{"id":1559,"date":"2026-08-05T10:46:09","date_gmt":"2026-08-05T09:46:09","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/how-to-estimate-figures-for-your-business-plan\/"},"modified":"2026-08-05T11:09:17","modified_gmt":"2026-08-05T10:09:17","slug":"how-to-estimate-figures-for-your-business-plan","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/how-to-estimate-figures-for-your-business-plan\/","title":{"rendered":"Business plan financials\u00a0and how to estimate\u00a0them"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tBusiness plan financials and how to estimate them\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tExpecting to seek financing for your startup? You\u2019ll need a solid understanding of your project\u2019s financials to show how the business could make money and what it may cost to run. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-08-05T10:46:09+01:00\">5 August, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Business plan financials\u00a0and how to estimate\u00a0them\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-estimate-figures-for-your-business-plan\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/alex-jordan\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/fr-fr\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/alex-jordan-350x350.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Alex Jordan<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Business plan financials estimate your sales, costs, cash&nbsp;flow,&nbsp;and profit so you can understand whether your business model is realistic. They also show how much money you have available&nbsp;and whether you need&nbsp;additional&nbsp;funds to support your plans.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When&nbsp;you\u2019re&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating a business plan<\/a>,&nbsp;you\u2019ll&nbsp;need to have a good understanding of these figures to start off on a firm footing, especially if&nbsp;you\u2019re&nbsp;looking for&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/infographic-how-to-pitch-for-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">investment<\/a>. Potential investors will want to see how the money will be used and when investors can see a return. You should know your figures inside out, as this will show confidence and an understanding of your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jennifer O\u2019Toole,&nbsp;senior&nbsp;partner at accountancy firm Thomas R Dixon, acknowledges that the financial side of&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/cp\/business-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">business planning<\/a>&nbsp;can be intimidating&nbsp;because \u201cit can often be difficult to predict sales&nbsp;and&nbsp;costs if you have nothing to work from\u2014but it\u2019s not impossible.\u201d&nbsp;<\/p>\n\n\n<section id=\"key-takeaways\" class=\"wp-block-sage-key-takeaways\"><div class=\"sage-key-takeaways__inner\"><h2 class=\"wp-block-heading has-h-3-font-size\">Key takeaways<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Business plan financials cover six things: sales forecast, costs, cash flow, profit and loss, available funds, and finance needed<\/strong> \u2014 together they show whether the business model is realistic and how much outside money it will take to get going. <\/li>\n\n\n\n<li><strong>Lenders and investors read your figures as a test of your assumptions, not just your ambition<\/strong> \u2014 a lender wants to know whether cash flow supports repayment, while an investor is looking at when the business turns profitable and what the return might be. <\/li>\n\n\n\n<li><strong>You can build credible estimates with no trading history<\/strong> \u2014 competitor accounts, industry reports, supplier prices, and sales data for comparable products give you benchmarks to work from rather than guessing. <\/li>\n\n\n\n<li><strong>Sales and cash don&#8217;t arrive at the same time<\/strong> \u2014 invoices get paid late, supplier credit shifts when costs bite, and separating fixed from variable costs shows how much you need to sell before the business breaks even. <\/li>\n\n\n\n<li><strong>Forecast month by month for the first 12 months, then annually for the two years after<\/strong> \u2014 and err on the cautious side, since you won&#8217;t capture the whole market, win every pitch, or reach capacity straight away.<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s\u00a0what\u00a0we&#8217;ll\u00a0cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-are-the-financial-components-of-a-business-plan\" data-level=\"2\">What are the financial components of a business plan?<\/a><\/li><li><a href=\"#h-how-do-investors-and-lenders-use-the-financial-information-in-your-business-plan\" data-level=\"2\">How do investors and lenders use the financial information in your business plan?<\/a><\/li><li><a href=\"#h-what-are-the-key-steps-of-calculating-business-plan-financials\" data-level=\"2\">What are the key steps&nbsp;of&nbsp;calculating business plan financials?<\/a><\/li><li><a href=\"#h-faqs-about-estimating-business-plan-financials\" data-level=\"2\">FAQs about estimating business plan financials<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-what-are-the-financial-components-of-a-business-plan\" class=\"wp-block-heading\">What are the financial components of a business plan?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Business plan financials typically include a sales forecast;&nbsp;estimates of your&nbsp;costs,&nbsp;cash flow,&nbsp;and&nbsp;profit and loss;&nbsp;the amount of funds you already&nbsp;have;&nbsp;and the amount of money you need from investors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sales forecast:<\/strong>&nbsp;an estimate of how much revenue your business expects to generate over a set period, usually&nbsp;broken down&nbsp;month by month for the first year.