{"id":9516,"date":"2023-04-07T05:36:06","date_gmt":"2023-04-07T09:36:06","guid":{"rendered":"https:\/\/www.sage.com\/en-ca\/blog\/?p=9516"},"modified":"2026-01-15T11:34:51","modified_gmt":"2026-01-15T16:34:51","slug":"3-key-findings-from-the-2023-nonprofit-technology-trends-survey","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ca\/blog\/3-key-findings-from-the-2023-nonprofit-technology-trends-survey\/","title":{"rendered":"3 Key findings from the 2023 nonprofit technology trends survey"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t3 Key findings from the 2023 nonprofit technology trends survey\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-04-07T05:36:06-04:00\">April 7, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"3 Key findings from the 2023 nonprofit technology trends survey\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ca\/blog\/3-key-findings-from-the-2023-nonprofit-technology-trends-survey\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ca\/blog\/author\/nancy-master\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/01\/Nancy500px-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/01\/Nancy500px-350x350.jpg 350w, https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/01\/Nancy500px.jpg 500w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Nancy Master<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>In 2022, it seemed like the nonprofit industry had finally managed to bounce back after the pandemic. However, according to the 2023 Nonprofit Technology Trends Report, finance leaders are now expressing concern about the economic uncertainty that lies ahead.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To find out more about the current state of the nonprofit industry, its biggest challenges, and trending technology strategies, we surveyed over 600 nonprofit finance executives in the U.S. during the fall of 2022.&nbsp;<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Download the complete report<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Free 2023 Nonprofit technology trends report <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-9478c870-b74d-4df6-babd-e9ec2e3933b5\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/10\/BrandShootLDN_Jul2022_TechSoftware_0015-JPG-Sage-Advice-1-1215x810.jpeg\" class=\"single-cta__image\" alt=\"woman in office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/10\/BrandShootLDN_Jul2022_TechSoftware_0015-JPG-Sage-Advice-1-1215x810.jpeg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-impressive-revenue-gains\">1. Impressive revenue gains<\/h2>\n\n\n\n<p><span class=\"TrackedChange SCXW3802436 BCX0\"><span class=\"TextRun SCXW3802436 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3802436 BCX0\">First, the good news. <\/span><\/span><\/span><span class=\"TextRun SCXW3802436 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3802436 BCX0\">In<\/span><span class=\"NormalTextRun SCXW3802436 BCX0\"> 2022, h<\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">alf<\/span><span class=\"NormalTextRun SCXW3802436 BCX0\"> the nonprofits surveyed<\/span> <span class=\"NormalTextRun SCXW3802436 BCX0\">enjoy<\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">ed<\/span> <span class=\"NormalTextRun SCXW3802436 BCX0\">an increase in <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">revenue <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">compared <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">to <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">2021<\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">. <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">The revenue gains were <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">impressive, with <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">37% of organizations <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">seeing <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">an increase of more than 25%. <\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">When it came to funding sources, g<\/span><span class=\"NormalTextRun SCXW3802436 BCX0\">overnment<\/span><span class=\"NormalTextRun SCXW3802436 BCX0\"> funding showed the biggest increase, followed by foundation grants.<\/span><\/span><span class=\"EOP TrackedChange SCXW3802436 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-economic-uncertainty-is-a-key-concern-nbsp\">2. Economic uncertainty is a key concern&nbsp;<\/h2>\n\n\n\n<p><span class=\"TrackedChange SCXW48243905 BCX0\"><span class=\"TextRun SCXW48243905 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48243905 BCX0\">Now, for the not-so-great news<\/span><\/span><\/span><span class=\"TrackedChange SCXW48243905 BCX0\"><span class=\"TextRun SCXW48243905 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48243905 BCX0\">.<\/span><\/span><\/span><span class=\"TextRun SCXW48243905 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48243905 BCX0\"> When asked about <\/span><span class=\"NormalTextRun SCXW48243905 BCX0\">the <\/span><span class=\"NormalTextRun SCXW48243905 BCX0\">external <\/span><span class=\"NormalTextRun SCXW48243905 BCX0\">challenges organizations are likely to face in <\/span><span class=\"NormalTextRun SCXW48243905 BCX0\">2023, economic uncertainty was the number one <\/span><span class=\"NormalTextRun SCXW48243905 BCX0\">concern<\/span><span class=\"NormalTextRun SCXW48243905 BCX0\">. <\/span><\/span><span class=\"EOP TrackedChange SCXW48243905 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Download the complete report<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Free 2023 Nonprofit technology trends report <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-9478c870-b74d-4df6-babd-e9ec2e3933b5\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/10\/BrandShootLDN_Jul2022_TechSoftware_0015-JPG-Sage-Advice-1-1215x810.jpeg\" class=\"single-cta__image\" alt=\"woman in office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/10\/BrandShootLDN_Jul2022_TechSoftware_0015-JPG-Sage-Advice-1-1215x810.jpeg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-the-role-of-the-nonprofit-finance-leader\">3. The role of the nonprofit finance leader<\/h2>\n\n\n\n<p><span data-contrast=\"auto\">In the <\/span><span data-contrast=\"auto\">world <\/span><span data-contrast=\"auto\">of nonprofit<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">being able <\/span><span data-contrast=\"auto\">to communicate the impact of your mission to your constituents is <\/span><span data-contrast=\"auto\">the <\/span><span data-contrast=\"auto\">key to unlocking long-term success and growth. <\/span><span data-contrast=\"auto\">In our <\/span><span data-contrast=\"auto\">survey<\/span><span data-contrast=\"auto\">,<\/span> <span data-contrast=\"auto\">we asked <\/span><span data-contrast=\"auto\">nonprofit finance leaders<\/span><span data-contrast=\"auto\"> about their <\/span><span data-contrast=\"auto\">role in conveying <\/span><span data-contrast=\"auto\">that <\/span><span data-contrast=\"auto\">story.