{"id":6645,"date":"2019-07-11T14:58:27","date_gmt":"2019-07-11T18:58:27","guid":{"rendered":"https:\/\/www.sage.com\/en-ca\/blog\/?p=6645"},"modified":"2026-01-16T06:15:22","modified_gmt":"2026-01-16T11:15:22","slug":"sage-advice-sage-circle-excellence-nominees","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/sage-advice-sage-circle-excellence-nominees\/","title":{"rendered":"Sage Advice from the Sage Circle of Excellence Accounting Awards Nominees"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tGrowth & Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\tSage Advice from the Sage Circle of Excellence Accounting Awards Nominees\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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The inaugural Sage Circle of Excellence Accounting Awards were recently held in Vancouver on a night that recognized and celebrated our highly active and engaged, Sage accountant and bookkeeper community.<\/span> <\/span><\/p>\n\n\n\n

The nominees were put forward by their peers<\/span> for recognition<\/span> <\/span>because of their <\/span>successful<\/span> <\/span>efforts to <\/span>main high <\/span>standards in the Canadian <\/span>bookkeeping <\/span>industry. <\/span> <\/span><\/p>\n\n\n\n

During the recent Sage Accountants Forum, <\/span>each of the nominees<\/span> in attendance<\/span> answered questions on the topics of upskilling and training, technological disruption, the importance of networking events and the opportunities and challenges facing the industry. Each nominee also took the time to impart some Sage Advice for new and established <\/span>accountants and <\/span>bookkeepers. <\/span> <\/span><\/p>\n\n\n\n

T<\/span>he <\/span>i<\/span>mportance of <\/span>u<\/span>pskilling and <\/span>t<\/span>raining<\/span> <\/span><\/h2>\n\n\n\n

As one might expect, the recurring themes of <\/span>becoming familiar with new technology and staying up to date with the latest<\/span> app<\/span> integrations featured frequently in discussions.<\/span> Attending conferences and networking events <\/span>remains one of the best ways for accountants and bookkeepers to stay <\/span>abreast<\/span> <\/span>of industry trends<\/span>, a belief confirmed by a number of the <\/span>award nominees.<\/span> <\/span><\/p>\n\n\n\n

Dianne Mueller, Soma Small Business Solutions, Gibsons, BC<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What training or upskilling do you <\/span><\/strong>recommend<\/span><\/strong> in order to stay up to date with the latest industry trends<\/span><\/strong>?<\/span><\/strong> <\/span><\/p>\n\n\n\n

This is so important with the speed of change that is currently happening in technology and business in general, not just accounting. My clients are struggling to keep up also. Competition in business is fierce and it is survival of the fittest. Part of my services must be to help them win the game. I must examine my client business as a whole and dig into the various industries to get the latest and greatest technology that will help my clients be more effective and efficient. Industry-specific apps and specializing in a sector or type of business makes this easier to manage.<\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?\u202f<\/span><\/strong> <\/span><\/p>\n\n\n\n

Stop thinking bookkeeping and start thinking business growth<\/span>!<\/span> <\/span><\/p>\n\n\n\n

Clyde Harris, Alwyn Enterprises, Scarborough, ON<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What training or upskilling do you <\/span><\/strong>recommend<\/span><\/strong> in order to stay up to date with the latest industry trends<\/span><\/strong>?<\/span><\/strong> <\/span><\/p>\n\n\n\n

Attending <\/span>events like the Sage Forums, conferences and I<\/span> have to say I<\/span> really miss the Sage Summit<\/span>s\u2026I find other conferences to go to too, because I try to stay up to date<\/span>,<\/span> not only on the software that we are using<\/span>, but the software<\/span> and other things<\/span> that affect the group<\/span> of clients<\/span> that I\u2019m working with.<\/span> <\/span>So,<\/span> for example<\/span> I have to keep up to date with what\u2019s going on in the church industry, I hav<\/span>e to keep up to date with government compliance with CRA charity directives and things like that. <\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

Retaining clients is a challenge because the client thinks they know what they need, and you\u2019ve got to stay there with them. If they are way off base, you\u2019ve got to know how to say goodbye. In my case, if I have one leave, I\u2019ve had four more join me. You <\/span>have to<\/span> stay up to date with your client and learn what their pain points are <\/span>and learn how you can help them. <\/span>A lot of us in bookkeeping, don\u2019t take the time to talk to our clients year over year<\/span> and we should be.<\/span> <\/span><\/p>\n\n\n\n