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Costs:<\/strong>\u00a0a\u00a0breakdown of the money you expect to spend, including start-up costs, stock, materials, rent, software, wages, marketing,\u00a0and other overheads.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Cash flow:<\/strong>\u00a0a\u00a0forecast showing when money is expected to come in and go out, so you can spot potential shortfalls before they happen.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Profit and loss:<\/strong>\u00a0a\u00a0summary of expected income and expenditure, showing whether the business is likely to make a profit or loss over time.\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Available funds:<\/strong>\u00a0the money you already\u00a0have to\u00a0put into the business, such as savings, existing business funds,\u00a0or confirmed financial support.\u00a0<\/li>\n\n\n\n<li><strong>Finance needed:<\/strong>\u00a0Any\u00a0additional\u00a0funding you may need to start,\u00a0run,\u00a0or grow the\u00a0business, along with how that money will be used.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-how-do-investors-and-lenders-use-the-financial-information-in-your-business-plan\" class=\"wp-block-heading\">How do investors and lenders use the financial information in your business plan?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investors and lenders use your&nbsp;estimated&nbsp;financials to understand whether your business model is realistic,&nbsp;sustainable,&nbsp;and likely to generate enough money to support your plans.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your figures help them see how much funding you need, what the money will be used for, and whether your expected sales and costs are based on reasonable assumptions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They will also look at your forecasts to assess risk. For example, a lender may want to know whether your cash flow will allow you to repay borrowing on time, while an investor may be more interested in when the business could become profitable and what kind of return they might expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clear, realistic financials show that you understand your market, your\u00a0costs,\u00a0and the practical challenges of building a business.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 id=\"h-what-are-the-key-steps-of-calculating-business-plan-financials\" class=\"wp-block-heading\">What are the key steps\u00a0of\u00a0calculating business plan financials?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To calculate business plan financials, start with realistic benchmarks, then work through your expected sales, costs, cash flow, profit and loss, available funds,\u00a0and any\u00a0funds\u00a0needed.\u00a0<\/p>\n\n\n\n<h3 id=\"h-find-benchmark-figures-for-your-business\" class=\"wp-block-heading\">Find benchmark figures for your business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your business plan&nbsp;doesn\u2019t&nbsp;have to&nbsp;be&nbsp;perfect, but if you can estimate the financials&nbsp;fairly accurately,&nbsp;it will be helpful\u2014and can save any nasty shocks later.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So where should you get the data?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u2019Toole&nbsp;says, \u201cLook for information in the public domain,&nbsp;such as competitors\u2019 accounts,&nbsp;to give you examples of sales\/costs\/ratios that are relevant to your market\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can access these via websites like&nbsp;<a href=\"http:\/\/companycheck.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Company Check<\/a>, which allows you to download up to 100 sets of company accounts for free each month.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-estimate-your-probable-sales\" class=\"wp-block-heading\">Estimate your probable sales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a key measure for your business and its success. Your sales forecast should show a month-by-month breakdown for the next 12 months and then an annual overview for the two years following.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are&nbsp;a number of&nbsp;ways to calculate your sales,&nbsp;but this&nbsp;approach can be useful:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>List each of your products or services.\u00a0<\/li>\n\n\n\n<li>Work out the price for each of those products or services.<\/li>\n\n\n\n<li>Think about the market and how many sales you may achieve each month. This might be as a percentage of capacity (e.g.,\u00a0available hours or tables occupied in a restaurant) or as\u00a0a number of\u00a0units. Remember that you\u00a0won\u2019t\u00a0be at capacity all the time (if at all).<\/li>\n\n\n\n<li>Allow time to get\u00a0established;\u00a0it may take you some time to get your first sales,\u00a0or you may have\u00a0an initial\u00a0flurry of sales from your first contacts, followed\u00a0by a quieter period.<\/li>\n\n\n\n<li>Consider seasonal effects on each type of sales or service. This\u00a0doesn\u2019t\u00a0just happen for people selling deckchairs and Christmas trees. For example, if you sell to businesses, you may find sales drop during the summer and over Christmas as people are on holiday.\u00a0<\/li>\n\n\n\n<li>If you have a new product, look at sales figures for similar types of products.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 id=\"h-how-your-expected-revenue-streams-affect-your-business-plan-financials\" class=\"wp-block-heading\"><em>How your expected revenue streams affect your business plan financials<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Your revenue streams are the&nbsp;different ways&nbsp;your business expects to make money, such as product sales, subscriptions, retainers, project&nbsp;fees,&nbsp;or billable hours.