{"id":12034,"date":"2022-05-18T10:00:00","date_gmt":"2022-05-18T09:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=12034"},"modified":"2025-05-07T14:55:34","modified_gmt":"2025-05-07T13:55:34","slug":"profit-and-loss-account-financial-statement","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/profit-and-loss-account-financial-statement\/","title":{"rendered":"Profit and loss account: How to use this financial statement"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tProfit and loss account: How to use this financial statement\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-05-18T10:00:00+01:00\">18 May, 2022<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Profit and loss account: How to use this financial statement\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/profit-and-loss-account-financial-statement\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/esthercooke\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/Esther-Cooke-350x350.jpg\" class=\"entry-author__image\" alt=\"Esther Cooke\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/Esther-Cooke-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/Esther-Cooke.jpg 500w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Esther Cooke<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>As a small business owner, you&#8217;ll be aware of all the transactions going through your <a style=\"font-size: 16px;\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-bank-account-small-business\/\" rel=\"noopener noreferrer\">business bank account<\/a>.<\/p>\n\n\n\n<p>If you&#8217;re making regular sales each month then it&#8217;s easy to assume your business is also profitable.<\/p>\n\n\n\n<p>But without a profit and loss account it&#8217;s impossible to know for sure. <\/p>\n\n\n\n<p>This financial statement is one of the most important documents for keeping an eye on the financial health of your business.<\/p>\n\n\n\n<p>In this article we&#8217;ll explain exactly why it&#8217;s important, the terms you need to know, and how to read one, so you can use your profit and loss account to make informed business decisions.<\/p>\n\n\n\n<p>Here&#8217;s what we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What is the profit and loss account?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why is the profit and loss account important?<\/a><\/li>\n\n\n\n<li><a href=\"#the\">The sections of the profit and loss account<\/a><\/li>\n\n\n\n<li><a href=\"#definitions\">Definitions for key terms on a profit and loss account<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How to read the profit and loss account<\/a><\/li>\n\n\n\n<li><a href=\"#profit\">Profit and loss account vs balance sheet vs cash flow statement<\/a><\/li>\n\n\n\n<li><a href=\"#final\">Final thoughts<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-20537fab-40ef-4ee8-a3a8-d39a8fe34e99\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-20537fab-40ef-4ee8-a3a8-d39a8fe34e99\"\n\t>Download your free copy of 7 tips to supercharge your business decisions to help you make the right choices so your company thrives<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is the profit and loss account?<\/h2>\n\n\n\n<p>The profit and loss account is one of the three core <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/financial-statements-grow-business\/\">financial statements<\/a>.<\/p>\n\n\n\n<p>It&#8217;s generally used alongside the two other types of financial statements: the balance sheet and the cash flow statement. <\/p>\n\n\n\n<p>It&#8217;s also sometimes referred to as the income statement, the profit and loss statement, or simply the P&amp;L.<\/p>\n\n\n\n<p>The profit and loss account is compiled to show the income of your business over a given period of time.<\/p>\n\n\n\n<p>It could be for a week, a quarter or a financial year.<\/p>\n\n\n\n<p>More specifically, it shows the net profit or loss your business has made after deducting all business-related costs from the income. <\/p>\n\n\n\n<p>You&#8217;ll earn a net profit if the total costs are less than the sales amount, and a net loss if the costs are greater than the sales amount.<\/p>\n\n\n\n<p>This statement is prepared using either the cash or accrual method of accounting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cash method<\/h3>\n\n\n\n<p>The cash method is very simple: the business records transactions in the period the cash is received (for revenue) and paid (for liabilities). <\/p>\n\n\n\n<p>This method is usually only used by very small businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Accrual method<\/h3>\n\n\n\n<p>The more commonly used accrual method records cash as it&#8217;s earned.<\/p>\n\n\n\n<p>For example, if your business delivers a product or service to a customer then you would record the revenue on the P&amp;L, even though you haven&#8217;t received payment yet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why is the profit and loss account important?<\/h2>\n\n\n\n<p>An essential objective of your business is to make a profit. The profit and loss account shows the extent to which it&#8217;s been successful in achieving this objective.<\/p>\n\n\n\n<p>It&#8217;s also extremely important to help make decisions.<\/p>\n\n\n\n<p>If you have a significant amount of cash going in and out of your business, it&#8217;s not easy to determine whether you&#8217;re actually making money. <\/p>\n\n\n\n<p>A profit and loss account can help you understand this in more depth.