{"id":19310,"date":"2024-08-14T09:31:41","date_gmt":"2024-08-14T08:31:41","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=19310"},"modified":"2025-05-12T10:42:33","modified_gmt":"2025-05-12T09:42:33","slug":"secrets-successful-cfos","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/secrets-successful-cfos\/","title":{"rendered":"Unlock the secrets of successful CFOs\u00a0"},"content":{"rendered":"\n<div style='position: relative;width: auto;padding: 0 0 439.06%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none' id=\"experience-66a7797289ec5\" data-aspectRatio=\"0.22775801\" data-mobile-aspectRatio=\"0.07258065\"><iframe allowfullscreen src='https:\/\/view.ceros.com\/sage\/from-ledger-to-leadership-en-gb?heightOverride=5620&#038;mobileHeightOverride=7440' style='position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%' frameborder='0' class='ceros-experience' title='From ledger to leadership_EN-GB' scrolling='no'><\/iframe><\/div><script type=\"text\/javascript\" src=\"https:\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<noscript>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unlock-the-secrets-of-successful-cfos\">Unlock the secrets of successful CFOs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With tech reshaping financial strategy, CFOs are pivotal in driving corporate innovation and growth. Empower your leadership with the transformative power Sage Ai can deliver. Master the tech-finance fusion and propel your organisation forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-fusion-of-tech-and-finance\">The fusion of tech and finance<strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understand how CFOs have grown to become pivotal strategic powerhouses driven by tech and AI with our interactive cards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shifting to strategic financial management &#8211; <\/strong>1990s: introduction of ERP systems<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ERP systems integrate with the cloud tech, letting CFOs access real-time financial data, boosting strategic decision-making and operational agility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Real-time data and predictive analytics &#8211; <\/strong>2000s: rise of data analytics<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data analytics tools help CFOs predict financial trends and make data-driven decisions that align with long-term business goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enhanced<\/strong> <strong>efficiency &#8211; <\/strong>Late 2000s to 2010s: AI-driven automation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sage Ai supports Accounts Payable (AP) automation and outlier detection, streamlining operations, enhancing financial accuracy, and providing crucial insights into financial anomalies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advancements &#8211; <\/strong>2000s: introduction of generative AI<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI transforms CFOs&#8217; approach to financial data and decision-making, highlighted by the release of Sage Copilot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The power of Sage Ai<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use Sage Ai to manage global financial operations efficiently, enhance financial visibility, and drive strategic decision-making, empowering your journey as a future-ready CFO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advance-your-role-using-finance-tailored-tech\">Advance your role using finance tailored tech<strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The secrets of Successful CFOs report highlights how innovation is crucial for success. In today&#8217;s world, your financial expertise is only as good as the tech you use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you need to fast track your tech know-how?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">81% of finance leaders say automated processes frees them to focus more on strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">78% view tech as critical for success in the coming 3 years<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stress vs. success. Have you got the balance right?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">84% understand that personal growth and organizational success complement each other<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">82% of CFOs are motivated by their own personal success<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Discover why agility is the secret to a successful CFO.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">85% of CFOs say they&#8217;ll become more involved with strategy for the overall business<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">79% of successful CFOs prioritise problem-solving skills in modern finance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visionary leadership for the future<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">96% of CFOs anticipate significant role changes. Adopt new strategies and technologies to lead future transitions effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Time management in key areas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Significant time spent on operations and problem-solving. Automate routine tasks to focus on strategic decisions and high-value activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Increased collaboration demand<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">57% of CFOs expect more collaboration. Align with executives and boards using strategic tech tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emphasis on cyber security and big data<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">86% of CFOs prioritise cyber security. Use big data analytics to secure and leverage data for a competitive edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use AI and machine learning<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">79% believe AI will revolutionise finance. Enhance financial reporting, scenario planning, and predictive analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keep ahead of trends<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Become effective modern Chief Financial Officers. Use AI tools to anticipate market shifts and adjust your financial leadership strategies.<\/p>\n\n\n\n<\/noscript>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/ai\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAI\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/cfo-3-0\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCFO 3.0\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30434 post type-post status-publish format-standard 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can you use it responsibly?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tAI is quickly becoming part of everyday HR work. But while many HR leaders see its potential, just as many are concerned about how to use it responsibly.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-30396 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-ai tag-security-fraud business_type-small-business business_type-medium-sized-business industry-chemical industry-construction industry-distribution industry-ecommerce industry-entertainment industry-financial-services industry-food-beverage industry-healthcare industry-hr-and-people-management industry-manufacturing industry-non-profit industry-professional-services industry-saas industry-travel-hospitality\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/cyber-security-and-ai-sage-idc-research\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-842849562-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-842849562-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-842849562-768x513.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-842849562-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-18T10:05:03+01:00\">18 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe cyber maturity gap is no longer technical. 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h5\">\n\t\t\tAI is accelerating familiar attacks: What\u2019s changing, and how leaders should respond\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-28851 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers category-technology-innovation tag-ai tag-business-performance tag-create-business-plan tag-grow-business tag-midsized-business tag-productivity business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-try-ai\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/Woman-calculating-capital-employed-684x384.jpg\" class=\"card-post__image\" alt=\"Working on employee tasks\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/Woman-calculating-capital-employed-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/Woman-calculating-capital-employed-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/Woman-calculating-capital-employed-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-02-27T12:07:50+00:00\">27 February, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to try AI without breaking your business: A practical 5-step roadmap\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-26349 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-technology-innovation tag-ai business_type-small-business business_type-medium-sized-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/sage-copilot-secure-by-design-ai-made-ready-for-finance\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1408517180-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1408517180-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1408517180-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1408517180-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-01-07T15:36:00+00:00\">7 January, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSage Copilot: Secure by design, AI made ready for finance\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With tech reshaping financial strategy, CFOs are pivotal in driving corporate innovation and growth. Empower your leadership with the transformative power Sage Ai can deliver. Master the tech-finance fusion and propel your organisation forward.<\/p>\n","protected":false},"author":356,"featured_media":19322,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-ceros-immersive.php","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[11,114],"tags":[50,168],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[68],"imagine_tag":[309,169,347],"coauthors":[351],"class_list":["post-19310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","category-trends-insights","tag-ai","tag-cfo-3-0","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/Woman-CFO-at-computer.jpg","imagine_tags":{"309":"AI Hub","169":"CF0 3.0","347":"Sage Intacct Essentials"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/19310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=19310"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/19310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/19322"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=19310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=19310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=19310"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=19310"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=19310"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=19310"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=19310"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=19310"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=19310"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=19310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}