{"id":1469,"date":"2017-04-28T00:00:00","date_gmt":"2017-04-28T00:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/sage-summit-mentors-share-their-top-advice-for-entrepreneurs\/"},"modified":"2026-03-11T10:34:27","modified_gmt":"2026-03-11T10:34:27","slug":"sage-summit-mentors-share-their-top-advice-for-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/sage-summit-mentors-share-their-top-advice-for-entrepreneurs\/","title":{"rendered":"Sage Summit mentors share their top advice for entrepreneurs"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tSage Summit mentors share their top advice for entrepreneurs\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2017-04-28T00:00:00+01:00\">28 April, 2017<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Sage Summit mentors share their top advice for entrepreneurs\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/sage-summit-mentors-share-their-top-advice-for-entrepreneurs\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/ryangrundy\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/06\/Ryan-Grundy.jpg\" class=\"entry-author__image\" alt=\"Ryan Grundy\" \/>\t\t\t\t<span class=\"entry-author__name\">Ryan Grundy<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What happens when you gather together thousands of budding entrepreneurs and business owners plus some of the world&#8217;s leading business mentors, advisors and coaches?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You get the Mentor Lounge: a day of one-to-one sessions, mentoring and advice at the Sage Summit in London&#8217;s ExCel on 6 April 2017.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-from-the-mentors\">Learn from the mentors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here, we bring the best of the Mentor Lounge to you. We asked our mentors to share their top piece of advice for anyone looking to start &#8211; or grow &#8211; their business. From focusing on your strengths, to doing what you love &#8211; here are their very best nuggets of advice to help you take your next step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-francesca-geens-digital-dragonfly\">Francesca Geens, <a href=\"http:\/\/www.digitaldragonfly.co.uk\">Digital Dragonfly<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keep reading, learning, asking questions, talking to other business owners and remember you aren&#8217;t supposed to do it all by yourself!&nbsp; <a href=\"https:\/\/twitter.com\/f_dragonfly\" target=\"_blank\" rel=\"noopener noreferrer\">@f_dragonfly<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mark-deakin-microsoft\">Mark Deakin, <a href=\"http:\/\/www.microsoft.com\">Microsoft<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure you do what you love. It&#8217;s going to be a tough few years getting your business off the ground.&nbsp;<a href=\"https:\/\/twitter.com\/markdeakin\" target=\"_blank\" rel=\"noopener noreferrer\">@markdeakin<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-taravat-taher-zadeh-t-amp-t-consulting\">Taravat Taher-Zadeh, <a href=\"http:\/\/www.tt-consulting.co.uk\">T&amp;T Consulting<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on your core skills, the services or products you are selling, and seek the appropriate support, business tools, advice, skills-sets etc. Try to resist the temptation that you can do all or most things yourself &#8211; the opportunity cost to building your business could be greater than you think.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are ways and means of securing support without having to spend much money (if at all in some cases), especially in the crucial first couple of years. It&#8217;s perfectly common to feel anxious, isolated and apprehensive; your passion, resilience and self-belief will see you through the challenging times &#8211; but have that plan!&nbsp;<a href=\"https:\/\/twitter.com\/ttcttz\" target=\"_blank\" rel=\"noopener noreferrer\">@ttcttz<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jennifer-brooks-capability-jane-recruitment\">Jennifer Brooks, <a href=\"http:\/\/www.capabilityjane.com\">Capability Jane Recruitment<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have confidence, learn from your mistakes and above all, keep going!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linda-baldwin-capability-jane-recruitment\">Linda Baldwin, <a href=\"http:\/\/www.capabilityjane.com\">Capability Jane Recruitment<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recognise your areas of strengths and quickly bring people in to your business who can plug any gaps and support your weaker areas. Surround yourself with people who believe in your product or service as much as you do, but who are prepared to challenge you and be challenged.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-janet-mohapi-banks-success-coach-and-mentor\">Janet Mohapi-Banks, <a href=\"http:\/\/www.janetmohapibankscoaching.com\">Success Coach and Mentor<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If any of your results aren&#8217;t what you had hoped for, ask yourself &#8220;why?&#8221; five times to identify the root cause. Concentrating on the results without identifying and correcting the actions that were taken to get there, won&#8217;t improve them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The only way to get the results you want is by making sure that all the actions taken along the way are working towards the desired outcome.<a href=\"https:\/\/twitter.com\/jmohapibanksuk\" target=\"_blank\" rel=\"noopener noreferrer\">@jmohapibanksuk<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amanda-cullen-business-coach\">Amanda Cullen, Business Coach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Play to your strengths and spend most of your time here rather than focusing on your weaknesses. If necessary and possible, get someone else to do the things you&#8217;re weak at.