{"id":9468,"date":"2023-03-25T04:11:34","date_gmt":"2023-03-25T08:11:34","guid":{"rendered":"https:\/\/www.sage.com\/en-ca\/blog\/?p=9468"},"modified":"2023-03-21T04:51:08","modified_gmt":"2023-03-21T08:51:08","slug":"how-to-start-a-bookkeeping-business-top-tips-to-help-you-succeed","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/how-to-start-a-bookkeeping-business-top-tips-to-help-you-succeed\/","title":{"rendered":"How to start a bookkeeping business: Top tips to help you succeed"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to start a bookkeeping business: Top tips to help you succeed\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-03-25T04:11:34-04:00\">March 25, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to start a bookkeeping business: Top tips to help you succeed\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ca\/blog\/how-to-start-a-bookkeeping-business-top-tips-to-help-you-succeed\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ca\/blog\/author\/staceymcintosh\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/Stacey-McIntosh-350-1.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Stacey McIntosh<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p class=\"\">Thinking about starting your own bookkeeping business? If so, you\u2019re in the right place to take your first steps as you go from idea to reality.<\/p>\n\n\n\n<p class=\"\">There are many reasons why you might want to start a bookkeeping business. Perhaps you\u2019ve worked as an in-house bookkeeper for a business and you\u2019re ready to take the plunge and set up for yourself.<\/p>\n\n\n\n<p class=\"\">Maybe you\u2019ve been let go and setting up for yourself gives you a great opportunity to take control of your destiny.<\/p>\n\n\n\n<p class=\"\">Or perhaps you\u2019ve always had a burning desire to&nbsp;start your own business, are good with numbers, organized, looking for flexibility, and want to do something that will help clients achieve their goals.<\/p>\n\n\n\n<p class=\"\">No matter the reason, running your own bookkeeping practice can be extremely fulfilling.<\/p>\n\n\n\n<p class=\"\">So, if you\u2019re interested in starting your own bookkeeping business, read this article to discover the key steps you need to take.<\/p>\n\n\n\n<p class=\"\">Here\u2019s what it covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#what\">What\u2019s the difference between a bookkeeper and an accountant?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#software\">How software can help to manage business processes<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#start\">How to start a bookkeeping business<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#qualifications\">Qualifications to consider<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#rules\">Rules and regulations to comply with<\/a><\/strong> <\/li>\n\n\n\n<li><strong><a href=\"#get\">Get insurance so you&#8217;re protected <\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#setting\">Setting up your business<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#final\">Final thoughts on starting a bookkeeping business<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What&#8217;s the difference between a bookkeeper and an accountant?<\/h2>\n\n\n\n<p class=\"\">The terms \u201cbookkeeper\u201d and \u201caccountant\u201d are occasionally used interchangeably, but they are in fact 2 different roles.<\/p>\n\n\n\n<p class=\"\">A bookkeeper keeps track of monies coming into and out of a business by maintaining accurate&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/good-bookkeeping-how-to-keep-financial-records\/\">financial records<\/a>, according to the International Association of Bookkeepers (IAB), the largest bookkeeping institution in the world.<\/p>\n\n\n\n<p class=\"\">Bookkeepers can help small and medium-sized enterprises (SMEs):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prepare for year-end tax and VAT returns.<\/li>\n\n\n\n<li>Keep on top of day-to-day cash flow.<\/li>\n\n\n\n<li>Efficiently run their finances.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Characteristics of becoming a bookkeeper include being accurate in your work and having a good understanding of financial topics.<\/p>\n\n\n\n<p class=\"\">Some bookkeepers also offer commercial brokering services, which involve helping businesses get the best deal when it comes to renewing insurance, buying new equipment, or leasing company vehicles.<\/p>\n\n\n\n<p class=\"\">Catherine Pyman runs her\u00a0own bookkeeping business.<\/p>\n\n\n\n<p class=\"\">She says: \u201cBookkeepers keep accurate accounting records for a business to enable the business owner to view financials.<\/p>\n\n\n\n<p class=\"\">\u201cThese can then be sent to the accountant to produce the year-end accounts. Bookkeepers also prepare\u00a0VAT returns\u00a0and can offer\u00a0 tax returns\u00a0and payroll duties.