{"id":19260,"date":"2024-08-09T15:18:59","date_gmt":"2024-08-09T14:18:59","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=19260"},"modified":"2026-01-29T09:22:51","modified_gmt":"2026-01-29T09:22:51","slug":"lessons-from-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/lessons-from-entrepreneurs\/","title":{"rendered":"Soundbites of success: Lessons from entrepreneurs\u00a0\u00a0"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tSoundbites of success: Lessons from entrepreneurs\u00a0\u00a0\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-08-09T15:18:59+01:00\">9 August, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Soundbites of success: Lessons from entrepreneurs\u00a0\u00a0\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/lessons-from-entrepreneurs\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/elizabethryan\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/lizryan-350x350.png\" class=\"entry-author__image\" alt=\"Elizabeth Ryan\" \/>\t\t\t\t<span class=\"entry-author__name\">Elizabeth Ryan<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>What does it take to start a business? How do you scale? What separates the successes from the failures?&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Every week on the Sage podcast <\/strong><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/sound-advice-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sound Advice<\/strong><\/a><strong>, business owners and entrepreneurs answer these exact questions. After 3 seasons, it\u2019s time to look at what they have in common that guarantees success. <\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Read on to discover the secrets to running a successful business, from business owners just like you.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Whether you\u2019re a podcast fan or not, chances are if you\u2019re reading this then you\u2019re either an aspiring entrepreneur or have already taken the leap to start your own business.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Every week, over 3 seasons, the Sound Advice podcast interviews fascinating guests with business stories worth sharing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There are 3 key lessons that unite the guests, whether they\u2019ve launched a subscription business from their bedroom, or opened up a Brick-and-Mortar shop on the high street.&nbsp;<\/p>\n\n\n\n<p>In the article, 5 of our most popular episodes will help outline the secrets of success you need to venture forth and do it yourself.&nbsp;&nbsp;<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-james-mansfield-start-an-online-business-with-a-single-cow-nbsp\" data-level=\"2\">James Mansfield: Start an online business with a single cow&nbsp;<\/a><\/li><li><a href=\"#h-julien-callede-how-to-start-a-scalable-business-from-day-1-nbsp-nbsp\" data-level=\"2\">Julien Callede: How to start a scalable business from day 1&nbsp;&nbsp;<\/a><\/li><li><a href=\"#h-natalie-bamford-set-up-a-1million-mail-order-business-from-0-nbsp-nbsp\" data-level=\"2\">Natalie Bamford: Set up a &pound;1million mail-order business from &pound;0&nbsp;&nbsp;<\/a><\/li><li><a href=\"#h-simon-squibb-secure-investment-for-your-dream-business-nbsp-nbsp\" data-level=\"2\">Simon Squibb: Secure investment for your dream business&nbsp;&nbsp;<\/a><\/li><li><a href=\"#h-zoe-chapman-from-my-1-bed-council-flat-to-the-dragons-den-nbsp-nbsp\" data-level=\"2\">Zo&euml; Chapman: From my 1-bed council flat to the Dragons&rsquo; Den&nbsp;&nbsp;<\/a><\/li><li><a href=\"#h-3-lessons-from-entrepreneurs-nbsp\" data-level=\"2\">3 lessons from entrepreneurs&nbsp;<\/a><ul><li><a href=\"#h-1-the-customer-is-at-the-heart-of-everything-nbsp\" data-level=\"3\">1. The customer is at the heart of everything &nbsp;<\/a><\/li><li><a href=\"#h-2-resilience-and-risk-taking-nbsp\" data-level=\"3\">2. Resilience and risk-taking &nbsp;<\/a><\/li><li><a href=\"#h-3-innovation-and-adaptability-nbsp\" data-level=\"3\">3. Innovation and adaptability &nbsp;<\/a><\/li><\/ul><\/li><li><a href=\"#h-final-thoughts-nbsp\" data-level=\"2\">Final thoughts&nbsp;<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sound Advice Podcast<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Sound Advice is your one-stop shop to make your business financially successful \u2013 in year one and beyond.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/sound-advice-podcast\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-8534\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"355\" height=\"352\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/CTA-dotdash-1x1-1.jpg\" class=\"single-cta__image\" alt=\"Sage graphic illustration\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/CTA-dotdash-1x1-1.jpg 355w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-james-mansfield-start-an-online-business-with-a-single-cow-nbsp\">James Mansfield: Start an online business with a single cow&nbsp;<\/h2>\n\n\n\n<p>This episode is a must-listen for any budding entrepreneurs interested in starting a subscription business model. <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-starting-direct-to-consumer-james-mansfield\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Mansfield<\/a>, co-founder of field&amp;flower, shares his journey of building his business from scratch.