{"id":12124,"date":"2026-05-01T10:00:00","date_gmt":"2026-05-01T09:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=12124"},"modified":"2026-06-17T13:30:49","modified_gmt":"2026-06-17T12:30:49","slug":"craft-startup-pitch-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/craft-startup-pitch-business\/","title":{"rendered":"How to craft a 60-second start-up pitch"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to craft a 60-second start-up pitch\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tIf you&#8217;re a start-up founder, the ability to pitch your business in 60 seconds or less can be the difference between securing a meeting and being forgotten. Learn how to structure your pitch, what to say, and how to deliver it with confidence. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-05-01T10:00:00+01:00\">1 May, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to craft a 60-second start-up pitch\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/craft-startup-pitch-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/chrisgoodfellow\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/05\/Chris-Goodfellow-350x350.jpg\" class=\"entry-author__image\" alt=\"Chris Goodfellow\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/05\/Chris-Goodfellow-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/05\/Chris-Goodfellow.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Chris Goodfellow<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A compelling 60-second pitch can open doors that a lengthy presentation never would. Whether&nbsp;you&#8217;re&nbsp;seeking investment, advice, or connections, the ability to distil what your business does and why it matters into under a minute is one of the most valuable skills a founder can develop.&nbsp;Yet,&nbsp;for many founders,&nbsp;it&#8217;s&nbsp;also one of the hardest to get right.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crafting&nbsp;an&nbsp;engaging&nbsp;pitch&nbsp;takes clarity, structure, and practice\u2014but the payoff is a pitch you can deliver confidently in any situation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what we cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-is-a-start-up-pitch-and-what-makes-a-good-one\" data-level=\"2\">What is a start-up pitch, and what makes a good one?<\/a><\/li><li><a href=\"#h-what-are-the-basic-elements-of-a-good-start-up-pitch\" data-level=\"2\">What are the basic elements of a good start-up pitch?<\/a><\/li><li><a href=\"#h-the-start-up-pitch-test-bed-practice-makes-perfect\" data-level=\"2\">The start-up pitch&nbsp;test&nbsp;bed: Practice makes perfect<\/a><\/li><li><a href=\"#h-a-start-up-pitch-can-open-doors-make-every-second-count\" data-level=\"2\">A start-up pitch can open doors: Make every second count<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-1a953aef-c126-42e1-a130-e0fbefd38b65\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-1a953aef-c126-42e1-a130-e0fbefd38b65\"\n\t>Download your free side hustle toolkit, comprising a side hustle guide, business plan template and cash flow forecast template<\/a>\n<\/div>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-start-up-pitch-and-what-makes-a-good-one\">What is a start-up pitch, and what makes a good one?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A start-up pitch, sometimes called an elevator pitch,&nbsp;is a short, persuasive summary of your business that explains what you do, what you have to offer, and why somebody should be interested in helping or funding you.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good start-up pitch is&nbsp;conversational,&nbsp;easy to understand&nbsp;and should resonate with the listener, regardless of who&nbsp;you\u2019re&nbsp;speaking to.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-crafted pitch can be used in a variety of scenarios, including with people who have little to no understanding of your industry. Therefore,&nbsp;it\u2019s&nbsp;important to ditch complex terms, acronyms,&nbsp;and jargon&nbsp;and avoid sounding too sales-y.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s&nbsp;one mantra to keep in mind when drafting your pitch: short, simple, persuasive. The next step is structuring your pitch so that it clearly explains the problem, your solution, and why your business is worth paying attention to.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-basic-elements-of-a-good-start-up-pitch\">What are the basic elements of a good start-up pitch?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-what-are-the-basic-elements-of-a-good-start-up-pitch\">&nbsp;A strong start-up pitch should include a clear hook, the customer\u2019s&nbsp;problem, your solution,&nbsp;and&nbsp;why&nbsp;you\u2019re&nbsp;the right person to deliver it.&nbsp;It should also&nbsp;mention&nbsp;why you think the listener can help.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-hook-nbsp\">The hook&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your pitch needs to start with a hook,&nbsp;an introduction that grabs attention by making people stop and think.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors hear pitches every day, so what will make yours&nbsp;stand out?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good hook should be instantly memorable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with something surprising, amusing,&nbsp;or interactive. This could be a statistic, a question that makes people examine their instincts,&nbsp;or even a short personal story.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At start-up competition&nbsp;<a href=\"https:\/\/thepitch.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Pitch<\/a>, one founder asked the audience to raise their hands if they had an item of clothing in their wardrobe that&nbsp;they\u2019d&nbsp;never worn.