<\/p>\n\n\n\n<p>If you are making a profit, then you can start to consider the next steps in expanding your business, whether that&#8217;s new premises, employing more staff, or looking for further investment.<\/p>\n\n\n\n<p>On the other hand, if the business isn&#8217;t making a profit, you can take corrective actions to turn this around.<\/p>\n\n\n\n<p>The statement also helps in arriving at the figures required for filing statutory <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-how-to-boss-your-tax\/\" rel=\"noopener noreferrer\">tax returns<\/a>.<\/p>\n\n\n\n<p>The net profit figure will be the base for calculating how much tax the business will have to pay for the corresponding financial year.<\/p>\n\n\n\n<p>Being able to provide profit and loss accounts over several years is essential whenever you want to borrow funds from a bank or financial institution. <\/p>\n\n\n\n<p>It will help the lender to gauge the earning potential and the stability of the business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the\">The sections of the profit and loss account<\/h2>\n\n\n\n<p>The P&amp;L is made up of two types of transactions: revenue and expenses. <\/p>\n\n\n\n<p>The statement is based on the fundamental equation:<\/p>\n\n\n\n<p><strong>Revenue &#8211; Expenses = Net Profit (or Net Loss)<\/strong><\/p>\n\n\n\n<p>Therefore, all profit and loss accounts are laid out in the same way.<\/p>\n\n\n\n<p>They begin with revenue, also referred to as the &#8216;top line&#8217;. Then, the cost of doing business (including the cost of goods sold, operating expenses, tax expenses and interest expenses) is subtracted from revenue.<\/p>\n\n\n\n<p>The difference is the net profit, also known as net income.<\/p>\n\n\n\n<p>Let&#8217;s define the key terms in the order they arise on the profit and loss account.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-20537fab-40ef-4ee8-a3a8-d39a8fe34e99\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-20537fab-40ef-4ee8-a3a8-d39a8fe34e99\"\n\t>Download your free copy of 7 tips to supercharge your business decisions to help you make the right choices so your company thrives<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definitions\">Definitions for key terms on a profit and loss account<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue<\/h3>\n\n\n\n<p>This figure is the total sales for the business over the given time period.<\/p>\n\n\n\n<p>If you&#8217;re using the accrual method then it includes the accounts receivable for the period. <\/p>\n\n\n\n<p>Note, any discounts, returns or allowances have to be subtracted from the sales to arrive at the total revenue amount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cost of goods sold (COGS)<\/h3>\n\n\n\n<p>This is the total direct cost of producing goods, also known as cost of sales.<\/p>\n\n\n\n<p>This includes the cost of labour, materials and overheads directly used to manufacture a product. <\/p>\n\n\n\n<p>All the indirect costs of production, such as marketing and selling expenses, are excluded from this section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gross profit<\/h3>\n\n\n\n<p>This is the number you get when you take your revenue and subtract your cost of goods sold. <\/p>\n\n\n\n<p>It&#8217;s essentially the money you have left over to pay your business operating costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Selling, general and administrative expenses<\/h3>\n\n\n\n<p>Selling expenses include advertising and marketing costs, sales commissions, and transportation costs to deliver the product or service.<\/p>\n\n\n\n<p>General and administrative expenses are the other indirect expenses incurred in running your premises.<\/p>\n\n\n\n<p>These expenses include rent, staff salaries, utility bills, legal fees, insurance charges, repairs and maintenance, office supplies, etc.<\/p>\n\n\n\n<p>These expenses usually don&#8217;t vary with the sales level of your business, so they&#8217;re often referred to as fixed expenses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EBITDA<\/h3>\n\n\n\n<p>This stands for earnings before interest, taxes, depreciation and amortisation.<\/p>\n\n\n\n<p>It&#8217;s seen as a good measure of core profit, as it eliminates the effects of accounting and financial factors that influence the net profit figure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Depreciation \/ Amortisation<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/better-fixed-asset-depreciation-process\/\" rel=\"noopener noreferrer\">Depreciation<\/a> is the reduction in the value of <a href=\"https:\/\/www.sage.com\/en-gb\/accounting-software\/fixed-assets\/\">physical assets<\/a> on your balance sheet (such as office equipment) over time with usage and wear and tear.<\/p>\n\n\n\n<p>Amortisation is the reduction in value of intangible assets over their useful life.<\/p>\n\n\n\n<p>These are both non-cash expenses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interest income \/ Interest expense<\/h3>\n\n\n\n<p>Your business may earn interest income from its holdings with a bank. It will also have to pay interest on its loans.<\/p>\n\n\n\n<p>Both these figures will appear in your profit and loss account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Net profit \/ Net loss<\/h3>\n\n\n\n<p>The resulting difference between your income and expenses, often referred to as the bottom line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to read the profit and loss account<\/h2>\n\n\n\n<p>It will be useful for you to compare profit and loss accounts from different accounting periods.