{"id":10025,"date":"2021-09-22T10:00:19","date_gmt":"2021-09-22T09:00:19","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=10025"},"modified":"2026-01-29T09:37:09","modified_gmt":"2026-01-29T09:37:09","slug":"cloud-adoption-supporting-employees-first","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/cloud-adoption-supporting-employees-first\/","title":{"rendered":"Cloud adoption: Why you should work on supporting your employees first"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tCloud adoption: Why you should work on supporting your employees first\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-09-22T10:00:19+01:00\">22 September, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Cloud adoption: Why you should work on supporting your employees first\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/cloud-adoption-supporting-employees-first\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/susiecarter\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/07\/Susie-Carter-350x350.jpg\" class=\"entry-author__image\" alt=\"Susie Carter\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/07\/Susie-Carter-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/07\/Susie-Carter.jpg 700w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Susie Carter<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Manufacturers can save time, effort and money through cloud adoption projects.<\/p>\n\n\n\n<p>Around <a href=\"https:\/\/www.statista.com\/statistics\/475592\/manufacturing-industry-uses-of-cloud-computing-services-by-entrprises-uk\/\">one third of UK manufacturers<\/a> purchased cloud computing services in 2020. Most would have done so to make the most of well-known <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/what-is-cloud-computing\/\">benefits<\/a> such as improved productivity, accessibility, reporting and data security, as well as lower operating and IT costs.<\/p>\n\n\n\n<p>However, if you&#8217;re looking at cloud adoption for your manufacturing firm, it&#8217;s really important that your people are a key part of the process.<\/p>\n\n\n\n<p>Rather than implementing the changes then informing your employees, they should be involved from the start.<\/p>\n\n\n\n<p>Read this article to find out why your employees should play a role during every step of your cloud journey, how to support them, and how to avoid potential pitfalls within your team. After all, you don&#8217;t want to get this wrong and pay a hefty price for delays or even lose key people.<\/p>\n\n\n\n<p>Here&#8217;s what we cover:<\/p>\n\n\n\n<p><a href=\"#why-anchor-link\">Why manufacturers should put people first in cloud adoption projects<\/a><\/p>\n\n\n\n<p><a href=\"#how-anchor-link\">How and why businesses think about tech first and people last<\/a><\/p>\n\n\n\n<p><a href=\"#five-anchor-link\">Five common pitfalls for manufacturers going through cloud adoption projects<\/a><\/p>\n\n\n\n<p><a href=\"#you-anchor-link\">Why you should put people and culture first<\/a><\/p>\n\n\n\n<p><a href=\"#four-anchor-link\">Four top tips for a successful cloud adoption project<\/a><\/p>\n\n\n\n<p><a href=\"#final-anchor-link\">Final thoughts on supporting your people in cloud adoption projects<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-anchor-link\">Why manufacturers should put people first in cloud adoption projects<\/h2>\n\n\n\n<p>Guy Sorrill is director of consulting at <a href=\"https:\/\/www.sysdoc.com\/\">Sysdoc<\/a>, which provides teams of experts to support business and technology change projects, including within the manufacturing sector.<\/p>\n\n\n\n<p>He says medium-sized manufacturers can add 10% to the cost of a technology change project \u2013 equating to thousands or millions of pounds \u2013 by racing ahead without first getting support from their employees.<\/p>\n\n\n\n<p>He adds: &#8220;You can put any technology in the cloud or on someone&#8217;s computer, but if they don&#8217;t see the value of using it, or how it will improve their work, you may struggle to realise the benefit of your investment.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-anchor-link\">How and why businesses think about tech first and people last<\/h2>\n\n\n\n<p>Shifting to cloud technologies can represent a significant organisational change, involving multiple teams or departments.<\/p>\n\n\n\n<p>It may also be viewed as a minor threat by some employees, who may have been working in the same way, unchallenged, for years.<\/p>\n\n\n\n<p>A key risk occurs when some manufacturers overlook these concerns and potential impacts on people&#8217;s jobs. Business owners are so keen to realise savings, that they decide to make changes, and wait to see how their people receive it, says Sorrill.<\/p>\n\n\n\n<p>In an attempt to save money, some manufacturers also fail to put in place a clear change management plan, which can prove to be a false economy on strategic projects.<\/p>\n\n\n\n<p>But the impact of moving to the cloud without involving your people could be a negative one.<\/p>\n\n\n\n<p>People are the lifeblood of your business and happy staff have been found to be 12% more productive. If you lose the trust of your employees, and they vote with their feet, you may soon find that recruitment and retraining costs become significant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"five-anchor-link\">Five common pitfalls for manufacturers going through cloud adoption projects<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Lack of leadership support<\/h3>\n\n\n\n<p>As the leader of a manufacturing business, one of the biggest mistakes you can make in a tech project is to fail to lend your personal support, or that of your management team.<\/p>\n\n\n\n<p>Lead by example, and champion the project to your employees \u2013 otherwise they won&#8217;t support a potentially disruptive change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Unclear vision<\/h3>\n\n\n\n<p>You must ensure that any cloud technology solution meets a clear business need. Technology is an enabler, but it&#8217;s rarely ever a &#8216;magic bullet&#8217;, and without care, you could end up with responsibility and accountability for a wasteful and ineffective project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Lack of planning<\/h3>\n\n\n\n<p>Shifting to the cloud may result in changes to the processes and organisational structure of your business.<\/p>\n\n\n\n<p>Plan ahead in order to manage these sensitive aspects and maintain morale, and keep the project on time and budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Failure to involve your people<\/h3>\n\n\n\n<p>If you fail to explain changes to your employees or involve them in the process, you may find some become opposed to the project &#8216;on principle&#8217; and fail to co-operate, which can seriously hamper progress and results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Lack of investment in change management<\/h3>\n\n\n\n<p>Change management is widely adopted by large manufacturers, but some smaller firms still view it as &#8216;fluffy&#8217;, and not business critical.<\/p>\n\n\n\n<p>According to Sorrill, the less manufacturers spend on managing change, the more likely it is that cloud transformation projects will fail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"you-anchor-link\">Why you should put people and culture first<\/h2>\n\n\n\n<p>Failing to engage your people can have serious impacts on your bottom line.