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Tech Savvy CFO - Driving Value Creation

On-demand webcast

Shifting focus from hindsight to foresight

As your business looks to keep growing, the challenges begin to mount: from revenue recognition complexity to managing multiple entities and currencies—are you confident you have all the data you need to make informed decisions? 

In this webcast, Gord Beal, Vice President, Research, Guidance and Support at CPA Canada, Jeff McMullen, CFO at 4Point, and David Rumer, Vice President of Market Development at Sage, discuss the evolving role of the CFO and the need to build a resilient infrastructure to automate finance. 

Watch now to learn: 

  • The evolution of the responsibilities of the finance leader

  • How using data can help you become proactive in planning and decision making

  • How to take back control of your finance processes to set the stage for your next level of growth


Our Speakers

Gordon Beal, CPA, CA, M.Ed.

Vice President, Research, Guidance and Support, CPA Canada.

Gord leads a team of senior professionals who conduct research, produce technical guidance and develop thought leadership in a broad range of areas shaping the future of the CPA profession. Areas of focus include strategic financial management, financial reporting, reporting and disclosure beyond generally accepted accounting principles (GAAP), auditing and other assurance, board governance and organizational oversight, risk, sustainability, performance management, information management and technology, and contemporary professional issues.

Jeff McMullen 

Chief Financial Officer, 4Point

Jeff has over 20 years of experience as CFO of a variety of technology companies.   He was the CFO of JetForm, a publicly traded enterprise software company which was acquired by Adobe, and has acted as an advisor and CFO to many Canadian VC backed and privately owned companies.  He also served as VP Finance of Irdeto BV.  He is currently the CFO of 4Point Solutions, an Adobe partner whose focus is using Adobe’s products to transform its customers’ business processes, and CFO of Deeplite Inc. which was recently named to the CB Insights AI 100 list of the world’s most innovative artificial intelligence startups.

David Rumer

Vice President, Market Development, Sage

Dave Rumer is the Vice President of Market Development for Sage in Canada. In his role, Dave focuses on business development, strategic alliances, market approach and strategies to enable customer success. Dave started out his career as an entrepreneur and has spent the last 18 years working in the applications software industry.

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CFO Central

Learn how digital transformation is shifting the world of finance and discover how finance leaders are driving a digital-first agenda.

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