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Breaking these down helps you create a more realistic sales forecast. A shop might estimate sales using customer numbers and average spend, while a consultant might use day rates and available working hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By separating each revenue stream, you can make clearer assumptions about how much income the business could generate and when that money is likely to arrive.\u00a0<\/p>\n\n\n\n<h3 id=\"h-estimate-your-probable-costs\" class=\"wp-block-heading\">Estimate your probable costs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every business has costs, either to produce the products, to buy in materials,&nbsp;or to manage overheads. You need to estimate these costs in your plan.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work out what costs you will have<\/li>\n\n\n\n<li>Do some research into what prices you may need to pay.\u00a0Remember that as a new business, you may be charged a higher amount than more established companies.<\/li>\n\n\n\n<li>Buying in bulk can lower costs, but you need the cash to be able to do\u00a0this,\u00a0and it ties up your money in stock.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your costs should have a month-by-month breakdown for the next 12 months and show annual figures for the two years following.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>How fixed and variable costs shape your financial forecast<\/em>&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Fixed costs are expenses that stay broadly the same each month, such as rent, insurance, software,&nbsp;or salaries. Variable costs change depending on how much you sell, such as stock, materials, packaging,&nbsp;delivery,&nbsp;or payment processing fees.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separating these costs helps you understand how much money the business needs to cover its regular commitments\u00a0and how costs may rise as sales increase. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes your forecast more realistic and helps you see how much you need to sell before the\u00a0business can\u00a0become\u00a0profitable.\u00a0<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Business plan template<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Thinking of starting a business or looking for investment but need help putting a plan together? Get our free, easy-to-use business plan template.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d27add0e-aae1-4710-b369-918a9b4c1b46\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free business plan template<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t40,303 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h3 id=\"h-estimate-your-probable-cash-flow\" class=\"wp-block-heading\">Estimate your probable cash flow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/cash-flow-forecasting-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cash flow forecast<\/a>&nbsp;will show when the money comes in and goes out. Once you have your sales and costs figures,&nbsp;you\u2019re&nbsp;part of the way there. However, do remember:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You may not get paid for a sale when you make it. Factor in time for people to pay invoices\u2014and the unfortunate reality that some of these will be paid late.\u00a0<\/li>\n\n\n\n<li>You may be able to get credit with your suppliers, which can delay when the costs affect your cash flow. However, some small businesses\u00a0can\u2019t\u00a0get credit when they first start, so check with your prospective suppliers to see what terms may be available.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have that information, you can create your monthly cash flow forecast for the next two years.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-estimate-profit-and-loss\" class=\"wp-block-heading\">Estimate profit and loss<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your profit and loss forecast shows whether your business is expected to make or lose money over a set period. It brings together your sales and costs, then shows what is left once expenses have been deducted.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When estimating profit and loss, consider:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-estimate-profit-and-loss\">\u00a0<strong>Expected sales income:<\/strong>\u00a0use your sales forecast to show how much revenue the business expects to generate.\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct costs:<\/strong>\u00a0include costs linked directly to delivering your product or service, such as materials, stock,\u00a0packaging,\u00a0or subcontractor costs.\u00a0<\/li>\n\n\n\n<li><strong>Overheads:<\/strong>\u00a0add\u00a0regular running costs such as rent, software, insurance, marketing, accountancy fees,\u00a0travel,\u00a0and utilities.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Salaries and wages:<\/strong>\u00a0include what you expect to pay yourself and anyone else working in the business.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>One-off or start-up costs:<\/strong>\u00a0factor in early expenses such as equipment, deposits, branding, website\u00a0development,\u00a0or initial stock.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Expected profit or loss:<\/strong>\u00a0subtract your costs from your income to estimate whether the business is likely to make a profit, break even,\u00a0or need further funding.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use this section to sense-check your assumptions. If the figures show a loss in the early months, that may be normal for a new business, but your plan should show how long that position could last and what needs to happen for the business to become profitable.\u00a0<\/p>\n\n\n\n<h3 id=\"h-outline-your-available-funds-and-finance-needed\" class=\"wp-block-heading\">Outline your available funds and finance needed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While these&nbsp;estimates&nbsp;are valuable, you can provide a fuller picture by&nbsp;describing your current&nbsp;financial situation and what is needed&nbsp;to start,&nbsp;run,&nbsp;or grow the business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Available funds:<\/strong>\u00a0money you already have access to, such as personal savings, existing business funds, confirmed grants, committed investment,\u00a0or other agreed support.