{"id":13500,"date":"2022-12-13T10:00:00","date_gmt":"2022-12-13T10:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=13500"},"modified":"2025-05-07T14:55:13","modified_gmt":"2025-05-07T13:55:13","slug":"accountants-support-clients-now","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/accountants-support-clients-now\/","title":{"rendered":"How accountants can guide and support their clients right now"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow accountants can guide and support their clients right now\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-12-13T10:00:00+00:00\">13 December, 2022<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How accountants can guide and support their clients right now\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-support-clients-now\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/ryangrundy\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/06\/Ryan-Grundy.jpg\" class=\"entry-author__image\" alt=\"Ryan Grundy\" \/>\t\t\t\t<span class=\"entry-author__name\">Ryan Grundy<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">Businesses in every industry are feeling a squeeze on their cash flow. <\/p>\n\n\n\n<p class=\"\">Prices of everything from energy to materials are going up, while consumers are spending less. <\/p>\n\n\n\n<p class=\"\">For many, this brings more pressure to make sound financial decisions that ensures their businesses survive.<\/p>\n\n\n\n<p class=\"\">As an accountant, you can support and empower your clients to succeed through these tough times. Your knowledge of their finances and ability to extract insights from their information puts you in a unique position. <\/p>\n\n\n\n<p class=\"\">You can make a significant difference simply by helping clients to change the way they think.<\/p>\n\n\n\n<p class=\"\">In this article, we explore exactly how you should be guiding your clients during <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-fight-financial-uncertainty\/\">financial uncertainty<\/a>.<\/p>\n\n\n\n<p class=\"\">It covers the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#the\">The real reason your clients are struggling<\/a><\/li><li><a href=\"#profit\">5 profit-building tactics you can share<\/a><\/li><li><a href=\"#how\">How to hold your clients to account<\/a><\/li><li><a href=\"#why\">Why clients need more value from you now<\/a><\/li><li><a href=\"#final\">Final thoughts<\/a><\/li><\/ul>\n\n\n\n<p class=\"\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the\">The real reason your clients are struggling<\/h2>\n\n\n\n<p class=\"\">Keeping a business financially healthy is difficult at the best of times. <\/p>\n\n\n\n<p class=\"\">But at the moment, business owners face pressure from every angle: operating costs are up, supply chains are disrupted, employees are nervous, and consumers are spending less.<\/p>\n\n\n\n<p class=\"\">You might have spoken to clients who are really struggling, feel unsure of what to do, and are looking for areas of their business to cut spend.<\/p>\n\n\n\n<p class=\"\">But an uncomfortable truth has to be said:<\/p>\n\n\n\n<p class=\"\"><em>Navigating hard times is part of being in business.<\/em><\/p>\n\n\n\n<p class=\"\">From political uncertainty and recessions to the pandemic, businesses have had to weather storms in the past, and this one is no different.<\/p>\n\n\n\n<p class=\"\">The real reason your clients are struggling is because they <strong>haven\u2019t built enough of a profit margin<\/strong> into their business to absorb steep fluctuations in costs and sales. <\/p>\n\n\n\n<p class=\"\">Being prepared for such spikes and dips over the long term is what ensures businesses survive and is often why smaller businesses tend to struggle more than the giants.<\/p>\n\n\n\n<p class=\"\">So, as an invaluable partner and adviser to their business, your priority should be to help your clients grow their profit margin. <\/p>\n\n\n\n<p class=\"\">And there are plenty of ways to do this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"profit\">5 profit-building tactics you can share<\/h2>\n\n\n\n<p class=\"\">To help your clients stay financially strong, the first thing you need to do is change the way they think. <\/p>\n\n\n\n<p class=\"\">It can be incredibly easy for them to focus negatively on the challenges they face. Instead, adversity is a time for positive action, and you need to be the voice that empowers them build a higher profit margin.<\/p>\n\n\n\n<p class=\"\">Here are five tactics you can share with clients to do exactly that:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Review and expand product offering<\/h3>\n\n\n\n<p class=\"\">Some businesses that enjoy a solid reoccurring customer base tend to keep their product or service offering largely unchanged. <\/p>\n\n\n\n<p class=\"\">But since customer spending habits are shifting, they need to evolve their offering to give people a reason to keep coming back.<\/p>\n\n\n\n<p class=\"\">Now is the perfect time to introduce additional products and services that complement the main offering. <\/p>\n\n\n\n<p class=\"\">It\u2019s also worth the client reviewing the profitability of each of their products and services, so they can double down on those that are benefiting the business and reduce those that are not.