&nbsp;&nbsp;<\/p>\n\n\n\n<p>He talks about the importance of listening to customers\u2019 needs, building strong email lists, understanding competitors, and learning every aspect of the business.&nbsp;&nbsp;<\/p>\n\n\n\n<p>James offers a unique insight into both the challenges and rewards of running a subscription business, leaving you with plenty of (flower) food for thought.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-julien-callede-how-to-start-a-scalable-business-from-day-1-nbsp-nbsp\">Julien Callede: How to start a scalable business from day 1&nbsp;&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-scalable-small-business-julien-callede\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julien Callede<\/a>, CEO of Made.com, is for the e-commerce evangelists out there. In this episode, Julien gives a compelling insight into the early days of Made.com, one of the most successful online furniture retailers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>He explains the importance of aligning the business with one\u2019s purpose, the role of technology in scaling operations, and the value of resilience when things go wrong when scaling a business. This is definitely one to enjoy in your armchair as you ponder the strategy for your startup.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-natalie-bamford-set-up-a-1million-mail-order-business-from-0-nbsp-nbsp\">Natalie Bamford: Set up a \u00a31million mail-order business from \u00a30&nbsp;&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-1m-mail-order-business-from-0\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natalie Bamford<\/a> shares her journey of creating Colleague Box, a mail-order business that hit \u00a31million in turnover in just 5 months. She talks about the importance of anticipating growth, hiring smartly, and maintaining a healthy work-life balance.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Her story is a testament to the power of determination and smart business strategies. Tune in if you\u2019re interested in learning how best to handle rapid business growth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-simon-squibb-secure-investment-for-your-dream-business-nbsp-nbsp\">Simon Squibb: Secure investment for your dream business&nbsp;&nbsp;<\/h2>\n\n\n\n<p>If you\u2019re an aspiring entrepreneur, put this episode to the top of your must-listen list. <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-secure-investment-simon-squibb\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simon Squibb<\/a>, serial entrepreneur, shares his hard-won insights on securing investment, crafting winning pitches, and understanding the investor\u2019s mindset.&nbsp;&nbsp;<\/p>\n\n\n\n<p>He talks about how vital it is to build resilience, understand what investors want to see, and the difference between building a brand and building a business. You\u2019ll be queuing up for his famous pitch doorbell in no time!&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-zoe-chapman-from-my-1-bed-council-flat-to-the-dragons-den-nbsp-nbsp\">Zo\u00eb Chapman: From my 1-bed council flat to the Dragons\u2019 Den&nbsp;&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-council-flat-to-dragons-den-zoe-chapman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zo\u00eb Chapman<\/a> shares her inspirational journey from her 1-bed council flat to pitching her business on Dragons\u2019 Den. She talks about the importance of defying the odds, growing a unique business, and how neurodivergence can provide a fresh lens for innovation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As a single mum with limited budget for promotion, Zoe demonstrates the important of building a community on social media, as well as the way the right influencer endorsement can make or break your business. One for all the single parents with a hot idea bubbling in the background.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-lessons-from-entrepreneurs-nbsp\">3 lessons from entrepreneurs&nbsp;<\/h2>\n\n\n\n<p>You might want to start a cat caf\u00e9, launch a new product, or offer an online service. No matter what your new business is, these 3 themes are integral to running a successful business, as demonstrated by our entrepreneurs.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-the-customer-is-at-the-heart-of-everything-nbsp\"><em>1. The customer is at the heart of everything<\/em>&nbsp;<\/h3>\n\n\n\n<p>Customer-centricity is a phrase which is often bandied around in the business world, but essentially means putting your customers at the centre of your business. Try to really understand their pain points and needs, and address with them with your product or service. If you don\u2019t listen to the needs of your customers, then chances are your business won\u2019t succeed.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOur customers helped us in making those decisions. So that kind of led the way, and we tried to understand how people were using our products. The feedback that we were given is what led us to subscription.