{"id":17196,"date":"2024-02-14T14:30:29","date_gmt":"2024-02-14T14:30:29","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=17196"},"modified":"2025-05-07T14:54:28","modified_gmt":"2025-05-07T13:54:28","slug":"accountants-ai-free-time-client-work","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/accountants-ai-free-time-client-work\/","title":{"rendered":"3 ways accountants can use AI to free up time for client work"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t3 ways accountants can use AI to free up time for client work\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-02-14T14:30:29+00:00\">14 February, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"3 ways accountants can use AI to free up time for client work\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-ai-free-time-client-work\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/danielheathcote\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/Daniel-Heathcote.jpg\" class=\"entry-author__image\" alt=\"daniel-heathcote-author\" \/>\t\t\t\t<span class=\"entry-author__name\">Daniel Heathcote<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Generative artificial intelligence (AI) tools such as ChatGPT or DALL-E are still no match compared to humans when it comes to accounting.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.accountingtoday.com\/news\/study-finds-chatgpt-bombs-accounting-class\">Achieving only a 47.4%<\/a> in its accounting exams, it seems ChatGPT won\u2019t be popping the prosecco after an offer from the Big 4 any time soon.<\/p>\n\n\n\n<p>That doesn\u2019t mean AI is a write-off for the accounting profession. So, how could it be useful to an accountant today?<\/p>\n\n\n\n<p>There are plenty of tasks that go into running an efficient practice where AI could help.<\/p>\n\n\n\n<p>In this article, you\u2019ll explore three ways AI can help carry the heavy load of running an accountancy practice and free up time, which can be spent on supporting clients.<\/p>\n\n\n\n<p>Included are some practical prompts and ideas for you to get the ball rolling..<\/p>\n\n\n\n<p>Here\u2019s what we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#but\">But first\u2026 what is AI?<\/a><\/li>\n\n\n\n<li><a href=\"#automate\">1. Automate key accounting tasks<\/a><\/li>\n\n\n\n<li><a href=\"#create\">2. Create social media content<\/a><\/li>\n\n\n\n<li><a href=\"#speed\">3. Speed up existing marketing and communication tasks<\/a><\/li>\n\n\n\n<li><a href=\"#before\">Before you go, a word of warning<\/a><\/li>\n\n\n\n<li><a href=\"#final\">Final thoughts on using AI at your practice<\/a><\/li>\n<\/ul>\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t>Download your free AI and accounting eBook<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"but\">But first\u2026 what is AI?<\/h2>\n\n\n\n<p>At its core, AI seeks to replicate human cognitive functions in machines, enabling them to process large volumes of data, recognise patterns, make predictions, and adapt to changing circumstances.<\/p>\n\n\n\n<p>AI systems can operate autonomously, learning from experience and continuously improving their performance without explicit programming.<\/p>\n\n\n\n<p>AI is built on various subfields, including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Machine learning (ML):<\/strong> ML algorithms help computers analyse data and improve task performance over time. This is used for tasks such as image recognition and recommendation systems.<\/li>\n\n\n\n<li><strong>Deep learning:<\/strong> A subset of ML, deep learning focuses on neural networks with multiple layers, which has been useful in image and speech recognition.<\/li>\n\n\n\n<li><strong>Natural language processing (NLP):<\/strong> NLP allows machines to understand, interpret, and generate human language, essential for chatbots and text analysis.<\/li>\n\n\n\n<li><strong>Computer vision:<\/strong> This enables machines to interpret visual information, crucial for facial recognition and object detection.<\/li>\n\n\n\n<li><strong>Reinforcement learning:<\/strong> This helps agents learn sequences of decisions to maximise rewards, applied in robotics and game playing.<\/li>\n<\/ol>\n\n\n\n<p>The most zeitgeisty AI at the moment is ChatGPT.<\/p>\n\n\n\n<p>It\u2019s primarily an application of NLP and uses deep learning techniques to understand and generate human-like text responses.<\/p>\n\n\n\n<p>It\u2019s designed for tasks related to text-based conversation, which makes it a handy tool for you to use in your marketing function as an accountant.