{"id":12726,"date":"2022-08-11T10:00:00","date_gmt":"2022-08-11T09:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=12726"},"modified":"2022-08-04T16:29:50","modified_gmt":"2022-08-04T15:29:50","slug":"distributors-relevant-direct-to-consumer","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/distributors-relevant-direct-to-consumer\/","title":{"rendered":"How distributors can remain relevant in a direct-to-consumer world"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tTechnology & Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\tHow distributors can remain relevant in a direct-to-consumer world\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"Asavin\"\t\t\t\tAsavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Tesla Motors. Inc has evolved from car manufacturer to technology company with its inspired direct-to-consumer approach (DTC).<\/span> <\/span><\/p>\n\n\n\n

Customers can order the luxury electric cars through their phones or from Tesla-owned showrooms, cutting out the franchised dealerships that other automobile companies use.\u00a0 <\/span><\/p>\n\n\n\n

That means better customer experience, no costly dealer mark-ups, and product, service and brand standards are controlled in-house. <\/span><\/p>\n\n\n\n

What\u2019s not to like?\u00a0<\/span><\/p>\n\n\n\n

As a wholesale distributor<\/a>, that\u2019s not exactly music to your ears.\u00a0\u00a0<\/span><\/p>\n\n\n\n

Traditionally, your bread and butter is working with manufacturers in the supply chain, managing logistics, warehousing and sales, to sell to retailers in bulk. <\/span> <\/span><\/p>\n\n\n\n

But in recent times, a network of distributors is no longer the simplest and most straightforward way for manufacturers to get their products to customers. <\/span><\/p>\n\n\n\n

Manufacturers and brands such as Tesla are using DTC business models instead, in the pursuit of bigger margins, more efficiency, and better customer service.\u00a0\u00a0<\/span><\/p>\n\n\n\n

This is actually, an opportunity for distributors: to modernise your processes and become a more exciting proposition to customers in your own right.\u00a0\u00a0<\/span><\/p>\n\n\n\n

From personalised, omnichannel customer offerings to value-added services, here’s a list of things you need to do to be a valued partner in this new DTC landscape.\u00a0<\/span><\/p>\n\n\n\n

Here’s what we cover in this article:<\/p>\n\n\n\n