\u201d <\/em><\/p>\n<cite>James Mansfield<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-resilience-and-risk-taking-nbsp\"><em>2. Resilience and risk-taking<\/em>&nbsp;<\/h3>\n\n\n\n<p>Starting a business is always a risk of one kind or another. It takes someone with a particular kind of risk-tolerance to thrive in that uncertainty. Trying to make a business successful also comes with many ups and downs. Cultivating resilience and the ability to bounce back after failure is one of the core strengths of being a successful entrepreneur.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As Simon Squibb puts it:&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe reason I\u2019m successful today is because I\u2019ve taken a lot of risk. In the early years I had no choice but to take a risk.\u201d<\/em>&nbsp;<\/p>\n<cite>Simon Squibb<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-innovation-and-adaptability-nbsp\"><em>3. Innovation and adaptability<\/em>&nbsp;<\/h3>\n\n\n\n<p>The last few years, including during the Covid-19 pandemic, have been a particular test of entrepreneurs\u2019 agility. At the heart of most successful businesses, you\u2019ll find a willingness to evolve the product or service based on real world feedback (both customer and environmental). It\u2019s one thing to create a successful business. It\u2019s another to create a legacy that will last, and that comes with innovation.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cAt some point, you reach that tipping point, where your business is secure enough, the team you have in place is not only able to run it securely for the rest of the life of the business, but also it\u2019s going to be able to innovate, challenge it.\u201d <\/em><\/p>\n<cite>Julien Callede<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-nbsp\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>Listening to the stories of other business owners, and learning from both their successes and their failures, is a smart course of action for any aspiring entrepreneur.&nbsp;&nbsp;<\/p>\n\n\n\n<p>However, at the end of the day, success often comes through personal trial and error. If you\u2019ve got a great business idea, start researching everything you need to know, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\">How to create a business plan&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/invoice-cheat-sheet\/\">How to write an invoice&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/file-a-tax-return-online\/\">How to do your Self Assessment tax return&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p>Then, take the leap, just like the guests on Sound Advice.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Who knows, you might even be featured on an episode one day with your own success story to share. Good luck.&nbsp;<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sound Advice Podcast<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Sound Advice is your one-stop shop to make your business financially successful \u2013 in year one and beyond.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/sound-advice-podcast\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-8534\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"355\" height=\"352\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/CTA-dotdash-1x1-1.jpg\" class=\"single-cta__image\" alt=\"Sage graphic illustration\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/CTA-dotdash-1x1-1.jpg 355w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore this recap of 5 top episodes of Sound Advice, as well as the key lessons for aspiring entrepreneurs.<\/p>\n","protected":false},"author":1806,"featured_media":19262,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[8,114],"tags":[15,12,219],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[667],"class_list":["post-19260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-trends-insights","tag-grow-business","tag-start-business","tag-sound-advice-podcast","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Elizabeth Ryan","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/soundbites-of-success.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/19260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1806"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=19260"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/19260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/19262"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=19260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=19260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=19260"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=19260"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=19260"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=19260"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=19260"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=19260"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=19260"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=19260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}