{"id":7172,"date":"2020-09-16T16:14:43","date_gmt":"2020-09-16T20:14:43","guid":{"rendered":"https:\/\/www.sage.com\/en-ca\/blog\/?p=7172"},"modified":"2026-01-16T05:14:55","modified_gmt":"2026-01-16T10:14:55","slug":"make-room-for-change-and-growth-with-modern-cloud-based-accounting-solutions","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/make-room-for-change-and-growth-with-modern-cloud-based-accounting-solutions\/","title":{"rendered":"Make Room for Change and Growth with Modern Cloud-based Accounting Solutions"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tMake Room for Change and Growth with Modern Cloud-based Accounting Solutions\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2020-09-16T16:14:43-04:00\">September 16, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Make Room for Change and Growth with Modern Cloud-based Accounting Solutions\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ca\/blog\/make-room-for-change-and-growth-with-modern-cloud-based-accounting-solutions\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ca\/blog\/author\/susanpearlston\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2020\/09\/susan-350x350.jpg\" class=\"entry-author__image\" alt=\"Susan Pearlston PMM Sage Intacct\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2020\/09\/susan-350x350.jpg 350w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2020\/09\/susan.jpg 676w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Susan Pearlston<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evolution-of-technology-and-the-impact-on-accounting-software-of-today\">Evolution of Technology and the Impact on Accounting Software of Today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve seen several generations of financial accounting systems emerge over the last 4-5 decades. Initially, there were mainframe applications that only completed the most computationally intensive aspects of a financial process. High cost computing hardware drove a lot of the early specialization in application development (and the limited options for same). As computing power became more affordable, minicomputers drove a new phase of application development. Many accounting software providers emerged as did the accounting suite: a collection of related applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, computing power has grown exponentially, and computing costs have plummeted. Today\u2019s smartphones routinely possess more computing power and storage than mainframe computers had in the late 1980\u2019s. Programming languages became more powerful too and this allowed smaller development teams to create new financial accounting applications quicker and cheaper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, accounting technology has been able to improve at an accelerating rate. Unfortunately, many firms\u2019 usage of an accounting software package seems to have lengthened during the same timeframe. In my early career, we used to track the&nbsp;<em>\u201cde-install\u201d<\/em>&nbsp;rate of leading back office solutions. In the 1990s, customers often hung onto their software for approximately 10 years. In fact, we\u2019d often saw software being replaced as early as 8 years after the initial installation with 80% of customers using a replacement product by year 12.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, it\u2019s not uncommon to find companies still using the same product almost 20+ years later. Why did this happen? Many companies perceived the risk of removing a packaged solution as high, while the upside of doing so was low. This was certainly the case for much of the last decade. However, newer solutions now offer a vastly different value proposition and smart accounting organizations would be wise to take note of this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-different-today\">What\u2019s Different Today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prior generations of <a href=\"https:\/\/www.sage.com\/en-ca\/sage-business-cloud\/accounting\/\">accounting software<\/a> focused on transactional processing and financial statement generation. The sales pitch for those solutions was often centered around how fast journal entries, checks or reports could be produced. These conversations could have been confused with those of the makers of manufacturing equipment: it was all about speeds and feeds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the domain of transaction processing was conquered, software vendors had to look elsewhere to add value. Where they once had the competitive advantage in transactional processing, it was now a commodity. Worse, the presence of lower-cost computing resources was acting as a dampening force on new software sales. Software vendors had to find new ways to add value or else their markets and products would eventually become stagnate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As it turns out, ever cheaper technology enabled capabilities like machine learning to become practical. Likewise, the plummeting price of data storage and the availability of sensors (e.g., IoT devices), big data (e.g., social sentiment information), etc. meant that executives could look at more than accounting data to understand what was occurring in and around their firm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-finance-today-must\"><strong>Finance today must:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work with many kinds of data with differing levels of veracity.<\/strong>\u00a0Accounting data continues to be highly accurate but what happens when you combine it with the <em>purchase intention\u201d<\/em>\u00a0data from customer surveys? Other data sources are giving firms the ability to gain better forecasting or prediction insights even though the data is not as immaculate as accounting data might be. Now firms can apply big data and machine learning to almost every line of the P&amp;L to produce superior forecasts for the firm.