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Check out this example&#8230;<\/h4>\n\n\n\n<p class=\"\">A barber shop might consider introducing wet shaves, stocking new hair styling products, or selling hot and cold drinks for waiting customers. <\/p>\n\n\n\n<p class=\"\">If skin fades are the most popular or profitable style enjoyed by customers, they could run a promotional offer on this haircut to boost sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Increase prices<\/h3>\n\n\n\n<p class=\"\">Advising your clients to raise prices can be a sensitive subject. <\/p>\n\n\n\n<p class=\"\">After all, it\u2019s true that a large proportion of people currently have less expendable income, so it may feel risky to suddenly be charging more than what they\u2019re used to paying.<\/p>\n\n\n\n<p class=\"\">However, even in these conditions, there are still people that <em>do<\/em> have expendable income. If you pay attention, you\u2019ll notice people are still eating out, going shopping, and taking holidays.<\/p>\n\n\n\n<p class=\"\">With this in mind, you can position raising prices as a shift in which customers the business is targeting. <\/p>\n\n\n\n<p class=\"\">Yes, some existing customers that can\u2019t afford the increase may be lost, but with the right approach and by increasing the value the business provides, new customers will be gained.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Train staff<\/h3>\n\n\n\n<p class=\"\">A change in mindset doesn\u2019t only apply to the business owner. Any new offerings or behaviours that are introduced will mean employees need to be brought up to speed. <\/p>\n\n\n\n<p class=\"\">Businesses should communicate clearly and be transparent on why decisions are being made. Then they need to train staff to be able to deliver the new products or services, or to explain changes (such as price increases) to customers where needed.<\/p>\n\n\n\n<p class=\"\">This is a great opportunity to improve employee retention by investing in their development. <\/p>\n\n\n\n<p class=\"\">From teaching staff how to upsell additional services, to helping them acquire new skills, owners can show their people that they are valued, while making the business more profitable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Encourage regular payments<\/h3>\n\n\n\n<p class=\"\">Repeat business can be a key factor in profitability. <\/p>\n\n\n\n<p class=\"\">For businesses that have a more passive approach to getting this, there are plenty of ways to become more proactive. <\/p>\n\n\n\n<p class=\"\">Some are subtle but effective, such as booking customers in for their next visit ahead of time. Others are more overt, such as offering and incentivising new subscription-based payment models.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Check out this example&#8230;<\/h4>\n\n\n\n<p class=\"\">A pet care business could offer to book customers\u2019 pets in for their next holiday as part of their checkout process. <\/p>\n\n\n\n<p class=\"\">For regular customers who book their pets in for day care during office hours, the business could switch to a subscription model at a slightly reduced overall rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Get financial support<\/h3>\n\n\n\n<p class=\"\">Since you\u2019re likely already providing guidance around compliance, it\u2019s a good idea to help clients claim all the government financial support they\u2019re entitled to. <\/p>\n\n\n\n<p class=\"\">Stay up to speed as new support packages are introduced and make sure clients aware of them.<\/p>\n\n\n\n<p class=\"\">From one-off grants to long-term schemes, even small amounts of money can go towards protecting a business\u2019 cash flow. <\/p>\n\n\n\n<p class=\"\">Sometimes, a lack of understanding around whether a business qualifies or how much they\u2019re able to get can be the only reasons support goes unclaimed.<\/p>\n\n\n\n<p class=\"\">Start by making them aware of any programmes that are already in place, such as <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/energy-bill-relief-scheme-support-businesses\/\">the Energy Bill Relief Scheme<\/a>.<\/p>\n\n\n\n<p class=\"\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to hold your clients to account<\/h2>\n\n\n\n<p class=\"\">Advising your clients to try some of the tactics above will inspire them to tackle uncertainty head on. <\/p>\n\n\n\n<p class=\"\">But you can go beyond providing them with ideas by holding them accountable for whatever actions they aim to take.<\/p>\n\n\n\n<p class=\"\">To do this, hold regular meetings that set measurable financial objectives and continually review their progress. You can build this around some of the tactics mentioned above or using any other goals the client is looking to achieve.<\/p>\n\n\n\n<p class=\"\">You can think of this accountability process as a four-step cycle:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/12\/Sage-Advice-Blog-Article-Image_accountants-1024x576.png\" alt=\"accountant support for clients\" class=\"wp-image-13503\"\/><\/figure>\n\n\n\n<p class=\"\">Run this cycle on a regular basis, with frequent adjustments to goal setting, budgeting and forecasting. <\/p>\n\n\n\n<p class=\"\">This will keep your clients agile, so they can respond to market shifts and ensure their financial decision making is guided by whatever it is they hope to achieve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why clients need more value from you now&nbsp;<\/h2>\n\n\n\n<p class=\"\">A lot of the guidance we\u2019ve shared here is relevant to your accountancy practice too. This includes how much your clients spend with you, and you may notice some of them are looking to reduce this.