[When it comes to growth] T<\/span>he key thing I have found is to have a niche and to grow that niche.<\/span> <\/span><\/p>\n\n\n\n

T<\/span>he <\/span>b<\/span>enefits of <\/span>n<\/span>etworking and <\/span>a<\/span>ttending <\/span>i<\/span>ndustry <\/span>e<\/span>vents<\/span> <\/span><\/h2>\n\n\n\n

Referrals remain a key driver for new business among accountants and bookkeepers, with industry networking events often cited as the arena where such important connections are established. It\u2019s not just the Sage Forum events that help generate these partnerships, but also the social events that accompany them. <\/span> <\/span><\/p>\n\n\n\n

Anna Abbruzzese, Actium Consulting Inc., Toronto, ON<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

How important are networking events like today and tonight for bookkeepers and accountants?\u202f<\/span><\/strong> <\/span><\/p>\n\n\n\n

Extremely important, I wouldn\u2019t have the business I have, or have been able to grow it without networking with my peers. [A lead recently came in from another practitioner] and if we didn\u2019t know each other, well it<\/span> <\/span>wouldn\u2019t have happened. It can come about at these events where people can kick back and chat\u2026and people only give business to people they like.<\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

Be true to yourself and to your customers. People can see through \u2018fake\u2019 very easily and I built my business 100% on referrals. Stick to what you\u2019re good at and what you know. Don\u2019t drop your price for clients; most of the time people will ask for a discount and it\u2019s okay to say \u201cno, this is my price and it is what it is\u201d.<\/span><\/p>\n\n\n\n

Joanne Pilon, Sudbury East Bookkeeping & Tax Services Inc., Sudbury ON<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

How important are networking events like today and tonight for bookkeepers and accountants?\u202f<\/span><\/strong> <\/span><\/p>\n\n\n\n

I think the networking events are very important and all bookkeepers and accountants should attend.\u202f I have been working in this field (bookkeeping) for nearly 40 years, owned my business for 22 years and tried to attend as many networking events I could.\u202fThese events show us what new software <\/span>is<\/span> out there, what new changes and updates to current software, how we can save time and make our work more efficient.\u202f We could service our clients better today than 40 years ago. I think it is very necessary to keep up with the times, because if you don’t your clients will go elsewhere where they can upgrade to something new.<\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?\u202f<\/span><\/strong> <\/span><\/p>\n\n\n\n

Keep yourself up to date with new technologies and software, assess what is best for your clients and customize your clients<\/span>\u2019<\/span> books to suit their business not yours.\u202f Without those clients you don’t have a business.<\/span> <\/span><\/p>\n\n\n\n

The challenges that are facing <\/span>accountants and<\/span> bookkeepers today<\/span> <\/span><\/h2>\n\n\n\n

Technology was repeatedly mentioned in relation to both the opportunities and challenges that are impacting accountants and bookkeepers. Hot topics such as the need to embrace AI-powered tools and automation were on everyone\u2019s lips as well as the evolving role of the accountant and bookkeeper.  <\/span> <\/span><\/p>\n\n\n\n

Marcel Levesque, ML Tax Planning & Accounting Inc., <\/span><\/strong>High River, AB<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What do you think are some of the challenges that are facing accountants and bookkeepers today? <\/span><\/strong> <\/span><\/p>\n\n\n\n

Recognition that we are bookkeepers<\/span> and\/or accountants, because everybody today is a bookkeeper <\/span>as <\/span>they<\/span> can go online or go to a store and buy a computerized program. <\/span><\/mark>You mightn\u2019t know anything about accounting, but because you\u2019re running <\/span>an <\/span>easy to use <\/span>program you think you are a bookkeeper. It\u2019s not that easy, <\/span>this is learned<\/span> when they suddenly have to do something like an audit. <\/span>The adverse challenge, or opportunity to that is to get out there and be <\/span>recognized<\/span>. <\/span>Essentially, y<\/span>ou need to <\/span>\u2018<\/span>walk the beat<\/span>\u2019<\/span>.<\/span> There\u2019s a lot of technology coming down to us and we\u2019re getting the first<\/span>–<\/span>hand information about <\/span>it<\/span> so we can <\/span>go to our clients and sell that. <\/span>I <\/span>see<\/span> opportunity there. <\/span> <\/span> <\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

