{"id":10886,"date":"2022-02-16T14:57:23","date_gmt":"2022-02-16T14:57:23","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=10886"},"modified":"2025-05-07T14:55:50","modified_gmt":"2025-05-07T13:55:50","slug":"sage-book-club-win-in-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/sage-book-club-win-in-business\/","title":{"rendered":"Sage Book Club: 6 books to help you win in business"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tSage Book Club: 6 books to help you win in business\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-02-16T14:57:23+00:00\">16 February, 2022<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Sage Book Club: 6 books to help you win in business\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/sage-book-club-win-in-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/simonbarry\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/Simon-Barry-1-350x350.jpg\" class=\"entry-author__image\" alt=\"Simon Barry\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/Simon-Barry-1-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/Simon-Barry-1.jpg 500w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Simon Barry<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">At Sage, we\u2019re all about helping business owners succeed in everything they do. <\/p>\n\n\n\n<p class=\"\">We\u2019ve teamed up with Simon Barry, a Sage Business Expert and mentor, so he can reveal his top five books to help you win in business and be the best leader you can be. \u200b<\/p>\n\n\n\n<p class=\"\">Simon is a business growth coach and mentor with more than 20 years of business experience, which includes working in financial technology, high-tech companies, and startups.<\/p>\n\n\n\n<p class=\"\">His favourite reads will help you get to grips with how to set yourself\u2014and your business\u2014up the right way, with some pro tips on <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-1m-mail-order-business-from-0\/\">running your own company<\/a> too.<\/p>\n\n\n\n<p class=\"\">Check out Simon&#8217;s selection&#8230;<\/p>\n\n\n\n<p class=\"\"><a href=\"#existential\">1. Existential Kink<\/a><\/p>\n\n\n\n<p class=\"\"><a href=\"#the\">2. The Subtle Art Of Not Giving A F***<\/a><\/p>\n\n\n\n<p class=\"\"><a href=\"#deep\">3. Deep Work<\/a><\/p>\n\n\n\n<p class=\"\"><a href=\"#quiet\">4. Quiet<\/a><\/p>\n\n\n\n<p class=\"\"><a href=\"#start\">5. Start With Why<\/a><\/p>\n\n\n\n<p class=\"\"><a href=\"#chimp\">6. The Chimp Paradox<\/a><\/p>\n\n\n\n<p class=\"\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-adbf67e7-f26f-4f58-a954-9e67147b2f85\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-adbf67e7-f26f-4f58-a954-9e67147b2f85\"\n\t>Download your free small business toolkit: a guide, business plan template and cash flow forecast template so you can boss your business<\/a>\n<\/div>\n<\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/Existential-Kink-1024x489.png\" alt=\"Existential Kink\" class=\"wp-image-10890\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"existential\">1. <strong>Existential Kink <\/strong><em>By Carolyn Elliott<\/em><\/h2>\n\n\n\n<p class=\"\">This book makes you think differently about your habits, the decisions you make, and the way you think.<\/p>\n\n\n\n<p class=\"\">By looking at the way you think differently, and accepting that some of the negative things might happen for a reason, we can look at ways to think and behave better by coming to terms with both the light and dark parts of ourselves and of life.<\/p>\n\n\n\n<p class=\"\"><a href=\"http:\/\/carolyngraceelliott.com\/philosophy\">Find out more about Existential Kink<\/a><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/Subtle-Art-Of-Not-1024x489.png\" alt=\"The Subtle Art Of Not Giving A F***\" class=\"wp-image-10889\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the\">2. <strong>The Subtle Art Of Not Giving A F***: A Counterintuitive Approach To Living A Good Life <\/strong><em>By Mark Manson<\/em><\/h2>\n\n\n\n<p class=\"\">In life and business, we are often driven to act or do certain things not because we want to do them, but because of what people may think.<\/p>\n\n\n\n<p class=\"\">This book is funny, brash, and hard-hitting, but ultimately shows that you must be more confident in yourself. <\/p>\n\n\n\n<p class=\"\">A must for creating that thick-skinned approach to life that any professional or entrepreneur should develop to succeed.<\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/markmanson.net\/books\/subtle-art\">Find out more about The Subtle Art Of Not Giving A F***<\/a><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/Deep-Work-1024x479.png\" alt=\"Deep Work\" class=\"wp-image-10887\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"deep\">3. <strong>Deep Work: Rules For Focused Success In A Distracted World <\/strong><em>By Cal Newport<\/em><\/h2>\n\n\n\n<p class=\"\">How many times have you checked your phone in the past hour? <\/p>\n\n\n\n<p class=\"\">This book really makes you think, and the concept of \u2018deep work\u2019 it explores is profound. <\/p>\n\n\n\n<p class=\"\">We are in a world with distractions, and this has affected our ability to focus and work on things.