{"id":11769,"date":"2022-04-13T11:53:28","date_gmt":"2022-04-13T10:53:28","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=11769"},"modified":"2025-05-07T14:55:37","modified_gmt":"2025-05-07T13:55:37","slug":"key-trends-future-focused-cfos","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/key-trends-future-focused-cfos\/","title":{"rendered":"4 key trends future-focused CFOs need to watch"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t4 key trends future-focused CFOs need to watch\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-04-13T11:53:28+01:00\">13 April, 2022<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"4 key trends future-focused CFOs need to watch\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/key-trends-future-focused-cfos\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/kellydent\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/11\/MicrosoftTeams-image-25-350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Kelly Dent<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">Gone are the days when CFOs were archaeologists, relying on historical data to make business decisions. <\/p>\n\n\n\n<p class=\"\">It\u2019s all about real-time analysis, predictive modelling, and forecasting that helps businesses see around corners, rather than check things out in the rear-view mirror.<\/p>\n\n\n\n<p class=\"\">And as the world around us continues to evolve so quickly, it\u2019s up to finance leaders to lead by example and keep their fingers firmly on the pulse of what\u2019s going on globally.<\/p>\n\n\n\n<p class=\"\">We\u2019ve seen time and again (especially during the pandemic) that it\u2019s those with access to the right digital tools\u2014and the skills to pull valuable insights from data\u2014that aren\u2019t just successful but the most resilient too.<\/p>\n\n\n\n<p class=\"\">As the finance sector goes through its own digital transformation, companies need to make sure they have the right talent and technology to drive success and support their teams as well asthe wider business.<\/p>\n\n\n\n<p class=\"\">But more specifically, how are those in the role of CFO continuing to build resilience and positively influence the company strategy? <\/p>\n\n\n\n<p class=\"\">Here\u2019s a closer look at four key trends from our recent report, <a href=\"https:\/\/www.sage.com\/en-gb\/cp\/the-redefined-cfo\/\">The Redefined CFO<\/a>.<\/p>\n\n\n\n<p class=\"\">Here&#8217;s what we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#cfo\">1. CFOs are strategic about sustainability<\/a><\/li><li><a href=\"#are\">2. CFOs are investing in cryptocurrencies<\/a><\/li><li><a href=\"#stepping\">3. CFOs are stepping into the metaverse<\/a><\/li><li><a href=\"#developing\">4. CFOs are developing a clear purpose and ESG strategy<\/a><\/li><li><a href=\"#what\">What&#8217;s next?<\/a><\/li><\/ul>\n\n\n\n<p class=\"\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-c1e59bc5-ef3d-4b26-afc0-163a40a821b7\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-c1e59bc5-ef3d-4b26-afc0-163a40a821b7\"\n\t>Download your free copy of The Redefined CFO to see where the role of the chief financial officer is going and how to be better prepared for the future<\/a>\n<\/div>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cfo\"><strong>1. CFOs are strategic about sustainability <\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"\">The role of the CFO today calls for a healthy balance of traditional and non-traditional (mostly digital) skills.<\/p>\n\n\n\n<p class=\"\">In contrast to their professional predecessors, a future-focused CFO will find themselves putting together a strategy to adopt cryptocurrency one day, and making crucial decisions for an environmental, social and governance (ESG) programme the next.<\/p>\n\n\n\n<p class=\"\">That means you need to be versatile, and ready to not only engage with ESG initiatives, but champion them across your organisation. <\/p>\n\n\n\n<p class=\"\">In fact, almost a third (30%) of you say you\u2019d like to be more involved in overseeing existing sustainability programmes and report on them on a regular basis.<\/p>\n\n\n\n<p class=\"\">The first step is to get up to speed on the latest sustainability issues out there, and find out where your businesses is tracking in relation to them. <\/p>\n\n\n\n<p class=\"\">Next, talk to key stakeholders across the company to put together a financially viable plan to take your ESG initiatives to the next level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"are\">2. CFOs are investing in cryptocurrencies<\/h2>\n\n\n\n<p class=\"\">Finance leaders in the UK see a bright future for cryptocurrencies, and nearly half (44%) of finance leaders believe that decentralised currencies will prove themselves to be \u201cextremely\u201d viable as a long-term payment solution.<\/p>\n\n\n\n<p class=\"\">Indeed, 45% of you have already invested in crypto personally, with just 2% saying you\u2019ve no interest in investing in or using cryptocurrencies for payments. <\/p>\n\n\n\n<p class=\"\">But according to our report, CFOs do have some concerns that might get in the way of using crypto.