If there\u2019s one thing I learned on day one, it was ethics. Be true to yourself<\/span> and don\u2019t cut corners. If you know that something is wrong, say it. If your clients don\u2019t abide by it, don\u2019t <\/span>be <\/span>afraid to fire them, because <\/span>your code of conduct and ethics <\/span>must<\/span> be number one and you have to be true to what you\u2019re doing<\/span>. When you put your signature on a <\/span>document<\/span>, that is your name and reputation. I normally tell accountants and bookkeepers that you<\/span>\u2019ve<\/span> got to be <\/span>true with your figures and yourself so you can be true to your clients. <\/span> <\/span><\/p>\n\n\n\n

Lori Meyer, <\/span><\/strong>Xln Pro Consulting Inc, <\/span><\/strong>Langley B<\/span><\/strong>C:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What do you think are some of the challenges that are facing accountants and bookkeepers today? <\/span><\/strong> <\/span><\/p>\n\n\n\n

I think a lot of the challenges came up in the Forum session we attended today. Keeping up with all the apps was one that I related to. I\u2019m excited about them and I love them and have been known to spend hours and hours playing with them, and you do have to focus and look where are your business priorities and decide which ones fit. I heard one attendee mention that they get excited when they find an app that is perfect for a client and then one comes out later that changes and she\u2019s already got her client trained up on it, but now she needs to train them up just a little bit more. That has happened to me too.<\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

My <\/span>advice to retaining clients would be to continue to look how you can add value to their business. I like what Bianca Mueller said<\/span>, <\/span>\u201c<\/span>it\u2019s not just about doing their bookkeeping and accounting, you <\/span>have to<\/span> look at their entire business<\/span>\u201d<\/span>. The more you know about it, the more you can help them out.<\/span> <\/span> <\/span><\/p>\n\n\n\n

Because I\u2019m also a CPA and <\/span>have <\/span>not worked in the public accounting<\/span> world as a CPA<\/span> in a<\/span> <\/span>long time<\/span> and have not gone up through those ranks, I <\/span>do have a <\/span>l<\/span>ot of networks and f<\/span>riends who are<\/span> part of<\/span> CPA firms and I think that is one of the best connections you can have to help you<\/span> in your business<\/span>.<\/span> <\/span><\/p>\n\n\n\n

Debrah Burleigh, Debrah Burleigh and Associates Ltd, Surrey, BC<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What do you think are some of the challenges that are facing accountants and bookkeepers today? <\/span><\/strong> <\/span><\/p>\n\n\n\n

All the <\/span>automation and<\/span> <\/span>new <\/span>technolog<\/span>y <\/span>is a<\/span> huge<\/span> challenge. Number 1<\/span>:<\/span> trying to keep up with it<\/span>.<\/span> <\/span>N<\/span>umber 2<\/span>:<\/span> trying to figure out <\/span>through<\/span> automation<\/span> the<\/span> new ways to support your customers <\/span>because<\/span> now<\/span> they can <\/span>use<\/span> software <\/span>to handle more of the <\/span>accounting<\/span> side of things<\/span> that can cut you out of the role. But, by staying up to date with technology <\/span>you\u2019re<\/span> <\/span>opening<\/span> the door to new <\/span>value<\/span> you can<\/span> add<\/span> for your customers. <\/span> <\/span><\/p>\n\n\n\n

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The Practice of Now 2019 <\/h2>\n\n\t\t\t\t\t\t\t\t\t
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We surveyed 3,000 accountants worldwide to reveal how the accounting landscape is changing. Discover how your fellow accountants are preparing for the next decade and learn what you can do now to keep your practice successful.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tGet The Practice of Now 2020<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\n\t\t\t\t\t2,545 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"Woman\t\t\t<\/div>\n<\/div>\n <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

Make the move to <\/span>Sage Business C<\/span>loud <\/span>A<\/span>ccounting<\/span><\/a>. Once you do this, you\u2019re taking a step to open yourself up to taking on more clients. It helps you retain your clients when you stay on top of technology<\/span>,<\/span> when you are more informed. You are freeing up your clients\u2019 time to help them focus on their business by giving them opportunities to do things such as their invoices and account receivables in <\/span>Sage Accounting<\/span>. <\/span> <\/span><\/p>\n\n\n\n