<\/p>\n\n\n\n<p class=\"\">This book not only describes this issue but offers some solutions for us to truly focus and do the best work possible. <\/p>\n\n\n\n<p class=\"\">The lessons covered in here have massively helped me in the quality and quantity of work that I do, as well as being able to recognise that distractions can lead to sub-par output.<\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/www.calnewport.com\/books\/deep-work\/\">Find out more about Deep Work<\/a><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/Quiet-1024x495.png\" alt=\"\" class=\"wp-image-10892\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quiet\">4. <strong>Quiet: The Power Of Introverts In A World That Can&#8217;t Stop Talking <\/strong><em>By Susan Cain<\/em><\/h2>\n\n\n\n<p class=\"\">I\u2019m an introvert myself, and this is often seen as a negative character trait.<\/p>\n\n\n\n<p class=\"\">This book explains this trait, but also celebrates it and showcases some amazing individuals who not only are introverts, but use it as some sort of superpower. <\/p>\n\n\n\n<p class=\"\">It&#8217;s allowed me to embrace that side of myself and accept that no matter what or who you are, you have value and excellence to offer the world. <\/p>\n\n\n\n<p class=\"\">Your character traits don\u2019t matter.<\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/www.quietrev.com\/quiet-the-book-2\/\">Find out more about Quiet<\/a><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/Start-With-Why-1024x473.png\" alt=\"Start With Why\" class=\"wp-image-10888\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start\">5. <strong>Start With Why: How Great Leaders Inspire Everyone To Take Action <\/strong><em>By Simon Sinek<\/em><\/h2>\n\n\n\n<p class=\"\">This book is simply brilliant. <\/p>\n\n\n\n<p class=\"\">In a nutshell, it helps you understand the why of what you do, and shows how being able to clearly articulate this and understand not only <em>your<\/em> reasons, but any potential customer&#8217;s, is incredibly important.<\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/simonsinek.com\/product\/start-with-why\/\">Find out more about Start With Why<\/a><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/02\/The-Chimp-Paradox-1024x451.png\" alt=\"\" class=\"wp-image-10891\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chimp\">6. <strong>The Chimp Paradox: The Acclaimed Mind Management Programme To Help You Achieve Success, Confidence And Happiness<\/strong> <em>By Professor Steve Peters<\/em><\/h2>\n\n\n\n<p class=\"\">This is a book I often re-read. <\/p>\n\n\n\n<p class=\"\">I love how he explains that some of our behaviours are often motivated by what he calls &#8220;the chimp&#8221;.<\/p>\n\n\n\n<p class=\"\">According to the author, once you understand this part of yourself, the natural motivations behind this, and \u2013 crucially \u2013 how to manage it, you can nurture this side of yourself to become happier, more confident, and more successful.<\/p>\n\n\n\n<p class=\"\"><a href=\"https:\/\/chimpmanagement.com\/books-by-professor-steve-peters\/the-chimp-paradox\/\">Find out more about The Chimp Paradox<\/a><\/p>\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get your free guide, business plan template and cash flow forecast template to help you manage your business and achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-adbf67e7-f26f-4f58-a954-9e67147b2f85\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t4,088 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1282134863-1440x810.jpg\" class=\"single-cta__image\" alt=\"Man working on laptop at desk and looking at business priorities\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1282134863-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to become a better business leader? Check out these six books, which will inspire you and help you achieve your business goals.<\/p>\n","protected":false},"author":1342,"featured_media":10012,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[114],"tags":[15],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[109],"coauthors":[578],"class_list":["post-10886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-insights","tag-grow-business","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Simon Barry","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/08\/GettyImages-1000312794.jpg","imagine_tags":{"109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/10886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1342"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=10886"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/10886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/10012"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=10886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=10886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=10886"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=10886"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=10886"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=10886"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=10886"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=10886"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=10886"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=10886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}