<\/p>\n\n\n\n<p>Now we\u2019ve covered what AI is, let&#8217;s dive in and show you how you can use it at your practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"automate\">1. Automate key accounting tasks<\/h2>\n\n\n\n<p>Incorporating AI into the day-to-day operations of your accountancy practice can significantly enhance efficiency and accuracy. <\/p>\n\n\n\n<p>This will free up valuable time for you to focus on client consultations and value-added services. &nbsp;<\/p>\n\n\n\n<p>Automated data entry solutions that leverage AI can streamline the tedious task of inputting data into <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/\">accounting software<\/a>.<\/p>\n\n\n\n<p>For example, you could choose a <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/automated-data-processing\/\">data entry tool<\/a> that offers a practical application of AI to positively impact your daily workflow. <\/p>\n\n\n\n<p>And, in turn, it will speed up your processes, reducing the load on you and your colleagues.&nbsp;<\/p>\n\n\n\n<p>By scanning, reading, and inputting data from bills, receipts, invoices, and bank and card statements, you can spend less time on manual tasks and more time supporting your clients.<\/p>\n\n\n\n<p>Relying on AI and machine learning algorithms, the daily entry tool minimises the risk of human errors, meaning financial records have a greater chance of being precise and reliable. <\/p>\n\n\n\n<p>This accuracy is crucial for maintaining the integrity of financial reporting and compliance. <\/p>\n\n\n\n<p>And with scanned documents stored in a centralised, cloud-based location, your document management will be simplified. <\/p>\n\n\n\n<p>This makes it easier for you and your team to retrieve and review documents as needed, enhancing organisation and efficiency within the practice.<\/p>\n\n\n\n<p>Incorporating AI tools represents a forward-thinking approach to managing the workload of your practice. <\/p>\n\n\n\n<p>By automating routine tasks, enhancing accuracy, and improving document management, you can dedicate more time to providing high-value services to your clients. <\/p>\n\n\n\n<p>As the accountancy profession evolves, embracing <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/eu-ai-act-artificial-intelligence-business\/\">AI technologies<\/a> will be crucial to stay competitive and meet the changing needs of your clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\">2. Create social media content<\/h2>\n\n\n\n<p>It\u2019s always best to start with the most obvious first.<\/p>\n\n\n\n<p>Yes. You can use generative AI to create content for you.<\/p>\n\n\n\n<p>Posting on LinkedIn and other social media can spook the best of us. Who hasn\u2019t cringed their way through writing a humblebrag post? This is where AI can step in for you and get the ball rolling with your practice\u2019s social media presence.<\/p>\n\n\n\n<p>Will this content be the best? Maybe, maybe not\u2026 But let\u2019s give it a whirl.<\/p>\n\n\n\n<p>Here we fed ChatGPT the following prompt:<\/p>\n\n\n\n<p><em>I am writing a post on LinkedIn to promote my accounting firm\u2019s forecasting services. Write a post to market these services on LinkedIn, emphasising the benefits of forecasts for small businesses.<\/em><\/p>\n\n\n\n<p>Here\u2019s what ChatGPT came up with for us:<\/p>\n\n\n\n<p><strong>Title: \u201cUnlock financial success with our forecasting services for small businesses \ud83d\udcc8\u201d<\/strong><\/p>\n\n\n\n<p><strong>Are you a small business owner looking to secure your financial future? Our accounting firm&#8217;s forecasting services can help you do just that.<\/strong><\/p>\n\n\n\n<p><strong>\ud83c\udf1f Benefit #1: Financial clarity\u2014with accurate forecasts, you&#8217;ll gain a clear picture of your business&#8217;s financial health. No more financial surprises.<\/strong><\/p>\n\n\n\n<p><strong>\ud83c\udf1f Benefit #2: Strategic planning\u2014make informed decisions for your business&#8217;s growth and profitability. Our forecasts provide actionable insights.<\/strong><\/p>\n\n\n\n<p><strong>\ud83c\udf1f Benefit #3: Risk mitigation\u2014identify potential risks and opportunities early on, allowing you to navigate challenges and seize opportunities proactively.<\/strong><\/p>\n\n\n\n<p><strong>Don&#8217;t leave your business&#8217;s financial success to chance. Contact us today to learn how our forecasting services can transform your small business into a thriving, financially secure venture. \ud83d\ude80<\/strong><\/p>\n\n\n\n<p><strong>#SmallBusiness #FinancialForecasting #AccountingServices<\/strong><\/p>\n\n\n\n<p>Not bad, right? In seconds you have a useful post that you can pop straight onto your practice\u2019s social media.<\/p>\n\n\n\n<p>Instead of struggling over words, you can get back to doing what you do best: supporting your clients.<\/p>\n\n\n\n<p>However, be aware that there are advantages and disadvantages to using AI in this way.