Andree Dube, Int\u00e9gratech, Longueil, QC<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What do you think are some of the challenges that are facing accountants and bookkeepers today? <\/span><\/strong> <\/span><\/p>\n\n\n\n

A<\/span>I<\/span> is <\/span>an issue facing <\/span>many professions and <\/span>potentially affecting <\/span>many jobs right now<\/span>. <\/span>I love change and I think it\u2019s a cool thing that the industry needs to get <\/span>with<\/span> it and enjoy the ride. Bookkeepers and accountants have <\/span>been slow <\/span>to <\/span>adopt to it<\/span>. They need to understand that they will not lose their jobs because <\/span>o<\/span>f it, rather they will do their job differently<\/span>. You can do a lot more<\/span> for clients<\/span>, such as <\/span>consulting and <\/span>advising and not just bookkeeping<\/span> so they should embrace it. We\u2019ve been talking about it <\/span>for<\/span> <\/span>10 years. It\u2019s been here<\/span> without <\/span>massive <\/span>adoption, but we\u2019re getting there now.<\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

It all starts with giving good service. Simply be there! Be there for your clients when they need you<\/span> and<\/span> <\/span>n<\/span>ever<\/span> sell yourself short.<\/span><\/p>\n\n\n\n

T<\/span>he opportunities that are facing the industry today<\/span> <\/span><\/h2>\n\n\n\n

Expert knowledge was championed as one of the strengths that is continuously harnessed by Canadian accountants and bookkeepers. Another positive takeaway was the notable evidence of collaboration among stakeholders in the industry, especially between different generations of accountants and bookkeepers. With automation being a widely discussed topic, there was also encouraging chatter about the added value accountants and bookkeepers can provide clients now that they aren\u2019t bogged down as much by manual entry tasks.        <\/span> <\/span><\/p>\n\n\n\n

Karen Brault RSM Canada, Red Deer, AB<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What do you think are some of the opportunities that are facing accountants and bookkeepers today? <\/span><\/strong> <\/span><\/p>\n\n\n\n

There are opportunities in the tech and the training that we can provide for other accountants and bookkeepers. A lot of offices and companies have their own internal bookkeepers and accountants and they need training too. Now, we are the experts in all this stuff that we are working in everyday so the training opportunities out there are huge. We need to let them know how to use these apps and how to best utilize them to help them in their business. <\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

I would say, for retention keep up with the knowledge. If you fall behind people are going to notice that<\/span> and they\u2019re going to give up on you. They want to be fast forward in<\/span> <\/span>their <\/span>business,<\/span> and they need to know numbers and financial statements <\/span>and you need to have these at <\/span>the tip of <\/span>your fingers. I<\/span>f<\/span> you can\u2019t give that to them <\/span>then you\u2019re falling behind for them.<\/span> <\/span><\/p>\n\n\n\n

Build your profile. Get out there and make sure that people know who you are. Get involved in your community and attend events and get on social media. Get on sites on which people are actively seeking help and start answering some of those accounting and bookkeeping questions. Once people get a comfort level for what you know, you\u2019re going to grow your business.<\/span> <\/span><\/p>\n\n\n\n

Marge Wegren-Debre, P51 Computing Strategies, Edmonton, AB<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What do you think are some of the opportunities that are facing accountants and bookkeepers today? <\/span><\/strong> <\/span><\/p>\n\n\n\n

The networking and the collaboration. We\u2019ve seen a big change in the last five years in that way and that\u2019s the saving grace for us all. It used to be very territorial. I think part of the change happened because some of us \u2018pioneers\u2019 didn\u2019t want new bookkeepers coming up to go through the same struggles that we did<\/span>,<\/span> so <\/span>[now we are] <\/span>sharing what we learned with those that want<\/span> <\/span>to learn from us. The fear has come <\/span>away from the<\/span> collaboration level. It\u2019s a different type of openness now too based on \u2018how can we help each other<\/span>?<\/span>\u2019 as opposed to just, \u2018what can I take from you<\/span>?<\/span>\u2019<\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span> <\/span><\/p>\n\n\n\n

For retaining clients, I would say, never stop paying attention to what they need because we need to evolve, so do they. Sometimes they\u2019re up against changes that they don\u2019t want to make because of the industry they\u2019re in, but nobody is going to survive unless we do. So, keeping that pulse [is important], which means keeping a really good relationship with them.<\/span> <\/span><\/p>\n\n\n\n

