{"id":12178,"date":"2023-01-19T11:49:00","date_gmt":"2023-01-19T11:49:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=12178"},"modified":"2025-12-09T14:55:02","modified_gmt":"2025-12-09T14:55:02","slug":"making-tax-digital-for-itsa-practice-success-plan","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/making-tax-digital-for-itsa-practice-success-plan\/","title":{"rendered":"Making Tax Digital for ITSA: Prepare your practice with an exclusive 4-Step Practice Success Plan"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tMaking Tax Digital for ITSA: Prepare your practice with an exclusive 4-Step Practice Success Plan\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-01-19T11:49:00+00:00\">19 January, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Making Tax Digital for ITSA: Prepare your practice with an exclusive 4-Step Practice Success Plan\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/making-tax-digital-for-itsa-practice-success-plan\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Need help preparing for Making Tax Digital (MTD) for Income Tax Self Assessment (ITSA)? <\/p>\n\n\n\n<p>We\u2019ve got your back.<\/p>\n\n\n\n<p>HMRC has flicked the switch with <a href=\"https:\/\/www.sage.com\/en-gb\/making-tax-digital\/mtd-vat-software\/\">MTD for VAT<\/a>, which is already in full swing. <\/p>\n\n\n\n<p>The next stage is <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-accountants-need-to-know\/\">MTD for ITSA<\/a>, which will start in April 2026 for sole traders and landlords with an income over \u00a350,000, and in April 2027 for those with an income over \u00a330,000.<\/p>\n\n\n\n<p>MTD for ITSA, the most significant change since Self Assessment hit the UK in the 1990s, will impact millions of businesses like yours. <\/p>\n\n\n\n<p>It demands a new approach as an accountancy or bookkeeping practice.<\/p>\n\n\n\n<p>By signing up to <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/\">Sage for Accountants<\/a>, you\u2019ll automatically receive an exclusive 4-Step Practice Success Plan, a masterclass programme presented by industry experts. <\/p>\n\n\n\n<p>It\u2019ll give you the skills and confidence to build and deliver a clear, confident and profitable plan for the practice and your clients, and help you be ready for MTD for ITSA.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-0fffa372-27da-4c83-b370-078e6c62e153\">Download &#8220;The accountant&#8217;s guide to Making Tax Digital for Income Tax&#8221; here<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-mtd-for-itsa-and-how-can-you-turn-it-into-an-opportunity\">What is MTD for ITSA and how can you turn it into an opportunity?<\/h2>\n\n\n\n<p>Those are two of the questions that our 4-step masterclass programme will answer.<\/p>\n\n\n\n<p>MTD for ITSA means stripping out manual mistakes from the tax return process.<\/p>\n\n\n\n<p>In turn, it means you can make your practice more efficient and strengthen customer relationships by boosting the quality of your work and offering more than just compliance support. <\/p>\n\n\n\n<p>Because software and automation will do the boring bits, you\u2018ll have more time (and energy) to give your clients invaluable advice face-to-face\u2014and that\u2019s where the opportunity is.<\/p>\n\n\n\n<p>Check out this <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/roi-calculator\/\">ROI calculator<\/a> to learn how automation can help you save time and money.<\/p>\n\n\n\n<p>Today, you\u2019re not competing with other accountants and bookkeepers around software products. You\u2019re fighting around quality of service, relationship building, and expertise.<\/p>\n\n\n\n<p>If clients want to make a big business decision, it\u2019s your advice they\u2019ll look for\u2014and they could be willing to spend a premium for your time. You must create a plan to put the right strategy into place.<\/p>\n\n\n\n<p>This is where our 4-step masterclass programme can help you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-if-your-processes-and-systems-aren-t-ready-for-mtd-for-itsa\">What if your processes and systems aren\u2019t ready for MTD for ITSA?<\/h2>\n\n\n\n<p>Time, money, stress. All good reasons to put off planning for MTD for ITSA.<\/p>\n\n\n\n<p>Or are they?<\/p>\n\n\n\n<p>After signing up to Sage for Accountants and unlocking the 4-Step Success Plan, you can access an exclusive series of masterclasses with supporting tools and resources. <\/p>\n\n\n\n<p>It\u2019ll help you build and deliver a clear, confident, and profitable plan for MTD that minimises disruption and risk, and maximises opportunities.<\/p>\n\n\n\n<p>It will also help you to unify processes and systems to measure your success and gain efficiencies across the whole practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prepare-now-for-less-stress-later\">Prepare now for less stress later<\/h2>\n\n\n\n<p>Here\u2019s what you\u2019ve got to look forward to from the masterclasses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What MTD for ITSA means for your practice now and in the future<\/li>\n\n\n\n<li>How to manage the transition<\/li>\n\n\n\n<li>Exploring your potential to scale and grow<\/li>\n\n\n\n<li>How to overcome your barriers and concerns.<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll get expert tips on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improving productivity, performance, and profitability<\/li>\n\n\n\n<li>Getting more value from digitalisation<\/li>\n\n\n\n<li>Realising your goals by getting organised<\/li>\n\n\n\n<li>Having a vision and setting the destination<\/li>\n\n\n\n<li>Creating a foolproof plan to cross the finishing line.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-all-comes-down-to-4-steps-for-mtd-for-itsa-success\">It all comes down to 4 steps for MTD for ITSA success<\/h2>\n\n\n\n<p>GoProposal founder James Ashford and a series of experts present our four Practice Success Plan masterclasses (plus an intro masterclass on what MTD for ITSA means for your practice) to prepare you for MTD for ITSA.<\/p>\n\n\n\n<p>Here\u2019s what they\u2019ll cover:<\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li><strong>Plan and Prepare<\/strong>\u2014create an action plan.<\/li>\n\n\n\n<li><strong>Practice Readiness<\/strong>\u2014examine your processes and workflow.<\/li>\n\n\n\n<li><strong>Client Readiness<\/strong>\u2014create client behaviours for success.<\/li>\n\n\n\n<li><strong>Deliver and Succeed<\/strong>\u2014maximise the positive impact and realise your goals.<\/li>\n<\/ol>\n\n\n\n<p>We\u2019ve designed the masterclasses to be a series of logical steps that help you to develop something unique to your practice.