<\/p>\n\n\n\n<p class=\"\">Being open to taking on non-traditional responsibilities will give you the rocket fuel you need to be the driving force behind crypto adoption in your organisation.<\/p>\n\n\n\n<p class=\"\">Although only 13% of UK finance leaders say their companies accept cryptocurrency as payment right now, a third (33%) say they have plans to do so in the next year, which is significant when it comes to staying competitive in the global market. <\/p>\n\n\n\n<p class=\"\">All of this suggests steady steps towards wider crypto adoption in the imminent future.<\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/CFO-1-1024x174.png\" alt=\"CFO crypto\" class=\"wp-image-11771\"\/><\/figure>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\">On top of that, Bitcoin\u2019s poor environmental credentials are a likely point of conflict when it comes to upholding ESG policies within business.<\/p>\n\n\n\n<p class=\"\">This is mainly down to how Bitcoin is mined. This energy-intensive process uses computers to verify transactions, with the average transaction consuming more than <a href=\"https:\/\/www.coindesk.com\/business\/2021\/08\/18\/how-much-energy-does-bitcoin-use\/\">1,700 kWh<\/a> of electricity.<\/p>\n\n\n\n<p class=\"\">Moving forward, this concern could be laid to rest if cryptocurrency miners commit to using low-carbon energy, or if organisations decide to only accept less energy-intensive crypto such as Ethereum.<\/p>\n\n\n\n<p class=\"\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-c1e59bc5-ef3d-4b26-afc0-163a40a821b7\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-c1e59bc5-ef3d-4b26-afc0-163a40a821b7\"\n\t>Download your free copy of The Redefined CFO to see where the role of the chief financial officer is going and how to be better prepared for the future<\/a>\n<\/div>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stepping\">3. CFOs are stepping into the metaverse<\/h2>\n\n\n\n<p class=\"\">While the world is still trying to get to grips with the metaverse, finance leaders are considering the potential of this convergence of our digital and physical lives.<\/p>\n\n\n\n<p class=\"\">The metaverse connects people through virtual environments and other digital touchpoints. <\/p>\n\n\n\n<p class=\"\">Though still in its infancy, it could be a goldmine of opportunities for organisations to free up human resources where possible, among other benefits. <\/p>\n\n\n\n<p class=\"\">For example, enhanced data visualisation provided by this emerging tech could give finance teams more precise, frictionless ways of working.<\/p>\n\n\n\n<p class=\"\">UK-based organisations are tiptoeing into virtual environments\u2014caution is the key theme here. <\/p>\n\n\n\n<p class=\"\">But already, almost a third (30%) of finance leaders say their business has completely entered the metaverse, while more than half (58%) say they have moderately progressed into it but still have a way to go.<\/p>\n\n\n\n<p class=\"\">So, what\u2019s the best way to approach the metaverse? <\/p>\n\n\n\n<p class=\"\">Part of the answer lies in making sure your teams have the kinds of non-traditional skills necessary to gradually enter the metaverse. <\/p>\n\n\n\n<p class=\"\">To that end, 54% of UK finance leaders say they are developing professional development training around the metaverse.<\/p>\n\n\n\n<p class=\"\">There are a range of actions required to prepare a company for the metaverse. <\/p>\n\n\n\n<p class=\"\">Finance leaders in the UK say they are preparing for new financial regulations (49%), exploring new finance or accounting processes (47%) and purchasing virtual real estate via NFTs (<a href=\"https:\/\/www.theverge.com\/22310188\/nft-explainer-what-is-blockchain-crypto-art-faq\">non-fungible tokens<\/a>) (44%) as part of this preparation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"developing\">4. CFOs are developing a clear purpose and ESG strategy<\/h2>\n\n\n\n<p class=\"\">It really is all about ESG for today\u2019s finance futurist. While 80% of UK CFOs have increased their involvement in these initiatives in the past year, some want to take things up a notch.<\/p>\n\n\n\n<p class=\"\">Looking beyond their current initiatives, around a third of CFOs would like to commit a certain percentage of budget or organisational resources to sustainability programming.<\/p>\n\n\n\n<p class=\"\">CFOs in the UK are passionate about safeguarding their organisation\u2019s ESG programmes, making sure they\u2019re effective and that employees are engaged.<\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/CFO-4-1024x208.png\" alt=\"CFO sustainability\" class=\"wp-image-11773\"\/><\/figure>\n\n\n\n<p class=\"\">Nine in 10 (93%) of UK finance leaders agree that their ESG programme is run efficiently and achieving the maximum output for the allocated budget. This gives them a solid foundation for making those programmes even better in the years to come.