{"id":8351,"date":"2022-04-13T05:35:11","date_gmt":"2022-04-13T09:35:11","guid":{"rendered":"https:\/\/www.sage.com\/en-ca\/blog\/?p=8351"},"modified":"2026-01-15T11:48:37","modified_gmt":"2026-01-15T16:48:37","slug":"the-redefined-cfo-3-key-trends-to-watch-out-for","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/the-redefined-cfo-3-key-trends-to-watch-out-for\/","title":{"rendered":"The Redefined CFO: 3 key trends to watch out for"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe Redefined CFO: 3 key trends to watch out for\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-04-13T05:35:11-04:00\">April 13, 2022<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The Redefined CFO: 3 key trends to watch out for\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ca\/blog\/the-redefined-cfo-3-key-trends-to-watch-out-for\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ca\/blog\/author\/danieloh\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2021\/11\/DanielOHSage.jpg\" class=\"entry-author__image\" alt=\"Sage Intacct medium VP Daniel OH\" \/>\t\t\t\t<span class=\"entry-author__name\">Daniel Oh<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-role-of-the-chief-financial-officer-cfo-is-always-evolving-according-to-new-research-conducted-by-sage-78-of-canadian-finance-leaders-say-their-industry-actually-needs-a-new-breed-of-cfo-nbsp\"><span data-contrast=\"auto\">The role of the Chief Financial Officer (CFO) is always evolving. According to new research conducted by Sage, 78% of Canadian finance leaders say their industry actually <\/span><i><span data-contrast=\"auto\">needs<\/span><\/i><span data-contrast=\"auto\"> a new breed of CFO.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-ccp-props=\"{}\">&nbsp;<\/span><span data-contrast=\"auto\">The main goal of the research is to understand the changing roles of CFOs, the challenges you face, and your plans to embrace emerging technologies.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-f8cee55a-74bb-4ec9-a86b-3e5b66d0fba7\">Download the report<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-highlights-of-the-report-include-nbsp\"><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559740&quot;:240}\">&nbsp;<\/span><span data-contrast=\"auto\">Highlights of the report include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">CFOs recognize that artificial intelligence (AI), machine learning (ML), and automation will all be crucial technologies for organizations to integrate.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Finance leaders have plans to accept cryptocurrencies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">CFOs believe non-traditional skills are needed to shape the future of the profession.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Two thirds (68%) of finance leaders believe they are underappreciated.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\">Three types of CFOs are emerging: Chief Facilitative Officers, Chief Fairness Officers, and Chief Future Officers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-contrast=\"auto\">Let\u2019s take a closer look at three key trends revealed in the report, and three types of CFO you could be.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-cfos-say-technology-adoption-is-crucial-nbsp\"><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559740&quot;:240}\">&nbsp;<\/span><b><span data-contrast=\"auto\">CFOs say technology adoption is crucial<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">The pandemic transformed the way we live and work all over the world. Not only are customers behaving differently, but businesses are innovating more as the need to invest in digital becomes more compelling than ever.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">In response to this change, the role of senior decision makers has also been redefined. For Canadian finance leaders, responsibility for digital, strategy, and social aspects of their organizations has increased.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">These CFOs believe digital transformation is fundamental to providing businesses with the agility and scalability needed to thrive in today\u2019s landscape.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cfos-are-embracing-emerging-tech-nbsp\"><b><span data-contrast=\"auto\">CFOs are embracing emerging tech<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">A quarter of you say integrating emerging technologies is your organization\u2019s top priority after increasing sales and revenue. That\u2019s ahead of developing new products and services (13%) and enhancing sustainability programs (10%).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">For example, more than half (51%) of CFOs say their organization has progressed in entering the metaverse (where digital and physical lives converge). And 38% of you say your organization has plans to accept cryptocurrency as payment within the next 12 months, with platforms such as Sage Intacct in place to support them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cfos-admit-a-new-mix-of-skills-is-needed-nbsp\"><b><span data-contrast=\"auto\">CFOs admit a new mix of skills is needed<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">Canadian CFOs\u2014and their peers across the globe\u2014play an instrumental role in driving the digital transformation that is required in today\u2019s world.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><i><span data-contrast=\"none\">92% of Canadian finance leaders agree it is important for CFOs to have the necessary skills to drive adoption of new technologies and solutions.<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:864,&quot;335559737&quot;:864,&quot;335559738&quot;:360,&quot;335559739&quot;:360}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">In the report, 92% of Canadian finance leaders agree it is important for CFOs to have the necessary skills for driving the adoption of new technologies and solutions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Which is why many you are now prioritizing technology skills over financial experience\u2014and therefore changing the kinds of skills you look for in new employees.