships\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCustomer relationships\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/customer-retention\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tcustomer retention\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/pricing\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tpricing\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/revenue\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tRevenue\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-12320 post type-post status-publish format-standard has-post-thumbnail hentry category-accountants tag-bookkeeping tag-business-strategy tag-customer-relationships tag-financial-insights tag-how-to-grow-your-business business_type-accountants card-post--is-clickable\"\n>\n\t<div 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business_type-small-business business_type-medium-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/blog\/a-quick-guide-to-ifrs-15\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2016\/08\/UK_CannyMilk_SageOne_181215-84-684x384.jpg\" class=\"card-post__image\" alt=\"accountant and bookkeeper talk in a futuristic office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2016\/08\/UK_CannyMilk_SageOne_181215-84-684x384.jpg 684w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2016\/08\/UK_CannyMilk_SageOne_181215-84-768x511.jpg 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2016\/08\/UK_CannyMilk_SageOne_181215-84.jpg 999w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-08-10T12:21:02-04:00\">August 10, 2022<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">&lt; 1 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tA quick guide to IFRS 15\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-8348 post type-post status-publish format-standard has-post-thumbnail hentry category-accountants category-money-matters tag-accounting-101 tag-bookkeeping tag-revenue tag-tax business_type-small-business business_type-accountants industry-financial-services industry-professional-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/blog\/tax-deductions-for-home-based-businesses-in-canada\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1279589946-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1279589946-684x384.jpg 684w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1279589946-768x432.jpg 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1279589946-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-04-08T04:27:14-04:00\">April 8, 2022<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">3 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tTax deductions for home-based businesses in Canada\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-6391 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accounting-101 tag-bookkeeping tag-customer-retention business_type-accountants industry-financial-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/blog\/how-automation-can-drive-efficiencies-for-accountants-and-bookkeepers-and-their-clients\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-642835292_super-684x384.jpg\" class=\"card-post__image\" alt=\"Female designers looking at wood samples\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-642835292_super-684x384.jpg 684w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-642835292_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2019\/01\/GettyImages-642835292_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-12-11T19:15:02-05:00\">December 11, 2020<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAutoEntry: An Accountant&#8217;s Case Study\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a new movement in the accounting industry shifting toward a pricing strategy that lets accountants earn what they\u2019re worth while allowing clients to pay for the services they want the most. Read this article to learn more about value pricing and how to implement a value-pricing strategy in your practice. How does value-pricing work? [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5517,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[146,7],"tags":[177,178,201,205],"business_type":[6],"lilypad":[],"context":[],"industry":[127,102],"persona":[82,78],"imagine_tag":[34],"coauthors":[336],"class_list":["post-3334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accountants","category-money-matters","tag-customer-relationships","tag-customer-retention","tag-pricing","tag-revenue","business_type-accountants","industry-financial-services","industry-professional-services"],"sage_meta":{"region":"en-ca","author_name":"Ed Kless","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2018\/01\/womeninaccounting.jpg","imagine_tags":{"34":"Accountants"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/3334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=3334"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/3334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/5517"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=3334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=3334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=3334"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=3334"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=3334"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=3334"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=3334"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=3334"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=3334"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=3334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}