{"id":20735,"date":"2025-02-04T10:25:52","date_gmt":"2025-02-04T10:25:52","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?page_id=20735"},"modified":"2026-04-02T13:16:47","modified_gmt":"2026-04-02T12:16:47","slug":"sage-advice-home-page","status":"publish","type":"page","link":"https:\/\/www.sage.com\/en-gb\/blog\/","title":{"rendered":"Sage Advice GB Homepage"},"content":{"rendered":"\n<section class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--home\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-6 entry-header__content\">\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__tagline text--large mb-xm\">\n\t\t\t\t\t\tWisdom for smarter businesses\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text--subtitle text--uppercase text--small\">Featured<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title h1\">\n\t\t\t\t\t\tHelp! MTD for Income Tax has started! What do I need to do?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>A practical, no-fuss crash course in getting things right\u2014and making the most of digital tax.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-header__cta-list\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-income-tax-crash-course\/\" class=\"entry-header__cta-link button button--primary\">\n\t\t\t\t\t\t\tRead More\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col col-8 col-lg-4 entry-header__image\">\n\t\t\t\t\t<figure class=\"entry-header__thumbnail js-hero-section\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1350038104-1215x810.jpg\" class=\"entry-header__thumbnail-image\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1350038104-1215x810.jpg 1215w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1350038104-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1350038104.jpg 1440w\" sizes=\"(max-width: 1215px) 100vw, 1215px\" \/>\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"business-type-selector alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"row align-center justify-center\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"business-type-selector__title\">See advice specific to your business<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<div class=\"business-types-selector__buttons row align-stretch justify-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"business-types-selector\"\n\t\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/business-type\/small-business\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\twidth=\"30\"\n\t\t\t\t\t\t\t\theight=\"30\"\n\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/themes\/sage\/dist\/images\/business-types\/icon-small_building.svg\"\n\t\t\t\t\t\t\t\tclass=\"business-types-selector__logo\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"business-types-selector__name\">Small businesses<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"business-types-selector\"\n\t\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/business-type\/medium-sized-business\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\twidth=\"30\"\n\t\t\t\t\t\t\t\theight=\"30\"\n\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/themes\/sage\/dist\/images\/business-types\/icon-medium_building.svg\"\n\t\t\t\t\t\t\t\tclass=\"business-types-selector__logo\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"business-types-selector__name\">Medium businesses<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"business-types-selector\"\n\t\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/business-type\/accountants\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\twidth=\"30\"\n\t\t\t\t\t\t\t\theight=\"30\"\n\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/themes\/sage\/dist\/images\/business-types\/icon-calculator.svg\"\n\t\t\t\t\t\t\t\tclass=\"business-types-selector__logo\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"business-types-selector__name\">Accountants<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-h-1-font-size\" id=\"h-latest-articles\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--xlarge);padding-top:var(--wp--preset--spacing--medium)\">Latest articles<\/h2>\n\n\n\n<section style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--large);\" class=\"posts-list cards-small alignfull wp-block-sage-posts-list\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"posts-list__header col col-lg-3\">\n\t\t\t\t\t\t\t\t<h3 class=\"posts-list__title h2\">\n\t\t\t\t\tMTD for Income Tax: What you need to know\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/mtd-business\/\"\n\t\t\t\t\tclass=\"posts-list__title-link button button--tertiary-alt\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"View all articles from MTD for Income Tax: What you need to know\"\n\t\t\t\t>\n\t\t\t\t\tView all articles\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col col-lg-9 no-padding\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4\">\n\t\t\t\t\t\t\t<article\n\t\tclass=\"card-post 29376 post-29376 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-mtd-business tag-making-tax-digital-for-income-tax business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-income-tax-crash-course\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1350038104-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1350038104-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1350038104-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1350038104-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-01T12:54:16+01:00\">1 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tHelp! MTD for Income Tax has started! What do I need to do?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4\">\n\t\t\t\t\t\t\t<article\n\t\tclass=\"card-post 28915 post-28915 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-business-finances tag-finance tag-mtd-business tag-tax business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/spring-statement-2026-what-it-means-for-your-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1139667011_updated-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1139667011_updated-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1139667011_updated-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1139667011_updated-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-03T17:00:05+00:00\">3 March, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tSpring Statement 2026: What it means for your business\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4\">\n\t\t\t\t\t\t\t<article\n\t\tclass=\"card-post 10211 post-10211 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accountant-accounting