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advantage 1:<\/strong> It\u2019s quick and easy\u2014it gets the job done<\/li>\n\n\n\n<li><strong>Disadvantage 1:<\/strong> It looks like AI. Once you know the telltale signs of AI you begin to see it everywhere. Posts are often formulaic, repetitive, and these emojis \u2b50\ud83d\ude80\ud83d\udcc8 are all over AI content. So, at the very least\u2026 throw in a couple of these \ud83d\udc81\u200d\u2640\ufe0f\u2728\ud83d\udc4f\ud83d\udc4c\ud83d\udc85\ud83d\ude4c<\/li>\n\n\n\n<li><strong>Advantage 2: <\/strong>It automates some writing processes that can be challenging for accountants<\/li>\n\n\n\n<li><strong>Disadvantage 2:<\/strong> Don\u2019t get lazy. The content these engines produce is only as good as the briefs you give them. Be specific with your guidelines, always proofread, and remember that ChatGPT defaults to US spelling.<\/li>\n\n\n\n<li><strong>Advantage 3: <\/strong>AI platforms such as ChatGPT are often free to use or are very cheap.<\/li>\n\n\n\n<li><strong>Disadvantage 3: <\/strong>Humans are ultimately more creative, talented, witty, and humorous than an AI. If you want your posts to pop, you\u2019re going to need to provide that human touch, meaning you might need to pay someone to create great content for you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Complement AI use with expert support<\/h3>\n\n\n\n<p>AI can write content for you\u2026 but look at those disadvantages.<\/p>\n\n\n\n<p>It may be best to use AI in a different way. It can be a great way, for example, to ignite creativity and get the ball rolling on your marketing plans.<\/p>\n\n\n\n<p>If you are serious about your practice\u2019s marketing function, you should consider supplementing AI content with hard-hitting content produced by freelance copy\/content writers, marketing agencies, or social media managers.<\/p>\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t>Download your free AI and accounting eBook<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"speed\">3. Speed up existing marketing and communication tasks<\/h2>\n\n\n\n<p>How many times have you been asked the same questions in an initial client meeting?<\/p>\n\n\n\n<p>Any of these sound familiar?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Should I be a sole trader or register as a limited company?<\/li>\n\n\n\n<li>At what point do I need to register for VAT?<\/li>\n\n\n\n<li>What is MTD?<\/li>\n\n\n\n<li>How can I manage my cash flow better?<\/li>\n<\/ul>\n\n\n\n<p>Why not use AI to help you prepare a blog or guide that answers these questions, which you can provide to your clients?&nbsp;<\/p>\n\n\n\n<p>Here are some essential prompts to use in an AI, plus a short explanation as to why it should be useful, to help you and your team speed up and improve communication tasks for your practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI prompt: \u201cWrite 10 common questions small business owners ask their accountants in their first meeting.\u201d<\/h3>\n\n\n\n<p>This list would make a great resource for you and your colleagues to have during an initial client meeting. <\/p>\n\n\n\n<p>If the client doesn\u2019t ask something on this list, bring it up yourself, it could present an opportunity for you to discuss the additional services you offer. <\/p>\n\n\n\n<p>This could also be a great resource to share with junior colleagues to help them understand what to expect from clients in these meetings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI prompt: \u201cI am writing an FAQ page for the website of my practice. What questions should I include?\u201d<\/h3>\n\n\n\n<p>Creating a frequently asked questions (FAQ) page for your practice\u2019s website is an excellent way to provide valuable information to your visitors as well as boosting your SEO (search engine optimisation). <\/p>\n\n\n\n<p>The specific questions you should include will depend on your practice\u2019s services and the common queries your clients or potential clients might have. <\/p>\n\n\n\n<p>However, using an AI to help work out what questions to answer is a great place to start and will save you valuable research time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI prompt: \u201cWrite a follow-up email to a potential client to see if they still need my forecasting services.\u201d<\/h3>\n\n\n\n<p>This prompt will save you time by using AI to help. <\/p>\n\n\n\n<p>An email like this doesn\u2019t need to be creative or have artistic flair. It needs to be direct, simple, and to the point. <\/p>\n\n\n\n<p>Who better for the task than a machine?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI prompt: \u201cWrite a short description of *this service* to use on my accountancy practice\u2019s website.