{"id":13392,"date":"2023-04-28T12:21:00","date_gmt":"2023-04-28T11:21:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=13392"},"modified":"2025-05-07T14:54:59","modified_gmt":"2025-05-07T13:54:59","slug":"set-your-prices-accountant","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/set-your-prices-accountant\/","title":{"rendered":"How to set your prices as an accountant"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to set your prices as an accountant\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2023-04-28T12:21:00+01:00\">28 April, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to set your prices as an accountant\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/set-your-prices-accountant\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">How do you gauge how much to charge for the services that your accountancy practice offers?<\/p>\n\n\n\n<p class=\"\">If you want to make a profit, then it&#8217;s no time to be modest in talking about money and what your worth is, or worry that raising fees might turn off new or existing clients.<\/p>\n\n\n\n<p class=\"\">Maybe you&#8217;ve just got started and have no idea how to set your prices, or perhaps you&#8217;ve charged the same fees for years and don&#8217;t know how to re-assess and recalculate your value.<\/p>\n\n\n\n<p class=\"\">Either way, besides market rates, inflation, and geography, there are many factors for you to consider. <\/p>\n\n\n\n<p class=\"\">And in this article, we&#8217;re here to give you a formula of sorts to make it easier.<\/p>\n\n\n\n<p class=\"\">Here&#8217;s what we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What to consider when pricing your accountancy practice services<\/a><\/li>\n\n\n\n<li><a href=\"#so\">So, what services do you offer?<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How to set up a fee structure<\/a><\/li>\n\n\n\n<li><a href=\"#be\">Be confident in your pricing\u2014stick to your model and periodically analyse your strategy<\/a><\/li>\n\n\n\n<li><a href=\"#value\">Value your service and your clients, and your pricing will follow<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What to consider when pricing your accountancy practice services<\/h2>\n\n\n\n<p class=\"\">There are three considerations to make when creating or adjusting your pricing strategy.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>How your price compares with competitor services<\/li>\n\n\n\n<li>The value of your services to clients<\/li>\n\n\n\n<li>Your brand image<\/li>\n<\/ol>\n\n\n\n<p class=\"\">Your first move is to research what your competitors charge and gauge where you are in comparison. Everyone has a different strategy, and it will inspire yours.&nbsp;<\/p>\n\n\n\n<p class=\"\">Some practices market themselves as a more affordable option to undercut local and online competition. <\/p>\n\n\n\n<p class=\"\">Ask yourself\u2014are <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/\">accountancy practices<\/a> local to you much cheaper than you want to charge? Can you compete with aggressive pricing, or would you prefer to project an image of cost equals quality?<\/p>\n\n\n\n<p class=\"\">If you find that practices are more expensive than you and cater for larger, more established businesses, it can give you the confidence to raise your prices to equal the market rate.<\/p>\n\n\n\n<p class=\"\">Alternatively, you could set your prices slightly below theirs and position your practice as more accessible\u2014mopping up an untapped demographic of lower earners.<\/p>\n\n\n\n<p class=\"\">Another idea is to target self-employed individuals who don\u2019t have the cash flow for pricey services, creating a fixed fee for a package of basic ones, making it clear that a lower price point doesn\u2019t scrimp on quality.<\/p>\n\n\n\n<p class=\"\">Ultimately, this is about your practice and not worrying too much about what others are doing. It all leads you to think about your value\u2014what do you offer to clients that no one else does?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"so\">So, what services do you offer?<\/h2>\n\n\n\n<p class=\"\">Make a list and decide how these things affect your pricing model. You probably want to charge more if you offer exceptional customer service and go above and beyond. <\/p>\n\n\n\n<p class=\"\">Be transparent about why you are more costly.&nbsp;<\/p>\n\n\n\n<p class=\"\">If you&#8217;re brilliant at advising on how to scale up, then advertise that fact and use it to justify a fee that represents an investment in an entrepreneur\u2019s future.<\/p>\n\n\n\n<p class=\"\">Sit back and get some perspective on your current client base, what they want, and what they currently pay for. If you&#8217;re just setting up, think about those you want to attract.<\/p>\n\n\n\n<p class=\"\">You could have a tiered service model, for example, charging a premium fee for more time-consuming analysis, forecasting and consultation, and a lesser fee to get up and running.<\/p>\n\n\n\n<p class=\"\">Finally, marketing success could influence your prices. Pricing is interlinked with your ability to persuade clients you can help them. Thanks to the internet, they have many options. &nbsp;<\/p>\n\n\n\n<p class=\"\">A comprehensive website professionally listing all your services, with informative testimonials and five-star ratings, gives the impression you&#8217;re worth more than if you had a website doing the bare minimum with no social media presence. <\/p>\n\n\n\n<p class=\"\">Your challenge is to stand out from the crowd.<\/p>\n\n\n\n<p class=\"\">Be creative and experiment to see what works. Once you know where you sit in the market, you can figure out your fee structure.<\/p>\n\n\n\n<p class=\"\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to set up a fee structure<\/h2>\n\n\n\n<p class=\"\">Look at how your market research and ideas about costing translate into an identifiable and easy-to-explain-to-clients fee structure.<\/p>\n\n\n\n<p class=\"\">Do you have to choose one type of pricing or mix them up? It&#8217;s up to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Time-based billing or fixed pricing?<\/h3>\n\n\n\n<p class=\"\">Historically, it&#8217;s common for practices to charge by the hour, making it easy to calculate fees by tracking every 60 minutes spent on the work.<\/p>\n\n\n\n<p class=\"\">Today, clients generally expect a fixed fee for accountancy and bookkeeping tasks, and the model goes hand in hand with the now-widespread use of cloud accounting software.