<\/p>\n\n\n\n<p class=\"\">Claire Adams started her business\u00a0Papertrail Bookkeeping\u00a0after she was made redundant from her job of 27 years.<\/p>\n\n\n\n<p class=\"\">She says: \u201cWe process VAT returns, reconcile bank accounts [making sure the software matches the actual bank statements], we\u00a0process payroll\u00a0and everything that entails, we complete personal tax returns, final accounts for sole traders, and accounts\/corporation tax returns for micro-entity businesses.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does an accountant do?<\/strong><\/h2>\n\n\n\n<p class=\"\">There are numerous roles that accountants perform for their clients. Among them are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gauge the financial situation of businesses and further communicate the information to the relevant authorities.<\/li>\n\n\n\n<li>Prepare financial statements as part of the accounting process.<\/li>\n\n\n\n<li>Use special skills due to the analytical and complex nature of accounting.<\/li>\n\n\n\n<li>Act as a\u00a0trusted adviser\u00a0to businesses.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How much should you charge for your services?<\/strong><\/h2>\n\n\n\n<p class=\"\">Essentially, there\u2019s no clear answer on how much you should charge. Factors to consider include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your bookkeeping experience.<\/li>\n\n\n\n<li>The needs of your market.<\/li>\n\n\n\n<li>The services you\u2019re offering.<\/li>\n\n\n\n<li>The size of business you\u2019re working with.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Generally, you\u2019ll charge either an hourly rate or a monthly fixed fee. You may even negotiate a retainer fee with some (or all) of your clients.<\/p>\n\n\n\n<p class=\"\">Adams from Papertrail Bookkeeping says bookkeepers generally charge around $25 per hour \u201cbut it does depend on the work taking place\u201d.<\/p>\n\n\n\n<p class=\"\">She adds: \u201cI tend to charge my clients a fixed fee to cover everything, so the client knows how much they\u2019re paying up front.\u201d<\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/www.aatcomment.org.uk\/run-your-business\/business-pricing-for-bookkeepers\/\">Setting your fees<\/a>&nbsp;and getting your pricing right for your bookkeeping business will take a bit of work but don\u2019t feel that you need to price yourself too low.<\/p>\n\n\n\n<p class=\"\">Remember,\u00a0you\u2019re selling your expertise and adding value to clients\u00a0who need what you\u2019re offering.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"software\"><strong>How software can help to manage business processes<\/strong><\/h2>\n\n\n\n<p class=\"\">Digital software can help you monitor the workings of a business in real time. You can then report analysis from those numbers and enable your clients to make better-informed decisions based on their finances.<\/p>\n\n\n\n<p class=\"\">Despite its name,\u00a0good accounting software\u00a0isn\u2019t just for accountants. It can be used for your bookkeeping business, allowing you to view the finances of your clients and create financial reports, among numerous other things.<\/p>\n\n\n\n<p class=\"\">And by using a\u00a0<a href=\"https:\/\/www.sage.com\/en-ca\/sage-business-cloud\/accounting\/\">cloud-accounting solution<\/a>, you\u2019ll be able to access the numbers on any device, wherever you are.<\/p>\n\n\n\n<p class=\"\">That means you can work with your clients in real time to go over their bookkeeping and highlight any queries with ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start\"><strong>How to start a bookkeeping business<\/strong><\/h2>\n\n\n\n<p class=\"\">Ready to take the first steps to start your own bookkeeping business? Here\u2019s what you need to do.<\/p>\n\n\n\n<p class=\"\"><strong>Do your research and create a business plan<\/strong><\/p>\n\n\n\n<p class=\"\">Before setting up your bookkeeping business, it\u2019s important to do your research. Questions to ask include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who will your clients be?<\/strong>&nbsp;Perhaps small businesses (50 employees or less, for example), micro businesses (9 employees or less), or sole traders.<\/li>\n\n\n\n<li><strong>How will you find clients for your bookkeeping business?<\/strong>&nbsp;This could include friends and family, your previous workplace, local advertising, website and social-media marketing, and word of mouth.<\/li>\n\n\n\n<li><strong>What services will you be offering your clients?<\/strong>&nbsp;It could cover recording cash receipts, making bank deposits, paying supplier invoices, maintaining an annual budget,&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/payroll-services-right-payroll-software\/\">payroll management<\/a>, and so on. What services you offer very much depends on your clients\u2019 needs.<\/li>\n\n\n\n<li><strong>How will you work with clients?<\/strong>&nbsp;Are you going to offer a one-off bookkeeping service or an ongoing contract?