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><span data-contrast=\"auto\">By <\/span><span data-contrast=\"auto\">tapping into your organization\u2019s <\/span><span data-contrast=\"auto\">data, <\/span><span data-contrast=\"auto\">your <\/span><span data-contrast=\"auto\">story of mission accomplishment can be made more compelling<\/span><span data-contrast=\"auto\"> than ever before. A<\/span><span data-contrast=\"auto\">nd <\/span><span data-contrast=\"auto\">no team is better equipped to do that than your <\/span><span data-contrast=\"auto\">finance<\/span><span data-contrast=\"auto\"> team, who have <\/span><span data-contrast=\"auto\">the <\/span><span data-contrast=\"auto\">skills and <\/span><span data-contrast=\"auto\">metrics <\/span><span data-contrast=\"auto\">you need to back that story up<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><span data-contrast=\"auto\">In our latest findings, around half of the respondents indicated that their finance teams place great importance on documenting transparency and accountability, while also tracking program results. This is a crucial element in communicating to stakeholders that the nonprofit is handling its finances responsibly.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><span data-contrast=\"auto\">Beyond that<\/span><span data-contrast=\"auto\">, about a third of respondents stated that their finance teams track and measure mission impact metrics. These metrics take storytelling to the next level by bringing together financial and statistical data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><span data-contrast=\"auto\">Nonprofit leaders often <\/span><span data-contrast=\"auto\">dedicate <\/span><span data-contrast=\"auto\">a great deal of time and effort to operational details and routine reporting and tasks. However, to become more effective and position their organization for success and growth, nonprofit leaders must make strategy a top priority.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">With that <\/span><span data-contrast=\"auto\">in mind, <\/span><span data-contrast=\"auto\">when we asked nonprofit finance leaders how much time they spent on tactical vs strategic accounting tasks, we found that 66% of respondents say they\u2019re spending more than half their time on tactical accounting work, which doesn\u2019t leave enough dedicated time for strategic and high value work. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p><span data-contrast=\"auto\">As we move further into 2023, finance leaders in the nonprofit sector are bracing for potential economic uncertainty, which could have a knock-on effect when it comes to operational and program spending.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">With most programs and participation seeing an increase in 2022, cutting costs will mean more difficult\u2014but necessary\u2014decisions for long-term success. This is where automation comes in: leveraging this kind of technology more effectively can help nonprofit executives carve out more time for analysis and forecasting<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> and execute more data-driven strategic planning. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">&nbsp;<\/span><\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Download the complete report<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Free 2023 Nonprofit technology trends report <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-9478c870-b74d-4df6-babd-e9ec2e3933b5\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/10\/BrandShootLDN_Jul2022_TechSoftware_0015-JPG-Sage-Advice-1-1215x810.jpeg\" class=\"single-cta__image\" alt=\"woman in office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/10\/BrandShootLDN_Jul2022_TechSoftware_0015-JPG-Sage-Advice-1-1215x810.jpeg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p class=\"cta-content__title\">Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-8949a954-88b2-43bb-8b8a-77c53eb34350\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To find out more about the current state of the nonprofit industry, its biggest challenges, and trending technology strategies, we surveyed over 600 nonprofit finance executives in the U.S. during the fall of 2022.\u00a0<\/p>\n","protected":false},"author":1426,"featured_media":9520,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[25],"tags":[167,171],"business_type":[99],"lilypad":[],"context":[],"industry":[138],"persona":[],"imagine_tag":[49],"coauthors":[398],"class_list":["post-9516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-business-intelligence","tag-cloud-technology","business_type-medium-business","industry-nonprofit"],"sage_meta":{"region":"en-ca","author_name":"Nancy Master","featured_image":"https:\/\/www.sage.com\/en-ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/03\/BrandShootLDN_Dec2021_Colleague_0590-JPG-Sage-Advice-708x708-2.jpeg","imagine_tags":{"49":"growing business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Canada English","distributor_original_site_url":"https:\/\/www.sage.com\/en-ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/9516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/users\/1426"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/comments?post=9516"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/posts\/9516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media\/9520"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/media?parent=9516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/categories?post=9516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/tags?post=9516"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/business_type?post=9516"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/lilypad?post=9516"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/context?post=9516"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/industry?post=9516"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/persona?post=9516"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/imagine_tag?post=9516"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ca\/blog\/api\/wp\/v2\/coauthors?post=9516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}