<\/p>\n\n\n\n<p>The reason behind this is because any changes in revenues, operating costs and net profit over time are more meaningful than the numbers themselves.<\/p>\n\n\n\n<p>For example, you may have steady revenues but your expenses could be growing at a much faster rate.<\/p>\n\n\n\n<p>Another important way you can extract information from the P&amp;L is by using profit margin analysis.<\/p>\n\n\n\n<p>The profit margin is a ratio of your business&#8217;s profit (revenue minus expenses) divided by its revenue, and is always expressed as a percentage.<\/p>\n\n\n\n<p>There are three types of profit margins:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gross profit margin<\/li>\n\n\n\n<li>Net profit margin<\/li>\n\n\n\n<li>Operating profit margin.<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s important to note that what is considered a good profit margin varies by industry.<\/p>\n\n\n\n<p>The gross profit margin formula is <strong>(Gross Profit \u00f7 Revenue) x 100<\/strong> and compares revenue to variable costs.<\/p>\n\n\n\n<p>It tells you how much profit you are generating without fixed costs, otherwise known as your sales mark-up, and can therefore highlight inefficiencies and pricing issues.<\/p>\n\n\n\n<p>The operating profit margin formula is <strong>((Revenue &#8211; COGS &#8211; Selling, General and Administrative Expenses) \u00f7 Revenue) x 100<\/strong>.<\/p>\n\n\n\n<p>Because this calculation excludes non-operating expenses such as taxes and depreciation, it tells you how much profit your business made from its core operating activities.<\/p>\n\n\n\n<p>The net profit margin formula is <strong>(Net Profit \u00f7 Revenue) x 100<\/strong>.<\/p>\n\n\n\n<p>This margin illustrates your overall profitability by telling you how much profit is generated from every \u00a31 in sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"profit\">Profit and loss account vs balance sheet vs cash flow statement<\/h2>\n\n\n\n<p>The P&amp;L, like the cash flow statement, shows changes in accounts over a set period of time.<\/p>\n\n\n\n<p>The balance sheet on the other hand, is a snapshot showing what the business owns and owes at a single moment in time. <\/p>\n\n\n\n<p>The P&amp;L on its own can&#8217;t tell you what value your business holds, and this is why, to get an overall picture of your business performance, you&#8217;ll need to look across all three financial statements.<\/p>\n\n\n\n<p>It&#8217;s also important to compare the P&amp;L with the cash flow statement.<\/p>\n\n\n\n<p>Under the accrual method of accounting, your business will record revenue and expenses before cash changes hands. So you&#8217;ll need to use the cash flow statement to see the actual movement in cash over the period.<\/p>\n\n\n\n<p>The cash flow statement will give you a picture of where you are spending your money, and can help you budget effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final\">Final thoughts<\/h2>\n\n\n\n<p>The profit and loss account is your key to answering the essential question, is my business profitable or not?<\/p>\n\n\n\n<p>But not only is it crucial to review your current numbers, it&#8217;s important to look for changes in your P&amp;L over time.<\/p>\n\n\n\n<p>Armed with this information, you&#8217;ll then be able to make informed decisions that will keep your business thriving far into the future.<\/p>\n\n\n\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">7 tips to supercharge your business decisions<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Discover the seven powerful insights that can help to keep your business healthy, wealthy and wise.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-20537fab-40ef-4ee8-a3a8-d39a8fe34e99\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1305268048-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1305268048-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to find out if your business is actually profitable? In this article, we teach you how to read your profit and loss account.<\/p>\n","protected":false},"author":1233,"featured_media":11609,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[6],"tags":[23,135,180],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[73,74],"imagine_tag":[220,77,79,254,200,109],"coauthors":[372],"class_list":["post-12034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-bookkeeping","tag-business-finances","tag-business-performance","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Esther Cooke","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1011227656.jpg","imagine_tags":{"220":"Accountant accounting","77":"Accounting software","79":"Business management","254":"Business reporting","200":"Payroll","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=12034"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11609"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=12034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=12034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=12034"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=12034"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=12034"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=12034"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=12034"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=12034"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=12034"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=12034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}