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another promised \u00a31,000 to anyone who could book a ski trip in fewer than six clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-customer-s-problem\">Your customer\u2019s problem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have the audience\u2019s attention,&nbsp;describe your target customer and the problem they have.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If possible, try to encourage your audience to&nbsp;empathise.&nbsp;Is this something they might personally have&nbsp;encountered, observed, or been frustrated by?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your problem is something they might not be familiar with, use an anecdote or try to provide a character that they can relate to.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-solution\">Your solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-your-solution\">This is your opportunity to explain exactly&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/free-guide-to-starting-your-own-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">what your business does<\/a>&nbsp;and how it solves the customer\u2019s problem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It sounds&nbsp;simple, but this&nbsp;is the area that founders tend to struggle with the most.&nbsp;Finding the&nbsp;balance between providing enough information and getting bogged down in the details&nbsp;can be a fine line to walk.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You also need to bear in mind that you&nbsp;won\u2019t&nbsp;always have visuals to hand. If your solution involves technology like software or an app,&nbsp;you\u2019ll&nbsp;need to be able to explain how it works without a demo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-your-solution\">It\u2019s&nbsp;best to take plenty of time on this&nbsp;part&nbsp;when planning your&nbsp;60-second&nbsp;pitch.&nbsp;Write out a few different explanations of your solution and pitch them to people who have no idea what your business does. Then, see which version people respond best to.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-market-and-competition\">Market and competition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Without a market, there is no opportunity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Illustrate the size of your market and&nbsp;demonstrate&nbsp;that&nbsp;it\u2019s&nbsp;growing.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid grand but vague numbers,&nbsp;as this can undermine your credibility. Be realistic,&nbsp;too; for instance,&nbsp;if your business deals specifically with UK golf,&nbsp;don\u2019t&nbsp;cite&nbsp;the&nbsp;entire&nbsp;global sports market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If an investor is convinced that you have a solution to a genuine problem and there is indeed a market for it, the next obvious question is: \u201cHow come nobody else has been able to solve it?\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be prepared to address the competition and have an&nbsp;answer that goes beyond your business simply being \u201cbetter\u201d.&nbsp;What do you do differently? Is there a niche&nbsp;you\u2019re&nbsp;targeting&nbsp;that\u2019s&nbsp;currently untapped?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-proof-of-nbsp-traction\">Proof of&nbsp;traction<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Traction shows that there\u2019s demand for your product or service.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This&nbsp;could&nbsp;include&nbsp;revenue, users, customer reviews, or&nbsp;anything&nbsp;else&nbsp;that&nbsp;demonstrates&nbsp;market interest.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If&nbsp;you\u2019re&nbsp;still&nbsp;in the process of validating&nbsp;your idea and&nbsp;haven\u2019t&nbsp;yet launched,&nbsp;you can still show traction with things like meetings with key partners or suppliers, social media followers,&nbsp;or successful pilots.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-credentials\">Your credentials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The people you pitch to are&nbsp;assessing both your business and your capabilities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explain why&nbsp;you\u2019re&nbsp;the right person to build this business, highlighting relevant experience, qualifications,&nbsp;or&nbsp;a personal experience&nbsp;that\u2019s&nbsp;driven you to find the solution.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-team\">Your team<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Briefly outline the people supporting your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have co-founders or employees, highlight their key skills. If&nbsp;you\u2019re&nbsp;a solo founder, mention mentors or advisers who&nbsp;are helping you on your journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-nbsp-request\">The&nbsp;request<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of your pitch,&nbsp;clearly&nbsp;state&nbsp;what you want.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will depend on the audience&nbsp;you\u2019re&nbsp;pitching to.&nbsp;If&nbsp;you\u2019re&nbsp;pitching to investors,&nbsp;for instance,&nbsp;state exactly how much money&nbsp;you\u2019re&nbsp;looking to raise and why: what will that investment help you achieve?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If&nbsp;you\u2019re&nbsp;pitching at a networking event, ask for connections to investors who have experience in your industry.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-nbsp-a-good-example-of-a-start-up-pitch\">What\u2019s&nbsp;a good example of a start-up pitch?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Assuming&nbsp;you\u2019ve&nbsp;just introduced yourself and&nbsp;you\u2019re&nbsp;confident the other person is in&nbsp;a&nbsp;\u201ctell me more\u201d frame of mind,&nbsp;here\u2019s&nbsp;what a pitch could look like:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Did you know that most people only wear 20% of their wardrobe, while the rest sits unused?