I think the growth part also falls into that, because if you\u2019re keeping a pulse of what they need and as their needs change if you can adapt and provide resources for those changes your business evolves as you do that.  <\/span> <\/span><\/p>\n\n\n\n

Bianca Mueller, Books by Bianca, Burnaby, BC<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What do you think are some of the opportunities that are facing accountants and bookkeepers today? <\/span><\/strong> <\/span><\/p>\n\n\n\n

One aspect is<\/span> the potential <\/span>for<\/span> <\/span>s<\/span>peciali<\/span>zation<\/span> and getting more into high level <\/span>controller<\/span> and <\/span>mentorship<\/span> rol<\/span>es<\/span>.<\/span> <\/span>It\u2019s also great <\/span>to see that we\u2019re g<\/span>etting rid of the <\/span>monotonous<\/span> manual data entry and the things that I don\u2019t feel necessarily make me a better bookkeeper.<\/span> <\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

Stay up to date with industry trends and educat<\/span>e<\/span> you<\/span>r<\/span> clients and your peers on what you can do help each other in this industry. I think we need to rely on each other a lot more and learn from each other<\/span>.<\/span> <\/span>W<\/span>e are all a very amazing collective group together.  <\/span> <\/span><\/p>\n\n\n\n

Sara Gibb, Sara’s Bookkeeping Services, Chemainus, BC<\/span><\/strong>:<\/span><\/strong> <\/span><\/p>\n\n\n\n

What do you think are some of the opportunities that are facing accountants and bookkeepers today?<\/span><\/strong> <\/span><\/p>\n\n\n\n

There\u2019s a big opportunity in embracing technology<\/span>.<\/span> I had a system that was comfortable, but I was a one<\/span>–<\/span>woman show and I was getting maxed out, I was working late hours and weekends. I had to embrace the technology before bringing on new staff and get a workflow in place so I could take on new staff and still be able to grow my business. <\/span> <\/span><\/p>\n\n\n\n

What advice would you give accountants and bookkeepers to help them retain clients and grow their practice?<\/span><\/strong> <\/span><\/p>\n\n\n\n

The best <\/span>advice I could <\/span>give would be to maintain c<\/span>lear and consistent communication<\/span> with your clients<\/span>.<\/span> <\/span>After that, I would <\/span>say to <\/span>e<\/span>mbrace technology and don\u2019t be a<\/span>fr<\/span>aid to put yourself out ther<\/span>e<\/span>. Tha<\/span>t\u2019s <\/span>how <\/span>you get more clients. The more you put yourself out there, the more clients will come to you.<\/span> <\/span><\/p>\n\n\n\n

Photo Gallery<\/h2>\n\n\n\n

Click to see the photos from the Sage Circle of Excellence Accounting Awards ceremony<\/a> on the award winners page.<\/span><\/p>\n\n\n\n

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The Practice of Now 2020<\/h2>\n\n\t\t\t\t\t\t\t\t\t
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We surveyed 3,000 accountants worldwide to reveal how the accounting landscape is changing. Discover how your fellow accountants are preparing for the next decade and learn what you can do now to keep your practice successful.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tGet The Practice of Now 2020<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\n\t\t\t\t\t2,545 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"Woman\t\t\t<\/div>\n<\/div>\n\n\n
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The inaugural Sage Circle of Excellence Accounting Awards were recently held in Vancouver on a night that recognized and celebrated our highly active and engaged, Sage accountant and bookkeeper community.  The nominees were put forward by their peers for recognition because of their successful efforts to main high standards in the Canadian bookkeeping industry.   During the recent Sage Accountants Forum, each of the nominees in […]<\/p>\n","protected":false},"author":737,"featured_media":8131,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[18,16,7],"tags":[162,165,208],"business_type":[3,6],"lilypad":[],"context":[],"industry":[127],"persona":[82,73,83],"imagine_tag":[34,35],"coauthors":[310],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-getting-customers","category-growth-customers","category-money-matters","tag-accounting-101","tag-bookkeeping","tag-staying-competitive","business_type-small-business","business_type-accountants","industry-financial-services"],"sage_meta":{"region":"en-ca","author_name":"Owen Sweeney","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-650855441.jpg","imagine_tags":{"34":"Accountants","35":"accounting software"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/6645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/737"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=6645"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/6645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/8131"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=6645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=6645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=6645"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=6645"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=6645"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=6645"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=6645"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=6645"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=6645"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=6645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}