&nbsp;<a href=\"https:\/\/twitter.com\/AmandaCcoach\" target=\"_blank\" rel=\"noopener noreferrer\">@AmandaCcoach<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tina-boden-the-tiny-troubleshooter\">Tina Boden, The Tiny TroubleShooter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Constantly build your crowd, on and offline. People you can sell to, people that will promote you and people that can advise and support you on a journey that&#8217;s not always easy.&nbsp;<a href=\"https:\/\/twitter.com\/MicroBizGirl\" target=\"_blank\" rel=\"noopener noreferrer\">@MicroBizGirl<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adnan-zaheer-pwc\"><a href=\"https:\/\/www.linkedin.com\/in\/adnzaheer\">Adnan Zaheer<\/a>, PwC<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Build the right team. Understand your numbers. Focus on marketing strategy and execution. Think through your exit strategy. &#8220;We may stumble and fall but shall rise again; it should be enough if we did not run away from the battle.&#8221; &#8211; Mahatma Ghandi.&nbsp;<a href=\"https:\/\/twitter.com\/adnzaheer\" target=\"_blank\" rel=\"noopener noreferrer\">@adnzaheer<\/a><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/grow-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to grow your business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/mentoring\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMentoring\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 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Enable online payment and use automation and you can better protect cash flow and make follow-up more consistent.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-9999 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership tag-grow-business tag-recruit tag-hr-process business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/find-hire-right-employee-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" 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src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/09\/GettyImages-554995563_super-684x384.jpg\" class=\"card-post__image\" alt=\"One of your business growth challenges could be dealing with a growing workforce\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/09\/GettyImages-554995563_super-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/09\/GettyImages-554995563_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/09\/GettyImages-554995563_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-05T16:03:21+01:00\">5 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tObstacles to business growth\u00a0and\u00a0how to overcome them\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-9539 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership tag-employee-engagement tag-grow-business tag-hr-process business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/hiring-managing-employees-small-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240-768x513.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240-1213x810.jpg 1213w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-05T15:35:26+01:00\">5 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to manage employees\u00a0in a small business\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-18236 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-ai tag-grow-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-save-time-entrepreneur\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1279589946-684x384.jpg\" class=\"card-post__image\" alt=\"Woman figuring out her employment status\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1279589946-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1279589946-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1279589946-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-05T11:40:07+01:00\">5 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to use AI in your business to save time\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What happens when you gather together thousands of budding entrepreneurs and business owners plus some of the world&#8217;s leading business mentors, advisors and coaches? You get the Mentor Lounge: a day of one-to-one sessions, mentoring and advice at the Sage Summit in London&#8217;s ExCel on 6 April 2017. Learn from the mentors Here, we bring [&hellip;]<\/p>\n","protected":false},"author":1398,"featured_media":16407,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[8],"tags":[15,14],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[109],"coauthors":[370],"class_list":["post-1469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-grow-business","tag-mentoring","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Ryan Grundy","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1465839763.jpg","imagine_tags":{"109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/1469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1398"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=1469"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/1469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/16407"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=1469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=1469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=1469"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=1469"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=1469"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=1469"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=1469"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=1469"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=1469"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=1469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}