<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cBusy professionals struggle to organise their clothing and often waste money buying items they&nbsp;don\u2019t&nbsp;need. Managing what you already own&nbsp;shouldn\u2019t&nbsp;feel this complicated.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThat\u2019s&nbsp;why we created&nbsp;WardrobeIQ,&nbsp;an app that helps&nbsp;people&nbsp;digitise their&nbsp;wardrobe, plan outfits, and get smart recommendations based on what they already own. It saves time, reduces waste, and makes getting dressed effortless.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe global fashion tech market is growing rapidly, and while there are styling apps out there, none focus on maximising existing wardrobes through AI-driven insights like we do.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cSince launching our beta,&nbsp;we\u2019ve&nbsp;onboarded 5,000 users, with 40% using the app weekly and strong early retention.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI\u2019ve&nbsp;spent five years in fashion retail and product design, and&nbsp;I\u2019m&nbsp;working with a technical co-founder who previously built and scaled a consumer app to 100,000 users.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe\u2019re&nbsp;now raising&nbsp;\u00a3500,000 to expand development and bring&nbsp;WardrobeIQ&nbsp;to market at scale.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-start-up-pitch-nbsp-test-nbsp-bed-practice-makes-perfect\">The start-up pitch&nbsp;test&nbsp;bed: Practice makes perfect<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best way to improve your&nbsp;60-second&nbsp;pitch is to practise it repeatedly until it feels natural, clear,&nbsp;and confident.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test it on your team, your friends,&nbsp;and&nbsp;your&nbsp;family.&nbsp;Deliver it in front of a mirror.&nbsp;Record it on your phone and listen to it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aim to know your pitch&nbsp;by heart. That way, in any situation, at any given moment,&nbsp;you\u2019ll&nbsp;be able to effectively communicate what your business does and why people should get excited&nbsp;about it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Know who&nbsp;you\u2019re&nbsp;pitching to:<\/strong>&nbsp;Tailor your pitch to the person in front of you. An investor may want to hear about market size,&nbsp;traction&nbsp;and returns, while a potential adviser or connection may care more about your mission, customer&nbsp;problem&nbsp;or next milestone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use storytelling to make it memorable:<\/strong>&nbsp;Facts matter, but a short story can help people connect with the problem&nbsp;you\u2019re&nbsp;solving. Use a relatable customer example, personal experience or real-world scenario to show why your business matters.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-start-up-pitch-can-open-doors-make-every-second-count\">A start-up pitch can open doors: Make every second count<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of a 60-second pitch is to spark interest and give your potential investor a reason to continue the conversation&nbsp;later on. If you can communicate the problem, your solution and why it matters in a way that feels natural and engaging,&nbsp;you\u2019re&nbsp;far more likely to stand out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep refining your pitch as your business evolves, and tailor it to different audiences and situations. Most importantly, practise until it feels effortless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the opportunity comes\u2014whether&nbsp;it\u2019s&nbsp;a chance meeting, a networking&nbsp;event&nbsp;or a formal occasion where pitches are expected\u2014you\u2019ll&nbsp;be ready to deliver a memorable message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-your-credentials\"><\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Side hustle toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get your free guide, business plan template and cash flow forecast template to help you boss your side hustle and achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-1a953aef-c126-42e1-a130-e0fbefd38b65\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t969 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/01\/carlahussey-810x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/01\/carlahussey-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-finances\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness finances\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-support\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness support\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/start-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to start a business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30564 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-business-costs tag-business-finances tag-business-performance tag-making-tax-digital-for-income-tax business_type-small-business business_type-accountants industry-construction card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-1440x810.jpg\" class=\"card-post__image\" alt=\"A landlord outside some properties he owns\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-25T11:09:14+01:00\">25 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/private-landlords-2026-need-to-know-changes\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tNew legal requirements for private landlords in 2026 and beyond\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tIf you let property as a private individual then there&#8217;s been a handful of key changes in 2026\u2014plus more on the horizon. Here&#8217;s what you need to know.