<\/li>\n<\/ul>\n\n\n\n<p class=\"\">All these considerations are part of the bigger picture of your bookkeeping&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\">business plan<\/a>.<\/p>\n\n\n\n<p class=\"\">Do you have 1, 3 or even 5-year plans for your business? What do you want to achieve with your bookkeeping business in terms of employing staff, turnover, and success?<\/p>\n\n\n\n<p class=\"\">It\u2019s important to do your research before starting out so you\u2019re clear about the path you want to follow and the goals you\u2019d like to achieve.<\/p>\n\n\n\n<p class=\"\">If you want further information about the above and more, the best place to start is the IAB.<\/p>\n\n\n\n<p class=\"\">It\u2019s got more than 150,000 students and members. You\u2019ll find plenty of information about the bookkeeping profession on its website. For example, the professional exams and qualifications people have to take in order to qualify as a bookkeeper.<\/p>\n\n\n\n<p class=\"\">These qualifications are recognized industry-wide and cover everything from understanding business documents, managing books, and being able to post and make entries, to managing credit control, recording ledger accounts, and preparing trial balances and other statements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"qualifications\"><strong>Qualifications to consider<\/strong><\/h2>\n\n\n\n<p class=\"\">Before you set up your bookkeeping business, it helps to do some training and gain relevant industry knowledge (if you haven\u2019t already done so).<\/p>\n\n\n\n<p class=\"\">There are many bookkeeping courses available online and you can even get a qualification from one of the accounting or bookkeeping organizations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/aipb.org\/\">American Institute of Professional Bookkeepers (aipb.org)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cpbcan.ca\/about\/about.html\">Certified Professional Bookkeepers<\/a> Canada<\/li>\n\n\n\n<li><a href=\"http:\/\/www.instituteofat.org\/\">Institute of Accounting Technicians<\/a> (IAT)<\/li>\n\n\n\n<li>Chartered Institute of Management Accountants (CIMA)<\/li>\n\n\n\n<li>Association of Chartered Certified Accountants (ACCA)<\/li>\n\n\n\n<li>International Association of Bookkeepers (IAB).<\/li>\n<\/ul>\n\n\n\n<p class=\"\">These organizations offera number of bookkeeping courses designed to fit around your lifestyle.<\/p>\n\n\n\n<p class=\"\">Most bookkeepers carry out Level 1 and Level 2 qualifications before setting up their own bookkeeping practice, adding to further qualifications as they progress their career in bookkeeping.<\/p>\n\n\n\n<p class=\"\">Pyman became a bookkeeper by studying qualifications through the Institute of Certified Bookkeepers (ICB). She says: \u201cThey [the ICB], provide you with your practice licence, membership number, and advise on what else is required to set up a practice.<\/p>\n\n\n\n<p class=\"\">\u201cThis covers AML [anti-money laundering], policies and procedures, insurance, logos, templates.<\/p>\n\n\n\n<p class=\"\">\u201cInitially I was based at home and acquired my first clients through local networking groups and accounting connections from when I had been in commercial banking. I now have an office and a couple of members of staff.\u201d<\/p>\n\n\n\n<p class=\"\">Pyman is also a qualified Associate of The Institute of Certified Bookkeepers and has a Level 1 and Level 2 certification in Manual and Computerized Bookkeeping.<\/p>\n\n\n\n<p class=\"\">If you\u2019ve always wanted to be a certified bookkeeper\u2014and that\u2019s your ultimate aim \u2014there are options to do so by studying for the relevant certificate and diploma courses through accredited providers. But you don\u2019t need to be certified to become a bookkeeper.<\/p>\n\n\n\n<p class=\"\">Adams from Papertrail Bookkeeping says: \u201cBecoming a certified bookkeeper shows that you have trained and have appropriate qualifications in place to prove your skills.<\/p>\n\n\n\n<p class=\"\">\u201cOnce you pass the exams, you can apply for a practice licence through organizations such as ICB. You need insurance in place and must ensure you\u2019re complying with current anti-money laundering regulations.<\/p>\n\n\n\n<p class=\"\">\u201cI know legislation is being tightened up, so it may well be that you need to have completed the qualifications to run your own business in the near future.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rules\"><strong>Rules and regulations to comply with<\/strong><\/h2>\n\n\n\n<p class=\"\">After passing your exams and obtaining your qualifications, the next step is to comply with a series of rules and regulations.<\/p>\n\n\n\n<p class=\"\">They include registering with the ICB (you can be fined if you don\u2019t), applying for a&nbsp;<a href=\"https:\/\/www.bookkeepers.org.uk\/Running-a-Practice\/Regulation\/Practice-Licence\">practice licence<\/a>, complying with&nbsp;<a href=\"https:\/\/www.bookkeepers.org.uk\/Resources\/MLR\/\">money-laundering regulations<\/a>,&nbsp;and complying with professional-conduct regulations.