<\/p>\n\n\n\n<p class=\"\">The time it takes to automate a VAT return or <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/self-assessment-less-stressful-practice\/\">Self Assessment tax return<\/a> won\u2019t change much between clients, so charging a fixed fee for this service makes sense. <\/p>\n\n\n\n<p class=\"\">Sending tax returns digitally due to the <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/making-tax-digital-itsa-plan-prepare\/\">introduction of Making Tax Digital<\/a> (MTD) will only increase this trend.<\/p>\n\n\n\n<p class=\"\">Here&#8217;s why fixed pricing tends to have the upper hand over hourly rates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A price confirmed up front is easy to manage<\/li>\n\n\n\n<li>You don&#8217;t have to race against the clock<\/li>\n\n\n\n<li>Fixed prices reward efficiency since clients pay for your actual service rather than the time it takes to produce it<\/li>\n\n\n\n<li>You can price your abilities based on your knowledge rather than just an hour of work<\/li>\n\n\n\n<li>It allows your client to plan their budget and be confident about the cost.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Of course, sometimes, you might want to charge an hourly fee for tasks like gathering information, writing a letter of engagement, or writing a proposal. You could also charge hourly for work that\u2019s outside your agreed scope.<\/p>\n\n\n\n<p class=\"\">But in the end, having fixed fees allows you to develop a menu of pricing options, allowing clients to pick and choose depending on their needs and budgets, and allowing you to experiment with and analyse the most lucrative sources of revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What about value pricing?<\/h3>\n\n\n\n<p class=\"\">It doesn&#8217;t have to be all about tax returns. Consultative accounting services could be incredibly profitable for your business and primarily needs a value pricing model.<\/p>\n\n\n\n<p class=\"\">Value pricing involves setting special prices depending on the client&#8217;s needs and situation. <\/p>\n\n\n\n<p class=\"\">Deciding how much to charge takes more time than other set pricing methods, but there\u2019s an opportunity for you to increase profit margins by bespoke tailoring your services.<\/p>\n\n\n\n<p class=\"\">Customising your service and charging more for deeper, specialised advisory work is creative, fulfilling and potentially a way to find a more long term and loyal client base.<\/p>\n\n\n\n<p class=\"\">It\u2019s your choice what you charge, based on your specialism and experience, and the hours that the specific work represents. If you have experience in the client&#8217;s industry or have a specialism they need, it\u2019s more likely that they\u2019ll be happy to pay a premium.<\/p>\n\n\n\n<p class=\"\">Consider a hybrid approach: setting fixed prices for commoditised and largely automated services such as tax returns or basic bookkeeping, and keeping value pricing for advisory services such as cash flow forecasting, financial reports, or overall business guidance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is subscription-based billing?<\/h3>\n\n\n\n<p class=\"\">With subscription billing, customers pay for ongoing services every month.<\/p>\n\n\n\n<p class=\"\">With this model, you agree with the client that you&#8217;ll do all or some of their required accounting tasks for a certain amount of money per month, such as bookkeeping, VAT returns, year-end accounts, company tax returns, Self Assessment tax returns, confirmation statements and payroll.<\/p>\n\n\n\n<p class=\"\">Sign the client up, and you have a consistent revenue stream from day one and guaranteed standing orders each month. <\/p>\n\n\n\n<p class=\"\">You get paid from the beginning and regularly afterwards, which is brilliant for cash flow, while the client is confident you&#8217;ll support them all year.<\/p>\n\n\n\n<p class=\"\">Price anchoring is another option and depends on you developing packages set at different price ranges from basic to premium, clearly explaining the differences and extras received at each level of service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"be\">Be confident in your pricing\u2014stick to your model and periodically analyse your strategy<\/h2>\n\n\n\n<p class=\"\">Establishing your pricing model and standing firm protects you from working overtime for free. This way, everyone knows where they stand.<\/p>\n\n\n\n<p class=\"\">Stefan Barrett is the founder of Bee Motion Accounting, a Stockport-based practice he started in 2015. In Sage\u2019s Entrepreneurial Accountant series, he tells presenter Mike Psaras that <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sage-presents\/video\/entrepreneurial-accountant-pricing-structure-stefan-barrett\/\">he wishes he had set a pricing structure from day one<\/a>.<\/p>\n\n\n\n<p class=\"\">&#8220;I spent years learning how to do it properly,&#8221; Stefan says. &#8220;I would certainly have had the structure in place and stood my ground a little more because I think clients can\u2014and they don&#8217;t mean to do it adversely\u2014take the mickey a little bit.<\/p>\n\n\n\n<p class=\"\">&#8220;Before you know it, you&#8217;ve got two days every month where you&#8217;re working for free. You need to get away from that.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"value\">Value your service and your clients, and your pricing will follow<\/h2>\n\n\n\n<p class=\"\">Pricing is one of the building blocks to your success, so make sure you&#8217;re charging the right amount for your experience and the value you bring your clients.<\/p>\n\n\n\n<p class=\"\">If your clients are confident you&#8217;ll relieve their business aches and pains and save them time and money, they&#8217;ll be happy to pay you what you&#8217;re worth.<\/p>\n\n\n\n<p class=\"\"><em>Editor&#8217;s note: This article was first published in November 2022 and has been updated for relevance.<\/em><\/p>\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The accountancy practice toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Ready to start your own practice but need some help to make it happen? Download your free toolkit, which is filled with tips and advice to support you along every step of the way.