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-30483 post type-post status-publish format-standard has-post-thumbnail hentry category-free-guides-templates category-people-leadership category-strategy-legal-operations category-trends-insights tag-business-performance tag-business-support tag-create-business-plan tag-grow-business tag-make-receive-payments tag-mtd-accountants tag-making-tax-digital-for-income-tax tag-payments tag-performance-management business_type-small-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/the-hidden-hours-behind-late-payments\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-607477465-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-607477465-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-607477465-768x513.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-607477465-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M11.988 2.989a.75.75 0 0 0-.739.761v10.689l-1.72-1.72a.75.75 0 0 0-.957-.099.75.75 0 0 0-.315.776c.031.146.104.28.211.384l3 3a.75.75 0 0 0 1.06 0l3-3a.76.76 0 0 0 .231-.533.74.74 0 0 0-.22-.538q-.108-.106-.247-.164c-.139-.058-.191-.057-.291-.056s-.198.022-.29.061-.174.097-.243.169l-1.72 1.72V3.75a.76.76 0 0 0-.22-.541.76.76 0 0 0-.542-.22zM5.75 8.5C4.24 8.5 3 9.74 3 11.25v7C3 19.76 4.24 21 5.75 21h12.5c1.51 0 2.75-1.24 2.75-2.75v-7c0-1.51-1.24-2.75-2.75-2.75h-3a.76.76 0 0 0-.537.216.74.74 0 0 0-.223.535.76.76 0 0 0 .223.535.74.74 0 0 0 .537.216h3c.699 0 1.25.551 1.25 1.25v7a1.24 1.24 0 0 1-1.25 1.25H5.75a1.24 1.24 0 0 1-1.25-1.25v-7c0-.699.551-1.25 1.25-1.25h3a.76.76 0 0 0 .537-.216.74.74 0 0 0 .223-.535.76.76 0 0 0-.223-.535.75.75 0 0 0-.537-.216z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-19T11:24:18+01:00\">19 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe hidden hours behind late payments\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-1543 post type-post status-publish format-standard has-post-thumbnail hentry category-free-guides-templates category-strategy-legal-operations tag-business-continuity tag-create-business-plan tag-grow-business tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-740534235-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-740534235-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-740534235-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-740534235-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M11.988 2.989a.75.75 0 0 0-.739.761v10.689l-1.72-1.72a.75.75 0 0 0-.957-.099.75.75 0 0 0-.315.776c.031.146.104.28.211.384l3 3a.75.75 0 0 0 1.06 0l3-3a.76.76 0 0 0 .231-.533.74.74 0 0 0-.22-.538q-.108-.106-.247-.164c-.139-.058-.191-.057-.291-.056s-.198.022-.29.061-.174.097-.243.169l-1.72 1.72V3.75a.76.76 0 0 0-.22-.541.76.76 0 0 0-.542-.22zM5.75 8.5C4.24 8.5 3 9.74 3 11.25v7C3 19.76 4.24 21 5.75 21h12.5c1.51 0 2.75-1.24 2.75-2.75v-7c0-1.51-1.24-2.75-2.75-2.75h-3a.76.76 0 0 0-.537.216.74.74 0 0 0-.223.535.76.76 0 0 0 .223.535.74.74 0 0 0 .537.216h3c.699 0 1.25.551 1.25 1.25v7a1.24 1.24 0 0 1-1.25 1.25H5.75a1.24 1.24 0 0 1-1.25-1.25v-7c0-.699.551-1.25 1.25-1.25h3a.76.76 0 0 0 .537-.216.74.74 0 0 0 .223-.535.76.76 0 0 0-.223-.535.75.75 0 0 0-.537-.216z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-05T11:19:49+01:00\">5 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tFree template: How to write a business plan\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-4239 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-create-business-plan tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/starting-and-planning\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-05T10:02:11+01:00\">5 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to start a business\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-15795 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accountant-accounting tag-accountant-automation tag-brexit-business tag-business-finances business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/what-is-account-reconciliation\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/08\/GettyImages-1325244864-1-684x384.jpg\" class=\"card-post__image\" alt=\"man in office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/08\/GettyImages-1325244864-1-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/08\/GettyImages-1325244864-1-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/08\/GettyImages-1325244864-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-02T15:28:18+01:00\">2 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAccount reconciliation: What it is and best practices\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a start-up founder, the ability to pitch your business in 60 seconds or less can be the difference between securing a meeting and being forgotten. Learn how to structure your pitch, what to say, and how to deliver it with confidence. <\/p>\n","protected":false},"author":1378,"featured_media":11545,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[6],"tags":[135,124,12],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[109],"coauthors":[588],"class_list":["post-12124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-business-finances","tag-business-support","tag-start-business","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Chris Goodfellow","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1271693425.jpg","imagine_tags":{"109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1378"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=12124"}],"version-history":[{"count":2,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12124\/revisions"}],"predecessor-version":[{"id":30401,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12124\/revisions\/30401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11545"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=12124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=12124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=12124"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=12124"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=12124"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=12124"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=12124"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=12124"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=12124"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=12124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}