tag-accountant-tax tag-accountants-online-hub-gb tag-business-finances tag-mtd-accountants tag-mtd-business tag-making-tax-digital-for-income-tax tag-making-tax-digital-for-vat tag-need-to-know tag-tax tag-vat business_type-small-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/hmrc-penalty-making-tax-digital\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1267191201_updated-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1267191201_updated-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1267191201_updated-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1267191201_updated-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-03T16:45:48+00:00\">3 March, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tMaking Tax Digital for Income Tax penalties: HMRC&#8217;s new systems explained\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--large);\" class=\"posts-list cards-small alignfull wp-block-sage-posts-list\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"posts-list__header col col-lg-3\">\n\t\t\t\t\t\t\t\t<h3 class=\"posts-list__title h2\">\n\t\t\t\t\tAI: Transform your business\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/ai\/\"\n\t\t\t\t\tclass=\"posts-list__title-link button button--tertiary-alt\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"View all articles from AI: Transform your business\"\n\t\t\t\t>\n\t\t\t\t\tView all articles\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col col-lg-9 no-padding\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4\">\n\t\t\t\t\t\t\t<article\n\t\tclass=\"card-post 29890 post-29890 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-bookkeepers-practice-pricing-ai\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:24:07+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tThe AI pricing trap: How accountants can avoid it\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4\">\n\t\t\t\t\t\t\t<article\n\t\tclass=\"card-post 29887 post-29887 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-bookkeeping business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-accountants-bookkeepers-career-skills\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-684x384.jpg\" class=\"card-post__image\" alt=\"A woman calculating MRR\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:23:20+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tStop experimenting with AI: How AI operational skills are defining the accounting profession\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4\">\n\t\t\t\t\t\t\t<article\n\t\tclass=\"card-post 29486 post-29486 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation category-trends-insights tag-accountant-accounting tag-accountant-automation tag-ai tag-bookkeeping tag-cloud tag-fintech tag-mtd-accountants tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accounting-bookkeeping-ai-maturity-curve\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div 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.5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-11-26T10:20:35+00:00\">26 November, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tUnlocking growth: How e-invoicing and AI help small businesses work smarter, not harder\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section style=\"padding-top:0;padding-bottom:0;margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium);\" class=\"more-topics alignfull wp-block-sage-more-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-3\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">More topics<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-9\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/free-guides-templates\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tFree guides &amp; templates\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/member-masterclass\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMember Masterclass\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/strategy-legal-operations\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tStrategy, Legal &amp; Operations\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/trends-insights\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTrends &amp; Insights\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"editor-selection has-grey-light-background-color card-grid alignfull wp-block-sage-posts-list__large\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"card-grid__title h1 text-center\">Human-first: How small businesses will win with AI<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4 card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post 25380 post-25380 video type-video status-publish has-post-thumbnail hentry tag-ai business_type-small-business show-ai-documentary\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/video\/ai-documentary-changing-behaviours\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Episode-4-v2-684x384.jpg\" class=\"card-post__image\" alt=\"A woman explaining how changing behaviours can unlock AI potential\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Episode-4-v2-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Episode-4-v2-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Episode-4-v2-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8.25 2.751A1.248 1.248 0 0 0 9 9.251v5.5c0 .442.231.849.613 1.074.389.231.846.237 1.239.021l5.001-2.751c.396-.219.646-.639.646-1.094s-.25-.876-.646-1.095l-.001-.001-5.002-2.751a1.25 1.25 0 0 0-.601-.153zM5.5 8.25a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8 1.423L14.731 12 10.5 14.328zm-5 1.577a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-10-29T10:22:07+00:00\">29 October, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tChanging behaviours to unlock AI\u2019s potential\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\t\t\t<div class=\"card-post__description\" aria-hidden=\"true\">\n\t\t\t\tEmbracing AI requires new ways of working. Here\u2019s why it\u2019s worth the effort.\t\t\t<\/div>\n\t\t\n\t\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4 card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post 25824 post-25824 video type-video status-publish has-post-thumbnail hentry tag-ai business_type-small-business show-ai-documentary\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/video\/ai-documentary-learning-skills\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/11\/Episode-5-optimised2-684x384.jpg\" class=\"card-post__image\" alt=\"A woman explaining how AI is easy to use\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/11\/Episode-5-optimised2-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/11\/Episode-5-optimised2-768x427.