The importance of SaaS metrics and reporting to scale your business
If you don’t prepare ahead of time, you could get stuck not producing the key SaaS metrics that investors want to see when they’re considering investing in your next round. Not telling the right story about your growth and metrics can ultimately reduce valuation, or even kill your fund raise.
Watch the on-demand webcast as Douglas Soltys, Editor-in Chief at BetaKit, moderates a dynamic discussion between Laura Lenz, Partner at OMERS Ventures, and David Appel, Head of Software and SaaS at Sage Intacct, on the importance of SaaS metrics and reporting to scale your business.
In this webcast, you’ll learn:
- How to position yourself for the next stage of growth—across people, processes, and technology
- How to develop a compelling financial story with the right SaaS metrics for each stage of growth
- Practical steps to deliver those SaaS metrics to your board and investors