{"id":12522,"date":"2022-07-27T10:45:50","date_gmt":"2022-07-27T09:45:50","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=12522"},"modified":"2026-01-29T09:28:21","modified_gmt":"2026-01-29T09:28:21","slug":"biggest-hr-trends-now","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/biggest-hr-trends-now\/","title":{"rendered":"5 of the biggest HR trends right now"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/people-leadership\/\" class=\"entry-header__link\">People &amp; Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t5 of the biggest HR trends right now\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-07-27T10:45:50+01:00\">27 July, 2022<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"5 of the biggest HR trends right now\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/biggest-hr-trends-now\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/kellydent\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/11\/MicrosoftTeams-image-25-350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Kelly Dent<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Industries and organisations around the world have been totally transformed by the pandemic. Even the way we work in our professional and personal lives has changed. &nbsp;<\/p>\n\n\n\n<p>When companies are hit by seismic shifts such as this one, the role of HR and People leaders and their teams becomes even more important than usual.<\/p>\n\n\n\n<p>That\u2019s why we\u2019re checking in on how HR teams are doing, how expectations have changed, and the role technology has played. <\/p>\n\n\n\n<p>What <em>exactly<\/em> has shifted and what should HR leaders do about it? <\/p>\n\n\n\n<p>This is the question we set out to answer in our research report, <a href=\"https:\/\/www.sage.com\/en-gb\/human-resources\/hr-agility\/#3\">HR in the moment<\/a>.<\/p>\n\n\n\n<p>We talked to more than 2,000 People leaders, business executives, and employees to find out more about how the world of HR has evolved, what to expect next, and what organisations need to work on a little harder.<\/p>\n\n\n\n<p>In this article, we highlight some of the trends we\u2019ve seen emerge.<\/p>\n\n\n\n<p>Here\u2019s what we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#hr\">HR has more influence but a bigger workload<\/a><\/li>\n\n\n\n<li><a href=\"#the\">The C-suite is seeing HR as leadership partners<\/a><\/li>\n\n\n\n<li><a href=\"#workload\">HR\u2019s workload is being underestimated<\/a><\/li>\n\n\n\n<li><a href=\"#is\">HR is becoming more people-focused and responsive<\/a><\/li>\n\n\n\n<li><a href=\"#and\">And finally: Tech is more mission-critical than ever<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Member Masterclass<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Get business advice from the world&#8217;s leading experts, which will help you improve how you run your company. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/member-masterclass\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-12982\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-642293271-1440x810.jpg\" class=\"single-cta__image\" alt=\"Sage Member Masterclass\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-642293271-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hr\">HR has more influence but a bigger workload<\/h2>\n\n\n\n<p>The pandemic has seen HR leaders take on bigger roles in their organisations, with their colleagues\u2019 understanding of what their teams do growing along with them.<\/p>\n\n\n\n<p>With a fresh, people-focused agenda in place and more visibility for their department, 65% of HR leaders say their teams have played a vital role in the pandemic, leading change, <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/hr-people-analytics-remote-workforce\/\">making remote work possible<\/a>, and supporting employee wellbeing.<\/p>\n\n\n\n<p>A solid 59% of you feel you\u2019re now delivering a more influential role in your company, with 72% feeling that navigating a time of uncertainty helped you demonstrate your value and increase understanding of HR\u2019s role company-wide.<\/p>\n\n\n\n<p>But with great power comes great responsibility\u2014and more admin work. <\/p>\n\n\n\n<p>HR and People leaders said they\u2019re spending an increasing amount of time on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexible working policies (60%)<\/li>\n\n\n\n<li>Workplace safety (59%)<\/li>\n\n\n\n<li>Management of workplace policies (56%)<\/li>\n\n\n\n<li>Developing company culture (60%)<\/li>\n\n\n\n<li>Driving the overall HR strategy (59%)<\/li>\n\n\n\n<li>Creating great employee experiences (57%).<\/li>\n<\/ul>\n\n\n\n<p>With that in mind, prioritisation and finding more agile ways of working are key to making sure that HR\u2019s shiny new agenda is sustainable. <\/p>\n\n\n\n<p>HR leaders need to try different ways of doing things, learn from them, and have the courage to adapt quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the\">The C-suite is seeing HR as leadership partners<\/h2>\n\n\n\n<p>All the hard work and influence of HR teams has been recognised by the C-suite. <\/p>\n\n\n\n<p>As we\u2019ve just mentioned, HR has become more visible by leading change and driving new ways of working. And the result of is that 58% of C-suite executives feel they have developed more knowledge of, and appreciation for, HR.<\/p>\n\n\n\n<p>This is welcome news, especially when 84% of HR leaders feel that their colleagues were previously a little unclear on the value their teams brought to the table.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The evolution of HR<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Want to know how HR is changing? With insights from HR leaders and business executives, exclusive research from Sage has the answers. Check them out in this interactive infographic.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p class=\"\">\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/evolution-hr-need-to-know\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-12666\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Read now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261583718-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261583718-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p>Our report also found that 57% of C-suite members strongly believe their HR teams are equal leadership partners in the organisation.<\/p>\n\n\n\n<p>A staggering 87% of C-suite executives say the pandemic has supercharged changes in HR, while 88% recognise that this is a longer-term change that started up to five years ago.