<\/p>\n\n\n\n<p>Sorrill says one firm had approached him for support after failing to engage its leadership, or implement change management. This approach caused big resistance among employees, and an 18-month extension to the technology roll-out.<\/p>\n\n\n\n<p>That&#8217;s 18 months of additional spend, and 18 months of unrealised cost savings.<\/p>\n\n\n\n<p>This misguided approach added 10% to the overall cost of programme, and put leaders on the back foot, resulting in lost confidence from their people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"four-anchor-link\">Four top tips for a successful cloud adoption project<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Create a clear vision and plan<\/h3>\n\n\n\n<p>Get support for the project from your senior managers at the start of the project to help with engaging the whole workforce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Communicate with your people<\/h3>\n\n\n\n<p>You need to explain to all your people, as early as possible, why the change is necessary, the benefits of the project and how you plan to reach the destination.<\/p>\n\n\n\n<p>Create an open and transparent culture where people are happy to ask questions, share concerns and suggest improvements on changes that could affect their jobs and day-to-day working.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Prioritise training<\/h3>\n\n\n\n<p>Consider creating an online course to train people on how to use your new tech.<\/p>\n\n\n\n<p>This approach will allow people to learn at their own pace and avoid the fatigue and logistical challenges associated with classroom-based learning. If possible, you can tailor the training to the needs of different teams within your business for best results.<\/p>\n\n\n\n<p>However, if you find in-person training is the best approach for your business, take that route (or perhaps a combination of the two).<\/p>\n\n\n\n<p>And make sure training is an ongoing process, not a one-off exercise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Consider getting support<\/h3>\n\n\n\n<p>Your strength is in running a manufacturing company \u2013 not delivering tech change projects.<\/p>\n\n\n\n<p>It may be worth considering getting additional support to ensure long-term success.<\/p>\n\n\n\n<p>This could include getting the right capability in-house, upskilling your people, and ensuring change is continually managed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-anchor-link\">Final thoughts on supporting your people in cloud adoption projects<\/h2>\n\n\n\n<p>UK manufacturing businesses have just been through one of the biggest-ever changes to operations, due to the pandemic. Now, as the price of materials increases due to disruptions, many are renewing their focus on reducing operating costs.<\/p>\n\n\n\n<p>It&#8217;s a great time for forward-thinking manufacturers to get ahead using cloud technologies. Just make sure that your business has a clear plan, and safeguards in place to avoid potential pitfalls. And ensure your people are involved along every step of the way.<\/p>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" 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technology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/digital-transformation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital transformation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/employee-engagement\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEmployee engagement\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/manufacturing\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tManufacturing\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a 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Discover how to optimise your process and keep your business running smoothly.\n\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-20757 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-business-finances tag-midsized-business business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/startups-secure-investment-become-unicorns\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" 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\/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-27T15:33:01+01:00\">27 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t5 pressures every hospitality CFO is feeling\u2014and the fix for each\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-29806 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers category-trends-insights 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Tranmere Rovers on caring for its community\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-29838 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-bookkeeping tag-business-finances tag-business-performance tag-midsized-business business_type-small-business business_type-medium-sized-business industry-travel-hospitality\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/guide-to-hotel-accounting\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-23T11:54:11+01:00\">23 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">22 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHotel accounting essentials: A comprehensive guide\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn why it&#8217;s vital for your manufacturing firm to include your employees in your cloud adoption journey from the start and along every step of the way.<\/p>\n","protected":false},"author":870,"featured_media":9322,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[11],"tags":[51,145,45,155,159],"business_type":[3],"lilypad":[],"context":[],"industry":[61],"persona":[68,70,71],"imagine_tag":[220,95,96],"coauthors":[510],"class_list":["post-10025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-cloud","tag-digital-transformation","tag-employee-engagement","tag-manufacturing","tag-midsized-business","business_type-medium-sized-business","industry-manufacturing"],"sage_meta":{"region":"en-gb","author_name":"Susie Carter","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/GettyImages-498311450.jpg","imagine_tags":{"220":"Accountant accounting","95":"Manufacturing","96":"Medium businesses"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/10025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/870"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=10025"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/10025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/9322"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=10025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=10025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=10025"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=10025"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=10025"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=10025"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=10025"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=10025"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=10025"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=10025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}