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">The report talks about how the emergence of big data and the increase of artificial intelligence (AI) functionality within financial software has led 40% of organizations to target job candidates with deep data and AI expertise.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">It\u2019s clear from report findings how CFOs believe digital transformation is fundamental to providing businesses with the agility and scalability they need to thrive in today\u2019s landscape.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-f8cee55a-74bb-4ec9-a86b-3e5b66d0fba7\">Download the report<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-the-three-types-of-cfo-nbsp-nbsp\"><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559740&quot;:240}\">&nbsp;<\/span><b><span data-contrast=\"auto\">The three types of CFO&nbsp;<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">Daniel Oh, Country Manager for Sage Canada, recognizes how CFOs are changing with the times.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">\u201cCanadian CFOs have adapted to a changing landscape, shaping roles that increasingly go beyond their core business unit,\u201d he says. \u201cToday, we see CFOs who are increasingly steering their businesses towards greater efficacy, fairness, and innovation.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><i><span data-contrast=\"none\">The Redefined CFO explores three types of finance leaders: Chief Facilitative Officers, Chief Fairness Officers and Chief Future Officers<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:864,&quot;335559737&quot;:864,&quot;335559738&quot;:360,&quot;335559739&quot;:360}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Oh\u2019s comments are backed up by the report, which talks about how a new breed of CFOs with non-traditional skills and responsibilities are required to shape a successful future.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">The report defines three&nbsp; types of CFO. Some respondents already conform to these, while others aspire towards them:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">Chief Facilitative Officers<\/span><\/b><span data-contrast=\"auto\"> are responsible for making decisions that matter and getting the job done. Over half (54%) of Canadian CFOs interviewed claim to be most like a Chief Facilitative Officer.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><b><span data-contrast=\"auto\">Chief Fairness Officers<\/span><\/b><span data-contrast=\"auto\"> are empathetic and understand that a business is defined by its people, not its profits.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><b><span data-contrast=\"auto\">Chief Future Officers<\/span><\/b><span data-contrast=\"auto\"> are focused on a variety of forward-looking issues, such as how to integrate new and emerging technologies into their organization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559685&quot;:714,&quot;335559739&quot;:160,&quot;335559740&quot;:240,&quot;335559991&quot;:357}\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-f8cee55a-74bb-4ec9-a86b-3e5b66d0fba7\"><span data-contrast=\"none\">Read more about these 3 types of CFOs in the report<\/span><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-what-s-next-nbsp\"><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559740&quot;:240}\">&nbsp;<\/span><b><span data-contrast=\"auto\">What\u2019s next?<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-ccp-props=\"{&quot;134233279&quot;:true}\">&nbsp;<\/span><span data-contrast=\"none\">The redefined CFO is capable of taking on a range of responsibilities while driving the adoption of new technologies and initiatives.&nbsp;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">As part of this new generation of CFOs, you have more opportunities than ever to make a positive impact within your organization and beyond.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Get ready for the next step in your evolution as a finance leader by downloading our latest report: <\/span><i><span data-contrast=\"auto\">The Redefined CFO<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-f8cee55a-74bb-4ec9-a86b-3e5b66d0fba7\">Download the report<\/a><\/div>\n<\/div>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true}\">&nbsp;<\/span><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p class=\"cta-content__title\">Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-8949a954-88b2-43bb-8b8a-77c53eb34350\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The role of the Chief Financial Officer (CFO) is always evolving. According to new research conducted by Sage, 78% of Canadian finance leaders say their industry actually needs a new breed of CFO.&nbsp; &nbsp;The main goal of the research is to understand the changing roles of CFOs, the challenges you face, and your plans to [&hellip;]<\/p>\n","protected":false},"author":1322,"featured_media":8064,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[146,7,29],"tags":[162,163,221,150],"business_type":[99],"lilypad":[],"context":[],"industry":[112],"persona":[],"imagine_tag":[],"coauthors":[374],"class_list":["post-8351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accountants","category-money-matters","category-trends-insights","tag-accounting-101","tag-artificial-intelligence","tag-cfo-3-0","tag-trending-topics","business_type-medium-business","industry-technology"],"sage_meta":{"region":"en-ca","author_name":"Daniel Oh","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1312633987.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/8351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/1322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=8351"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/8351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/8064"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=8351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=8351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=8351"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=8351"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=8351"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=8351"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=8351"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=8351"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=8351"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=8351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}