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Using Data and Performance Metrics to Elevate Your Nonprofit’s Story

On-demand webcast

As a growing nonprofit organization, it is critical to understand the latest giving trends and their relevance to your organization’s impact. In this webcast, Joan Benson, Director of Nonprofit Industry Marketing at Sage Intacct, will look at the latest giving data and dig into how you can utilize it to sustain and grow your nonprofit’s funding. Joan will share some best practices, along with specific examples of how you can elevate your story to all generations of prospective donors to help strengthen sustainability for the long term.

View for the webcast to:

  • Explore the latest giving trends 
  • Learn how to leverage your data to track and share your performance and impact to better tell your story 
  • Discover how to build engagement with donors to prioritize your mission 
  • Get best practices around sharing your story to gain greater engagement 


About the speaker

Joan Benson­

Director, Nonprofit Industry Marketing, Sage Intacct

Joan has 25+ years of combined experience in accounting, product management, and product marketing – with industry expertise in technology, manufacturing, consumer products, and  publishing.   As director of industry marketing for Sage Intacct Corporation, Joan focuses on understanding the needs of nonprofit organizations by creating solutions, support, and best practices that help ensure they achieve their mission.  

Prior to Sage Intacct, Joan worked as a product marketing manager at Sage Software where she spearheaded product positioning, messaging and launches, and served as the market intelligence expert. She has supported and worked with nonprofits, serving as director of marketing at David C. Cook Publishing, and worked in finance and operations for a leading manufacturing and distribution organization.  

Joan holds a Bachelor of Business Administration from Baylor University – Hankamer School of Business.  She regularly speaks at nonprofit conferences and events, and contributes articles and white papers on nonprofit best practices.  



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