\u201d<\/h3>\n\n\n\n<p>You may understand what management accounts, <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/cash-flow-forecasting\/\">cash flow forecasting<\/a>, and capital gains tax planning mean but do your clients fully understand these terms? Can you communicate your offerings without any accounting jargon? <\/p>\n\n\n\n<p>It can be harder than it seems. <\/p>\n\n\n\n<p>Consider using an AI to communicate as simply and effectively as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI prompt: \u201cCan you check my spelling and grammar in this social media post?\u201d<\/strong><\/h3>\n\n\n\n<p>There are typos that somehow can only be seen once we have hit \u2018send\u2019. <\/p>\n\n\n\n<p>By copy and pasting your social media posts and emails into an AI, you can quickly ensure that your words are doing what you want them to do: communicate clearly, effectively, and professionally. <\/p>\n\n\n\n<p>Just be sure not to include any sensitive information in your AI requests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"before\">Before you go, a word of warning<\/h2>\n\n\n\n<p>AI tools such as ChatGPT are game-changing for so many professions. They have the exciting potential to revolutionise the way we work.<\/p>\n\n\n\n<p>Much like how the assembly line kicked production up a gear in the early 20<sup>th<\/sup> century, we\u2019re going through our own productivity revolution 100 years on.<\/p>\n\n\n\n<p>That said, these AI models have significant drawbacks.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hallucinations: <\/strong>An <a href=\"https:\/\/zapier.com\/blog\/ai-hallucinations\/\">AI hallucination<\/a> occurs when an AI language model creates a plausible but factually inaccurate answer but presents it as if it were fact. The AI means well, but lacking logic and reasoning, it can veer off course in an effort to provide you with the answer you want.<\/li>\n\n\n\n<li><strong>Data: <\/strong>ChatGPT is trained on an enormous volume of data, but the information is only relevant up to 2021. While updates to rectify this issue are likely around the corner, if you want to research something that happened recently, then you\u2019re going to have to do it yourself.<\/li>\n\n\n\n<li><strong>Plagiarism: <\/strong>We can\u2019t be 100% sure how AI synthesises the data from other sources. We need to be wary as to whether text has been lifted word-for-word from other places.<\/li>\n\n\n\n<li><strong>Security risks: <\/strong>Using AI also carries security risks. The information you feed to the tool might be kept and used to retrain it. As a rule, you shouldn\u2019t be entering any sensitive data relating to your practice or your clients on the system. Italy recently banned ChatGPT because of the storage and collection of users\u2019 personal data to train the site\u2019s algorithms. While the country has since <a href=\"https:\/\/www.bbc.co.uk\/news\/technology-65431914\">lifted the ban<\/a> after addressing issues raised by data protection regulators, you should always be wary with sensitive data.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final\">Final thoughts on using AI at your practice<\/h2>\n\n\n\n<p>Accountants are bombarded with new challenges that jeopardise their most precious resource: time.<\/p>\n\n\n\n<p>AI is a perfect tool to use to relieve the burden of time-consuming tasks that need executing.<\/p>\n\n\n\n<p>Using AI language models to automate accounting tasks, help create content, and speed up existing processes seems like a sensible, useful, and effective way for you and your practice to jump aboard the AI bandwagon.<\/p>\n\n\n\n<p>However, it\u2019s also important to recognise the limitations of these tools.<\/p>\n\n\n\n<p>Remember, the best research and language machine we have is the one between our ears. To achieve the best results, you need to ensure you use AI as a tool and not a solution.<\/p>\n\n\n\n<p>Used correctly, AI has the potential to unlock your time so you can support your clients and ultimately grow your practice.<\/p>\n\n\n\n<p><em>Editor&#8217;s note: This article was first published in December 2023 and has been updated for relevance.<\/em><\/p>\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Practical steps to harness AI for a more human-centred practice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Discover how to win back time and enhance value for clients.