{"id":10637,"date":"2022-02-08T10:00:00","date_gmt":"2022-02-08T10:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=10637"},"modified":"2026-07-09T15:31:12","modified_gmt":"2026-07-09T14:31:12","slug":"money-diaries-entrepreneurial-accountant","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/money-diaries-entrepreneurial-accountant\/","title":{"rendered":"An entrepreneurial accountant finding clients through Facebook on \u00a330k"},"content":{"rendered":"
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\n\t\t\t\t\t\tAn entrepreneurial accountant finding clients through Facebook on \u00a330k\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"Secret\t\t\t\tSecret Entrepreneurs<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Welcome to The Money Diaries with Sage, where we dive into the finances of business owners and discover how they deal with money matters on a daily basis. <\/em><\/strong><\/p>\n\n\n\n

We’re asking entrepreneurs how they’re managing their finances over a seven-day period, to give you a picture of what incomes and outgoings really look like from their perspective. <\/em><\/strong><\/p>\n\n\n\n

Today is the turn of an accountant who finds clients through Facebook and does the finances for 13 youth football teams.<\/em><\/strong><\/p>\n\n\n\n

And make sure you check out Reader’s Response at the end of this article<\/a>, where accountant<\/strong><\/em> and best-selling author Carl Reader<\/a> reveals his thoughts and shares some top tips for our entrepreneur.<\/strong><\/em><\/p>\n\n\n\n

Here’s what we cover in this article:<\/p>\n\n\n\n

Meet our entrepreneur and check out their Money Diary<\/a><\/p>\n\n\n\n

Reader’s Response <\/a><\/p>\n\n\n\n

\n\tDownload your free copy of How to boss your small business banking for advice to help you stay on top of your finances<\/a>\n<\/div>\n<\/p>\n\n\n\n

Meet our entrepreneur and check out their Money Diary<\/h2>\n\n\n\n

Industry:<\/strong> Accountancy. Started my own practice in June 2020 after working in practice for more than 17 years.<\/p>\n\n\n\n

Location:<\/strong> County Durham, North East England.<\/p>\n\n\n\n

Salary:<\/strong> Approximately \u00a330K per annum (working around 22 hours per week).<\/p>\n\n\n\n

Household:<\/strong> Husband, daughter aged 11, son aged nine, family pet (a Miniature Schnauzer).<\/p>\n\n\n\n

\"Money<\/figure>\n\n\n\n

Day 1 \u2013 Monday<\/h2>\n\n\n\n

Every morning, after dropping my son off at school\u2014a five-minute walk from home\u2014the first thing I do is hop in the car and drive to the nearest garage to grab my morning Costa Coffee from the machine there. <\/p>\n\n\n\n

It’s a routine that I’ve developed over the past 18 months working from home, which is where my business is based.<\/p>\n\n\n\n

It was a conscious decision to work from home rather than take on office space but not a decision motivated by money. <\/p>\n\n\n\n

Yes, I save on the cost of an office and the commute, but the most important factor in the decision was the freedom and flexibility that working from home offers.<\/p>\n\n\n\n

I have a lovely, dedicated office space with everything I need to service my clients. <\/p>\n\n\n\n

I wanted to build a digital practice utilising all the technology available, which means that having a physical office space that clients can visit is not a necessity.<\/p>\n\n\n\n

After coffee, work! <\/p>\n\n\n\n

This Monday was not a usual Monday. It was a personal development day at my daughter’s school, so she was home. <\/p>\n\n\n\n

My diary was free of appointments since I’d blocked out my calendar to be around for her.<\/p>\n\n\n\n

Work consisted of:<\/p>\n\n\n\n