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/11\/Episode-5-optimised2-1440x801.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8.25 2.751A1.248 1.248 0 0 0 9 9.251v5.5c0 .442.231.849.613 1.074.389.231.846.237 1.239.021l5.001-2.751c.396-.219.646-.639.646-1.094s-.25-.876-.646-1.095l-.001-.001-5.002-2.751a1.25 1.25 0 0 0-.601-.153zM5.5 8.25a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8 1.423L14.731 12 10.5 14.328zm-5 1.577a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-11-07T14:43:31+00:00\">7 November, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tLearning new skills to succeed with AI\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\t\t\t<div class=\"card-post__description\" aria-hidden=\"true\">\n\t\t\t\tAI is not a magic button. New literacy and skills will help you make the most of its capabilities, even if you\u2019re not a technical person.\t\t\t<\/div>\n\t\t\n\t\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-md-4 card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post 26013 post-26013 video type-video status-publish has-post-thumbnail hentry tag-ai business_type-small-business show-ai-documentary\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/video\/ai-documentary-human-first-ai\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/11\/Epilogue-1-expanded-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/11\/Epilogue-1-expanded-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/11\/Epilogue-1-expanded-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/11\/Epilogue-1-expanded-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8.25 2.751A1.248 1.248 0 0 0 9 9.251v5.5c0 .442.231.849.613 1.074.389.231.846.237 1.239.021l5.001-2.751c.396-.219.646-.639.646-1.094s-.25-.876-.646-1.095l-.001-.001-5.002-2.751a1.25 1.25 0 0 0-.601-.153zM5.5 8.25a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8 1.423L14.731 12 10.5 14.328zm-5 1.577a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-11-21T16:54:52+00:00\">21 November, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h4\">\n\t\t\tThe future of AI is human\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\t\t\t<div class=\"card-post__description\" aria-hidden=\"true\">\n\t\t\t\tOur experts reveal why AI must be built and designed with the behaviours, needs, and values of people at the core.\t\t\t<\/div>\n\t\t\n\t\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"alignfull wp-block-sage-author-spotlight\">\n\t<div class=\"card-grid\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"card-grid__title h1 text-center\">Author spotlight<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row justify-even\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col col-6 col-md-3 col-lg-2 card-grid__item\">\n\t\t\t\t\t\t\t\n<article\n\tid=\"author-read-articles-tim-cooper\"\tclass=\"card-author\"\n>\n\t\t\t<a class=\"card-author__link\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/timcooper\/\" rel=\"author\">\t\n\t\t<div class=\"card-author__avatar\">\n\t\t\t<figure class=\"card-author__avatar-wrapper\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/tim-cooper.jpg\"\n\t\t\t\t\t\tclass=\"card-author__avatar-image\"\n\t\t\t\t\t\talt=\"Tim Cooper\"\n\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\n\t\t<h3 class=\"card-author__name h4\">\n\t\t\tTim Cooper\t\t<\/h3>\n\n\t\t\t\t\t<p class=\"card-author__description\">\n\t\t\t\tFreelance financial journalist\t\t\t<\/p>\n\t\t\n\t\t\n\t\t\t<\/a>\n\t\n<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-6 col-md-3 col-lg-2 card-grid__item\">\n\t\t\t\t\t\t\t\n<article\n\tid=\"author-read-articles-keir-thomas-bryant\"\tclass=\"card-author\"\n>\n\t\t\t<a class=\"card-author__link\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/keirthomasbryant\/\" rel=\"author\">\t\n\t\t<div class=\"card-author__avatar\">\n\t\t\t<figure class=\"card-author__avatar-wrapper\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/keir-short-hair-350x350.jpg\" class=\"card-author__avatar-image\" alt=\"Keir Thomas-Bryant\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/keir-short-hair-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/keir-short-hair.jpg 760w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\n\t\t<h3 class=\"card-author__name h4\">\n\t\t\tKeir Thomas-Bryant\t\t<\/h3>\n\n\t\t\t\t\t<p class=\"card-author__description\">\n\t\t\t\tEditor of Sage Advice\r\n\r\n&nbsp;\r\n\r\n&nbsp;\t\t\t<\/p>\n\t\t\n\t\t\n\t\t\t<\/a>\n\t\n<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-6 col-md-3 col-lg-2 card-grid__item\">\n\t\t\t\t\t\t\t\n<article\n\tid=\"author-read-articles-asavin-wattanajantra\"\tclass=\"card-author\"\n>\n\t\t\t<a class=\"card-author__link\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\" rel=\"author\">\t\n\t\t<div class=\"card-author__avatar\">\n\t\t\t<figure class=\"card-author__avatar-wrapper\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"card-author__avatar-image\" alt=\"Asavin Wattanajantra\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\n\t\t<h3 class=\"card-author__name h4\">\n\t\t\tAsavin Wattanajantra\t\t<\/h3>\n\n\t\t\t\t\t<p class=\"card-author__description\">\n\t\t\t\tContent Manager\r\n\r\n&nbsp;\t\t\t<\/p>\n\t\t\n\t\t\n\t\t\t<\/a>\n\t\n<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col col-6 col-md-3 col-lg-2 card-grid__item\">\n\t\t\t\t\t\t\t\n<article\n\tid=\"author-read-articles-charlotte-penny\"\tclass=\"card-author\"\n>\n\t\t\t<a class=\"card-author__link\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/charlottepenny\/\" rel=\"author\">\t\n\t\t<div class=\"card-author__avatar\">\n\t\t\t<figure class=\"card-author__avatar-wrapper\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/03\/charlotte-penny.jpg\" class=\"card-author__avatar-image\" alt=\"Charlotte Penny\" loading=\"lazy\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t<\/div>\n\n\t\t<h3 class=\"card-author__name h4\">\n\t\t\tCharlotte Penny\t\t<\/h3>\n\n\t\t\t\t\t<p class=\"card-author__description\">\n\t\t\t\tContent Marketing Manager\t\t\t<\/p>\n\t\t\n\t\t\n\t\t\t<\/a>\n\t\n<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Latest articles<\/p>\n","protected":false},"author":1169,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-blank-canvas.php","meta":{"_sage_video":false,"footnotes":""},"class_list":["post-20735","page","type-page","status-publish","hentry"],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice 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