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"##gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1405751400-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1405751400-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/accountant-accounting\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAccountant accounting\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/ai\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAI\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/grow-accounting-practice\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to grow your accounting practice\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30036 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-ai tag-bookkeeping tag-mtd-accountants tag-making-tax-digital-for-income-tax business_type-accountants card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-1440x810.jpg\" class=\"card-post__image\" alt=\"Accountex 2026\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-15T16:54:23+01:00\">15 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountex-2026\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tAccountex 2026: Accounting work has changed. Most firms are still structured for what it used to be\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tAccountex 2026 revealed a profession under pressure\u2014not from a lack of technology, but from work that has quietly outgrown the operating models most firms were built around.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-29890 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-bookkeepers-practice-pricing-ai\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:24:07+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe AI pricing trap: How accountants can avoid it\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-29887 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-bookkeeping business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-accountants-bookkeepers-career-skills\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-684x384.jpg\" class=\"card-post__image\" alt=\"A woman calculating MRR\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:23:20+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tStop experimenting with AI: How AI operational skills are defining the accounting profession\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-29099 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-accountants-online-hub-gb tag-mtd-accountants tag-making-tax-digital-for-income-tax tag-tax business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-operational-checklist\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1-684x384.jpg\" class=\"card-post__image\" alt=\"A workplace where microlearning is taking place\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-20T10:12:53+01:00\">20 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tOperational checklist:\u00a0Before\u00a0you\u00a0price for MTD\u00a0for Income Tax,\u00a0answer\u00a0these\u00a0questions\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-29066 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-mtd-accountants tag-tax business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-breaks-pricing-model\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/Mar2025_Financial-Family-office_0746-684x384.jpeg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/Mar2025_Financial-Family-office_0746-684x384.jpeg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/Mar2025_Financial-Family-office_0746-768x512.jpeg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/Mar2025_Financial-Family-office_0746-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-20T09:30:00+01:00\">20 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhy\u00a0MTD\u00a0for Income Tax\u00a0breaks\u00a0your\u00a0pricing model\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover a series of tasks you can use AI for at your practice, allowing you to have more time to spend adding value to your clients.<\/p>\n","protected":false},"author":1762,"featured_media":16322,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[11],"tags":[223,50,16],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[220,331,309],"coauthors":[363],"class_list":["post-17196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-accountant-accounting","tag-ai","tag-grow-accounting-practice","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Daniel Heathcote","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1446850915.jpg","imagine_tags":{"220":"Accountant accounting","331":"AI accountants","309":"AI Hub"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/17196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1762"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=17196"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/17196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/16322"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=17196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=17196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=17196"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=17196"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=17196"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=17196"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=17196"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=17196"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=17196"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=17196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}