\u00a0<\/li>\n\n\n\n<li><strong>Finance needed:<\/strong>\u00a0any\u00a0additional\u00a0funding\u00a0required\u00a0to cover start-up costs, working capital, stock, equipment, marketing,\u00a0wages,\u00a0or other planned spending.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Use of funds:<\/strong>\u00a0a\u00a0clear explanation of how the money will be spent, so lenders or investors can see the purpose behind the figure.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Funding gap:<\/strong>\u00a0the difference between the money available and the money\u00a0required, which helps show whether the business can move ahead as planned or needs further support.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Your one stop shop for starting a business<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Thinking about starting a business or already putting your ideas into action? We\u2019ve got the resources, expertise and software to help you achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/cp\/business-planning\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-9017\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1213042683-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working on strategy and financials\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1213042683-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h3 id=\"h-writing-a-business-plan-with-realistic-financials\" class=\"wp-block-heading\">Writing a business plan with realistic\u00a0financials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Realistic financial estimates help you set achievable targets, avoid&nbsp;overconfidence,&nbsp;and build a business plan that lenders,&nbsp;investors,&nbsp;and advisers can trust.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some business plans&nbsp;contain&nbsp;figures that are clearly unachievable. If&nbsp;you\u2019ve&nbsp;watched&nbsp;<em>Dragons\u2019&nbsp;Den<\/em>,&nbsp;you\u2019ll&nbsp;see that this can be a common scenario. Most entrepreneurs are optimistic people, so they can get carried away with their numbers. It pays to err on the side of caution,&nbsp;as the income pays for your day-to-day living expenses and the future of your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u2019Toole&nbsp;says, \u201cBe realistic about your abilities and that of your team. It can often be demotivating to set targets that are unobtainable; that said,&nbsp;you need to set goals that \u2018raise the bar\u2019.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>You\u00a0won\u2019t\u00a0capture the whole market.<\/li>\n\n\n\n<li>It takes time to build up a business.\u00a0<\/li>\n\n\n\n<li>You\u00a0won\u2019t\u00a0win all\u00a0work\u00a0you pitch for.\u00a0<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Look at your figures again and ask yourself if they are achievable. If&nbsp;you\u2019re&nbsp;unsure, your accountant may be able to offer some advice.<\/p>\n\n\n\n<h2 id=\"h-faqs-about-estimating-business-plan-financials\" class=\"wp-block-heading\">FAQs about estimating business plan financials<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1785924001377\"><strong class=\"schema-faq-question\">What is the difference between\u00a0a business plan and a financial plan?\u00a0<\/strong> <p class=\"schema-faq-answer\">A business plan explains how your business will work, including what you sell, who your customers are, how you will reach\u00a0them,\u00a0and how the business will make money. A financial plan focuses specifically on the numbers behind those plans, such as sales, costs, cash flow, profit and loss, available\u00a0funds,\u00a0and any finance needed. In other words, your business plan sets out\u00a0the\u00a0wider strategy, while your financial plan shows whether the figures behind that strategy are realistic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785924019194\"><strong class=\"schema-faq-question\">How far ahead should your business plan\u00a0financials\u00a0forecast?\u00a0<\/strong> <p class=\"schema-faq-answer\">For many new businesses, it is useful to forecast month by month for the first 12 months, then provide an annual overview for the following two years. This gives you enough detail to plan for short-term costs, cash\u00a0flow,\u00a0and seasonal changes, while still showing the longer-term direction of the business. If you are applying for funding,\u00a0check\u00a0what the lender or investor expects, as they may ask for more\u00a0detail\u00a0or a longer forecast period.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785924031996\"><strong class=\"schema-faq-question\">How do I estimate business plan financials with no trading history?\u00a0<\/strong> <p class=\"schema-faq-answer\">If you have no trading history, start with the information you can find and test. Look at competitor accounts, industry reports, supplier prices, market\u00a0research,\u00a0and sales figures for\u00a0similar products\u00a0or services. You can then build your estimates around realistic assumptions, such as your pricing, capacity, expected customer numbers, payment\u00a0terms,\u00a0and how long it may take to make your first sales.