<\/p>\n\n\n\n<p class=\"\">When it comes to sector variation, finance leaders who work for UK non-profits are (unsurprisingly) the most concerned with societal issues.<\/p>\n\n\n\n<p class=\"\">Interestingly, though, fewer non-profit finance leaders say they are prepared to use digital tools to boost their sustainability compared to other industries\u2014less than a third (31%) say they\u2019re ready.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What\u2019s next?<\/h2>\n\n\n\n<p class=\"\">These are just some of the insights we\u2019ve uncovered through our latest report, The Redefined CFO.<\/p>\n\n\n\n<p class=\"\">To find detailed data on where we are, where the industry is going, and what you can do to be better prepared for the next stage of its evolution, download the free report now.<\/p>\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The Redefined CFO<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Discover how today\u2019s CFOs are embracing non-traditional skills, implementing emerging tech and championing purpose-led initiatives \u2013 and how you can do the same.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-c1e59bc5-ef3d-4b26-afc0-163a40a821b7\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download the report<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-88308806-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-88308806-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every 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h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-finances\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness finances\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/cryptocurrency\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCryptocurrency\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/digital-transformation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital transformation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-15795 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accountant-accounting tag-accountant-automation tag-brexit-business tag-business-finances business_type-small-business business_type-medium-sized-business card-post--is-clickable\"\n>\n\t<div 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class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-02T15:28:18+01:00\">2 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/what-is-account-reconciliation\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tAccount reconciliation: What it is and best practices\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tAn important account reconciliation guide including the basics, best practices, and why account reconciliation is essential for 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src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-944060494-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-944060494-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-944060494-768x478.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-944060494-1300x810.jpg 1300w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-27T15:12:53+01:00\">27 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span 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class=\"entry-date published\" datetime=\"2026-05-18T14:44:45+01:00\">18 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tCharity audit checklist: Guide and tools to plan ahead\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how CFOs are building resilience and positively influencing company strategy, and learn how to do the same for your business.<\/p>\n","protected":false},"author":1228,"featured_media":11464,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[6,114],"tags":[135,143,145],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[96],"coauthors":[556],"class_list":["post-11769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","category-trends-insights","tag-business-finances","tag-cryptocurrency","tag-digital-transformation","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Kelly Dent","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1314040262.jpg","imagine_tags":{"96":"Medium businesses"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/11769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1228"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=11769"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/11769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11464"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=11769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=11769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=11769"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=11769"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=11769"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=11769"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=11769"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=11769"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=11769"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=11769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}