<\/p>\n\n\n\n<p class=\"\">The reason why you need to comply with money-laundering regulations is that as a bookkeeper, you need to satisfy a legal requirement to spot and reduce the risk of your clients laundering money.<\/p>\n\n\n\n<p class=\"\">With regard to professional-conduct regulations, these are set out so you can follow basic principles for ethical and professional conduct.<\/p>\n\n\n\n<p class=\"\">The regulations also set out your ongoing duties to the ICB and the disciplinary process that is used if a member breaches the regulations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get\"><strong>Get insurance so you\u2019re protected<\/strong><\/h2>\n\n\n\n<p class=\"\">You\u2019ll need bookkeeping insurance as you\u2019re providing an essential service for businesses. Mistakes can happen. Professional Indemnity Insurance protects you against claims made by unhappy clients and your employees.<\/p>\n\n\n\n<p class=\"\">It will protect your financial interests, help minimize disruption to your business, pay your fees if an unhappy client refuses to pay you, and cover the costs of fixing a mistake.<\/p>\n\n\n\n<p class=\"\">You can also take out Public Liability Insurance, which covers you against claims from third parties for personal injury, or property damage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting\"><strong>Setting up your business<\/strong><\/h2>\n\n\n\n<p class=\"\">After passing your exams, registering with the ICB, buying insurance, and observing all the rules and regulations, you\u2019re now ready to start up your own bookkeeping business.<\/p>\n\n\n\n<p class=\"\">You\u2019ll need to register as self-employed or a sole trader business unless you are setting up a&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/glossary\/what-is-a-limited-company\/\">limited company<\/a>.<\/p>\n\n\n\n<p class=\"\">Then you\u2019ll need to decide whether you want to work from home or in an office. There are likely to be more costs associated with setting up in an office space, with rental costs being one expense to consider.<\/p>\n\n\n\n<p class=\"\">If you\u2019re setting up at home, make sure you have a designated working area\u2014you could turn a spare room into an office space, for example, or perhaps start at the kitchen table\u2014and somewhere that you can store your clients\u2019 paperwork.<\/p>\n\n\n\n<p class=\"\">Then there are the practical aspects to consider, including buying a computer or laptop, purchasing accounting software and business stationery, and setting up a business bank account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final\"><strong>Final thoughts on starting a bookkeeping business<\/strong><\/h2>\n\n\n\n<p class=\"\">Setting up your own bookkeeping business can be very rewarding, not only financially but as a lifestyle choice.<\/p>\n\n\n\n<p class=\"\">In addition to this, you\u2019ll be providing an essential service to your clients, helping them to run their businesses smoothly and efficiently.<\/p>\n\n\n\n<p class=\"\"><em>Editor\u2019s note: This article was first published in September 2020 and has been updated for relevance.<\/em><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p class=\"cta-content__title\">Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-8949a954-88b2-43bb-8b8a-77c53eb34350\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re interested in starting your own bookkeeping business, read this article to discover the key steps you need to take.<\/p>\n","protected":false},"author":346,"featured_media":9469,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[16],"tags":[165],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[317],"class_list":["post-9468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-bookkeeping","business_type-small-business"],"sage_meta":{"region":"en-ca","author_name":"Stacey McIntosh","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/03\/Picture1.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/9468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/346"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=9468"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/9468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/9469"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=9468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=9468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=9468"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=9468"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=9468"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=9468"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=9468"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=9468"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=9468"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=9468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}