<\/p> <\/div> <\/div>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/create-business-plan\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCreating a business plan\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/start-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to start a business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-8483 post type-post status-publish format-standard has-post-thumbnail hentry category-free-guides-templates category-strategy-legal-operations tag-freelancers tag-start-business 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0 0 .537-.216.74.74 0 0 0 .223-.535.76.76 0 0 0-.223-.535.75.75 0 0 0-.537-.216z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-17T12:27:18+01:00\">17 September, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/set-up-side-hustle-full-time\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tHow to set up a side hustle&#8230; and take it full time\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tDiscover how you can start your own side hustle and take the steps to do it on a full-time basis by following the tips in our 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\/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-14T15:43:42+01:00\">14 September, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">18 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe ultimate guide to small business accounting and bookkeeping\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-8984 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-bookkeeping tag-freelancers tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/small-business-administration-easy-guide\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/iStock-495467994-1-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/iStock-495467994-1-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/iStock-495467994-1-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/iStock-495467994-1-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-14T15:42:39+01:00\">14 September, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSmall business administration: Your easy guide to managing your admin\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-20317 post type-post status-publish format-audio has-post-thumbnail hentry category-growth-customers tag-ai tag-grow-business tag-start-business tag-sound-advice-podcast tag-startup-stories post_format-post-format-audio business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-using-ai-for-your-business-heather-murray\/?scroll=1\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/Sound-Advice_Blog_S3_Ep22-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/Sound-Advice_Blog_S3_Ep22-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/Sound-Advice_Blog_S3_Ep22-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/Sound-Advice_Blog_S3_Ep22-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M9.75 1.5C8.793 1.5 8 2.293 8 3.25v8.377a.8.8 0 0 0 0 .243v4.38c0 .957.793 1.75 1.75 1.75h5.5c.957 0 1.75-.792 1.75-1.75v-4.377a.8.8 0 0 0 0-.243V3.25c0-.957-.792-1.75-1.75-1.75zm0 1.5h5.5c.147 0 .25.102.25.25V11h-6V3.25c0-.148.102-.25.25-.25m-4.012 7.989a.75.75 0 0 0-.739.761v4.5A4.76 4.76 0 0 0 9.749 21h2v2a.76.76 0 0 0 .216.537.74.74 0 0 0 .534.223.76.76 0 0 0 .535-.223.74.74 0 0 0 .216-.537v-2h2A4.76 4.76 0 0 0 20 16.25v-4.5a.76.76 0 0 0-.216-.537.74.74 0 0 0-.535-.223.75.75 0 0 0-.75.76v4.5a3.24 3.24 0 0 1-3.25 3.25h-5.5a3.24 3.24 0 0 1-3.25-3.25v-4.5a.755.755 0 0 0-.469-.707.8.8 0 0 0-.293-.055zM9.5 12.5h6v3.75c0 .147-.102.25-.25.25h-5.5a.24.24 0 0 1-.25-.25zm3 1a.997.997 0 0 0-1 1 .997.997 0 0 0 1 1 .997.997 0 0 0 1-1 .997.997 0 0 0-1-1\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-10T14:27:37+01:00\">10 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">41 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow AI is changing business, even for non-techie owners\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Expecting to seek financing for your startup? You\u2019ll need a solid understanding of your project\u2019s financials to show how the business could make money and what it may cost to run. <\/p>\n","protected":false},"author":183,"featured_media":1876,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"How to estimate figures for your business plan","_yoast_wpseo_opengraph-description":"How to estimate the financials for your business plan. Top Tips for predicting cash flow, sales and cost figures when you are starting from scratch.","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"How to estimate figures for your business plan","_yoast_wpseo_twitter-description":"How to estimate the financials for your business plan. Top Tips for predicting cash flow, sales and cost figures when you are starting from scratch.","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"8","sage_membership_post_content_type":"article","sage_membership_post_featured_video_id":"","sage_membership_post_video_type":"trailer","sage_membership_post_featured_video_duration":"","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[8],"tags":[13,12],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[79,254,109],"coauthors":[441],"class_list":["post-1559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-create-business-plan","tag-start-business","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Alex Jordan","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/UK_Kingpin_SageLive_101215-232.jpg","imagine_tags":{"79":"Business management","254":"Business reporting","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/1559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/183"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=1559"}],"version-history":[{"count":4,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/1559\/revisions"}],"predecessor-version":[{"id":31711,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/1559\/revisions\/31711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/1876"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=1559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=1559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=1559"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=1559"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=1559"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=1559"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=1559"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=1559"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=1559"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=1559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}