Inside the Ambition is a series that tells the stories of business owners, going from how and why they started their businesses to where they are now. I spoke to Carla Lett, the founder of baby, toddler and family directory MyBump2Baby.
Carla was one of the Sage Ambition competition finalists, which had a prize of a business advice meeting with entrepreneur and Sage Ambition Ambassador Peter Jones. Here, she talks about why she started her family directory and how her ambition is fuelling her desire to succeed.
You can listen to a podcast of the interview here or read about what she had to say below.
Tell us about yourself and MyBump2Baby
My name is Carla, I have a little boy called George, who is my inspiration, so that’s why I originally started MyBump2Baby. I had a bit of a difficult pregnancy and he had a bit of a traumatic birth. So I started out MyBump2Baby as a parent blog.
And on from there, I suffered from postnatal depression, and my aim really was to help other parents, through my writing, who were experiencing similar issues. And what I found is, there were no groups and classes that were up to date.
So I was often on Google looking for groups and classes to take my son to, and they were like “well that finished two years ago” and I thought, there was a problem here because if a parent like myself were ever to go through this again, and they had postnatal depression, it’s very difficult to get out of the house.
And once you do get out of the house, you want to make sure that the class you’re attending is actually on. So I decided at that point to add MyBump2Baby’s directory on to the blog. And it’s been a massive success.
We have over 15,000 listings of groups, classes and events around the UK. There’s free listings and we also offer paid-for listings as well and we’ve got the website and the app too.
And what is the ambition that drives you to do what you do?
Well, I’d say my son really is my main ambition but also, of course, my difficulties when I first became a mum. I really did suffer quite badly and my real aim is to connect parents to businesses, to good businesses, and businesses to parents.
Really, my ambition is to help parents because when you first have a child, you’re thrown out there a bit, wondering “what’s on and what’s on near me?”. The way I found it, things were out of date for me, and I didn’t want that to happen for other parents.
So I wanted to create a one-stop shop for parents to find out what was happening in their local area but also give them access to read reviews on products before they pay for them. You can pay quite a lot for prams and different things like that.
We offer a reviews service so parents are buying the best products for them and not spending a lot of money on products that are no good to them.
Tell me about some of your experiences with parent blogging
That’s where I started, you see. So I started as a parent blogger and I absolutely love it. I’ve connected with a lot of bloggers and what we’ve done with the app that we’ve just launched is we’ve got over 100 UK bloggers on our app, so that’s an additional thing to offer to parents.
So what parents can do is get the app up and look at different bloggers, and read their parent blogs if they want to, just to give them more information.
If they wanted to find info on potty training, for example, and wanted some tips, they would be able to search for that and all the tips would come up from other bloggers who have gone through that experience.
So it’s really just sharing those great experiences and knowing you’re not alone out there?
Yeah, exactly. And I thought what better place than to have 100 parent bloggers on the app; if this is a service we can bring to parents – and it also helps bloggers as well.
Now we’re looking at connecting more parents with bloggers to get the bloggers the traffic they deserve but also get the parents the information they want easily and quickly.
Who is a hero of yours that personifies ambition?
I would say Karren Brady, for me. She’s very ambitious and she helps a lot of women in business. She’s really my idol, to be honest.
Ambition In Action
Want to grow your business but struggling to do so? Download this free e-book for advice from Peter Jones and the winner and finalists of the Sage Ambition competition who faced challenges and overcame them using their business ambition.