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1283894303-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1283894303-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-finances\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness finances\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/grow-accounting-practice\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to grow your accounting practice\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30379 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-accountant-accounting tag-ai tag-bookkeeping tag-cloud tag-digital-transformation tag-e-invoicing tag-grow-accounting-practice tag-mtd-accountants tag-making-tax-digital-for-income-tax tag-work-life-balance business_type-accountants card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958-1440x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-16T15:35:44+01:00\">16 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/the-hidden-hours-of-accountancy-sage-research\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tWhat HMRC&#8217;s digital transformation is doing to the hidden hours of accountancy\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tAt 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It was about pressure\u2014and the growing operational burden sitting underneath modern accounting firms.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-18238 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers tag-accountant-accounting tag-accountant-automation tag-accountant-payroll tag-accountant-tax tag-accountants-online-hub-gb tag-bookkeeping tag-grow-accounting-practice business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/new-tax-year-accountants-bookkeepers\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0417-684x384.jpg\" class=\"card-post__image\" alt=\"Working with clients on new plans\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0417-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0417-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0417-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-18T17:01:32+00:00\">18 March, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow accountants and bookkeepers can embrace the new tax year with confidence\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-10211 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accountant-accounting tag-accountant-tax tag-accountants-online-hub-gb tag-business-finances tag-mtd-accountants tag-mtd-business tag-making-tax-digital-for-income-tax tag-making-tax-digital-for-vat tag-need-to-know tag-tax tag-vat business_type-small-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/hmrc-penalty-making-tax-digital\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1267191201_updated-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1267191201_updated-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1267191201_updated-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1267191201_updated-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-03T16:45:48+00:00\">3 March, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMaking Tax Digital for Income Tax penalties: HMRC&#8217;s new systems explained\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-11033 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accountant-accounting tag-accountant-tax tag-accountants-online-hub-gb tag-business-finances tag-mtd-accountants tag-need-to-know tag-tax business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/making-tax-digital-accountants-prepare-landlord-clients\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240-768x513.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240-1213x810.jpg 1213w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-03T11:49:06+00:00\">3 March, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMaking Tax Digital for Income Tax: How accountants can work with landlord clients\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-23767 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations category-trends-insights tag-accountant-accounting tag-business-costs tag-business-finances tag-grow-business tag-small-business-saturday tag-state-of-small-business business_type-small-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/margin-calculator\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Sage_BrandShootNC_Feb2024_Accountants_0738-original-684x384.jpg\" class=\"card-post__image\" alt=\"Accountant working with a small business owner in a flower shop\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Sage_BrandShootNC_Feb2024_Accountants_0738-original-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Sage_BrandShootNC_Feb2024_Accountants_0738-original-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Sage_BrandShootNC_Feb2024_Accountants_0738-original.jpg 1200w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-10-21T09:00:00+01:00\">21 October, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tMargin calculator (how to calculate profit margin)\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Setting prices for the services your accountancy practice offers can be challenging. Discover some tips to help you with this.<\/p>\n","protected":false},"author":356,"featured_media":11547,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[6],"tags":[135,16],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[220],"coauthors":[351],"class_list":["post-13392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-business-finances","tag-grow-accounting-practice","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1307393915.jpg","imagine_tags":{"220":"Accountant accounting"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/13392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=13392"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/13392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11547"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=13392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=13392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=13392"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=13392"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=13392"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=13392"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=13392"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=13392"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=13392"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=13392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}