<\/li>\n\n\n\n<li><strong>Work with data that was previously difficult or not cost effective to review.<\/strong>\u00a0Many firms possess mountains of \u201cdark\u201d data. This is information that has been collected but rarely reviewed. Airlines collect vast amounts of passenger satisfaction survey data but may not do much with it. Manufacturers might have equipment controllers throwing off lots of status data that only gets a cursory review when a machine fails. Today, new multi-dimensional tools make the review of this data possible and more thorough than what time-constrained humans can do. For example, machine learning technologies can spot anomalies and correlations that many humans might find too subtle to spot. This kind of analysis makes Finance staff more valuable to the firm and a great ally to their operational counterparts.<\/li>\n\n\n\n<li><strong>Work beyond paper.<\/strong>\u00a0Newer solutions use technologies like natural language processing (NLP) to permit voice-to-application controls among other things. Already suppliers can speak into their smartphones and interact with your accounts payable module to check the status of payment. NLP frees up accounting personnel from low or non-value-added tasks. Can your employees check on their T&amp;E reimbursement from their smart phone and without speaking to someone within accounting?<\/li>\n\n\n\n<li><strong>Forget transactions and focus on reimagined processes.<\/strong>\u00a0What does a finance process look like when it can be enhanced with chatbots, robotic process automation, exception handling and workflow tools?<\/li>\n\n\n\n<li><strong>Deliver \u201csmart\u201d analytics.<\/strong>\u00a0If you\u2019re still thinking in static report or graphic formats, you\u2019re behind the times. Not only should data be presented graphically (and enable drilldowns to supporting transactions), it should also tell viewers what this data shows (i.e., what are the headlines or takeaways) and what actions others have taken when presented with similar data or trends. The best solutions today take it even future by executing the recommendation via embedded workflow handling logic.<\/li>\n\n\n\n<li><strong>Shift its timeframe from past to future.<\/strong>\u00a0Previously, Accounting has been focused on reporting what already happened. Only during the annual budget cycle did they look ahead. Today\u2019s technologies can do a lot more. Some technologies can detect \u201c<em>future crimes\u201d<\/em>. For example, one major accountancy has developed an application that scans employees\u2019 emails and text messages for communications that indicate whether someone might be suggesting a bribe. The software looks at whether the communication is moving through high risk countries and then parses the communication looking for phrases like \u201c<em>facilitation fee\u201d<\/em>. This technology can detect a potential bribe\u00a0<em>before<\/em>\u00a0it occurs.<\/li>\n\n\n\n<li><strong>Analyze data across a myriad of dimensions that goes beyond legal entities or cost centres.<\/strong> These additional dimensions could include: Product (e.g., SKU, product line, etc.), Geography (e.g., region, country, territory, etc.), Channel (e.g., direct, web sales, partner, reseller, white label, etc.) or Statistical and operational data (e.g., sensor data).<\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Live Webcast: Unlock growth with the next wave of financial management software<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join us on October 1 2020, 2pm EST for a live webcast.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/cp\/unlock-growth\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-7174\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Register for the webcast now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"640\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2020\/09\/Invite1_banner.jpeg\" class=\"single-cta__image\" alt=\"Two women holding an ipad looking at accounting data\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2020\/09\/Invite1_banner.jpeg 1200w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What makes the newer generation of solutions so powerful and rapidly evolving is that most are built on newer technology platforms. These platforms often possess:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tools to permit rapid integration with popular third-party tools.<\/li>\n\n\n\n<li>Microservices (e.g., ML\/AI, NLP, workflow, etc.) that dramatically enhance the functionality of applications.<\/li>\n\n\n\n<li>Powerful development tools that allow non-technical people and systems integrators to easily extend the system\u2019s functionality.<\/li>\n\n\n\n<li>Utilities to manage the application software (e.g., backup\/recovery) without user intervention.<\/li>\n\n\n\n<li>Automatic support for a number of smart devices (e.g., phones, tablets, laptops).<\/li>\n\n\n\n<li>Connectors to common sensors.<\/li>\n\n\n\n<li>Language translation tools.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And while a spreadsheet can be manipulated to do a lot of things your old accounting package can\u2019t do, it will likely never do or support many of the items above. Newer, modern cloud-based solutions provide peace of mind, a better value proposition and room to change and grow as your business evolves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implications-for-finance-and-accounting\">Implications for Finance and Accounting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a growing digital divide within the corporate accounting world. There are accounting organizations that are putting their teams through punishing efforts to find new insights and value with out-of-date, underpowered solutions. And there are more enlightened organizations that are letting newer technology do a lot of the repetitive work to free-up time for Finance personnel to focus on high-value activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Newer