<\/p>\n\n\n\n<p>After all, you and your clients have different abilities, inclinations, and attitudes towards financial admin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-can-expect-from-the-first-masterclass\">What you can expect from the first masterclass<\/h2>\n\n\n\n<p>Our first Practice Success Plan masterclass, Plan and Prepare, is about MTD for ITSA planning.<\/p>\n\n\n\n<p>You\u2019ll get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advice planning for the changes MTD for ITSA will bring<\/li>\n\n\n\n<li>Experts sharing how the proposed legislation impacts your practice and clients<\/li>\n\n\n\n<li>Tips on identifying opportunities.<\/li>\n\n\n\n<li>Advice on how to segment and prioritise your client base<\/li>\n\n\n\n<li>Tools to build a confident and profitable plan to navigate MTD for ITSA.<\/li>\n<\/ul>\n\n\n\n<p>Have we convinced you?<\/p>\n\n\n\n<p>Get ready to take control of MTD for ITSA and create your unique plan, so you can learn how to build a solid foundation before you dive into Practice Success Plan masterclasses 2, 3 and 4.<\/p>\n\n\n\n<p><strong><em>Find out more about the Sage for Accountants 4-Step Practice Success Plan and how to sign up at <\/em><\/strong><a href=\"https:\/\/www.sage.com\/en-gb\/cp\/sageforaccountants\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>www.sage.com\/en-gb\/cp\/sageforaccountants<\/em><\/strong><\/a>. Why not also visit our <a href=\"https:\/\/www.sage.com\/en-gb\/making-tax-digital\/accountants\/\" target=\"_blank\" rel=\"noreferrer noopener\">Making Tax Digital for Accountants<\/a> hub for guidance on getting ready for MTD, including tips and advice on choosing compliant software.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">E-Book: The accountant&#8217;s guide to MTD for Income Tax<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Download this free interactive guide, written by experts, about developing your practice approach to Making Tax Digital for Income Tax.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-0fffa372-27da-4c83-b370-078e6c62e153\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download here<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/MTD-accountants-1214x810.jpg\" class=\"single-cta__image\" alt=\"Women discussing Making Tax Digital\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/MTD-accountants-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p><em>Editor&#8217;s note: This article was first published in May 2022 and has been updated for relevance.<\/em><\/p>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/accountant-accounting\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAccountant accounting\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/accountant-automation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAccountant automation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/accountant-tax\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAccountant tax\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/mtd-accountants\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMaking Tax Digital for accountants\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/tax\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTax\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30036 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-ai tag-bookkeeping tag-mtd-accountants tag-making-tax-digital-for-income-tax business_type-accountants card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-1440x810.jpg\" class=\"card-post__image\" alt=\"Accountex 2026\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-15T16:54:23+01:00\">15 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountex-2026\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tAccountex 2026: Accounting work has changed. Most firms are still structured for what it used to be\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tAccountex 2026 revealed a profession under pressure\u2014not from a lack of technology, but from work that has quietly outgrown the operating models most firms were built around.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-29890 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-bookkeepers-practice-pricing-ai\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:24:07+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe AI pricing trap: How accountants can avoid it\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-29887 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-bookkeeping 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class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:23:20+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tStop experimenting with AI: How AI operational skills are defining the accounting profession\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-29099 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accountant-accounting 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model\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the 4-step masterclass programme that will help your practice get ready for MTD for ITSA.<\/p>\n","protected":false},"author":356,"featured_media":11526,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[9],"tags":[223,224,226,29,27],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[220,222,77,142,334],"coauthors":[351],"class_list":["post-12178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-accountant-accounting","tag-accountant-automation","tag-accountant-tax","tag-mtd-accountants","tag-tax","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-642293271.jpg","imagine_tags":{"220":"Accountant accounting","222":"Accountant tax","77":"Accounting software","142":"Making Tax Digital for businesses","334":"Making tax digital for income tax"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=12178"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11526"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=12178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=12178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=12178"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=12178"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=12178"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=12178"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=12178"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=12178"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=12178"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=12178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}