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Investor Insights on Scaling from Seed to Growth Stage

On-demand webcast

The importance of SaaS metrics and reporting to scale your business

If you don’t prepare ahead of time, you could get stuck not producing the key SaaS metrics that investors want to see when they’re considering investing in your next round. Not telling the right story about your growth and metrics can ultimately reduce valuation, or even kill your fund raise.  
Watch the on-demand webcast as Douglas Soltys, Editor-in Chief at BetaKit, moderates a dynamic discussion between Laura Lenz, Partner at OMERS Ventures, and David Appel, Head of Software and SaaS at Sage Intacct, on the importance of SaaS metrics and reporting to scale your business. 

In this webcast, you’ll learn: 

  • How to position yourself for the next stage of growth—across people, processes, and technology 
  • How to develop a compelling financial story with the right SaaS metrics for each stage of growth
  • Practical steps to deliver those SaaS metrics to your board and investors 

Our Speakers

Laura Lenz
Partner, OMERS Ventures

Laura is a Partner of OMERS Ventures leading the fund’s investment activity in Canada. Laura has over 15 years of venture investing experience, including prior roles as a Partner with Generation Ventures, an Investment Director with MaRS Investment Accelerator Fund, and a Principal with EdgeStone Capital Partners. Laura started her career with BMO Nesbitt Burns as an investment banker focused on media and technology companies and extended her public market acumen into private equity investing for the firm with roles in Toronto and New York City. Throughout her career, Laura has focused on understanding and investing in Canadian emerging technology companies. As an active investor, Laura benefits from a wider aperture and applies a critical lens to metrics, team, financials, and strategy to ensure that a portfolio company is well positioned for the next stage of growth.    

Douglas Soltys 
Editor in Chief, BetaKit 

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. With over 15 years in the technology industry, he has worked for failed companies, large and small, and written about many more. His past roles include Marketing & Communications at BlackBerry and Senior Editor at MobileSyrup.

David Appel 
Head of Software & SaaS, Sage Intacct 

David Appel is the Head of Software & SaaS at Sage Intacct and is passionate about creating great B2B subscription companies. Over time he has developed a series of customer-lifecycle playbooks that focus on creating value for customers, increasing return for shareholders, and building great teams, that have generated over $2.1B in market capitalization for his clients. 

David Appel

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