solutions are also forcing Finance professionals to work with more squishy, non-accounting data. This will generate new skills requirements for Finance particularly in areas like statistics, data science, algorithm design, social sciences and more. These skill sets are notably absent in many accounting organizations today and rarely found in the curriculums of major business schools, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More precise granular data will trigger changes in how accounting evaluates businesses. For example, allocations can be more sophisticated when being able to extract data from operational systems. Moreover, disciplines like Cost Accounting and Management Reporting must be rethought in an IoT (Internet of Things) and smart analytics powered business environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of the new enabling technologies (e.g., RPA, ML, AI, NLP, workflow, etc.) are best used as tools to change the nature of work and work processes. This means a mindset change is required by accounting teams to reimagine the future of finance and their profession.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key change: transactions will be a lesser focus and insights or value to the business will be a greater focus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unlock-growth-and-take-the-next-step-for-your-business\">Unlock Growth and take the next step for your business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Join Susan Pearlston Product Marketing Manager, Sage Canada and Anna Abbruzzese, President and Founder of Actium Consulting, as they discuss the keys signs why small and med-sized business have made the to move to a modern cloud-based financial management platform. <a href=\"https:\/\/www.sage.com\/en-ca\/cp\/unlock-growth\/\">Click here to register<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Live Webcast: Unlock growth with the next wave of financial management software<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join us on October 1 2020, 2pm EST for a live webcast.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-ca\/cp\/unlock-growth\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-7174\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Register for the webcast now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"640\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2020\/09\/Invite1_banner.jpeg\" class=\"single-cta__image\" alt=\"Two women holding an ipad looking at accounting data\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2020\/09\/Invite1_banner.jpeg 1200w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/business-strategy\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tbusiness strategy\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/tag\/cloud-technology\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tcloud technology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-14809 post type-post 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is family office governance and why does it matter?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tFamily office governance frameworks build trust and safeguard wealth across generations. Learn best practices to protect assets and relationships.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-14804 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accounting-101 tag-business-finances tag-business-management tag-business-strategy tag-cash-flow tag-cfo tag-financial-insights tag-making-financial-decisions tag-nonprofit business_type-small-business business_type-medium-business 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h5\">\n\t\t\tTransform your professional services firm with this game-changer for profitability\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Evolution of Technology and the Impact on Accounting Software of Today We\u2019ve seen several generations of financial accounting systems emerge over the last 4-5 decades. Initially, there were mainframe applications that only completed the most computationally intensive aspects of a financial process. High cost computing hardware drove a lot of the early specialization in application [&hellip;]<\/p>\n","protected":false},"author":1110,"featured_media":5506,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"7","sage_membership_post_content_type":"article","sage_membership_post_featured_video_id":"","sage_membership_post_video_type":"trailer","sage_membership_post_featured_video_duration":"","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[7,25],"tags":[169,171],"business_type":[99],"lilypad":[],"context":[],"industry":[],"persona":[75],"imagine_tag":[],"coauthors":[354],"class_list":["post-7172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","category-technology-innovation","tag-business-strategy","tag-cloud-technology","business_type-medium-business"],"sage_meta":{"region":"en-ca","author_name":"Susan Pearlston","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2018\/08\/SAGE_COLLEAGUE_SHARD_261017_0957_All-Uses.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/7172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/1110"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=7172"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/7172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/5506"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=7172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=7172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=7172"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=7172"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=7172"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=7172"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=7172"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=7172"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=7172"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=7172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}