<\/p>\n\n\n\n<p class=\"\">James Ashford, vice president of GoProposal by Sage, is already seeing this start to happen, and advises <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/\">accountants <\/a>to challenge clients that want to cut their spend:<\/p>\n\n\n\n<p class=\"\">He says: \u201cThe reason you need to keep your clients honest about rising costs is because the next place they\u2019ll go to is to ask you to reduce your fee.<\/p>\n\n\n\n<p class=\"\">\u201cYou have to be prepared to challenge them, and not allow them to use this as an excuse.<\/p>\n\n\n\n<p class=\"\">\u201cShow them that you\u2019re the one who can help them build that margin, because it\u2019s not just the current crisis \u2013 there will be other events in the future as well.\u201d<\/p>\n\n\n\n<p class=\"\">Though the motivation to cut costs is understandable, now is actually the worst possible time for your clients to reduce their investment in the financial function of their business. <\/p>\n\n\n\n<p class=\"\">Periods of uncertainty are exactly when businesses need more advice, guidance, and expertise from their accountant.<\/p>\n\n\n\n<p class=\"\">If they work with you less, it\u2019s likely that they\u2019ll make decisions based on gut feeling, rather than dependable insights, solid financial planning, and hard data. That won\u2019t set them up for survival or success.<\/p>\n\n\n\n<p class=\"\">When discussing spend with your clients, be sure to make it clear the value that you\u2019re delivering. Keeping them accountable is a key aspect to focus on. <\/p>\n\n\n\n<p class=\"\">And if this goes beyond what you typically provide them with, make sure they\u2019re aware of this and charge them appropriately.<\/p>\n\n\n\n<p class=\"\">Don\u2019t shy away from expanding the services you are providing and adjusting billing to reflect that. Remind clients that <em>their success is your success<\/em>, and that you have an interest in helping them to maintain the financial health of their business.<\/p>\n\n\n\n<p class=\"\">As James points out: \u201cTo start retracting and retreating your service at times like these is not to be fair to your clients.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final\">Final thoughts<\/h2>\n\n\n\n<p class=\"\">Despite the genuine difficulty that businesses are facing, it\u2019s important to shift your clients away from thinking negatively. <\/p>\n\n\n\n<p class=\"\">Help them take positive action by providing them with sound financial planning and continuous guidance, while holding them accountable for progressing toward their goals.<\/p>\n\n\n\n<p class=\"\">By grounding goal setting around tactics that will help them grow a larger profit margin, you\u2019ll help them build the capacity to absorb price rises from suppliers and reduced sales from customers.<\/p>\n\n\n\n<p class=\"\">Be transparent on the additional value you are providing your clients, and charge appropriately for the comprehensive support you are uniquely positioned to offer them.<\/p>\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The accountancy practice toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Ready to start your own practice but need some help to make it happen? Download your free toolkit, which is filled with tips and advice to support you along every step of the way.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1283894303-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1283894303-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn why helping your clients to change the way they think can give them a great chance to ensure their businesses thrive.<\/p>\n","protected":false},"author":1398,"featured_media":11541,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[8],"tags":[16],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[220],"coauthors":[370],"class_list":["post-13500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-grow-accounting-practice","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Ryan Grundy","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1252669747.jpg","imagine_tags":{"220":"Accountant accounting"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/13500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1398"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=13500"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/13500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11541"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=13500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=13500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=13500"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=13500"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=13500"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=13500"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=13500"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=13500"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=13500"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=13500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}