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"workload\">HR\u2019s workload is being underestimated<\/h2>\n\n\n\n<p>But there\u2019s work to be done yet. <\/p>\n\n\n\n<p>A significant 57% of C-suite executives still see HR as mainly an administrative function, which could hint at a lack of communication around the different initiatives handled by HR and people teams in their organisations.<\/p>\n\n\n\n<p>For example, over a third of you say you\u2019ve got too much work to do, while just 24% of C-suite leaders think HR has too much work to do.<\/p>\n\n\n\n<p>This lack of understanding around HR\u2019s workload means that 76% of C-suite execs don\u2019t identify their HR team\u2019s workload as unmanageable.<\/p>\n\n\n\n<p>Without the support and understanding of C-suite business leaders, there will almost certainly be more issues than necessary when it comes to delivering on that new HR agenda we mentioned, as well as when managing internal expectations.<\/p>\n\n\n\n<p>HR and the C-suite need to work together to prioritise work and cut down on admin so HR leaders can continue to grow their influence and impact, ultimately adding more value to the business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"is\">HR is becoming more people-focused and responsive<\/h2>\n\n\n\n<p>Just like the C-suite, 60% of employees have noticed a change in HR\u2019s role. <\/p>\n\n\n\n<p>They view the department as being more involved in driving change and influencing people-related decisions, with 25% of employees seeing this change as substantial.<\/p>\n\n\n\n<p>When it comes to HR\u2019s role and the value they bring to their business, 54% of employees say they now have a better understanding of it all. <\/p>\n\n\n\n<p>More importantly, more than a third (34%) of employees recognise the ability of HR teams to adapt and be more responsive after navigating through the pandemic.<\/p>\n\n\n\n<p>Coronavirus has probably been one of the biggest challenges many HR leaders have faced in their careers to date. <\/p>\n\n\n\n<p>In response to it, HR has generally reacted and responded as needed, building the best possible experiences for employees, prioritising safety and wellbeing, and becoming quick experts in new support schemes and laws practically overnight.<\/p>\n\n\n\n<p>While HR leaders may not be comfortable calling themselves agile, the truth is that this is probably the best word to describe their teams\u2019 response to the pandemic.<\/p>\n\n\n\n<p>HR and People leaders might want to capitalise on this trait even more, using this as an opportunity to throw out older, less effective way of doing things in favour of quicker, iterative cycles of work.<\/p>\n\n\n\n<p>You can do that with the help of automation, <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/people\/\">cloud technology<\/a>, and self-service systems. <\/p>\n\n\n\n<p>With the right tech to back it up, HR can focus on building influence and creating a more resilient workforce that\u2019s ready to face future challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"and\">And finally: Tech is more mission-critical than ever<\/h2>\n\n\n\n<p>The huge (practically overnight) shift to remote working in response to the pandemic means that today\u2019s workforce is now more dispersed and cloud-enabled than ever before.<\/p>\n\n\n\n<p>HR tech has played a crucial role in that move to remote work as organisations scrambled get their entire workforce working remotely.<\/p>\n\n\n\n<p>Our research found that a whopping 94% of C-suite and HR leaders feel that digital transformation was already important before the pandemic, with more than half saying it was extremely important.<\/p>\n\n\n\n<p>On top of that, 59% of you now believe HR is doing even more work related to driving digital transformation than they did before the pandemic hit.<\/p>\n\n\n\n<p>For example, when it comes to HR leaders, 75% of you say you\u2019re already using some form of HR tech. <\/p>\n\n\n\n<p>Also, of those who have already invested in HR tech, 67% are planning to invest in more, which really goes to show the value it\u2019s already bringing businesses.<\/p>\n\n\n\n<p>It\u2019s worth noting that (quite worryingly) 36% of HR leaders are seeing a lack of investment in HR as a barrier to proper digital transformation.<\/p>\n\n\n\n<p>With that in mind, it\u2019s up to HR and People leaders to make a doubt-busting business case if they are to overcome this hurdle.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The evolution of HR<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Want to know how HR is changing? With insights from HR leaders and business executives, exclusive research from Sage has the answers. Check them out in this interactive infographic.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p class=\"\">\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/evolution-hr-need-to-know\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-12666\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Read now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261583718-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261583718-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From the C-suite seeing HR as leadership partners to HR being seen as more influential, check out these emerging HR trends.<\/p>\n","protected":false},"author":1228,"featured_media":11713,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[10,114],"tags":[240],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[69,71],"imagine_tag":[92,217,96,218],"coauthors":[556],"class_list":["post-12522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","category-trends-insights","tag-hr-processes-medium-businesses","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Kelly Dent","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-954307646.jpg","imagine_tags":{"92":"HR and Payroll","217":"HR processes","96":"Medium businesses","218":"Top HR resources"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1228"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=12522"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/12522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11713"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=12522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=12522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=12522"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=12522"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=12522"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=12522"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=12522"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=12522"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=12522"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=12522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}